T h e A g e o f C o n n e c t e d n e s s - A Path from Defragmented Separation to Integrated Oneness -

Mobile phone number sold for $2.2m in Dubai.

We live in a bizarre combination of Stone Age emotions, Medieval beliefs, and God-like technology.

- Edward Osborne Wilson on Human Nature, 2008 - Founder of Sociobiology, University of Harvard

OMH E

G E O S P H E R E4.5 billion years

Solid parts of the Earth.

B I O S P H E R E

3.8 billion yearsGlobal sum of all ecosystems.

N O O S P H E R E

40 thousand yearsThe sphere of human thought.

- Global Consciousness Project

“Coherent consciousness creates order in the world. Subtle interactions link us

with each other and the Earth.”

Institute of Noetic Sciences Princeton University

ThoughtMatter

Internet

The entire internet is stored and delivered using 540 billion trillion electrons.

Which all together weigh around 50 grams.

Or about the weight of one strawberry.

a crystal of salt

A realm of new possibilities.

2020: 5G — zero latency experience

“Real” “Virtual”

Connected devices:

10 bil. in 2015. 50 bil. in 2020. 100 bil. in 2025.

From 2020’s IOT to IOE by 2025.

It’s official: Cash is no longer king in the UK.

'88 '90 '92 '94 '96 '98 '00 '02 '04 06 '08 '10 '12 '14 '16 '18 '20'86

100%

40%

60%

20%

80%

Today, 31% of Kenya’s GDP is spent through mobile phones.

Autonomous cars will destroy millions of jobs and reshape the US economy by 2025.

Major paradigm change: SHIFT HAPPENS!

MY OWN

Disposable Responsible

OWNERSHIP SHARED

TRADITIONAL

Limited Unlimited

BUSINESS MODEL DISRUPTED

POINT OF SALES

Dependent Independent

ECONOMY ON-DEMAND

“Create campaign for 1.000 free SMS

and 1.000 free local call minutes.”

“Oh, really?”

Today’s advertising reality is obsolete.

Marketing by interrupting people with unwanted messages isn’t cost-effective anymore.

#sethgodin

Let interested people market to each other.

#sethgodin

Assemble the tribes.

#sethgodin

A tribe is a group of people connected to one another, connected to a leader, and connected to an idea.

#sethgodin

A group needs only two things to be a tribe: a shared interest and a way to communicate.

#sethgodin

For millions of years, human beings have been part of one tribe or another.

SURVIVAL

PLAY

MATING

SURVIVAL

PLAY

MATING

Make your brands a tangible experience in consumers' lives either in person or digitally.

Do what you believe in. Paint a picture of the future. Go there. People will follow.

P E T R V Á C L A V E K

D i g i t a l A c c o u n t D i r e c t o r

IMPACT & ECHO BBDO KUWAIT

@petrsc

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