Phoenix Woman - Mar/Apr 2010

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INSIDE: Social Media Savvy / Welcome Musical Instrument Museum / Bye-ByeVericoseViens / Work-at-Home

“FOCUSED, FUN AND FIERCELY LOCAL.”March/April Issue2010

phoenixWoman.com

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pW PROFILE:

AWARD WINNING ‘AMERICAN IDOL’AND HOMETOWN BEAUTY COUNTS HER BLESSINGS

p. 20

pW SPECIAL INSERT:

‘PurpleTalk’THE PURPLE RIBBON CRUSADEFaces of Hope… for preventioneducation and awareness

JordinSparks

+PLUS

EARTH DAY 2010A GENERATION

OF ‘GREEN’ HEROES

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IN THE DESERT

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AD_DirectTV_0402_Layout 1 3/25/10 12:26 PM Page 1

We Take Your Fight with Cancer Personally.

Joye Jeffrey, RN

Breast Cancer Survivor Scottsdale HealthcareShea Medical Center

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AD_SHC_0402_ Ad & Editorial Master '03 3/24/10 4:27 PM Page 1

phoenixWoman.com 5

ContentsFEATURES

20 A SPARK OF TALENT...Jordin Spark’s Life after ‘Idol’

26 EARTH DAY 2010…HAPPY ANNIVERSARYMeet our Green Heroes

ON THE COVERJordin Sparks

Photography: Mark Liddel

20

26

Phoenix B

usiness Journal

DEP_Feat_Dept_0402q8_Layout 1 3/24/10 11:22 AM Page 5

AD_United_Way_0402_ Ad & Editorial Master '03 3/24/10 4:31 PM Page 1

phoenixWoman.com 7

47 FASHIONFashion Driven…Revved-up Hot Styles Revealed

54 GIVINGAnd The Beat Goes On…A One Man Band Lends His “Ear Candy”to Struggling Young Musicians

56 EVENTS OF NOTEA Tribute…Ellen “Nellie” Jackson

59 RISEFocused, Fun and Fiercely Local… Meet our Phoenix Woman Advisory Board…Roll Call Please

Self65 PASSAGE

Recognize and Rejoice International Women’sDay

One-on-One with Ambassador Vicki Huddleston

68 HEALTHGreat GamsSay Goodbye to Varicose Veins

70 HEALTHColon Cancer…Are you at Risk? Detecting Colon Cancer Faster andMore Comfortably

Discovery72 ESCAPE

Authentic ArizonaDiscover our Favorite, Hidden Resorts & Spa’s

78 ARTSThe Musical Instrument Museum Discover this Global Musical Wonderland…

80 HERITAGEFirst Lady of The LegislatureEdwynne “Polly” Rosenbaum

12 EDITOR’S CHOICECool Stuff

Fortune13 FINANCE

10 Tax TipsFor a Tension-Free Tax Season

15 BUSINESSAt-Home BusinessesValley Women Embrace Entrepreneurship

17 BUSINESSSocial Media 101All your Questions Finally Answered

Life32 FARE

Rise and ShineA Guide to the Valley’s Best Breakfast

36 HOMEHome CourtA Phoenix Mercury Star Finds Her Niche

40 SPECIAL INSERTPurple TalkThe Purple Ribbon Crusade

78

32

ContentsDEPARTMENTS

DEP_Feat_Dept_0402q8_Layout 1 3/24/10 11:24 AM Page 7

.comTM

Phaves of Phoenix I Featured Articles I Events CalendarJoin the conversation or start a new one!

Subscriptions also available online.

8 phoenixWoman.com

“FOCUSED, FUN AND FIERCELY LOCAL.”

Your Stage is Set!

phoenixWoman“FOCUSED, FUN AND FIERCELY LOCAL.”

March/April Issue2010/Volume 4

TM

Phoenix Woman Magazine™ is published six times per year by LPI Multimedia Inc.Opinions expressed are those of the authors or persons quoted and not necessarily

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While efforts to ensure accuracy are exercised, the publisher assumes no liability for the information contained in either editorial or advertising content. Publisher assumesno responsibility or liability for unsolicited manuscriptsor artwork. Reproduction inwhole or part without the expressed written consent from the publisher is prohibited.

Phoenix Woman Magazine™ is the registered trade name of this publication.

Copyright ©2010 by LPI Multimedia Inc. All rights reserved.

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CONTRIBUTING WRITERS: Maria Baer, Donna Bartos, Morgan Benavidez, Katelyn Bolnick,

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villageclubs.com

© 2010 DMB Sports Clubs A DMB PROPERTY

LIFE IS ABOUT

��

BASKETBALL COURTS • CAFES • CARDIO AREAS • CONFERENCE ROOMS • CYCLING STUDIOS • FITNESS CLASS STUDIOS • GYMNASIUMS • KIDS

CLUBS & NURSERIES • KINESIS • LOCKER ROOMS • MEMBER BUSINESS OFFICES • MIND/BODY STUDIOS • POOLS • PRO SHOPS / BOUTIQUES •

RACQUETBALL COURTS • INDOOR TRACKS • SAUNAS • SPA & SALONS • SQUASH COURTS • STRENGTH TRAINING AREAS • TENNIS COURTS

CAMELBACK 602.840.64124444 East Camelback Road,Phoenix, AZ 85018

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GAINEY 480.609.69797477 E Doubletree Ranch Rd, Scottsdale, AZ 85258

The Village offers many ways to get fit.You might decide on yoga, Pilates,

basketball, or tennis—then

balance your workoutrelaxing by one of the

sparkling pools or escaping to the spa.

Whatever you choose,

life’s better at the Village.

NHT_ISSUE_1702_Layout 1 2/25/10 10:39 AM Page 35

10 phoenixWoman.com

The Power of Color I love purple—it’s my favorite color. To me, it’s powerful and pretty—the

perfect color to signify spring is here—simple, clean and fresh. But, the reality

is the color purple couldn’t be more complicated.

According to my research, purple is a complex color with the power and

potential of evoking various, contradictory and even ambiguous

feelings—drama, sophistication, solitude, pride, royalty, justice and “serious

mental readjustment” are some of the words I found used to describe this

noble color.

Perhaps it is quite fitting that purple has become the color of choice for

domestic violence awareness and groups like the Purple Ribbon Council to

Cut out Domestic Abuse. In this issue, we feature this worthy cause through

the eyes and experience of the Purple Ribbon Council and encourage you to

become more aware and get involved as the domestic violence awareness

month of May fast approaches.

Also, on the horizon, is Earth Day. This year marks the 40th anniversary

and, to help celebrate, you can read all about women in our community who

are making “green” changes for a better tomorrow. And, in case you were

wondering, the color green has long symbolized nature, growth and hope of

eternal life—how fitting.

In this issue you will also enjoy reading about award-winning singer and

Arizona resident, Jordin Sparks who cinched the American Idol title in season

six and is now well on her way to becoming a global sensation and a red-hot,

heart-throb.

Don’t forget to peruse through the roll-call of our new advisory board and

check out what’s on the menu at a few of the Valley’s best breakfast joints

that ooze a golden-sunshine, happy feeling.

You’ll also find insightful and useful information about colon cancer

detection and varicose vein therapy—there are new advances in medical

technology you should know about. We are also excited about International

Women’s Day, which will be celebrated in May, and an exclusive interview

with key-note speaker, Ambassador Vicki Huddleston.

Also, help us welcome the Valley’s newest museum set to open in

April—the Musical Instrument Museum—a first for the Valley and the globe.

And, before you plan your next vacation, be sure to read all about our

favorite Arizona resorts. From the orange glow of the setting sun, to the

warm shades of desert brown, to the views of a dark-blue Arizona sky; these

resorts will offer you amenities and a color palette you can only experience in

our great state.

So, dig in and enjoy our smart, informative and relevant editorial that’ll

shed a glow and luminosity on important issues and entertaining topics, while

being “focused, fun and fiercely local” in a whole new way.

JESSICA PARSONS

Editor

“”Continue the conversation, start a new one

or subscribe online at:

phoenixWoman.com

pW / EDITOR’S LETTER

... enjoy our smart,informative and

relevant editorial ...

DEP_EditorLetter_0402q8_Layout 1 3/24/10 11:38 AM Page 10

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12 phoenixWoman.com

pW / EDITOR’S CHOICE

Green and CleanClean Well All Natural Antibacterial HandSoaps are made with ingredients from renewableplants, primarily thyme. With 99.99 percentgerm killing efficacy, these foamy hand soapsboast a safe and natural alternative to its toxiccounterparts. Scents include Orange Vanilla,Ginger Bergamot, Lavender and Spearmint Limewhich can be found at Whole Foods, selectTarget stores, Vitamin Shoppe, Babies R Us andGNC. $4.99

Modern Must-HaveThis original and contemporary designed purse hook is a must-have if you don’t wantyour precious purse to touch the ground. Created by Alessi, this delicate Minou purse

hook comes in stainless steel and black. It’s an item you never knew you needed. The sculptural shape and portable size make it the perfect gift. Alessi dealers include,

Alessi Shop, Phoenix Art Museum and Saks Fifth Avenue. $26

Got A Lip Light?Now you can get more from your

lip gloss than just great shine.ModelCo’s best-selling product is

the famous Lip Lights Lip Gloss andwe can see why. The lip gloss is

high-tech coming with its own LEDlight attached and a side panel

mirror for easy in-the-darkapplication. So, whether you’re in acab, restaurant or dark night-club,

Lip Lights might be your perfecttraveling companion. It’s available

in six fun and flirty shades at GlamLounge in Scottsdale and

www.beauty360.com. $28

Healthy WatchesNot just vibrant and sporty, thesewatches are said to be good for yourhealth. The makers of FRUITZ say thewatches contain natural frequencytechnology to harmonize with a person’sbio-field and energy. The company even

put the watches to the test in their ownclinical study. They report wearers felt better

rested and less stressed thanks to their PhilipStein timepieces. The collection comes inwatermelon, kiwi, blueberry and papaya andis available at Nordstrom.. $225

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gluten-free and vegan. $3.25/each or$36/dozen

OCOOL STUFF...We come across all kinds of things, from the current obsessions andmust-have’s to the stuff setting new trends here in Phoenix and all over theworld. We’re in the know, so why shouldn’t you be….Check-out these fun,tasty and unique products that had us doing a double-take. pW

Do you have a fun or favorite product you’d like to share?

Tell your friends about it online at:

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PW_Picks_0402q8_Layout 1 3/24/10 11:41 AM Page 12

phoenixWoman.com 13

pW / Fortune / FINANCE

STEP 1Begin by making a checklist of the records you’ll need. This typically

includes a W-2 form showing your wages and tax payments, 1099 forms

listing interest and dividend income, 1099Bs showing proceeds from

stock and bond transactions, and 1098s listing interest and tax

payments. You may need additional records, depending upon your

circumstances. For the definitive list, refer to the online IRS publication,

“Recordkeeping for Individuals.”

STEP 2Now it’s time to start collecting and organizing your records. If you’re

married, why not split up the tasks equitably between you and your spouse?

Perhaps you can consolidate income-related documents while your spouse

collects records of expenses and deductions. If you have kept your financial

documents in monthly file folders, this is an easy step.

STEP 3If you have been using Quicken or similar software, it’s easy to put

together a report of your finances. Otherwise you can copy the income,

deduction and expense information from your records onto a Spreadsheet,

using simple headings like “Salary & Investment Income.” Next, total up

each column. This serves two important purposes. First, it enables you to see

all of your pertinent information in one place and provides a great reference

document for future budgeting. Second, it can save you money, because

many tax professionals charge based on the time it takes to complete your

return. Consolidating your data helps them assess and input your financial

information with greater speed.

STEP 4Be familiar with the tax deductions, credits and exemptions you think you

are entitled to. Some of these are obvious, like tax exemptions for dependent

children. But there are some new ones you might not know about.

For example, if you purchased a new vehicle in 2009 you may be

eligible for the Sales Tax Deduction for Car Purchases. You may also be

eligible for the First Time Homebuyer Tax Credit; and the new Repeat

Homebuyer Tax Credit may be available if you purchased a home in

2009 or plan to purchase one in 2010.

And don’t forget the tax benefits of higher education. If you, your

spouse or a qualified dependent are pursuing a college degree, check

out the new “American Opportunity Tax Credit,” worth up to $2,500

in tax savings. Learn more about education credits by visiting

the"http://www.irs.gov/newsroom/article/0,,id=213044,00.html" Tax

Benefits for Education: Information Center” on the IRS Web site.

STEP 5Carefully consider your filing status. If you’re married, it’s usually

best to file a joint return, which offers the lowest overall tax rates.

However, if you had very high medical expenses, you might find that

“married filing separately” reduces your total tax bill by applying these

deductions against your income only.

Do you have dependent children? If so, you or your spouse might be

eligible to file as a “head-of-household” status, which offers better tax

rates than “married filing separately.” Single mothers may also qualify.

When it comes to taxes, preparation and documentationis the key. Whether you work with tax professionals, usesoftware or fill out your returns manually, having all yourinformation in order can help you navigate the tax seasonwith ease. If you’ve been dreading this particular rite ofspring, we’re here to help. Remember that tax preparationtime can provide a great opportunity to assess yourfinances and set new goals, especially if you follow theseten simple steps.

10TaxTipsFor a Tension-Free Tax Seasonby Meredith Dekker

FT_Finance_0402q8_Layout 1 3/24/10 11:43 AM Page 13

14 phoenixWoman.com

pW / Fortune / FINANCE

If you find these filing status considerations

too daunting, you should probably consult a

tax professional. Make sure they compute your

taxes based on the status that yields the

greatest overall tax savings.

STEP 6Reduce your taxable income by maximizing

your contributions to your tax-deferred

retirement accounts. This year, the federal

government has changed some of the laws on

converting your “traditional” IRA to a Roth

IRA, which may offer greater long-term tax

savings. Please consult your Financial Planner

to see if this is a wise decision in order to meet

your financial goals. You can still contribute to

an IRA before you file and additional money can

be saved if you are over 50 years old.

STEP 7If you are not sure how to fill out the actual

return, it’s better to hire a tax professional such

as an ATA (Accredited Tax Accountants) or a

CPA (Certified Public Accountants). Ask friends

and business associates for referrals and

recommendations. Beware of the person who

says you need to go to his guy “because you

won’t have to pay anything.”

STEP 8Now, for the fun part—filling out the returns.

If you’re using tax preparation software or

working with a tax professional, this is relatively

easy. If not, make sure you fill out the forms

neatly and clearly and double-check your math.

Sloppy returns—especially those with math

errors—are a red flag for audits.

STEP 9Review your return carefully before you file.

Are the income and expense numbers correct?

Did you receive all of the deductions, exemptions

and credits you expected? No matter who

completed the return, you are legally responsible

for its accuracy.

STEP 10File away and file on time—don’t wait until the

midnight hour! If you don’t file electronically, be

sure to send your returns via certified mail, with a

return receipt requested. If your return is lost, or

late, you may incur late fees and penalties unless

you can prove you filed by the deadline. pW

Meredith Dekker is an independent, full-service,fee-based adviser and the owner of DekkerFinancial Services located in Chandler, Ariz. Thecompany provides personaland corporate financialplanning services, includingestate planning, riskmanagement, cash flowanalysis, investmentmanagement, retirementplanning, business, tax andmanagement planning.

INFOLINK: www.dekkerfinancial.com

Nothing herein is intended to constitute

individualized tax advice and there may be other

tax considerations. You should consult a tax

professional before taking any action. Information

contained herein is subject to change as new

regulations are issued. Investment Advisory

services are offered through Sutterfield Financial

Group Inc., an SEC Registered Investment

Advisor.

Editor’s Note: This article is intended for

informational purposes only and is in no way

intended to offer tax advice or to make tax

recommendations. All information included in this

article represents the views of the individual

author and not necessarily those of LPI

Multimedia Inc.

FT_Finance_0402q8_Layout 1 3/24/10 11:44 AM Page 14

phoenixWoman.com 15

fortune BUSINESSpW / Fortune / BUSINESS

At-Home BusinessesValley Women Embrace Entrepreneurshipby Catherine Holland

Women—especially Phoenix women—are

nothing if not creative, adaptable and

determined. All of those qualities are necessary

to launching a successful home-based business,

which is something more and more Valley

women seem to be doing.

Why the entrepreneurial explosion? For some,

it means more time with their families. Others

simply want to be their own boss. Yet, for

others, it comes down to necessity. Arizona’s

unemployment rate is approaching 10

percent—9.3 percent in October, according to

the Arizona Department of Commerce. Rather

than being one of hundreds of people applying

for only a handful of open positions, many

women are doing what they do best and are

taking their futures into their own hands.

Melissa Risher is a prime example. A born

entrepreneur, Risher has owned several

businesses, all built from the ground up. Her

latest venture, Popflops, has taken off, turning

a profit in less than four months. Risher and her

partner launched Popflops at the end of July

and have been more successful than they could

have hoped.

“People really just relate to our idea,” Risher

says. That relatable idea is great-looking

flip-flops you can customize to match your

outfit. Basically, one pair of flip-flops turns into

many by way of interchangeable magnets that

simply pop on and off. Each piece has fun,

funky and original designs on top. And, the idea

has really taken off with moms and young girls.

Although they would eventually like to have

their own brick-and-mortar boutique, Risher

and her partner opted to run their fledgling

business out of their homes. “In this economy,

it wasn’t even a second thought,” Risher

explained. “We wanted to test the waters and

see the reaction. We didn’t want to commit to a

rental contract.” They did everything on their

own—forming the LLC, applying for patent

protection and building their own

website—cutting their startup costs substantially.

Another reason for starting out at home is

family. Risher is the mother of an 18-month-old

budding diva. Her business partner has a

17-year-old and a 12-year-old. While both

maintain “day jobs,” their hope is that Popflops

will allow them to spend more time with their

families. But it’s not just about that.

“I like working for myself,” says Risher. “I

really like to come up with ideas and go with the

flow.” It’s something she’s always known she

wanted. She does have a psychology degree as a

backup, but Risher was determined and destined

to have her own company.

While she built her home-based business from

scratch, it’s not for everybody. Some women

who want to spread their entrepreneurial wings

but still have a safety net are turning to

already-established direct-sales

businesses—familiar names like Mary Kay

Cosmetics, PartyLite, Pampered Chef, Silpada

and Stella & Dot Jewelry.

These ventures give women the freedom to do

their own things and to work as little or as much

as they like, within an established framework

and support network. While you can control

how much you put in—and by extension, how

much you make—you don’t have to worry

about certain aspects of the business like

patents, forming an LLC, applying for a business

license, production or inventory. In many cases,

the level of inventory you buy into is up to you.

For simplicity’s sake, it’s very similar to

purchasing a franchise. The model is there for

you to follow; it’s been tried and tested, so why

re-invent the wheel?

Since the business model has already been

established, now all you have to do is

concentrate on developing and nurturing your

(top) Melissa Risher,founder of Popflops(bottom) Bello Boutique’ssignature Circle Popflops

FT_BUSINESS_0402q8_Layout 1 3/24/10 11:46 AM Page 15

clientele. "I started selling Stella & Dot and

PartyLite because I love the products,” says

Amanda Rosinski, a Stella & Dot stylist and

PartyLite consultant. “You can't go wrong with

jewelry and candles.” Rosinksi also says she

appreciates the freedom of working from home,

setting her own hours and being in control of

how much she makes each month. She also

enjoys it. “The people I get to work with are

amazing. Where else do you get to ‘party’ at

your job?”

The safety net that comes with direct sales is

significant. The startup costs are relatively low

and usually the brand recognition is already in

place. The business, whatever it may be, can net

anything from a little extra “walking around”

money to paying the mortgage. With the

unemployment rate hovering at its highest point

since the early ‘80s, that’s good news for women

looking for options. One of the big selling points

of television ads touting these ventures is that

you can’t be laid off because it’s your business

and you’re the boss.

According to the Direct Selling Association,

15 million independent contractors in the U.S.

generated $30.8 billion in sales in 2007. In

2008, 15.1 million direct sellers, more than 86

percent of them women, drummed up $29.6

billion. While that is down nearly 4 percent,

experts say that’s a much smaller drop than

many businesses have experienced, adding

credence to the thought that direct-sales

businesses are about as recession proof as

anything out there. If you ask me, that speaks

volumes for the women driving these businesses.

Whether you opt for a direct-selling venture,

entrepreneurship on training wheels, or take the

leap and build something that’s completely your

own, Risher has some words of advice. “It’s

going to be incredibly scary,” she says, “but you

absolutely have to takes the risks to get the

rewards. If there’s something you’re passionate

about, you should absolutely go for it. Sitting

around and doing nothing is not going to make

you happy.” pW

Catherine Holland is a freelance writer whoresides in Phoenix.

INFOLINKS: www.popflops.comwww.stelladot.com/mandiwww.partylite.biz/manda

16 phoenixWoman.com

pW / Fortune / BUSINESS

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>:-D<phoenixWoman.com 17


Social Media101 All Your Questions Finally Answered by Maria Baer

Social Media is sending you afriend request. Are you listening?Are you on-board? Or, are you,like many people, hoping it allgoes away?

In the world of business—and even in our

personal lives—social media has become the

name of the 140-character-or-less game.

Companies are using it to gain

brand loyalty and attract new

customers. Consumers are using

it to network, find deals and

receive instant news or gossip on

their favorite brands, products

and Hollywood celebrities.

College grads are using social

media as their virtual resume

and companies looking to hire

have found it to be a prime

hunting ground. It’s a

mega-pixeled game of show-and-tell—and you

really can’t afford to miss it.

Abbie Fink and Amanda Vega are two of

Phoenix’s most successful and, frankly,

“e-popular” Marketing/PR executives, and they

both have insight into the social networking

info-blitz. We interviewed Vega and Fink about

three of the most used (and free) social

networking sites and asked them exactly what

this social media revolution is all about, and if

it’s here to stay.

FACEBOOKwww.facebook.com

With 350 million users—boasting the size of

a country, you almost can’t afford to ignore

Facebook. It first came on the scene, much like

MySpace, as a tool to connect and reunite

friends. But, Facebook seemed to attract an

older generation—the college crowd looking to

network, especially because, in the beginning,

a college affiliation was required.

Now, in the ever-evolving world of social

media, Facebook seems to have become the

communication of choice, the go-to site for all

things social—reuniting high school

sweethearts, sending mass notifications of

pregnancies and engagements and updating

anyone you’ve “friend’ed” of your daily or

minute-by-minute “status.”

Harnessing that type of communication can

be powerful. Companies have recognized this.

The smart ones have already capitalized. These

are called Facebook “fan pages” where

companies and non-profits have been sharing

news and information with their clients,

customers, supporters and “fans”.

It serves as a free personal website, in a lot of

ways, enabling the user to create a photo gallery

of events, videos, blogs and updates in an

easy-to-use, computer-friendly format. Many

believe Facebook’s usage is still 90 percent

personal and 10 percent professional,

nevertheless, be sure to check-out Phoenix

Woman’s fan page (shameless plug).Facebook FACT: Facebook has more than 350 million usersworldwide—boasting the size of a country. — wikipedia.org

FT_BUSINESS2_0402q8_Layout 1 3/24/10 11:51 AM Page 17

18 phoenixWoman.com


TWITTERwww.twitter.com

It’s curiously simple. Create a dialogue. And,

answer one question: “What’s happening?” In

140 characters or less, “tweets,” as they’re

called, are meant to elaborate on that question

in every way imaginable—whether you’d like

to tell your Twitter “followers” that you’re

about to eat breakfast, gossip about the latest

celebrity break-up or share a link to a great

article—the platform is all yours.

Fink calls Twitter the “single-most

valuable way to connect with your

customers.” More than they ever would

without Twitter, she says, consumers are

spreading the word, through a simple

“tweet,” about their positive and

negative experiences with

companies. This free-exposure

can either be good or bad news.

For professionals

seeking information,

among the

can’t-miss tools on

Twitter, is the ability

to search a keyword

and find all current

conversations

containing that

word. For instance,

a fashion

designer could

search the word

“clothes,” and

find a never-ending pool

of pure customer potential poured right into

their lap.

Though it can be overwhelming, both Vega

and Fink agree, the virtual social sphere is a

must-use and will have longevity in the

marketplace. “If you own a business and you

are choosing not to be active, keep in mind that

someone else is there in your place,” says Fink.

And, “being active,” means putting in the

effort to maintain a social media presence,

otherwise it will cease to work.

Social media experts recommend up to seven

“tweets” a day, and not bombarding your

“followers” with sales pitches, spam and junk.

Make your status updates and “tweets”

authentic, funny, real, relevant and succinct and

you should be well-equipped with the 411 on

social media 101.

:-0Twitter FACT: Twitter has beenranked the third most used socialnetwork, with approx. 6 millionunique monthly visitors. — twitterfacts.info


phoenixWoman.com 19


LINKEDINwww.linkedin.com

LinkedIn is a virtual resume. Users fill out a

profile with their professional information, and

can then “connect” with other site users by

sending out requests.

Fink, vice president and general manager of

HMA Public

Relations and current

president of the

Phoenix Public

Relations Society of

America says she

makes as many

connections as she

can on the site, all while she nurtures it for both

professional and personal use.

“You never know how valuable a connection

could turn out to be,” says Fink. It could lead

your company to its next graphic designer, or

direct you to a hot, new lunch spot. “Maybe

I’m traveling to Chicago and need a good

restaurant recommendation. Why shouldn’t I go

to my Chicago connections and ask them?”

Vega, of Amanda Vega Consulting handles

her LinkedIn a little differently. She reserves her

LinkedIn connections for friends and

colleagues, and not acquaintances. She holds

this standard allowing her to give references

and speak knowledgeably about the people in

her network. “If I’m in the hiring position, I will

look at a resume a little deeper if someone else

hands it to me,” she says. “You can look at

LinkedIn in that same capacity.” pW

Maria Baer is a freelance writer who lives inScottsdale with her husband.

Cool Twitter’s To Follow:1. Sprinkles Cupcakes: @sprinkles(watch for the secret word of the day and get free cupcakes)

2. The Phoenix Zoo: @PhoenixZoo(Get ready for some awesome photos!)

3. Phoenix Metro: @PhoenixMetro(Look for deals to local businesses)

4. The Phoenix Suns: @PhoenixSuns(Look for prizes like free tickets and jerseys)

5. Phoenix Woman magazine: @PhoenixWoman(Join the conversation—and sometimes, the editorial process) ;-)LinkedIn FACT: LinkedIn, which is used mainly for professional networking, has

more than 60 million registered users, spanning 200 countries. — wikipedia.org


20 phoenixWoman.com

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phoenixWoman.com 21

pW / PROFILE

T

T

T

Crowned the winner of the sixth season of “American Idol,”Arizona’s own, Jordin Sparks remains the youngest winner in“American Idol” history. It was May 23, 2007. She was 17 yearsold; A “happy-go-lucky” and “quirky” kid, (her words, not ours),whose life was about to change.

STORY BY JESSICA PARSONS / PHOTOGRAPHY BY MARK LIDDEL

ED_Sparks_0402_Layout 1 3/25/10 3:36 PM Page 21

A GIFT FROM GODSparks began singing as a baby, at 18 months

old. It might sound unbelievable, but she says her

family has the video to prove it—a baby Jordin

singing on her Nana’s lap with each note right on

tune. In fact her whole family is musical, playing

instruments from piano to guitar. “I always knew

I was going to be a singer I just didn’t know it

was going to happen this soon or at the level that

I am now,” says Sparks.

She was 10 years old when she started singing

outside the home—in competitions, for her

church choir and any opportunity to get up on

stage. She also received voice lessons, identifying

at an early age, that her instrument was one that

needed to be honed and controlled. “I don’t want

to sound weird or conceded, [but] there is nobody

in my family who sings like me. The voice is

definitely a gift from God alone.”

It’s a gift that would catapult her and her

career into super stardom. Since winning “Idol,”

Sparks has put college on hold and left her small

town of Glendale, Ariz. for the chance of a

lifetime in Hollywood. So far, it’s paid off. Her

debut album in 2007 went Platinum selling over

two million copies. Her hottest single, “No Air”

sold over four million digital copies worldwide.

She won an American Music Award in 2008 and

received a Grammy nomination in 2009. It seems

everybody knows her name, has seen her face or

has rocked out to her music. She even has a fan

following who call themselves the “Sparkplugs.”

“Honestly, I don’t think I’ve ever processed

all that happened,” says Sparks, adding, “I did a

show that I was a huge fan of and won. But one

thing I know for sure is that to sing for my job is

the best thing in the world.”

PW: How is life after American Idol?

JS: “It is everything I wanted and more. But, it

is a lot of hard work, traveling and sacrifice.”

PW: I know you’ve written a few songs, do you

enjoy writing and where does the inspiration

come from?

JS: “I absolutely love to write, whether it’s

writing in my diary or writing songs, I’ve always

had this infatuation with words. In the fourth

grade I discovered poetry and realized that if you

just put music to a poem and switch up the words

a little bit that you have a song. It’s very

therapeutic to write what you are feeling, happy

or sad, and just put it out there. For the first

record I wrote three songs and with the second

record I wrote six. The whole writing process is

phenomenal.”

PW: What’s the most rewarding part of your job?

JS: “It has to be the fans. I love meeting my fans

and putting a face to the people who voted for me

and who buy my music and request my songs.

I wouldn’t be anywhere without my fans and the

love of my family. The most rewarding part is to

be able to see them.”

PW: How do you handle the screaming fans?

JS: “I kind of take it day by day. You never get

used to it. I’ve had fans who sing the words of my

songs or who scream and cry [at concerts] so I’m

honored. I love being able to touch people and I

have so much fun doing it. It’s amazing.”

PW: You seem to have gone from a wholesome

look to an edgier look, are you going in that

direction?

JS: “I wanted to evolve my look but not so

much that I wasn't comfortable or where my fans

wouldn’t recognize me. I think what makes a

woman sexy is when they are covered up and

when they look really pretty and that’s the look

I was going for and it’s what I feel good in.”

PW: You appear slimmer in these new pictures.

Have you been working out?

JS: “I got a trainer because I got sick a lot last

year and I just didn’t feel good in general. I was

feeling sluggish and I just wanted to get healthy.

I used a trainer for two months and he kicked my

butt. But it wasn’t about getting skinny at all, it

was about me getting healthier and improving

my stamina.”

PW: What’s your favorite song from your albums?

JS: “I love all of them, but there is a song called

‘Faith’ that I wrote, that has a special message.

My friend passed away several years ago and I

wanted to tell her everything was going to be

okay. I was bawling when I recorded it.”

22 phoenixWoman.com

pW / PROFILE

Today, at the age of 20, she seems all grown up. With a lifetime of achievements already under her belt, this very bubbly, exuberant,

spark of raw talent, takes our phone call and happily shares herunique story with us, and what she hopes for the future.

T


phoenixWoman.com 23


pW / PROFILE

PW: You recently toured with the Jonas Brothers

to help raise money for children with cancer.

What compelled you to get involved?

JS: “I’ve been so affected by cancer in the

last two years. My mom’s best friend died of

melanoma and that really affected me. My great

uncle passed away from cancer during American

Idol and I recently met two young girls who

also had cancer. One of their wishes was to meet

me, so I’ve been touched by it. When I heard the

tour was raising money for this cause, I said sign

me up.”

PW: What are some of your future goals?

JS: “I’ve always loved acting. I participated in

community theater and Valley youth theater

when I was younger. I was also in drama club at

school. When [my family and I] lived in New

Jersey, we used to watch Broadway plays and I

really developed a love for the stage. I would

love to do a movie or try voice-over work for

animations. I think it would be so awesome, so

we’ll see.”

PW: Any romance in your life?

JS: “Not with me. I kind of just focus on the

music. I am talking to somebody. He’s from

California and he’s very cool. We kind of just hit

it off really well over the past two years. We’re

talking about taking it to the next level but we are

good friends and we don’t want to ruin that.”

PW: What do you want the women of Phoenix

to know about you?

JS: “I hope they like my music. We are very lucky

to live here and I hope I am making Arizona

proud.” pW

Jessica Parsons is the Editor of Phoenix Woman

magazine.

24 phoenixWoman.com

Sparks of Inspiration

Would love to sing with:Alicia KeysJohn Mayer

Favorite Singers: Nat King ColeEtta JamesPat BenatarMariah Carey

Favorite Book: “Twilight”

T


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Fay FredricksAnchor, 12 News Today, KPNX-TV

Fay Fredricks joined 12 News in April 2001 and currently co-anchors 12 News Today weekdays from 5-7 a.m. Fay received her bachelor’s degree in communications from the University of Miami in Florida, majoring in broadcast journalism and political science. She began her career as an anchor and reporter for KNAZ-TV in Flagstaff.Fay has received numerous accolades including Emmy awards for series reporting and service story reporting, named Associated Press Reporter of the Year and the Best of the West award for spot news reporting. When not working, Fay enjoys spending time with her husband and twin boys, volunteering for animal rescue organizations, traveling and spending time with her family.

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26 phoenixWoman.com

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phoenixWoman.com 27

pW / FEATURE

{ }earth day 2010...happy anniversary

Are you part of “The Green Generation?” Do you know what being “green” even means or how one personcan make a measurable difference? April 22, 2010 marks the 40th anniversary of Earth Day—global campaignswill focus on “A Billion Acts of Green,” encouraging people all over the world to create change by taking smallsteps towards a greener tomorrow.

What does that mean for you and the planet you call home? It could mean a more sustainable future by wayof cleaner air and the preservation of precious resources—and, doing your part to help make a difference canbe quit simple. A small act of “green” could mean using recycled paper, organic products or solar panels.

We’re proud to introduce you to seven Valley professionals who have taken their “green” acts seriously,incorporating an environmentally-friendly mission in all aspects of their lives. In fact, these women are soimpressive and inspirational that we’ve declared them our “Green Heroes.”

BY DEBORAH CARON PLUNKETT


28 phoenixWoman.com

pW / FEATURE

green founderSince 1969, Valley Forward Association has led Valley communities in

livability and sustainability issues affecting the region—for nearly half of that

time President Diane Brossart has served as the organization's top leader.

Long before “going green” was main-stream in the early 1980s, Brossart

joined Valley Forward as a member, moving up to president in 1991.

“I was what you might call a tree-hugger,” says Brossart about her early

beginnings. “Back then when you talked about business and industry in an

environmental context it was mostly about regulation. Today, the corporate

community is helping lead the environmental movement.”

As the driving force behind Valley Forward—the group that was integral

to influential green projects such as: Valley Metro Light Rail, Rio Salado

Restoration Project, West Valley Recreation Corridor, a regional trails system

for the Valley and environmental education in schools, Brossart has helped

facilitate awareness and outreach—topics which include land-use planning

and open space, energy, water management, transportation and air quality.

Brossarts’ unwavering passion doesn’t end there. She takes pride in holding

local municipalities accountable for their environmental efforts, has partnered

with the City of Phoenix on its greening plans and supports the U.S. Green

Build Council which brought Green Build 2009 to Phoenix.

She was even instrumental in bringing Al Gore’s guest lecture of “An

Inconvenient Truth” to ASU Gammage. “The vision [of Valley Forward]

hasn't changed—our mission is to find a balance between the built and

natural environment in which we call home.”

INFOLINK: www.valleyforward.org

DIANE BROSSARTPRESIDENT,VALLEY FORWARD ASSOCIATION

Phoenix B

usiness Journal

green medicineDr. Lesley Meng is helping Valley cancer patients one green step at a time.

Meng opened the first green-built medical oncology practice in Arizona with

her business partner, Dr. Andrew Buresh last year.

“We treat our patients in a state-of-the-art, green-designed suite, planned

with a sustainable approach and with the patients comfort and convenience

in mind,” says Meng.

At Desert Springs Cancer Care Center in Scottsdale you will find

automatic, fluorescent, energy- saving lighting along with tinted and shaded

windows; low water usage plumbing, copper piping and low odor/non-toxic

paint called zero-VOC paint.

The 5,000 square-foot outpatient clinic includes traditional medicine along

with a few green services such as organic manicures and pedicures, classes on

nutrition and even yoga.

“Our goal is simple—to treat patients the same way we would want our

family members to be treated and in as green a way as possible,” says Meng.

INFOLINK: www.desertspringscc.com

DR. LESLEY MENGDESERT SPRINGS CANCER CARECENTER, SCOTTSDALE

The Green Generation’s Core Principles:

A Carbon-Free Future Responsible, Sustainable Consumption Creation of a New Green Economy

Source: www.earthday.net


phoenixWoman.com 29

green auto shopWhen most of us think of auto repair shops, we often think the opposite of

green; but Nadine Grobmeier, owner of Airpark Auto Service, is doing her

part to change that. Grobmeier’s family- owned north Scottsdale auto shop

was one of the first local shops to earn the distinguished “Green Shop”

designation from AAA Arizona and the Arizona Department of

Environmental Quality (ADEQ).

“In spite of the amazing pollution-fighting achievements of the automotive

industry, the repair and service sector can do more to combat the notion that

auto repair facilities are harmful to the environment,” says Grobmeier.

“We’re taking it upon ourselves to lead other businesses down the road to

becoming greener—to set a pollution prevention and resource conservation

example for other industries to follow.”

By increasing its office recycling and using additional low energy lights,

Grobmeier’s company was able to earn an almost perfect score on the state’s

green rating system: 396 points out of a possible 400. The benchmark for

green business approval is 300.

Grobmeier’s slogan is “we’re people taking care of people; we just happen

to fix cars.”

INFOLINK: www.airparkautoservice.com

green energyAs the manager of sustainable initiatives and technologies at the Salt River

Project (SRP), Lori Singleton takes sustainability seriously and oversees all

things green.

A 30-year employee of SRP, Singleton is credited with and committed to

developing green programs that are unparalleled. In 1996, she implemented a

program called Mowing Down Pollution. SRP offered rebates to those who

turned in their gas-powered yard equipment for cleaner electric versions—

approximately 20,500 households participated and became greener.

Five years later, Singleton pioneered the EarthWise Energy program where

customer donations help non-profit and charitable organizations go green

with solar energy power. Singleton was also instrumental in creating SRP’s

EarthWise Solar incentive programs in 2004 to encourage residential and

business owners to invest in solar systems and solar hot water heaters.

Singleton’s green heart even extends far outside the workplace. She is a

previous chair of Valley Forward, a public and civic interest group which

focuses on environmental issues, and the past chair of Audubon Arizona.

During her tenure with Audubon, the organization built the Nina Mason

Pulliam Rio Salado Audubon Center, a nature center that includes many

sustainable features such as waste water recycling systems, low-water use

fixtures and energy-efficient mechanical and electrical systems.which our

children must live.”

INFOLINK: www.srpnet.com

NADINE GROBMEIEROWNER, AIRPARK AUTOSERVICE

LORI SINGLETONMANAGER, SUSTAINABLE INITIATIVESAND TECHONOLOGIES, SRP

The “Green Phoenix” Plan:According to the City of Phoenix,Phoenix will soon become the first city in the country to implement aconcentrated solar thermal energysystem providing clean power to50,000 homes while converting landfillgas into energy.

“This innovative project is part of thecity’s 17-point Green Phoenix plan,”says Mayor Phil Gordon. “It willpromote clean energy and createhundreds of local jobs.” For more information visit:www.phoenix.gov/publicworks andwww.phoenix.gov/greenphoenix.

The project was awarded to Tessera Solar. The utility-scale solar power plant will be the city’s largest—generating up to 250megawatts of power. The plant, which will beconstructed at Phoenix’s only active landfill,located at SR 85 in Buckeye will provide360 jobs and is scheduled to be operationalby the end of 2012.


30 phoenixWoman.com

pW / FEATURE

green cityThe emerald city is not in Kansas—it may actually be right here in

Arizona. The city of El Mirage may soon be known as the “green city” as it

implements new efforts to help entrepreneurs, particularly women, “grow”

sustainable, environmentally-friendly businesses.

The “Women Ecopreneurs’ Project,” is an alternative to the traditional

economic development practice of recruiting entrepreneurs. The program

offers advice, training and mentors women to launch or grow their

entrepreneurial pursuits in fields such as organic food growing/distribution,

earth friendly fashion design, energy-efficient housing, eco-friendly tourism,

alternative fuels and transportation and wind-power generation.

Marianne Archibald, director of the “Women Ecopreneurs’ Project” for

the City of El Mirage says the program was developed in-tandem with the

city’s soon-to-be launched, sustainable 10 year General Plan and

complements projects such as the Culinary Entrepreneurs’ Kitchen, a

commercial kitchen incubator designed to help aspiring foodies make their

dreams a reality and Oasis A•Z, a “green” theme park, retail and

entertainment village. “Small, sustainable, local businesses and the

‘ecopreneurs’ who run them are becoming the very foundation of the

emerging new green economy of the 21st century,” says Archibald.

She also points out that, “El Mirage is at a crossroads socially, ecologically

and economically” as the city faces important choices regarding how to grow

mindfully. “Our aim is to synergize our collective wisdom and strength to

move our visions into action together so we may keep true to our core values

of living and working in harmony with the earth.”

INFOLINKS: www.womenecopreneurs.orgwww.culinaryentrepreneurskitchen.com

MARIANNE ARCHIBALDDIRECTOR, “WOMEN ECOPRENEURS’PROJECT,” CITY OF EL MIRAGE

green chamber“I often ask myself, what would I be doing differently if I lived on this

planet for 500 years?” It’s a question, Mara DeFilippis, founder and chief

executive officer of the Arizona Green Chamber of Commerce, challenges all

of us to ask ourselves. Hence, her creation of a green chamber in 2008 as a way

to promote the success of businesses committed to environmental and social

responsibility. “This offers a place for businesses to come connect, learn and

grow…all in the name of bottom line efforts and sustainability,” says DeFilippis.

The Arizona Green Chamber also encourages environmentally conscious

business practices through education. According to DeFilippis, there is a

common misconception that going green will cost green; she points out that

there are incentives for developing environmentally-friendly practices that can

actually reduce a companies operating costs and help a business create

revenue from waste.

Going green can mean implementing new systems, processes, technologies and

products that have yet to be developed. The Arizona Green Chamber works with

businesses of all sizes to offer guidance, resources, support and recognition.

“It is time for us to collectively have a more long-sighted and holistic view

of how our everyday business and personal decisions impact our

environment. Don’t let today’s decisions become tomorrow’s regrets with

which our children must live.”

INFOLINK: www.arizonagreenchamber.org

MARA DEFILIPPISFOUNDER, ARIZONA GREENCHAMBER OF COMMERCE

Oasis A•Z will be a master-planned urban resort community with a renewable,energy-powered entertainment complex as its nucleus. Plans also call for retail

shopping, dining and entertainment facilities, resort hotels, golf and tennis amenities,green oriented industries and a planned residential community.


phoenixWoman.com 31

green lawWhen a business decides to take the plunge and “go green”, it can be faced

with a myriad of rules and regulations to which it must adhere; navigating

these rules can be challenging to say the least. Attorney Carla Consoli,

partner and group leader of Lewis and Roca’s ENERGI Practice Group,

(Environmental, Natural Resources, Energy, Regulatory, Government

Relations and Indian Affairs), ensures businesses are in compliance with the

law and practicing due diligence.

“Working on these cutting-edge entrepreneurial ventures is exciting and

meaningful legal work,” says Consoli. It can sometimes mean introducing

new legislation or assisting companies to work in-tandem for projects as

diverse as power plants, mines and master-planned communities, all in the

name of protecting endangered species, following habitat compliance or

deciphering water rights.

Consoli’s ENERGI Practice Group helps clients understand and navigate

the permitting, regulatory and investment process. “As the practice leader, I

work with our clients to identify ways we can make the climate for these

projects better,” says Consoli.

Consoli has negotiated environmental agreements, counseled solar power

companies and provided counsel to the State of Kuwait in its 1990

environmental damage claim. She has authored a number of publications on

environmental law and is a member of Valley Forward, Arizona-Sonoran

Desert Museum and the State Bar of Arizona Environmental Section.

INFOLINK: www.lrlaw.com

CARLA CONSOLIPARTNER & GROUP LEADER, LEWIS AND ROCA’S ENERGI PRACTICE GROUP


32 phoenixWoman.com

pW / Life / FARE

Rise and

ShineA Guide to the Valley’s Best Breakfast

by Natalie June Reilly

Breakfast: The most important meal of the day. It is to the new decade what coffee was to thenew millennium—en vogue. Any health consciouswoman worth her low-salt diet knows the key tostarting the day off right is to begin with a heartybreakfast. It was the late-American pioneer AdelleDavis, the first “health authority” among modernfood faddists who said: “Eat breakfast like a king,lunch like a prince and dinner like a beggar.” So, if what she said is true, then breakfast just

got made!

LI_Fare_0402q8_Layout 1 3/24/10 2:17 PM Page 32

phoenixWoman.com 33

OVER EASYTalk about your roadside dives! And a must! Over Easy is a place you

might expect to find along Route 66—in 1969 with Formica countertops

and bathrooms around back and all.

It is a small, rustic diner with both indoor and outdoor seating. Its

capacity for great taste far exceeds its capacity for customers. However,

it’s not like you’re going to mind the wait because you’ll be too busy

flirting with the menu, torn between your love for their caramelized

banana pecan French toast and the Wolf-Pack, chicken fried steak and

malted waffles.

The word on the street has it on good authority that if you’re a die-hard

breakfast connoisseur, Over Easy is the joint for you. It’s a little slice of

homemade heaven smeared with strawberry jam. Just don’t blink on the

drive there because you just might miss it! Price range: $5.00 to $30.00

4031 N. 40th Street

Phoenix, AZ 85018

Hours: 7:00 to 11:30a.m.

602.468.3447

Natalie June Reilly is a freelance writer and resides in Peoria withher family.


34 phoenixWoman.com

THE DAILY DOSEDown-to-earth and moody, the Daily Dose is a trendy, little eatery with

a touch of industrial appeal. Its cozy atmosphere invites you in from off

the street with its delicious smell of hot roasted coffee and a parade of

tasty explosions coming from the kitchen, comfort food that will leave

you jonesing for more.

Menu favorites are the pancakes, French toast and Belgian waffles—all

served on hot plates the size of Texas. So if you’re thinking about

stopping in, don’t forget to bring your appetite, along with a few friends!

There are many subtle nuances that separate this breakfast experience

from its competition, beginning with the best Hangover Breakfast in

town. Plus you’ll have your choice of indoor or outdoor seating; and

rumor has it that the outdoor seating is dog-friendly, so feel free to bring

your pooch.

Also, the sliced cucumbers swimming in ice cold glasses of water are a

nice touch, too. Like a good multi-vitamin, the Daily Dose will

undoubtedly supplement your positive energy for the day!

Price range: $8.00 to $13.00

4020 N. Scottsdale Rd.

Scottsdale, AZ 85251

Hours: 7:00a.m. to 9:00p.m.

480.994.3673

THE BREAKFAST CLUBNever before have you tasted a breakfast menu as exciting and as

uncomplicated as The Breakfast Club. It is simply coffee-shop-cool,

without being too “granola”. The best part is that you get quality

ingredients without having to fork out a lot of dough.

It’s also a great place to bring out-of-town guests if you’re looking to

make an impression. And, for those of you who thought you loved

blueberry pancakes, well, think again. These fresh from the farm blueberry

short stacks, happily married to Vermont maple syrup and butter, are

nothing short of scrumptious, and, on a good day, are in short supply.

Seriously, if you’re looking for the real deal—including hollandaise

made fresh in-house daily, then The Breakfast Club is your best bet. It is

a high-energy, build-your-own breakfast kind of establishment that serves

breakfast from sun up to sun down. They make breakfast look (and

taste) good! Price range: $4.95 to $14.95

4400 N. Scottsdale Rd. #100


Hours: 6:00a.m. to 3:00p.m.

480.222.CLUB (2582)


phoenixWoman.com 35

BACONWhat’s the perfect breakfast side order? Bacon, of course! It’s also

the perfect breakfast bistro if you’re looking for something just this side

of lip-smacking. Though its name sizzles of America’s favorite breakfast

side-kick, you may be surprised to find that Bacon, a new addition to

Old Town Scottsdale, is more of a breakfast staple these days.

This quaint little café, dressed in ambient Americana, is an

exceptional family-dining experience with its down-to-earth staff,

comical murals and great big windows that pull wide open. It’s an

absolute breath of fresh air that breathes beachside bistro.

On top of a full bar, Bacon has a delicious coffee bar that serves

anything from Mimosa’s to Café au Lai, protein shakes to Earl Grey

tea. And in case you didn’t get the memo, you’ll want to give the Eggs

Memo, one of the many sinfully delicious menu items, a whirl. And if

that doesn’t bring home the Bacon experience, nothing will!

Price range: $5.25 to $12.25

4175 N. Goldwater Blvd.


Hours: 7a.m. to 3:00p.m.

480.947.3090

MATT’S BIG BREAKFASTTo put into words the sensation one gets while dining at Matt’s Big

Breakfast would be like putting into words the sensation one gets when

standing in their grandmother’s kitchen—it’s more of a feeling, a warm

childhood memory brought to life just as soon as you walk through the tiny

front door.

Matt’s Big Breakfast is the original hole in the wall, but what it lacks in

space, it makes up for in charm and the kind of food you can only get from

home. With the staff’s homemade aprons and a menu long on taste, it’s no

wonder it has built up such a lofty following, including celebrity chef Guy Fieri

from The Food Network. It’s where both regulars and newcomers go when

they’re looking for that little extra-touch and some real food for the soul.

The secret to its success is that everything on the menu is made from

scratch, as well as from the heart. Matt’s Big Breakfast has elevated

breakfast to the next level by taking pride in their food, beginning with

their home-roasted chilies, perfectly prepared pancake batter, rich apple

cider and honest-to-goodness home-fries.

It’s obvious that quality ingredients and service are what make the

difference. Matt’s Big Breakfast is so small you’ll literally need to step

outside to change your mind, but that’s not to say that you will because this

place is what coming home tastes like. Price range: $4.00 to $8.50

801 N. 1st Street

Phoenix, AZ 85004

Hours: 6:30a.m. to 2:30p.m. – Closed on Monday

602.254.1074


pW / Life / HOME

36 phoenixWoman.com

When you hear the name Diana Taurasi, the termbasketball star might roll right off your tongue. Now in hersixth season with the Phoenix Mecury, this WNBAChampion’s list of accomplishments includes threeconsecutive NCAA titles during her days at the University ofConnecticut and two Olympic gold medals with Team USA.Even more impressive, she’s added all of this to her résumébefore her 27th birthday. Talk about talented!

A Phoenix Mercury Star Finds Her Nicheby Lesley Factor

With such a hectic existence, Taurasi needed a comfortable place to

hang her jersey. In 2007, she purchased a condo in the Biltmore area. She

cites her affinity for the city lifestyle as one reason for choosing this

particular neighborhood. “Growing up in Chino, Calif., I am used to a

city feel since it’s so close to Los Angeles,” says Taurasi. “The Biltmore

area offers that, but also has a close community sense.”

pW / Life / HOME

HomeCourt

LI_Home_0402q8_Layout 1 3/24/10 2:38 PM Page 36

phoenixWoman.com 37

Among the neighborhood’s many attractions,

she’s particularly fond of restaurants such as

Chelsea’s Kitchen and Delux, which she enjoys

while in town since cooking isn’t one of her

strong suits. But at the end of each day, Taurasi

couldn’t shake the feeling that something just

wasn’t right. Then she realized her apartment

didn’t yet feel like home.

Being a self-proclaimed minimalist with an

active lifestyle, a simple design was important to

Taurasi. When she chose the space, the “modern

and sleek” look really appealed to her. So to help

add a sense of her own personality and touch,

she opted for a black and white theme with pops

of color. This look inhabits what designers refer

to as the 60-30-10 rule, and can be easily

replicated by anyone looking to liven up their

own home.

Typically, people see every room in parts and

60 percent is seen as the basic theme or unifier.

In the living room, where Taurasi says she

spends most of her time, the walls are painted

white, serving as a neutral backdrop. The next

element, or 30 percent, should add variety to the

space and thus draw the human eye. Taurasi

chose black furniture, which creates direct

contrast to the area and adds an edgy feel to the

room. Lastly, 10 percent of the room should add

extra pizzazz. Taurasi achieves this through the

use of lime green couch pillows. The result is a

subtle yet elegant space that captures the exact

essence of its owner. Other items that add a

burst of color to a room are floral arrangements,

paintings and rugs.

During her downtime, Taurasi can usually be

found on the couch catching up on her favorite

show, “True Blood,” or staying connected with

her friends on the Internet. Because she travels

for up to eight months a year, she doesn’t feel

the need to fill her home with items that will go

unused. She is, however, a “green” advocate and

owns many energy-efficient appliances such as

her refrigerator, washer and dryer and many of

the items in her kitchen. “It’s just my way of

helping out,” she says.

When asked what household item she can’t

live without, she is quick to respond, “The iron.

Since I’m usually on the court or on the road, I

have to make sure I look presentable.”

In just a short amount of time, Taurasi has

found her niche in the Valley and created her

ideal space, and she hopes to call Phoenix home

for at least a while. For her Mercury teammates,

the feeling is definitely mutual. pW

Lesley Factor is the public and communityrelations manager for the Phoenix Mercury.

INFOLINK: phoenixmercury.com

(far left) Diana Tausasi(left) Block concrete wallscan add a minimal, edgyfeel to a room. (above)Taurasi opted for a simple,modern design for herliving room. (right) Limegreen pillows add a burstof color to a black andwhite color scheme.(Photo: Barry

Gossage/NBAE/Getty Images)

Tips for Perfecting Your Space• Add texture and interest to your kitchen by

installing tile. For the best look, keep tiles limitedto one area such as the alcove above the stovetopor the wall over the kitchen desk.

• Need to make a room feel larger but don’t havethe extra space? Flooring of a lighter color willautomatically widen a room, especially when thematerial is laid diagonally instead of parallel to a wall.

• If you want to turn your bedroom into a retreat, but don’t have the built-in space, add a bench tothe end of the bed and/or a comfortable chair near the window for a cozy feel.

• Keep clutter off the bathroom counter byorganizing items—makeup brushes, candles,mirrors, perfume—on one central tray. Store items that aren’t eye pleasing in a drawer.

• Add slipcovers to any couch to help it match theexisting furniture in a room.

• Fix curtains so they’re higher up than the windowthey’re framing. It’ll draw the eye upward andmake the room feel larger.

LI_Home_0402q8_Layout 1 3/24/10 2:39 PM Page 37

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phoenixWoman.com 41

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We are so thrilled to partner with Phoenix Woman Magazine for the third year in a row to raiseawareness about the most under-reported social disease pandemic of our time—domestic abuse. On the next few pages, we will highlight our Faces of Hope—the unsung heroes of domestic abuse prevention, as well as share ways you can GO PURPLE and join the movement with us.

Purple Ribbon Council’s mission is to raise awareness and engage everyday people in the prevention ofdomestic abuse. Since our founding in 2006, we have raised public consciousness, educated communitymembers and salon/spa professionals on prevention, engaged more people in advocacy, and brought hope,healing and happiness to children orphaned by domestic homicide and to survivors who suffer in silence. We are proud to call Phoenix “home base,” and believe if we can prevent domestic abuse here, we canprevent it anywhere. Prevention is the cure…and it starts with all of us!

By definition, domestic abuse is a “coercive pattern of power and control” whereby a person uses isolation,stalking, verbal demands, emotional abuse, financial control or physical violence to get what he/she wants.Did you know that domestic abuse shares the same root causes with so many other behavioral and societalills? Because of shame, insecurity, worthlessness, cultural acceptance and learned behaviors, there is domesticabuse, drug abuse, alcoholism, eating disorders, street violence and crime. Mental illness is also a cause, butnot all the time.

Domestic abuse is a pervasive problem that reaches everyone in some way, shape or form. It does not matterif you are rich or poor, young or old, child or teen, man or woman, educated or uneducated, domestic abusecan happen to anyone at anytime. This societal problem has rippling consequences on families, businesses,schools and whole communities—just interview prison inmates and kids in juvenile detention centers. We bet you will find that at least 90 percent will report being neglected, verbally assaulted or violentlyabused as a child.

The good news is, there is HOPE and it starts with you! Together, we can stop this before it starts andinterrupt the cycle before it is too late. The key word is “together.” Prevention does not happen in a vacuumor with government intervention alone, it happens when people change behaviors and society follows.

We hope you are inspired to go purple with us! All it takes is a little hope and a lot of passion to bring aboutpositive change. With you, Purple Ribbon Council can meet our goal of “going out of business” by 2040. It is our hope that by then domestic abuse prevention and response agencies are no longer needed.

GOING PURPLE TOGETHER,

Donna Bartos, Founder & CEO

Talk Purple With Us on Facebook: “Go Purple to Prevent Domestic Abuse: Purple Ribbon Council USA”

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TIFFANY BUCHER President/Owner of Infincom of Arizona and Purple RibbonCouncil board president, Tempe, Ariz.

“As a woman business owner, I believe it is my responsibility to give back and help those who need a voice. I invite my peers in thewoman-owned business arena to join the go purple movement withus! You will be inspired every day by the opportunities to make areal difference in the lives of so many.”

GO PURPLE PLATFORM: Supportive care and empowerment forchildren who are mandated by the court to have visitation with anabusive parent.

PROJECT: Purple Ribbon Fund for Children.

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FACES OF HOPEThe Unsung Heroes for Domestic Abuse Prevention

NICOLE ANN-MARIE BRUNO MSW/MPA Graduate Student,ASU & Purple Ribbon Ambassador

“Social change is a passion of mine and where better to put myenergies than to a critical public issue that touches everyone in someway. I decided to “go purple” because I believe that no matter whoyou are, if you are inspired to make a difference—you can!”

GO PURPLE PLATFORM: Policy and social change.

PROJECTS: Purple Ribbon East Valley Teen Dating AbuseAwareness & Education Task Force, Take Back the Night, rallyingfor Senate Bill 1308.

TAUNYA SWEENEY, ANGELA ZAROB, MARNE WILLIAMS Salon & Spa Professionals.Life Spa Salon, Scottsdale, Ariz.

“As salon and spa professionals, we play a unique role in advocacyby lending a non-judgmental ear to clients when they need someoneto talk to. An estimated 85 percent of our clients are women, so it isa natural fit for us to be part of the go purple movement.”—Marne Williams

GO PURPLE PLATFORM: Mobilizing salon and spa professionalseverywhere to join the movement.

PROJECT: Pretty in Purple Days (formerly called Girls Night Out to Cut Out Domestic Abuse) www.PurpleRibbonCares.org

MELISSA BRICKHOUSE-THOMAS,LCSW Social Worker and Purple RibbonAmbassador, Glendale, Ariz.

“As a social worker I see firsthand the devastation of domesticviolence in the lives of the children left behind and the systematichurdles caregivers face when trying to meet their basic needs.Children need services that help them regain a sense of stability,promote normalcy, establish safety, restore hope and address basicneeds that traditional programs often miss. After the traumatic lossof a parent(s) to a domestic homicide, children need to be allowedto remain a child and not be robbed of their precious innocence.”

GO PURPLE PLATFORM: Restorative interventions for survivorsto break the cycle.

PROJECTS: Purple Ribbon Fund for Children Orphaned byDomestic Violence, Camp Butterfly and 1-888-606-HOPEEmpowerment Hotline.


ARE YOU A FACE OF HOPE? INSPIRED TO GO PURPLE? If so, Talk Purple With Us. You could be highlighted in anupcoming Purple Ribbon Council newsletter or receive a Pioneerin Prevention Award!

To schedule a speaker for your networking group, communityevent or staff training, please contact Donna Bartos by email:[email protected]

DID YOU KNOW? • 1 in 3 women will experience domestic abuse in their lifetime• 1 in 9 men will report being a victim of domestic abuse• 1 in 3 teens will experience sexual assault, physical violence or threats of harm

• Between 3 and 10 million children in the U.S. witness domestic abuse in the home Source: The Center for Disease Control

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KIRA KASTLER, TOM WINTER, AMANDA SOERHEIDETEAM Pedal for PurpleMountainside FitnessPeoria, Ariz.

“What do fitness professionals and advocates have in common?Empowerment! We are proud that Mountainside Fitness in Peoriahas teamed up with Purple Ribbon Council to bring hope, healingand happiness to child survivors of domestic violence and to raiseawareness that will help break the silence.”—Amanda Soerheide, athletic director for Mountainside Fitness in Peoria, Carefree and Surprise.

GO PURPLE PLATFORM: Mobilizing fitness professionals forawareness and prevention.

PROJECT: Pedal for Purple Spin-A-Thon & Children’s Festival:www.pedalforpurple.eventbrite.com

DR. TOM MERRILL & BOBBIESANDOZ-MERRILL, MSWAuthors, RelationshipCounselors, TrainersPeoria, Ariz.

“We as a society have gradually excused, endured and ‘normalized’many unkind and uncaring behaviors and over time absorbed theminto our everyday lives. We need to offer parents, mental healthprofessionals, teachers and all those who work with children a new look at unacceptable behaviors and a new way to offer ademonstrably successful parenting intervention/prevention programthat transforms parent-child and child-child relationships.”

GO PURPLE PLATFORM: mpowering parents and teachers towork collaboratively on nurturing positive behaviors andinterventions absent of abuse.

PROJECT: Parenting with a New Purpose and Plan, The First Stepin Primary Prevention: www.preventionisthecure.eventbrite.com

SHARYN LOGUEState Coalition Leader, MADE (Moms and Dads forEducation to Stop Teen DatingAbuse) Scottsdale, Ariz.

“As the mom of a teenage daughter and son, I am in tune with howbig of an epidemic teen dating abuse is. Teen dating abuse does not discriminate—it finds its way into teen dating relationships. Parents have a role to play in prevention—from modeling healthyrelationship behaviors to knowing how to recognize and respond tothe signs of teen dating abuse.”

GO PURPLE PLATFORM: Healthy relationship education inschools and mobilizing moms, dads and teachers to help preventteen dating abuse.

PROJECTS: MADE, Love Is Not Abuse, Peace Out Teen Rallywww.loveisnotabuse.com

ANDREA WHITSETTResearcher, ASU Morrison Institute for Public Policy,Phoenix, Ariz.

“I am aware of the prevalence of domestic violence in Arizona andthe need for improving our criminal justice system’s response toabuse. As a volunteer, I am driven to raise public awareness andengage communities in civic dialogue about this pressing socialissue. People need a forum for exchanging ideas, connecting withresources and developing local action plans that are attuned to theirunique community assets and needs.”

GO PURPLE PLATFORM: Encouraging local book clubs to read“Crazy Love” by Leslie Morgan Steiner and discuss the manydimensions of abusive relationships.

PROJECT: Purple Ribbon Book Club


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MISSION:TO RAISE AWARENESS AND ENGAGE EVERYDAY PEOPLE IN THE PREVENTION OF DOMESTIC ABUSE.

VISION:TO BREAK THE SILENCE, BREAK THE CYCLE, SAVE LIVES.

GOALS:1. BRIDGE THE PREVENTION GAP Where our counterpart organizations in domestic abuse response and prevention channel their resources to institutional, system, shelter and public-policy based advocacy, we bridge their important work by going deep into communities to leverage the assets of everyday people in large-scale grassroots awareness, education, outreach and advocacy.

2. COLLABORATE Purple Ribbon Council embraces and collaborates with natural helpers—parents, families, friends, co-workers, teachers, salon professionals, volunteers, fitness instructors, business managers, faith-based ministers and concerned citizens to help break the silence, break the cycle and save lives.

3. INSPIRE We believe people are the solution to preventing domestic abuse. Therefore, we inspire everyday people to advocate for prevention andbring about positive change in their own relationships.

4. EMPOWEROur goal is empowerment, not services. To meet this goal, we build communities of passionate people willing and able to bring hope,healing and happiness to those who suffer in silence.

5. INVESTPurple Ribbon Council invests in people, families, communities and society as a whole.

6. TURN KEY All of our approaches are deliberately turn-key, so people everywhere can get involved in the prevention movement and become catalystsfor positive social change in their relationships, schools, neighborhoods and communities.

Domestic Violence Hotline: 1.800.799.SAFETeen Dating Abuse Helpline: 1.866.331.9474Empowerment Hotline: 1.888.606.HOPE

If you feel threatened or you fear for your life, call 911 immediately.


phoenixWoman.com 45

IT TAKES A VILLAGE TO PREVENT DOMESTIC ABUSEPurple Ribbon Council sponsors, volunteers and collaborators are committed to seeing aworld without domestic abuse. Through their support, Purple Ribbon Council is able toraise awareness and engage people in communities across Arizona and the country inprevention and early intervention.

A special thanks to our biggest champions and supporters for prevention:

Infincom Arizona SandBox Creative Mountainside FitnessEve’s Place Safehouse HR Essential Life Spa SalonStellar Stone of Arizona Hard Rock Café Lifetime FitnessPhoenix Woman Magazine Jill Ormond, Esq. Patrick McIvor

Board Officers Advisory Board (as of March1, 2010)

Tiffany Bucher, President JoAnn Del-ColleMelissa Brickhouse Thomas, Dr. Richard ToonMSW, Vice President David Pennartz, Esq.

Kris Murray, Treasurer Dr. Alesha DurfeeTiffany Neihart, Secretary Doreen NicholasNancy Mercurio, Tracy HayesMember-at-Large Terri Roza

PURPLE RIBBON COUNCIL is a 501(c )(3) charitable community benefit organization. Donations accepted by mail or online at www.PurpleRibbonCouncil.org

Purple Ribbon Council to Cut Out Domestic Abuse, Inc.20403 N. Lake Pleasant Road Suite 117-492Peoria, AZ 85382

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Join the Movement: GO PURPLEMARCH 27THPEDAL FOR PURPLESPIN-A-THON & CHILDREN’S FESTIVALMountainside Fitness Peoria

APRIL 21STCOMMUNITY SYMPOSIUMPREVENTION IS THE CURE:EVERY VOICE COUNTS Glendale Civic Center

Designed for parents, teachers, counselors, human resource managers, business owners, social workers, faith based outreach ministers, first responders, government stakeholders, advocates and anyone who wants to do more and learn more about prevention. [PHR, SPHR, GPHR certification available for human resource managers and 5.5 CEU contact hours for social workers.]

APRIL 21STPURPLE RIBBON AWARDSLUNCHEONGlendale Civic Center

“Prevention Pioneer” nominations accepted until April 5th.

May is National Go Purple to Break the Silence Awareness Month

MAY 1 - 31PRETTY IN PURPLE DAYSCalling all Arizona Salons and Spas! Select a day in May for your Pretty in Purple Day!

Help bring hope, healing and happiness to orphaned children and the most silent victims.

Donate $5 per service performed on your Pretty in Purple Day OR 25% of Pretty in Purple gross receipts. Register at: www.PurpleRibbonCares.org

MAY 7THGO PURPLE FIRST FRIDAY!Rally your co-workers to Go Purple the First Friday in May.

MAY 15ROCK THE PURPLEHard Rock Cafe Phoenix

Doors Open at 7 pmBattle of the Bands at 8 pm$15 Admission at the doorRecruiting bands and sponsors now!

PREVENTION IS THE CURE!

To register or volunteer for a “GO PURPLE” event, visit: www.purpleribboncouncil.eventbrite.com

www.PurpleRibbonCouncil.org

MARCH 27TH

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62 Arizona LocationsCall For The Office Nearest You

1-800-EYE-CARE

www.nationwidevision.com

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pW / Life / FASHION

FASH ONDR VEN

Revved-up Hot Styles Revealed

Photography: Courtesy of Barrett-JacksonFashions Provided by: Dillard’sLocation: Barrett-Jackson Car Collector Event 2010,Westworld

We’re all revved up about this year’s hottest spring trends… it’s flirty, crisp, sexy and a little funky—it’s everything you’ve wanted and more.

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pW / Life / FASHION

From a bathing suit and cover-up ensemble made just for you to casual weekend looks and attractive sun dresses that’ll light up any room—Dillard’s has you covered and looking better than ever.

Fashion designs change at lightening speed. But, we were lucky enough to grab a front-row seat on the red carpet at the Barrett-Jackson 2010 Fashion Show and witness first-hand which styles will be all the rage—just in time for spring. pW

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BOLD!


FLIRTY!


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CUTE!


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SPECIAL ADVERTISING FEATURE

The Shocking World of OrdinaryDry Cleaning & Shirt LaunderingWhat Most Drycleaners Don’t Want You to Know by Stu Bloom

The “Assembly-Line”Ordinary dry cleaners will begin the cleaning process with up to60 “laundry” shirts at once—scrub the collars and cuffs with ahard-bristled brush, sort them into two loads: “lights” and“darks” and then subdivide each load into “starch” and “nostarch.” Next, they’ll stuff a load into a 60 lb. shirt washer,adding hot, even boiling water, harsh, caustic, industrial-gradedetergents, bleach and starch (cheap, synthetic glue).

Then, they’ll remove the damp shirts from the washer and runthem through a series of pressing machines that have all thesubtlety and precision of a sledgehammer at a rate of 40 to 50shirts, or more, per hour. Then, using a hand iron, they’ll touchup the underarms (maybe) and crease the sleeves in an attemptto conceal any evidence of machine pressing and pass them offas a “hand finished” or “hand-ironed” shirt.

Finally, they’ll cram the finished shirts into narrow poly-bags sothey’re returned looking only slightly better than the day theywere dropped off. Of course, you could always machine foldthem for that desired “slept in” look. But wait, there’s more...

The Shocking TruthWhat about “dry clean only” garments? Are these garmentshandled differently? No, not exactly. Again, an ordinary drycleaner will take 50 to 60 “dry clean” garments, sort them, loadthem and then add chemicals. This includes detergent—thecheapest kind, water and then fragrance to disguise the smell of emulsified oils in the solvent. Sizing, to stiffen your garmentsand render them quicker to press, is also used.

Then, they are tossed about in a relatively aggressive, dye-stripping, toxic solvent (perchloroethylene or synthetic petroleum) for 10 minutes or less. They are then extracted at a high revolutions per minute (RPM) and dried at a high temperature to further minimize the total wash/extract/dry cycle time. Next, they’ll machine press the garments and squirtthem with steam from a hand iron in an attempt to conceal any evidence of machine pressing.

The truth is many of your dry cleanable cottons and linens youdrop off, may, in fact, not be dry cleaned at all. They’re probably

Stu is President of RAVE FabriCARE (www.ravefabricare.com), a nationally recognized, full service fabricare specialist and couture drycleaner. Located in the Scottsdale Airpark,RAVE offers in-store service, valleywide pickup and delivery and nationwide clean by mail.Contact Stu at 480.443.1005 or at [email protected]. Follow Stu on his blog,www.truequalitycleaning.com.

8480 E. Butherus Dr., ScottsdaleCall: 480.998.8266www.ravefabricare.com

washed or wet cleaned, tossed into a dryer, machine pressed andthen “squirted” with steam—even if you specifically requested“dry clean only”— even if the care label says “dry clean only.”

With almost no investment of time or skill—voila, they’re done!Your clothes are in by 9 and out by 5. Welcome to the world of“professional cleaning”—where every cleaner claims to be a truequality cleaner.

True Quality CareFine garment care, true quality cleaning, requires more than simple knowledge of loading and unloading a shirt washer or drycleaning machine where every garment is bar-coded and treatedas interchangeable, irrespective of original cost.

Based on this definition, I could teach any Hallmark Card storeemployee to be a drycleaner/presser in two weeks. Sorry, I takethat back; in one week.

Truth is, fine garment care—true quality cleaning—requires anextensive knowledge of and commitment to the art and scienceof textiles and garment construction. This includes true knowl-edge of cleaning and hand-ironing and a never-ending commit-ment to process improvement, no matter how marginal.

With a stubbornness to reject labor-saving technologies thatcould negatively impact true quality and an unyielding commitment to invest in superiority, rather than extracting everylast penny out of the cleaning, hand-ironing and packagingprocess, is how Rave Fabricare has become known as the cleanerof choice for fine garments.

At Rave Fabricare you will find a sense of pride in each garmentwe work on and a passion for perfection, to the extent that perfection is achievable. We also don’t skimp on time. We takethe time necessary to “do the job right.” Most importantly, ourpersonal philosophy and belief is that true quality has inherentmeaning and value which includes the cleaning process, our employees and, above all, our clients..

Knowing the specific solvent or fluid used, its properties and itsimpact is critical to cutting through the fog of confusing terms inthe drycleaning marketplace.

How may we serve you?

There are over 26,000 cleaners in the United States. And, probably 99.5 percent of these cleaners believe that“cleaning” is a relatively simple operation. Done theirway, you’ll agree, the process is simple, but extremelycrude. The truth is, if you knew what was happening toyour garments after they were dropped off, you wouldprobably never look at ordinary dry cleaners the same.


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pW / Life / GIVING

A One Man Band Lends His “Ear Candy” to Struggling Young Musiciansby Sherry L. Butler

And The Beat Goes On …

Music is our future. That is the mantra of

a young, red-headed gentleman here in the

Valley who has made it his mission to impact

the lives of young girls and boys who love

music. A music lover himself, and an avid

guitar player, Nate Anderson is spreading his

passion to anybody who will listen—the

women of Phoenix are listening.

Armed with creative thinking and a world of

culture, this 27 year old is virtually a one man

band, an advocate and community activist who

wants every child to have the opportunity to

experience the universal language of music.

In 2007, Anderson created a non-profit

organization known as Ear Candy Productions

for the purpose of creating, developing and

sustaining modern music programs for today’s

young generation. He collects, distributes and

donates instruments to school children lacking

the resources to participate in pre-existing

music programs.

“[Ear Candy] is only a vehicle that

communities can utilize to address a current

and growing need to support music education,”

Anderson says and adds that “Ear Candy

Charity can only be successful if the

community embraces it.”

Using his strong partnerships with numerous

Valley Boys and Girls Clubs, professional

athletic teams, high profile bands and cultural

centers around Arizona, Anderson is creating

after-school music programs to draw in

children from all walks of life.

Also using these partnerships, Anderson

steps beyond the classroom by providing

students an opportunity to meet artists, as well

as visit recording studios, radio stations and

museums. He has even finalized collaborative

efforts on engaging 60 Arizona fire stations to

become official donation centers for collecting

instruments for school children year round.

Anderson’s long term goal is to “create a

sustainable community-driven model, which

can be replicated in any area of need.” He

is currently reaching out to the Cleveland

Municipal School Board with his ideas and

has high hopes of branching out to schools

in Denver and San Francisco.

Many Arizona parents and students are

grateful for Anderson and his heartfelt

sincerity. While many school music programs

are being reduced or canceled due to budget

Nate Anderson took studentsfrom an Ear Candy musicprogram to met The Fray at theDodge Theatre on July 14, 2009.

cuts, you will find Anderson rolling up his

sleeves and helping the “beat go on” for

young musicians. pW

Sherry Butler is a local public relations,advertising and marketing professional.

INFOLINK: www.earcandycharity.org

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“music is our future…”

Nate Anderson, founderof Ear Candy, a 501-C3Valley non-profit, wears

his signature logo.

.comTM

Phaves of Phoenix I Featured Articles I Events CalendarJoin the conversation or start a new one!

Subscriptions also available online.

“FOCUSED, FUN AND FIERCELY LOCAL.”

Take the Stage!

pW / Life / GIVING

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pW / Life / EVENTS

EVENTS OF NOTE[TITLE OF SHOW]

Broadway’s quirky, hit musical, “[title of show]” played at

the Herberger Theatre in Phoenix Feb. 18-March 7. The

presentation, brought to the Valley by the Arizona Theatre

Company, is a musical about two young men writing a

musical. For upcoming ticket and show information, visit

www.arizonatheatre.org.

L to R: Stanley Bahorek, Kelly McCormick, Lauren Lebowitz and Sal Sabella take the stage in “[title of show]”. Photo Courtesy: Tim Fuller

DANCING WITH THE STARS

A private cast party and cocktail reception hosted at

Ostrovsky Fine Art Gallery kicked off the Dancing

with the Stars, Arizona 2010 celebration which was

held March 5 at the Arizona Biltmore. The event

featured local celebrity dancers such as Brad Perry,

Krissy Wolfswinkel and Mark Tarbell strutting their

stuff in competitive ballroom fashion. The fourth

annual Dancing with the Stars gala is the Arizona

Kidney Foundation’s largest fundraiser. For more

information, visit www.azkidney.org.

Celebrity dancer Brad Perry is photographed with Larry Stewart during the Dancing withthe Stars kick-off party.

Co-chairs Mark and Chrissy Donnelly with celebrity dancer Victor Ostrovsky and hispainting “Desert Stars” which was auctioned off live at the Dancing with the Stars event.

WEST VALLEY MAYORS

The West Valley Women organization welcomed west Valley

mayors at their second annual “Meet the Mayors” luncheon.

The event was held at Skye Restaurant in Peoria on Feb. 10.

For information about monthly meetings and membership,

visit www.westvalleywomen.org.

L to R back row: Michael LeVault, Youngtown, Tom Schoaf, Litchfield Park, Jackie A. Meck, Buckeye,Lyn Truitt, Surprise, Manny Martinez, Glendale and James Cavanaugh, Goodyear. Front row: Stephanie Karlin, council member and Mayor Marie Lopez Rogers, both of Avondale

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pW / Life / EVENTS

WASTE MANAGEMENT PHOENIX OPEN

A new champion was named at this year’s Waste Management

Phoenix Open—Hunter Mahan beat Rickie Fowler by one

shot to win. The tournament was played Feb. 22-28 at the

TPC in north Scottsdale in front of huge crowds. The 2010

edition marked the 75th anniversary for the golf tournament,

making it one of the oldest events on the PGA Tour.

Hunter Mahan is named winner of the Waste Management Phoenix Open Feb. 28 at the TPC innorth Scottsdale.

BARRETT-JACKSON

It was a huge success for the 39th annual Barrett-Jackson

Collector Car Auction which was held in Scottsdale Jan. 18-24.

Despite the wet weather, thousands attended the event and helped

the collector car show raise nearly $4.5 million for various

charities, including the American Red Cross to help fund relief

efforts in Haiti. The top charity seller was a 2011 Ford Mustang

GT glass roof pace car, which sold for $300,000 to benefit the

Juvenile Diabetes Research Foundation.

K2 ADVENTURES

It was a “night without adversity” at K2 Adventures first

fund-raising dinner. The event, hosted by the Silverleaf

Country Club, welcomed several hundred Valley residents on

Feb. 19 who raised money for children with disabilities while

hearing a dramatic speech by blind hiker Erik Weihenmayer.

Co-founder of K2 Adventures, Kristen Sandquist, holds Dexter who was adopted at the event, thanks to the Arizona Humane Society.


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pW / Life / EVENTS

DRIVE THE DREAM

Heroes, stars and idols came together Jan. 16 to support

Childhelp’s Drive the Dream Gala, a fund raising dinner to

help neglected and abused children. The event at West World

of Scottsdale, and sponsored by Barrett-Jackson, hosted such

celebrities as Cheryl Ladd, John O’Hurley and American Idol

finalists, Brooke White, Michael Johns and Scott MacIntyre.

Childhelp Founder Sara O’Meara, CEO of Barrett-Jackson Craig Jackson, Susie Tyler-Alofs andChildhelp Founder Yvonne Fedderson were among 700 attendees of Drive the Dream Gala.

A Tribute...ELLEN “NELLIE” JACKSONAug. 7, 1919-Feb. 10, 2010

For over half a century Nellie Jackson, the

Barrett-Jackson family matriarch, combined an astute

business sense, an open and caring personality, strong

personal relationships and an appreciation for the

classic collector car hobby to create an ever-growing

universe of family, friends, colleagues and associates.

Jackson was a true treasure to everyone who came to

know and cherish her spirit, ethics, spunk and

dedication. Her influence has been immeasurable and

great. Under her watchful and nurturing eye, she

continued a family legacy of fund raising and giving

for charities large and small.

It was a privilege and honor to interview Jackson

and feature her compelling story in the Jan/Feb

issue of PhoenixWoman magazine. She had just

celebrated her 90th birthday and shared some of her

life’s favorite memories with us. Our condolences go

out to the Jackson family. Nellie Jackson will truly

be missed.

The Jackson family requests any donations be madein Nellie’s honor to the Russ and Brian JacksonCancer Research Fund by mail to TGen Foundation,400 E. Van Buren St., Suite 850, Phoenix 85004 oronline at www.russandbriancancerfund.org.


phoenixWoman.com 59

Meet our Phoenix Woman Advisory Boardby Morgan Benavidez

What do you get when you put 12 accomplished and compassionate Phoenix women and men in one room?The Phoenix Woman advisory board, and oh what a sight it is to behold! These well-rounded professionals, whoplay an active role in the community, will be contributing ideas, offering their vast networking abilities and sponsoringa number of worthy events to help us make this magazine, the best the Valley has ever seen.

Like Phoenix Woman, each member adheres to the theme of “Focused, Fun and Fiercely Local.” They show focusby striving for and attaining commendable goals; they’re fun individuals who are creative and unique; and they’refiercely local in founding or giving their time and effort to charities and associations. They exhibit the fact that trueleaders don’t just better themselves, but also make the community around them a better place. We at PhoenixWoman are lucky and proud to have them on board! pW

pW / Life / RISE

RollCall, Please!

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60 phoenixWoman.com

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Theresa Barber believes inangels. That, she says, has been thegreatest gift in her charity work."Each individual that I haveencountered during these missionsis an angel," Barber says.As a founding board member for

Visions of Hope, Barber has puttogether and hosted 14 charityfundraiser galas for the benefit ofWhispering Hope Ranch fordisabled children and animals, aswell as the Arizona Humane Society.A cause even closer to her heart

is the Notre Dame PreparatorySenior Legacy Club that her son andfour of his friends founded in 2008.The boys recruited classmates andtraveled to Agua Preita, Mexico onweekends to construct and deliverthree homes for the homeless.Barber is a proud, third-

generation Arizona native. She is a real estate broker and has beenselling luxury homes and home sitesin north Scottsdale since 1982. Sheis married to Ken and has two sons,A.J. and Nicholas.

Theresa Barber

Shonna James is the presidentof Shonna James Communications,LLC. For the past 22 years, she hasbeen actively involved in the realestate and senior industries. Throughout her career, James has

planned and staged many events,including several Fiesta Bowl events,the groundbreaking of Sun CityPalm Springs and the donation of aPresidential Portrait Collection toMayor Paul Johnson and city officialsfor the historic City Hall Building.She was also instrumental in thecreation and implementation of theWorld’s Championship ChiliCook-Off, which raised more than$25,000 for Boys Hope of Arizona. Active within the community since

1983, James currently serves as thechair of the City of Phoenix's SeniorServices Committee. She is amember of the Arizona Office ofSenior Industries Development'smarketing committee, the HomeBuilders Association of CentralArizona, the National Association ofReal Estate Editors and the FiestaBowl committee. As a volunteer, shechairs the Arthritis Foundation'sArthritis Awareness Committee andthe publicity committee for OscarNight America—an annualfundraising event held since 1995 inconjunction with the Academy ofMotion Picture Arts and Sciences.

Shonna James

Myra Richman brings aninvaluable 25 years of experience in public relations, marketing,entertainment and finance toRichman & Associates, Inc. andBlacktie-Arizona. She worked in theentertainment business at NBC inboth New York and Burbank, andhas served as a production andtalent coordinator on severalnetwork television shows. Asassistant producer to newscorrespondent David Brinkley,Richman also has traveled the world with NBC News.Today, in addition to serving

the public relations needs of herclients—locally, nationally andinternationally—Richman acquiredthe Arizona rights to Blacktie, anational company now in 11 statesthat provides event planning andpromotional tools and services tononprofits and corporations to helpthem save money, facilitateoperations and gain visibility. Richman appreciates the

significance of being connected to her community and activelycontributes to many Arizonaorganizations. She has served as amember of the board of the PhoenixArt Museum’s Contemporary Forumand has been a member of AllianceFrançaise and Arizona PressWomen, to name a few. Shecurrently serves on the board ofWellCare Foundation and theadvisory board of Canada-ArizonaBusiness Council. Richman was born in Hamilton,

Ontario, Canada, and is an avid reader,intermittent exercise enthusiast andmedia junkie. Her passions includeher daughter, Samantha; red wine;the NBA; the Broadway scene andcontemporary art.

Myra Richman

Matthew Owens grew up in theadvertising industry. As son of thefounder and owner of long-timeValley ad agency Owens &Associates (OA), he received anearly education in marketing andadvertising in Arizona.After graduating from Woodbury

University in L.A. with a degree inmarketing, he worked for OA formany years—including a stint asgeneral manager of OA’sAlbuquerque office. He then movedto the Pacific Northwest to work inthe e-commerce and dot-comindustries.Today, Owens is partnering with

his long-time friend and mediaexpert, Scott Harkey, to build thekind of marketing services firm healways envisioned. As partner, hiscore responsibilities lie in marketingstrategy and advertising planning,media services, account supervisionand creative direction.

Matthew Owens

FOCUSED, FUN...


phoenixWoman.com 61

pW / Life / RISE

Since she was very young,Kristen Sandquist’s heart has beenbursting with compassion, kindnessand empathy for those lessfortunate. At 11 years old, Sandquistboldly called a radio station andvolunteered her father to build ahome for a deserving family in thecommunity. Sandquist’s altruistic nature came

into play again while teaching for theWisconsin Public School District.She noticed the startling number ofchildren who had no jackets ormittens, and Circle of Friends—herfirst nonprofit—was born. Since1996, the program has providedwinter coats and attire for theunderprivileged in the Wisconsincommunity. In 2003, Sandquist founded

Visions of Hope in Scottsdale, whichcontributes 100 percent of its fundsto organizations such as WhisperingHope Ranch, The Arizona HumaneSociety and The Friend PlaygroundClub. Last summer, Sandquist climbed

Mt. Kilimanjaro as a sighted guidewith the Foundation for BlindChildren after hearing of theorganization’s need for volunteersand funding. She took on thechallenge by training and raisingmoney to support the trek in a matterof a few short months. Sandquist is a prominent

business woman and an incrediblephilanthropist. She is married andthe mother of four sons. In 2008,she and a partner founded Swank, a shop-for-a-cause retailer inScottsdale where a percentage ofproceeds goes to local charities.

Kristen Sandquist

Eddie Fischer, founder of SaverioCustom Clothiers and SaverioLifeStyle Experiences, is a customclothier and lifestyleconcierge. Located in DC Ranch inScottsdale, Saverio partners withtop artisans to deliver the very bestin custom, made-to-measureclothing. From shirts and suits to theperfect pant or skirt, and everythingin between, Saverio offers tailor-made clothing to fit your every need.This year, Fischer will also launch

a private label, Saverio PrivateReserve, offering the very best inauthentic quality and value forcustom-made clothing in the Valley.Fischer works with top artists and

design houses by orchestratingenchanting trips and experiencesinfused with fashion, culture, cuisineand artisanship to providecustomers with a once-in-a-lifetimeshopping experience and abehind-the-scenes look at how someof the most fantastic clothing andaccessories are made. SaverioLifeStyle Experiences was featuredin the August 2009 issue ofthe Robb Report, a luxurypublication.Fischer is an active board

member for the North ScottsdaleChamber of Commerce and residesin north Scottsdale with his wife,Michelle, and son Trey.

Eddie Fischer

Donna J. Marino joined theCatholic Community Foundation(CCF) on Mar. 1, 2007, as its thirdleader and its first female presidentand chief executive officer. Thefoundation currently has $52 millionunder management for the benefit ofcatholic parishes, schools andorganizations. Based in Phoenix,CCF is dedicated to enriching thelives of individuals and organizationsin Arizona, through scholarshipprograms, annual grants, andfunding for underserved populations. Prior to her role at CCF, Marino

served as the executive director ofdevelopment at the Roman CatholicDiocese of Bridgeport, Conn., whereshe was a member of the seniormanagement team. Marino is a 1979 graduate of

Boston University and has spent 30years in fundraising and nonprofitadministration. She has served on anumber of regional and nationalboards of directors, and is currentlya commissioner of Gov. Brewer’sCommittee to Prevent DomesticViolence. In addition, Marino is amember of the advisory board of theSojourner Center and the LadiesGuild at her parish, Our Lady of Joy,in Carefree. She and her husband, a retired

Connecticut police captain, live inScottsdale and have one son, ajunior at Arizona State University. “Phoenix Woman is an important

resource for women of all ages here in the Valley,” says Marino. “Its features are timely and it is afirst-class publication. They trulyvalue input from readers and I amhonored and privileged to serve asan advisor to the executive team atthe magazine.”

Donna Marino

Born and raised in Iowa, DianaZellers is the oldest of 10 children.She lived and worked in Ohio andCalifornia before moving toScottsdale over 17 years agoFor the past 11 years, Zellers has

been the president of Bolt SecurityGuard Services, a 125 to 150employee, armed/unarmed securitycompany. She was also the ownerof Turning Heads Salon for over fiveyears, regional manager for a largediscount retailer for two years,business manager for a cosmetologyschool and operations manager of aretail specialty chain store with 22store locations in U.S.Zellers attended the Private

Business/Fashion MerchandisingSchool in Iowa. She serves on theNotre Dame Prep High SchoolAdvisory Board, National CharityLeague and Heartstrings. She ismarried to Brad Zellers and hasthree children: Emerald, Alexa andSlater.

Diana Zellers

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62 phoenixWoman.com

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Dana Campbell Saylor is chiefexecutive officer of YWCA MaricopaCounty, established in Arizona in1912. Campbell Saylor resides incentral Phoenix. A psychology major,she has a degree in Women’sStudies from Arizona StateUniversity and was a NorthernArizona University researcher in theInternational Study Program. Shehas received multiple community-awarded honors, including the 2009Golden Heart Award, presented byArizona Woman magazine and TheArizona Republic, and received the2009 Leadership Excellence award. Campbell Saylor is a member

of the Institute for Women’s PolicyResearch and has served twoPhoenix mayors through the PhoenixWomen’s Commission. She is also on the advisory board of The WellCare Foundation, whichprovides integrated healthcare tosingle working mothers and theirchildren, as well as the ASUCommunity Council. CampbellSaylor’s passion and longstandingcareer has focused on creating astronger, viable community forArizona’s women and families. Sheis currently chair of the Board ofTrustees of the Alliance of ArizonaNonprofits.

Dana Campbell Saylor

A Native of Illinois, Carolyn Rock has been a Valley resident for more than 30 years. She has beeninvolved in a myriad of volunteeractivities, including the JuniorLeague of Phoenix, DesertFoundation Auxiliary, Xavier CollegePreparatory Board and the CatholicCommunity Foundation (CCF)Board of Directors. Rock is the chair of CCF Christian ServiceScholarship Committee, CrozierDinner (Diocese of Phoenix), and ison the Ronald McDonald HouseBoard of Directors. In addition to her volunteer work,

she was the director of developmentfor Notre Dame Preparatory, throughwhich she helped establish theschool and directed a $12 millioncapital campaign. She is also thedirector of development for AllSaints’ Episcopal Day School, Boysand Girls Clubs of Scottsdale, andthe City of Phoenix Mayor’s Office of Trade and Protocol/Phoenix Sister Cities.Rock attended the University of

Maryland, School of Nursing, B.S.N.,as well as the American GraduateSchool of International Management,M.I.M., and has also earned herArizona Real Estate License. She is married to Michael Rock, M.D.,and has four adult children and two grandchildren. In her spare time, Rock enjoys hiking, tennis, and reading.“It is an honor to support this

publication that addresses thecomplex needs of today’s women,”she says. “I look forward to helping itgrow and impact the lives of moreValley women.”

Carolyn Rock

Susie Alofs is an innovativeentrepreneur who has been a drivingforce behind the product brandingand profitability of a multi-million-dollar eyewear distribution company and several real estatedevelopments. Her expertise ofbuilding successful revenue models has earned her multipledistinguished awards, including the coveted finalist for Ernst andYoung’s Entrepreneur of the YearAward. Currently, Alofs is overseeing the

corporate imaging and branding forBarrett-Jackson Auction Company in Scottsdale, Ariz. Along withovercoming the challenges facingwomen in the corporate world, shehas creatively balanced her roles as business woman and mother of three. Recognized for her

entrepreneurial and family-orientedspirit, along with her philanthropicinvolvement, her accolades includethe Women Who Care Award from the Phoenix Theatre and the Association of FundraisingProfessional’s Spirit of PhilanthropyAward.

Susie Alofs

Kristi Hall has been serving theArizona business and nonprofitcommunity for 15 years. Whetherraising funds for nonprofitorganizations, building communityinitiatives, or pitching stories to themedia, her heart lies in inspiringpeople to live their dreams. Kristi’s background includes

leadership positions at The ArizonaRepublic, Aid to Adoption of Special Kids, Republic Media and Scottsdale Area Chamber ofCommerce. Her efforts in publicrelations and fundraising haveresulted in more than $30 million for local organizations supportingwomen, children, education and the arts. “I have had the good fortune of

getting to know some of the mostfascinating women in Arizona,” saysHall. “Their stories inspire me, andPhoenix Woman brings their storiesto life, inspiring thousands of womenin our community. “I am very impressed that Phoenix

Woman goes beyond the printedpage by being involved in boards,committees and local events,” sheadds. “The magazine is a powerfulconnector that informs, inspires andsupports readers to help themachieve their dreams.”

Kristi Hall

...AND FIERCELY LOCAL.


phoenixWoman.com 63

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Sponsored by the City of Phoenix,Phoenix Women’s Commission and International Women’s Day Steering Committee

Keynote SpeakerVicki HuddlestonDeputy Assistant Secretaryfor Africa in the Office ofthe Secretary of Defense

2010Steering

CommitteeAndrea Moreno

Phoenix Women's Commission ChairSalt River Project

Laura FrenchPhoenix Women’s Commission Vice-Chair

Arizona Office of Tourism

Jessica ParsonsHonorary Chair

Phoenix Womanmagazine

Erma AbeytaRio Salado College

JoAnn BergerFrito-Lay

Brandie IshcomerCity of Phoenix

Parks and Recreation Department

Joyce GrossmanCity of Phoenix

Equal Opportunity Department

Marquita BeeneCity of Phoenix


Diane NydickCity of Phoenix


Reyna RodriguezCity of Phoenix


Margaret ShalleyCity of Phoenix

Public Information Office

Diana StorinoCity of Phoenix

City Auditor Department

City of Phoenix19th Annual International Women’s Day Luncheon

Join Jessica Parsons, Editor, Phoenix WomanMagazine

“Women of Courage: Making a Global Difference”Friday, May 21, 2010

Doors Open and Silent Auction – 11:30 a.m.(featuring Swank Boutique “Shop for a Cause” and other exciting vendors)

Luncheon – Noon to 1:30 p.m.Sheraton Phoenix Downtown Hotel340 N. 3rd Street, Phoenix, AZ 85004

$75 Individual tickets$45 Student/Senior citizen tickets

Corporate and community organization sponsorship opportunities available.

Checks payable to: INTERNATIONALWOMEN’S DAY TRUST FUNDMail to: City of Phoenix Finance Department

251 W. Washington St., 9th Floor, Phoenix, AZ 85003

For more information or to register, call the city’s Equal Opportunity Departmentat 602-495-3737 or visit phoenix.gov/phxwomen/luncheon.html.

For disability or language accommodations, call 602-495-3737 or 602-534-1557/TTY.Follow the Equal Opportunity Department on Twitter at www.twitter.com/PHXEqualOpprty

Ambassador Huddleston is the Deputy Assistant Secretary for Africa in the Office of theSecretary of Defense and has had an extensive career that includes diplomatic assignments inMadagascar, Mali and Cuba.

During these assignments, Ambassador Huddleston was instrumental in advancingdemocracy, countering terrorist movements, establishing environmental programs andformulating policies fostering peace in those international communities she represented.

Prior to her career in diplomatic service, Ambassador Huddleston worked for the AmericanInstitute for Free Labor Development in Peru and Brazil and began her public career as a PeaceCorps volunteer in Peru.

AmbassadorHuddleston is a recipient of theDepartment of State’s DistinguishedHonor Award,the President’s Meritorious Service Award and the Secretary’s Career Achievement Award, andwas a Fellow at the Institute of Politics of the Harvard Kennedy School of Government. She alsois a commentator for major networks such as NBC, ABC, BBC andNPR.

Since 1991, the International Women’s Day Luncheon has raised more than $900,000in scholarships to help women in Phoenix realize their educational dreams.

AD_InternationalWomensDay_0402:Layout 1 3/28/10 12:47 PM Page 1

the African militia to showcase that women

“can do just about anything.”

In addition to propelling women forward,

Huddleston provides policy advice to the

Secretary of Defense for Africa and coordinates

activities for the U.S. command. She also speaks

on behalf of the president and is able to provide

one-on-one time with the locals, foreign powers

and foreign policy-makers.

then climbed her way through the ranks of the

State Department. “It was just like any career,”

Huddleston says. “I worked my way up.”

As Deputy Assistant to Africa, Huddleston

sees many injustices toward women, particularly

in the military. “That’s one [area] where there

are not many women and when we work with

African militaries, we like to set an example,”

she says, positioning women officers in front of

66 phoenixWoman.com

pW / Self / PASSAGE

Now-a-days as more women play major roles in our government, it ishard to believe the women’s suffrage movement had begun only acentury ago. In 1908, women marched in New York protesting theirright to vote. By 1911, “National Women’s Day” became recognizedall over the world.

International Women’s Day One-on-One with Ambassador Vicki Huddleston

by Katelyn Bolnick

As the battle for equality continued through

the decades, the 70s and 80s proved to be

victorious—the United Nations embraced

“International Women’s Year” and President

Carter helped cement March as Women’s

History Month.

The fight for equality, an uphill battle no

less, was a battle certainly worth fighting for.

It’s a movement that will and should forever

be celebrated. It’s a cause Ambassador Vicki

Huddleston is proud of and thankful for.

“People were teeming ‘feminists’ as a bad

word,” says Huddleston, insisting that the

exclusion of women from the workforce would

be “an incredible loss of talent.”

“Women make up about half the world and

if you leave about half out, then you don’t get

good policy, quality of life and you don’t get

the participation of the people who can really

contribute so much of what we do in the

world,” she says.

Last year, Ambassador Huddleston was

named the Deputy Assistant Secretary for Africa,

the continent home to more than 53 countries

and 2,000 languages. Before starting her

impressive rap sheet, Huddleston joined the

Foreign Service following the Peace Corp and

Recognizeand Rejoice

SE_Passage_0402q8_Layout 1 3/24/10 3:42 PM Page 66

phoenixWoman.com 67

pW / Self / PASSAGE

“I am an optimist about Africa,” says

Huddleston. “I think it has a great future and

we can help Africans develop their country

through democracy and good security with their

professional militaries.” She is also hopeful her

experiences in a non-traditional career will

inspire other women seeking the same goals. “It

is important to have women guiding our

governments and in places from defense to the

state department to treasury to congress and to

the presidency.”

Her influence has reached far and wide and

has been recognized by many. She has been

asked to speak at Harvard’s Rockefeller and

Kennedy Centers, the Commonwealth Club and

various other International Affairs Councils all

over the U.S.

On May 21, as Phoenix celebrates 100 years

of women’s global action for equality,

Ambassador Huddleston will be there with

words of wisdom as the key-note speaker. For

18 years, the International Women’s Day

luncheon has raised more than $900,000 for 11

Valley colleges and universities to provide their

women students with much needed scholarship

opportunities.

As Huddleston returns to the state she once

called home, she’s honored and excited about

her involvement and association with this year’s

event. But first and foremost, she says “It’s

important to me because I’m a woman.” pW

Katelyn Bolnick is an editorial intern for Phoenix

Woman Magazine.

InternationalWomen’s Day 2010

Keynote Speaker:Ambassador Vicki Huddleston

Where: Phoenix Sheraton, DowntownWhen: May 21, 2010Time: 11:30 a.m.Tickets: $45-$75

For info on table sponsorships and tickets 602.261.8242City of Phoenix Equal OpportunityDepartment

Sponsors Include:City of PhoenixHenkel of AmericaSRPBlue Cross Blue ShieldNational Bank of ArizonaPhoenix Woman magazineKTVK-3TV News Channel 3Asian American TimesPhoenix Business JournalPrensa HispanaState Bar AssociationUnited Phoenix Firefighters

SE_Passage_0402q8_Layout 1 3/24/10 3:43 PM Page 67

GreatGamsSay Goodbye to Varicose Veinsby Dudley Hudspeth, M.D.

pW / Self / HEALTH

68 phoenixWoman.com

Four in 10 adult women in the U.S. today suffer from thepain, swelling and disfigurement of severe varicose leg veins.The condition occurs when the one-way valves in the primaryleg veins can no longer push blood back up towards theheart, and the accumulating blood causes the surfacevessels to bulge out and the calves and ankles to swell.

Women are twice as likely as men to suffer from varicose veins, partly

because pregnancy is one of the major risk factors. Others include heredity, age,

obesity and extended periods of standing—which is why nurses, teachers and

hairdressers frequently develop the disorder. The pain, heaviness and leg fatigue

that are the most common symptoms can significantly impact a busy woman’s

quality of life and serious complications may include permanent skin damage,

leg ulcers and even blood clots.

The original physician, Hippocrates, diagnosed these painfully distended

veins and provided the earliest treatments for them in the fifth century B.C. In

the last 2,500 years, we have gradually learned the risk factors for the disease

and slowly developed new methods for treatment, but most patients have had

to simply live with the condition. Mild forms of varicose veins can be treated

conservatively, but more severe cases can cause significant impairment.

However, modern medical technology now offers safe, effective and

well-tolerated ways of dealing with the problem.

VEIN ABLATIONUp until the past few years, the primary treatment for advanced cases

was a surgical procedure called vein stripping, in which a cable device was

used to literally rip the diseased vein out of the leg. The procedure had to

be done in the operating room under a general anesthetic, and it usually

left the patient with a painful recovery and permanent scarring. Not

surprisingly, most patients chose to live with the condition and

submitted to stripping only as a last resort.

But new medical technology has now changed all that.

Minimally invasive catheter procedures done in the doctor’s

office under a local anesthetic can now resolve even the

most severe, long-term cases of varicose veins in a matter

of minutes.

The procedure is called vein ablation and involves the doctor

threading a catheter into the diseased primary leg vein and

sending thermal energy through a diode at the end of the catheter

and into the vein. The heat causes the vein walls to collapse inward

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SPECIAL ADVERTISING FEATURE

Many women dismiss their symptoms of heart attack or they put off seeing their

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Askthe Expert

pW / Self / HEALTH

phoenixWoman.com 69

around the catheter, and as the device is slowly pulled up the length of the

vein from the knee to the groin, the entire vein is sealed shut. The body

automatically re-routes blood flow through more functional veins,

restoring healthier circulation, and the distended surface veins quickly

begin to deflate.

Either laser or radiofrequency (RF) energy can be used as the heat

source for the catheter, and both are safe and effective. Studies have shown

that the latest RF Closure technology is less painful for the patient and less

traumatic to the tissues than laser devices, which operate at about 900

degrees and literally scorch the veins. With the much cooler RF Closure

procedure, the patient generally feels no discomfort and the process is

completed in less than three minutes, immediately relieving the aching that

the patient has often endured for years.

Most patients can return to normal activity right away, and the cosmetic

improvements—reduced swelling and discoloration—become evident over

the next week or two. Risks are minimal and may include minor burns,

bruising or soreness following the procedure. Because ablation is primarily

performed for medical reasons, rather than cosmetic, the procedure is

usually covered by health insurance and Medicare. pW

Dudley A. Hudspeth, M.D., is a board certifiedCardiovascular and Thoracic Surgeon and a fellow of the Society for Vascular Surgery. His practice is DesertVein Care in Mesa. 480.844.2020.

INFOLINK: www.desertveincare.com

Varicose Vein PreventionWhile varicose veins are often hereditary and cannot always beavoided, you may be able to reduce your risk by taking certainpreventive measures.

• When sitting down, don’t cross your legs.• Avoid wearing high heeled shoes.• Don’t wear excessively tight clothing.• Take short walks or move your legs frequently throughout the day.• Wear support compression stockings, especially during long car trips or plane rides.

• Exercise daily to increase circulation.• Elevate your legs above heart level when resting.• Maintain a healthy body weight.• Avoid extreme heat on your legs(i.e., hot tubs, excessively warm showers, etc.).

• Eat a high-fiber, low-sodium diet.

FYI Q: I was recently diagnosed with cancer. What is a clinical trial andcould it help me?

A: Clinical trials are very important in the development of new treatments forcancer, as well as the advancement of medical care and knowledge about cancer.Before new medicines or treatments can be made available to the public, theymust undergo clinical trials to determine if they are both safe and effective.

In the past, clinical trials were thought of as last resort. Today, patients withcommon cancers often choose to receive their first treatment in a clinical trial,according to Joyce Schaffer, RN, research patient care coordinator at the VirginiaG. Piper Cancer Center at Scottsdale Healthcare.

Participants in research studies at the Virginia G. Piper Cancer Center have access tothe latest drugs, procedures and therapies. Several “first in the world” clinical trials ofnew therapies have been introduced there and available for Arizona cancer patients.

Working in collaboration with the Scottsdale Healthcare Research Institute andTGen, the cancer center uses science, technology and personalized care to targettumors in each individual patient.

Treatments can be tailored to a patient’s particular disease characteristics ratherthan applying a one-size-fits-all approach. By identifying the causes of the diseaseat the molecular level, it is possible to prescribe the right drugs in the rightamounts at the right times.

Most cancer-related research studies do not involve the use of placebos becausethey are generally designed to compare the effectiveness of a new drug ortreatment against the standard drug or treatment.

All clinical trials are regulated by the U.S. government and must follow strictguidelines designed to protect participants. Patients must qualify by meetingcriteria such as type of disease, current condition, medical history and age.Schaffer also points out that those interested in clinical trials do not need a referralfrom a physician for potential enrollment.

Moreover, individuals in clinical trials are very closely monitored and carefullyevaluated for any potential side effects that may occur. In fact, studies show peoplewho are in clinical trials have better outcomes than those who do not participate.

“Keep in mind that you can quit the study at any time—and that your oncologistwill be kept informed throughout your participation and work with the researchteam,” says Schaffer.

Patients seeking additional information about eligibility to participate in clinicaltrials at the Virginia G. Piper Cancer Center at Scottsdale Healthcare may contactJoyce Schaffer, RN at 480-323-1339, toll free at 1-877-273-3713 or [email protected].

SE_Health_GreatGams_0402q8_Layout 1 3/24/10 3:52 PM Page 69

is perceived as invasive, embarrassing, painful

and time-consuming. That doesn’t have to be

the case. Much progress has been made with

new technology to ease the entire process.

SCREENING METHODSThere are two types of colonoscopies—optical

and virtual, both considered effective methods

in finding polyps before they become cancerous.

“Screenings should not be performed only when

symptoms arise,” warns Doctor Mark Kuo, a

cross-sectional radiologist at Scottsdale Medical

Imaging, Ltd. “Preventive screening only works

when polyps are detected at an early stage, “

says Kuo, adding that “the success rate more

than doubles when polyps are found and

removed before they become cancerous.”

Optical Colonoscopy: The physician

examines the entire colon using a long, lighted

tube called a colonoscope. The colonoscope,

which is approximately the thickness of a

finger, is guided through the colon while a

patient is sedated. The tip of the colonoscope

has a light and a video camera which transmits

images of the inner colon to a television

monitor for the doctor to exam. If a

precancerous polyp is found, the doctor can

remove it during the exam, which is an

important method of preventing colorectal

cancer. This traditional method of colonoscopy

often gives patients a feeling of pressure,

cramping and bloating, but with conscious

sedation, these symptoms are tolerated by

most patients.

ColonCancer...AreYou At Risk?

Detecting Colon Cancer Fasterand More Comfortably

by Mark Kuo, M.D.

pW / Self / HEALTH

70 phoenixWoman.com

It’s one subject you probably don’t like talking about with yourgirlfriends. It can be imposing,intrusive and inconvenient. Above all,cancer of any type is a scary topic.But, more importantly, the issuecannot be ignored!

Colorectal cancer, commonly known as

colon cancer, is the nation’s second leading

cause of cancer-related deaths and the third

most diagnosed cancer in women. It develops

in the tissues of the colon and in the

rectum—first in the form of polyps (growths on

the wall of the intestine), which then can

develop into a malignant cancer.

Many women believe that colon cancer is a

“man’s disease,” however; it effects nearly as

many women as men. A woman has a 1 in 20

chance of developing colon cancer in her

lifetime, and more than 100,000 new cases are

diagnosed in the United States every year.

However, it is also the only form of cancer that

can be prevented today. The key: Screening and

early detection. That’s why it’s so important to

talk about this scary topic.

The American Cancer Society (ACS) and

American College of Radiology (ACR)

recommend people get screened at age 50 and

continue doing so every 10 years. If a person

has a personal or family history of colon cancer,

polyps, or chronic inflammatory bowel disease,

ACS recommends screening every two years.

But, often times, people will shy away from

colon cancer screenings because the procedure

SE_Health2_0402q8_Layout 1 3/24/10 3:58 PM Page 70

Virtual Colonoscopy: In recent years, new

technology has allowed people to undergo

virtual colonoscopies. It’s a technique that uses

a computed tomography (CT) scan, which is a

type of three-dimensional x-ray. The day before

the exam patients must empty their colon using

laxatives in much the same way as they would

for an optical colonoscopy. During the exam, a

small tube is inserted only a few inches inside

the rectum to inflate the colon with air. Unlike

the traditional method, this tube is not guided

through and advanced into the colon. After the

CT scan is performed, the computer creates

3-D virtual pictures of the colon. Polyps as tiny

as blueberries can be detected. Some

abnormalities outside the colon can be seen as

well. If an abnormality is found inside the

colon, the patient then undergoes an optical

colonoscopy to remove the polyp. The scanning

takes approximately 10 minutes and does not

require sedation. Dr. Kuo says it’s quick,

less-invasive and offers patients more comfort.

While virtual colonoscopy has been praised

for its less-invasive method and for its ability to

detect hidden polyps that can sometimes be

missed by the optical colonoscopy, some

experts criticize the method for not being able

to detect flat cancers or polyps smaller than

5mm in size, which are usually benign.

But, Dr. Kuo believes the biggest advantage

of the virtual colonoscopy is providing patients

with a method they don’t feel compelled to

avoid. “Virtual colonoscopy helps eliminate

many of the barriers that people face with

colon cancer screening,” says Dr. Kuo. “It helps

reduce the uneasiness and fear many people feel

about optical colonoscopies.” The hope is, if

this option gets patients in the door for early

screenings, they’ll be one step closer to early

detection.

“Making your health a priority and getting

recommended screenings, including colon

cancer screenings every 10 years, is the best way

to add years to your life and get peace-of-mind

about your health,” says Dr. Kuo. “Just imagine

how many more lives can be saved if only

people would get screened.” pW

Dr. Mark Kuo is a cross-sectional

radiologist at Scottsdale Medical

Imaging, Ltd.

INFOLINK: esmil.com

pW / Self / HEALTH

phoenixWoman.com 71

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March is Colorectal Cancer Awareness MonthThe American Cancer Society (ACS) endorses virtual colonoscopy as an effective screening tool—www.cancer.org. Recent studies have shown that, although virtual colonoscopy is less invasive, it is as accurate as the optical colonoscopy in detecting polyps larger than 10mm in size.

Less than 50 percent of people who should get screened actually do get screened—National CancerInstitute, www.cancer.gov

In late 2008, a study was released in the New England Journal of Medicine demonstrating theeffectiveness of colorectal cancer detection through virtual colonoscopy. Scottsdale Medical ImagingLtd., led by Dr. Kuo, was a leading participant in that trial.

As many as 60 percent of colorectal cancer deaths could be prevented if all men and women aged 50 years or older were screened routinely—www.cdc.gov

With the results from recent studies, physicians are hopeful insurance companies will begin to cover the virtual colonoscopy procedure for general colorectal cancer screening in the near future.

FYI

SE_Health2_0402q8_Layout 1 3/24/10 3:58 PM Page 71

pW / Discovery / ESCAPE

72 phoenixWoman.com

In our journey through the Valley, as we search high and low tobring you fresh and interesting travel stories, we sometimesuncover a hidden gem; one that secretly sparkles andshimmers but that is tucked far into the desert.

These resorts may not be your sensationalized, glitzy orobvious choices. These seem to be a bit more low-key;perhaps flying under the radar so-to-speak, but are

polished, just the same. As the weather warms and you begin planning your next “stay-cation” consider our Arizona

picks for a true authentic Arizona get-away.

Discover OurFavorite, HiddenResorts & Spa’s

AuthenticArizona

DI_Escape_0402q8_Layout 1 3/24/10 4:01 PM Page 72

phoenixWoman.com 73


FOUR SEASONS RESORTSCOTTSDALE AT TROON NORTH Step back in time into a much quieter,

simpler world, where the seemingly

untouched, western desert exudes peace and

tranquility; that’s discovering Four Seasons

Resort in north Scottsdale.

Set in the foothills of Pinnacle Peak, this

resort and spa offers panoramic views of

Scottsdale and Phoenix, as well as the

beautiful surrounding Sonoran Desert

landscape. From the art on the walls to the

cuisine in the restaurants and treatments in the

full-service spa, a true sense of well-being is

evident throughout.

Start the morning with huevos rancheros in

Crescent Moon, take a hike to Pinnacle Peak

and follow it with a jojoba and prickly pear

polish in the spa. Or, enjoy gorgeous sunset-city

light views and live entertainment at the Onyx

Bar and Lounge, while sipping frosty Troon

traditional margaritas. Also, bask in the newly

enhanced pool with expanded, dramatic and

sweeping views, extra seating with VIP “super”

cabanas and lush landscaping offering

additional shade.

Foodies will revel in the contemporary

American cuisine in Talavera, spearheaded by

Executive Chef Mel Mecinas and Chef de

Cuisine Evan Goldstein. Adventure lovers will

appreciate on-site and nearby hiking, biking

and horseback riding. Here, you’ll recharge

with the sense of seclusion while being close to

every city amenity you can imagine.

New for 2010, a limited number of guests

can experience resort-style living year-round

with the new Pinnacle Club membership

program which includes the fitness center,

concierge and privileged access to golf, pool,

dining and spa discounts.

This spring and summer, ask about the Stay

Longer package which offers a complimentary

third night with two paid consecutive nights. If

you are looking for a true, authentic Arizona

experience, Four Seasons Resort is one of your

best bets.

INFOLINK:

www.fourseasons.com/scottsdale

For reservations and more information:480.513.5039 For spa specials and reservations:480.513.5145For dining reservations:480.513.5085

Photos Courtesy: Four Seasons Resort Scottsdale at Troon North


74 phoenixWoman.com


L’AUBERGE DE SEDONAOnce named the most beautiful place on

earth by USA Today, Sedona has long attracted

visitors looking to reconnect and relax the body,

mind and spirit. One of the area’s foremost

resorts, L’Auberge de Sedona is the perfect

setting to unwind among the natural beauty

and splendor of this renowned destination.

Nestled on the banks of Oak Creek in the

heart of Sedona’s famed Red Rock Country,

L’Auberge de Sedona provides guests with

unparalleled comfort and hospitality. The resort

is comprised of 64 intimate, newly-built and

redesigned cottages and 25 lodge guest rooms.

The 1200-square foot spa, creekside and garden

cottages all feature comfortable interiors and

expanded indoor-outdoor living spaces with

private outdoor showers and cozy gas fireplaces.

In April 2010, L’Auberge de Sedona will

complete a $25 million expansion project that

will introduce guests to 18 additional private

hillside cottages with unparalleled red-rock

views, a new bistro restaurant which will serve

casual fare by the property’s noted Executive

Chef David Schmidt and a new salt water pool

with pool bar.

The resort’s Serenité Spa will also undergo

a transformation and unveil a new Southwest

spa concept. L’Auberge de Sedona shares the

Serenité spa with its sister property, Amara

Hotel, Restaurant and Spa. This contemporary

boutique hotel is just a two-minute walk from

the bustling shops, galleries and restaurants of

uptown Sedona. It’s worth a trip. At either

property you will easily enjoy a relaxing or

romantic weekend get-away.

INFOLINK: www.lauberge.com www.amararesort.com

For reservations at L’Auberge de Sedona:800.905.5745 For reservations at Amara Resort:866.455.6610

Photo Courtesy: L’Auberge de Sedona and Amara Resort


phoenixWoman.com 75


Photos Courtesy: Canyon Ranch

CANYON RANCH, TUCSONThis property is truly magical. You will be

overwhelmed with a sense of serenity here, as

the calm breezes of Tucson wash over your face.

Founded by Mel and Enid Zuckerman in 1979,

Canyon Ranch has become the year-round

luxury vacation destination to the stars—where

Hollywood celebrities go to escape, recharge,

unwind and even rehabilitate.

Here, you will be greeted by 150 lush

desert acres within the foothills of the

Tucson’s Santa Catalina Mountains, a richly

landscaped flower and cactus garden,

streams, pools and fountains along with a

style and décor that is truly Spanish colonial.

Dedicated to life enhancement, Canyon

Ranch accommodates its guests with walking

and jogging trails, yoga, meditation, Pilates, skin

care and beauty salons along with massage,

body treatments and so much more we can’t

possibly list.

The staff, who work night and day, tend to

the maximum of 240 guests and the grounds

consisting of an 80,000-square-foot spa complex

and an 11,000-square-foot aquatic center

featuring 3 Watsu massage pools, a therapy pool

and a whirlpool.

Because of the emphasis placed on wellness,

exercise, nutrition, healing, therapy and

preventative health care and guidance, Canyon

Ranch has become internationally renowned as

a health resort and is consistently named among

the best spas by Travel + Leisure and Condé

Nast Traveler magazines.

For 30 years, Canyon Ranch has been

celebrated as a leader in healthy gourmet cuisine

and maintains an impressive menu of

rejuvenating skin care and therapeutic body

treatments, which include the use of mud, salt,

aromatherapy and seaweed. For that, we deem

this resort a “must-have” for an authentically

Arizona experience of a lifetime. pW

INFOLINK: www.canyonranchtucson.com

For reservations and more information:800.742.9000


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78 phoenixWoman.com

pW / Discovery / ARTS

The Musical InstrumentMuseumDiscover this Global Musical Wonderland… and on that Note…

by Natalie June Reilly

Imagine a two-story museumworth more than $150 million, the first of its kind, where musicalinstruments will gather from allaround the world, displaying abeautiful, if not melodic, exhibition of worldwide musical history for allto see and hear.

It will be as engaging as it is entertaining

and informative as it is intriguing. With state-

of-the-art audio and video technology that

will create an immersive, entirely shared

museum experience, guests of the MIM will be

able to see, hear and literally feel in their souls

the instruments being played within their

cultural contexts.

The Musical Instrument Museum (MIM),

all 190,000-square-feet, will celebrate both the

similarities and differences of the world’s

culture as expressed through music—a language

common to us all. It will be a world-class

experience that transports us through both time

and space, minus the cost of a passport and a

round-the-world plane ticket.

DI_Arts_0402q8_Layout 1 3/24/10 4:06 PM Page 78

phoenixWoman.com 79

The MIM, gearing up for its grand opening

in north Phoenix on April 24, 2010, and touted

as the world’s first global musical instrument

museum, will house permanent collection

galleries comprised of as many as 5,000

indigenous and popular instruments

representing every country of the world.

Galleries for special exhibitions and hands-on

experiences will both inspire and educate.

A 300-seat performance auditorium that

spans two floors will be a premier venue for

performances, event, films, seminars about

musical traditions from around the world and

extraordinary concerts featuring world-

renowned musical artists. There will be an open

conservation laboratory on view to museum

visitors, a recording studio, a restaurant, a

coffee shop and, like any attraction worth its

salt, a gift shop with a wide selection of music

and music-related items.

Some of the most important, if not

impressive, instruments on exhib will be John

Lennon’s Steinway upright piano, which he

used to compose “Imagine” and many other

memorable songs; a 1926 Syrian oud (plucked

lute) owned and played for many years by the

Palestinian master musician, Simon Shaheen,

and crafted by the celebrated luthier Antun

Nahat; a 2008 Beijing Olympic drum that was

used in the opening ceremonies and heard by

millions; and the oldest known Steinway piano,

built in 1836, the great-grandfather to a long

line of vintage Steinways.

With exhibition galleries organized

according to 10 broad geographical regions,

touring visitors of all ages will experience the

full range of musical instruments, from the

mountains of South America to the rainforests

of Southeast Asia, from the African savannah to

the mountains of Appalachia. Come April, this

musical wonderland that transcends the globe

will be found in our very own backyard, where

we will all get to experience a world of music

unlike anything we’ve ever heard before.

The Musical Instrument Museum will

quickly become the very heartbeat of world

music performance, the most comprehensive

museum of its kind, as well as a genuine tribute

to the music-making ingenuity of mankind. On

that note, this world-class attraction should be

music to the Valley’s ears for years to come. pW

Natalie June Reilly is a freelance writer andresides in Peoria with her family.

INFOLINK: www.themim.org

pW / Discovery / ARTS

The African drum of the Asante people signifies the “mother” instrument.

Musical InstrumentMuseum4725 E. Mayo BlvdPhoenix, AZ 85050Phone: 480.478.6000

Admission:$12.00 Adults$10.00 Students and seniors$ 8.00 Children ages 6 to 17$ 5.00 Children under 6 if they wantheadphones, otherwise admission is free

DI_Arts_0402q8_Layout 1 3/24/10 4:07 PM Page 79

Women such as Polly Rosenbaum have mademajor contributions to Arizona’s development,but their stories are missing from our history.The Arizona Women’s Heritage Trail linkswomen’s history to historic sites throughoutthe state, educating the public on women'scontributions and leadership while promotingwomen's history. Through collaboration with theASU Institute for Humanities Research, thisCentennial Legacy project will also includedriving and walking trails, primary schoolcurriculum, website, tourist maps andpublications. For more information about Pollyand the project, or to request a speaker, visitwomensheritagetrail.org.

80 phoenixWoman.com

When Arizona House SpeakerWilliam “Rosey” Rosenbaum diedsuddenly in 1949, Democratic Partyleaders asked his wife Polly to serve out his term. But not all legislatorswelcomed a female legislator: one toldher not to bother to come down to thestate capitol from her home in Globeand another told her he did not wanther serving on his committee.

“It was tough for women back then if you let

it get to you, but I didn’t,” recalled Polly in a

later interview. Not only did she serve out her

husband’s term, but she remained a Gila County

representative for 45 years, the longest serving

legislator in state history. When she finally

retired in 1994, her colleagues honored her with

the title “First Lady of the Legislature.”

Edwynne “Polly” Cutler was born in Iowa

and earned a bachelor’s and a master’s degree

at the University of Colorado. She taught in

Colorado and Wyoming before she moved to

rural Arizona in 1929 to teach in the mining

camps. During the Great Depression, the

mines closed and she was forced to move to

Phoenix, finding employment as a secretary in

the state legislature, where she met and

married Rosey Rosenbaum.

During her many years in the legislature,

Polly focused on education and libraries, serving

as chair of the Education Committee. She

believed “every child in the state of

Arizona—whether they live on a cattle ranch or

in the inner city—should have access to a good

public library.”

Polly worked hard to make sure the

contributions of women to the state were

recognized. In 1968, she worked with the

other seven women members of the Arizona

House to purge the state constitution of

language that discriminated based on gender.

She was crucial to the establishment of the

Women’s Plaza of Honor and the Arizona

Women’s Hall of Fame, explaining in an

interview, “The women really won the West,

not the men. The women are the ones who got

the libraries and worked for the schools.”

Her interest in preserving Arizona history

led her to become an adviser to the old Capitol

Museum and Carnegie Library restorations

and to lead the fight for a permanent home for

the Arizona Mining and Mineral Museum.

Today, the building that houses Arizona’s

precious historical documents is named in her

honor: The Polly Rosenbaum Archives and

History Building. pW

Heidi J. Osselaer, Ph.D., is on the Scholars’Committee for the Arizona Women’s HeritageTrail. She is also a Faculty Associate at the maincampus of Arizona State University in Tempe.She is the author of “Winning Their Place: Arizona Women in Politics, 1883-1950.”

INFOLINK: womensheritagetrail.org

pW / Discovery / HERITAGE

FYI

First Ladyof The LegislatureEdwynne “Polly” Rosenbaum, 1899-2003by Heidi J. Osselaer, Ph.D.

Courtesy of the ArizonaState Library, Archivesand Public Records,Archives Division, Phoenix.

DI_Heritage_0402q8_Layout 1 3/24/10 4:09 PM Page 80

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contribution helps plant ponderosa pine seedlings in Arizona forests destroyed by fire. The $3

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