Social Media Contests

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http://evonuedigital.com You want to Read more If your client are on Social Media (think Facebook) … Contests and promotions 1.Increase your following 2.Build your brand 3.Grow your leads 4.Boost your sales 01

description

Five ways you can set up your contest using Facebook, your website, or most social media platforms. Three ways you can use contests to grow your brand awareness, generate high quality leads, and drive sales.

Transcript of Social Media Contests

Page 1: Social Media Contests

http://evonuedigital.com

You want toRead more

If your client are on Social Media (think Facebook) …

Contests and promotions

1. Increase your following2. Build your brand3. Grow your leads4. Boost your sales

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Page 2: Social Media Contests

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You do want toRead more

What are Contests?

1. You offer a prize2. Your customers will want to

participate 3. They’ll engage with your

platform or visit your place4. They will give you their

contact information5. You’ll give the prize to the

winner6. You will follow up and make

your sales with all the others.

7. Your brand grows. 02

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Because they are

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Why are contests so powerful?

Highly attractive. Very easy. People just give information and try to win a prize.

Contests work in any niche, in any industry and type of business

High Quality Leads. People will give real information because they want to win. If the prize is right you’ll attract exactly your potential customers

They can go viral, They can be shared with friends. A lot of exposure with a little investment. Word of mouth is part of contests.

High quality leads, that become SALES

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What does Your

Business do?Examples

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Furniture – retailOffer an item your customers want. Build traffic to your shop. Get the names of everyone is interested. Follow up and make your sales.

Car DealershipOffer a prize your customers want. Build traffic to your dealership. Get the leads and follow up.

Bank - RetailOffer one of your products as a prize for your contests. Give it. In the process you get many participants who want that same product. Follow up.

Hotels:Offer a free vacation.Get a great number of leads who are interested in that vacation. Follow up and sell them more packages.

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It’s very easy!

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Kickstart your promotion plan.

Running a contest or sweepstakes has never been easier. All you need is a concept, a prize and a platform

With a few simple decisions and items at the ready, you can launch your promotion today!

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What is your aim?

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Promotion Goals

Are you looking to raise awareness of your brand and reach a broader audience by giving away an exclusive experience?

Are you looking to get participants more engaged with your brand by interacting directly with your product?

Start by clarifying your goals. You want:

Brand exposure Lead generation Customer engagement SalesOther

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Choose your thing

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Contest vs Sweepstakes

Sweepstakes: A random prize draw in which participants enter their name and contact information for a chance to win Contest: Requires a test of skill or

talent. Typically, participants must submit some form of user- generated content (eg. Photos). Winners may be determined by public voting or by judges

Decide whether you’re going to run a contest or a sweepstakes. Are you

looking for new fans? Try a sweepstakes.

Are you looking for more engagement? A contest is the way to go

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You want an action plan

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Your framework

Enter to win sweepstakes Visual submission contest (best

photo, design, logo, video, etc.) Written submission contest (best

story, idea, dream scenario, wishlist, etc.)

Sharing contest (participants must share the contest or their entry on social media)

Hashtag contest (participants must use a specific hashtag with their submission)

Your contest or sweepstakes needs a conceptual framework. Here are a

few ways you could structure your promotion:

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Prizes …

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Prizes

Fit your brand image? Appeal to your customers, and the

customers you’d like to attract? Fit the level of engagement required of

your participants? If your barrier to entry is high, then you’ll need a really great prize to motivate people to participate

Prizes can make or break a contest or sweepstakes, and

although an engaging concept is crucial, a great prize

can be just the hook required to entice participants to

enter

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Get this right

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Winner selection

Random draw: If you’re running a simple sweepstakes, then you will draw your winner randomly

Voting: Get the public involved in helping to choose the winner by voting on their favourite submissions

Judges: Recruit a panel of judges to make the final selection of winners in your contest. Getting celebrity judges on-board is an excellent way to attract participants

Voting and Judging: Start with a round of public voting to narrow down your shortlist of best entries, then have a panel of judges pick the top winners

How will you choose your winners?

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Where is your audience?

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Channels

You’ll want to have a sense of where your audience is as well as where and how they’re most likely to interact with your brand. Choose your channel: Standalone microsite: Launch a free-standing branded site if

you’re looking to design a unique user experience, set a custom URL and enable mobile compatibility

Website embed: Embed your promotion directly within a page of your website as an HTML iFrame

Multi-channel: Run your promotion on Facebook, Twitter, Instagram or pull in entries from multiple social channels

Do you want to run your promotion on a standalone microsite, as part of

your Facebook page, or across multiple social channels?

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It’s very easy!

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What you need:

Technology Visuals ContentAn action plan that works

for your business andAn understanding of

Facebook marketing and advertising.

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It’s very easy!

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Content

Entry criteria Deadline Prizing Judges Link to your website if

applicable

Write up a clear and engaging

description of your promotion

including:

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Visuals

A banner image, or A video introduction A complete CSS style sheet

to create a custom branded design

Visual collateral will bring

added appeal to your

promotion, and can include:

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It’s very easy!

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The technology you need to run your contest

Evonue Promos

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It’s very easy!

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To run a contest you need an application.It is like a mini website embedded in your Facebook page.

See below some examples of our

applications A list of features.

Technology

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Easy to use!Examples of Applications

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Caption SupportEntrants can provide captions for their photo when they enter that

are shown on the voting screen. 

Comment SupportEnable Facebook comments on your entries, and moderate them.

 Voting & Submission Periods

Control when users can enter and when they can vote or run the two simultaneously.

 Shareable Photo Entries

Users can share their own photo entry or others. The original photo is used as the share image and links to that entry.

 Limit to Fans

Create photo contests that require a user to be Facebook fan to enter or vote.

  Reward Sharing with Friends

Give your entrants extra entries when they get their Facebook friends to enter and become a fan.

 Manual or Automatic Entry Approval

Manually approve all of your photo submissions or have the app do it automatically.

Collect Email AddressesDownload all entry data including user email addresses.

 

 Custom Form Fields

Need to collect more than the user's name and email address? Add any fields you like and download in an export file.

 Embed on your Website

Our photo contest app can also be embedded into your Website, in addition to or instead of your Facebook page.

 Mobile Compatible

Share photo contest links that automatically send desktop users to your Facebook page tab and mobile users to the mobile version.

 Age Restriction

Require the entrant to be at least 13, 18 or 21 years of age before entering.  

One Per CustomerAllow unlimited entries or only one entry per email address, or Facebook, account.

  Customize

You can completely customize the look of your photo contest, down to every stage. 

Translate LanguageYou can customize and even translate all of the default language in the app.

Satisfy Facebook's PoliciesComplies with as Facebook's promotion guidelines for contests.

Many opportunities!Many features!

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Start now!Choose your package!

You get the technology and we run your campaign

You only need the technology✓ One App and a Tab for your FB

page

✓ Two months use for one

campaign

✓ Ask us a quote:

[email protected]

E-promo✓ One App and a Tab for your FB

page

✓ Two months use for one

campaign

✓ Strategy and Action Plan

✓ Graphics and Content

✓ We do everything / you learn

✓ Ask us a quote:

[email protected]

Full Promo Best advice?Start with a Full

Promo.Learn.

Do the next oneby yourself and

save [email protected]

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