Photobucket Powerpoint
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Transcript of Photobucket Powerpoint
Photobucket
What?Number one photo site in the U.S.
Share photos, videos, and albums for free via email, mobile devices, and social sites
Can post for the public or can select specific people to share with
Browse other users’ uploads
FeaturesOrganization with tags and titles
Can upload from a computer, email, web URL, or cell phone
Hundreds of design themes, stickers, and special effects
Slide shows and scrapbooks
Online print store
History
2003Founded by Alex Welch & Darren
Crystal
Acquired by Fox Interactive Media
2007
Dec. 2009Merged with Ontela
Inc. to become Photobucket Corporation
* Ontela Inc: a leading provider of imaging services to wireless carriers
Users (99 million)
Majority: 15-40 years oldKeep others up to date on lifeStay in contact with distant friends/familyEasily organize photos/videos and ensure
safely kept
Minority: older individuals (50 and up)Technology challengeStick to what’s comfortableValue physical album can be passed through
generationsBelieve internet alters photos/videos meaning
and importance
Users• Organizations in general can utilize
Photobucket to…• Determine how many times each
photo or video has been viewed• Find out the website where the
view came from• Analyze the performance of
certain web pages and how many visitors a photo has attracted
• Advertise (the site itself)
CorporationsHost a contest to reach new people and increase
visibilityDraw attention to corporationReceive feedback from community
Select material to post Select how they want to be perceived
Join other relevant groups and post under their photos
Reach unlimited people who use Internet daily
Reminds people of corporation or makes them aware of its existence
Non-ProfitsRaise funds by first communicating
organization’s story/cause
Demonstrate the progress its made towards its mission
Launch inexpensive campaignIncrease awareness and reach new
audiences/volunteers Ask supporters to donate $ to post own
picturesComments on photos = noticeability =
more $
Educational InstitutionsInexpensive videos to post on website for
prospective students and parents
Student run organizations can create a video or post images so others can learn about what else the university offers
Professors can discuss benefits of school
Informational videos vs. reading pages of material
Proves ability to connect well with students
ObstaclesPast:
Turkish Hackers in June 2008Security Hole in July 2008
Future:Copyright materialSelling artists/photographers work via
print store without permissionTake down system
ImprovementsOverwhelming ads on homepage
Social networking capabilitiesCan only comment when album is marked as
favoriteNo direct comments can be left whether you
have an account or not
Regardless Photobucket is still very…StraightforwardHas great customization toolsEasy to share pictures/videosVersatile can display pictures on favorite sites
like Facebook/Ebay