PIA Webinar 5 Growth Strategies
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Transcript of PIA Webinar 5 Growth Strategies
Carissa NewtonDirector of Marketing
Oak Street Funding
Growth Strategies for Your Agency
Our time today
Planning
Information
Personalization
Measurement
Innovation
There are no great limits to growth because there are no limits of human intelligence, imagination, and wonder.
~Ronald Reagan
Why Grow?
• Opportunity
• Increased Revenue
• Growth = Value
• Succession
Planning
Always have a plan, and believe in it. Nothing happens by accident.
- Chuck Knox
Planning
• Sales plans ≠ Marketing plans• Why a marketing plan?
• Becomes a roadmap to achieving goals
• Track success• Monitor/Adjust• Understand budget and
timing to meet goals• Keeps everyone on the same page
Planning
• Building a marketing plan without the resources:• Know your audience• Find ways to be found• Plan out tactics• Set goals/Monitor progress• Rinse and Repeat
Information
• Maintain a database & maximize it– Make updates important– Ensure accuracy & completeness– Ask for permission (print/email)– Utilize information in interactions
• Birthdays/Anniversaries/Life Events
Information
• What can you do with all this information?
Personalization
Measurement
• Results matter– Dashboards– Metrics– Goals
• Holds agency accountable
• Provides benchmarks
• Cut what’s not working
• Increase what is working
Measurement
One important metric to monitor with marketing is ROI.
Return on Investment
(Return – Investment)Investment
Profit – Marketing Investment – *Overhead Allocation – *Incremental ExpensesMarketing Investment
Measurement
For example…
Great Marketing Resource- http://www.mplans.com/
Email Campaign
Direct Mail Campaign
Innovation
What’s not new:
• Insurance is all about sales
• Sales is all about two things– Lead generation– Closing
Innovation
What IS new is HOW:
Innovation
So HOW do you innovate?
Innovation
So HOW do you innovate?
• Build strong Calls to Action/Offer Value
http://www.mantoothinsurance.com/Sample Landing Page-Oak Street
Innovation
So HOW do you innovate?
• Be a resource– Events/Education– Newsletters– Social Media/Blogging
https://www.facebook.com/MantoothIns?v=app_198028816891495&app_data=wlbb%3D1
Facebook-Oak Street
Twitter-Oak Street
LinkedIn-Oak Street
I have the steps, now what?
Most important thing-start some where
• Three ways to accomplish:– You create the plan/Engage staff to assist– Create a master plan/Engage temp help– Dedicated staff OR Outsource to an
agency/consultant
Just remember…
It doesn’t all have to happen overnight. It’s a process and will take time
Who we are
Oak Street Funding is an innovator in niche funding providing commission-based commercial financing for insurance professionals nationwide.– Founded in 2003, we have worked with agents
nationwide delivering the funding they need to buy, build, or sell their agencies.
– Whether the agent needs $10,000 or $10,000,000, we’ll customize a loan to fit your needs.
Why it matters
Now more than ever, agencies must find financing with a lender that understands their needs and market conditions.
We provide the financing that many banks won’t, using an agent’s own commission stream and cash flows as collateral for the loan.
Stay competitive & profitable
• Develop a growth strategy– Set realistic goals and determine a plan– Agency management systems– Producer hiring & development– Knowing your customer– Weaving in new marketing methods
• Fund your strategy• Stay on top of metrics, refresh plan as
necessary
Interested? Contact us today…
(1-866-625-3863)www.oakstreetfunding.com