Photo Contests to Grow Your Customer Base

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NextBee Media Widen Your Customer Base With a Photo Contest

description

Photos are viral by nature. You can leverage the virality of user generated photos to gain new audience and closely engage your existing customers. Here is your guide to a running a successful photo contest.

Transcript of Photo Contests to Grow Your Customer Base

Page 1: Photo Contests to Grow Your Customer Base

NextBee Media

Widen Your Customer BaseWith a Photo Contest

Page 2: Photo Contests to Grow Your Customer Base

What a Photo Contest is

A contest that requires users to participate and post creative images or original photographs that they have

clicked

More the engagement that a photograph drives

Greater its chances of

winning

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Why use Photo Contest

Photos are a quick way to stimulate activity on

social mediaGets attention from social media

users

Increases traffic considerably

Increases brand recognition

User Traffic

Your Brand

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Taking Advantage of Photo Contests

Your How-to Guide

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Reach More with the New Facebook Algorithm

83%Photos get

more engagement than Text updates

Newsfeed shows link and updates shared by users and their friends more than those shared by pages

Newsfeed Preference

Focus on encouraging your users to share & like images. The more they do so, greater your chances of spreading

virally.

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Provide Links along with Images

In the image caption include a link to your social media page or your website

Why

How

Photos offer higher click-through rate than text updates

Participants ensure they promote their uploaded photos within their network. With a link pointing to your

website, you stand great chances of getting high traffic volume.

Clickable Link

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Like us to stay ahead of others

Provide a Call-to-Action Image

For example:

Direct social media users to take action & join your

page

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Like-gate the Contests

Make it mandatory for social media users to Like or Follow your social page or profile to

participate

more likely to make deals with users who have liked their page

Businesses are 51%

results from the opportunities to follow, converse and engage timely

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www.nextbee.com

Thank You!

NextBee Media