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    TTHEHE

    PPHILIPPINEHILIPPINE

    EELECTRONICSLECTRONICSIINDUSTRYNDUSTRY

    - T H E D R I V E R O F T H E P H I L I P P I N EE C O N O M Y

    E R N I E B . S A N T I A G OS E I P I P R E S I D E N T

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    CHANGING FACE OFCHANGING FACE OF

    EXPORTSEXPORTS

    Agro-Based49%

    Garments - 7%

    OtherManufacturedProducts 10%

    Forest Products - 10%

    Others - 2%

    -

    Machinery and Transport - 4.4%

    Wearables - 0.16%

    Food - 2.9%

    Motor Vehicles and Parts - 1.74%Home Furnishings - 1%

    Marine Products - 1%

    Giftwares - 0.45%

    Construction Materials - 0.49%

    Organic Products - 0.18%

    Mineral Products - 2.1%

    -

    FROM COCONUTCOCONUT CHIPSCHIPSTO MICROCHIPS

    Mineral Products -18%

    ELECTRONICSELECTRONICS -- 3%3%

    19701970ELECTRONICSELECTRONICS --

    61%61%

    20102010

    Sources : DTI/NSOSEIPI

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    PHILIPPINE ELECTRONICSPHILIPPINE ELECTRONICS

    INDUSTRYINDUSTRY

    Philippine Exports WITH Electronics

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    Philippine Exports WITH Electronics

    PHILIPPINE ELECTRONICSPHILIPPINE ELECTRONICS

    INDUSTRYINDUSTRY

    Philippine Exports WITHOUT Electronics

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    THE TOP CHIPMAKERSTHE TOP CHIPMAKERS

    7 OUT OF THE WORLDS TOP 20 CHIPMAKERS ARE

    OPERATING IN THE PHILIPPINES

    TIPI Philips Fairchild

    Analog Sanyo On Semi Rohm

    Source: SEIPISEIPI

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    THE WORLDS TOP ELECTRONICSTHE WORLDS TOP ELECTRONICSFIRMSFIRMS

    FOUR OF THE LARGEST HDD PRODUCERS ARE IN THEPHILIPPINES

    Hitachi Toshiba Fujitsu NEC

    CEBU MITSUMI employs >20K, biggest employerin the Philippines; manufactures computerperipherals and components such as CD-R,CD-RW, optical pick up

    Source: SEIPISEIPI

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    AMKOR employs 8,000 people for its ICpackaging with 400 formats, from leadframe toBGA solutions

    THE WORLDS TOPTHE WORLDS TOP ELECTRONICSELECTRONICSFIRMSFIRMS

    emp oys , , one o e op erm naprinter production base of global Epson group,producing its 10 millionth printer recently

    LEXMARK produces 40 million printheads/year

    Source: SEIPISEIPI

    CONTINENTAL TEMIC produces automotiveelectronics parts (sensors, auto accessories, etc.)

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    HOMEGROWN SMS AND EMSHOMEGROWN SMS AND EMSFIRMSFIRMS

    IMI Ionics P I Fastech Team

    and a cluster of homegrown ODMs time recorder,avr, power supplies, alarm systems, electronic

    ballasts, testers, gps tracking, automated tollcollection, others

    Source: SEIPISEIPI

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    IC DESIGN: ASIC AND FPGA DESIGN, VHDL

    VERIFICATION (ROHM LSI DESIGN PHILS., SANYO

    There is a budding silicon design and development industry

    in the Philippines

    SILICON DESIGN ANDSILICON DESIGN ANDDEVELOPMENTDEVELOPMENT

    SEMICONDUCTOR, EAZIX, SYMPHONY, BITMICRO) IC PACKAGING DESIGN: (TI, FAIRCHILD SEMICON)

    MODULE DESIGN, PRODUCT DESIGN:

    (LEXMARK, EAZIX) FIRMWARE: EMBEDDED SYSTEMS HW/SW, EMBEDDED

    LINUX

    (CANON I.T., TSUKIDEN)

    Source: SEIPISEIPI

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    Magnet Actuator

    Diodes Base& CoverCoils

    SpacerRing

    Motors

    A GROWING BASE OFA GROWING BASE OF SUPPLIERSSUPPLIERS

    FOR HARD DISK DRIVES (HDDs)FOR HARD DISK DRIVES (HDDs)

    ICs Connectors

    Capacitors Transistors

    PackagingMaterials

    PlasticMolded Parts

    Screws

    Resistors

    PCB/PCBA

    MetalPressed PartsMagnetic

    Head

    CarriageAssembly

    SUPPLYING THE WORLD WITH 2.5 MILLION HDD PER MONTHSource: SEIPI

    SEIPI

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    Microprocessors Logic Devices

    Strong in assembly, test and packaging design

    for semiconductor manufacturing servicesDSPs

    TESTTEST ANDAND PACKAGING DESIGNPACKAGING DESIGN

    Analog Devices Flash Memory

    Power Devices

    CAPTURING 10% OF THE SMS WORLD

    SUPPLY

    Memory Chips Opto Devices

    Source: SEIPISEIPI

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    COMPETITIVENESS OF THECOMPETITIVENESS OF THEINDUSTRYINDUSTRY

    CRITICAL MASS OF GLOBAL PLAYERSCRITICAL MASS OF GLOBAL PLAYERS

    Source: SEIPISEIPI

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    NUMBER OF FIRMS: 936

    THE COMPANIES IN THE INDUSTRYTHE COMPANIES IN THE INDUSTRY

    NATIONALITY:- 72% Foreign-

    Others

    8%

    Japan

    30%

    Sources: Philippine Board of Investments (BOI) &

    Philippine Economic Zone Authority (PEZA)

    Philippines

    28%

    Malaysia

    2%Singapore

    2%

    Taiwan

    4%

    Europe

    7%

    USA

    9%

    Korea10%

    Source: BOI/PEZASEIPI

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    ISO Certified

    Practices the Best Known Methodsin Manufacturing (JIT,TQM, 5S, QPIC)

    Capabilities Range from IC Packaging,PCB Assembly, Full Product Assembly

    PROFILEPROFILE OF TYPICALOF TYPICAL

    ELECTRONICS COMPANIESELECTRONICS COMPANIES

    Runs at 3 Shifts a Day

    In-house Training Capability

    Non-Unionized with Low Turnover

    Better Compensation Package

    Operates with clean rooms and fullyintegrated manufacturing facilities

    Located in Economic Zone or BOI Registered

    Source: SEIPISEIPI

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    LOCATION OF ELECTRONICSLOCATION OF ELECTRONICS

    COMPANIESCOMPANIES

    Metro Manila42%

    Northern/Central Luzon

    3%

    Calabarzon48% Cebu

    7%

    Sources: PEZA & BOI

    SEIPI

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    COMPETITIVENESSCOMPETITIVENESS OF THEOF THEINDUSTRYINDUSTRY

    PEOPLEPEOPLE

    Source: SEIPISEIPI

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    DIRECT EMPLOYMENTDIRECT EMPLOYMENT

    19921992--20102010

    2010 FIRST TIME TO REACHOVER 500K DIRECT JOBS

    Sources: BOI/PEZASEIPI

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    STRENGTHS OF FILIPINOSTRENGTHS OF FILIPINOWORKERSWORKERS

    AVAILABLE- a labor force of 36 Million- about 100,000 engineering

    and technical graduatesevery year

    TRAINABLE AND

    TECHNICALLY CAPABLE- need only 6-8 weeks to learntechnical skills

    Source: SEIPI

    COST COMPETITIVEFunctional Head - US$ 38400-73386/annum

    Production Engineer - US$ 3466-10066/annumProduction Operator - US$ 1980- 3869/annum

    FLEXIBLE- Multi-skilled, English speaking- Operates at 3 shifts /day- Minimal turn-over rate

    SEIPI

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    ELECTRONICS EXPORTS:ELECTRONICS EXPORTS:19921992 -- 20102010

    25

    30

    35

    25,3427,07

    23,7624,17

    26,6427,30

    29,60 3128,50

    22 20

    31.1

    US$BILLIO

    NS

    2010 THE HIGHEST IN HISTORY

    Sources: National Statistics OfficeBureau of Export Trade Promotion, DTI

    -

    5

    10

    15

    20

    1992 1993 1994 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010

    2,973,78

    4,897,55

    10,61

    14,98

    19,87

    ,

    SEIPI

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    DESTINATIONSDESTINATIONS OF EXPORTSOF EXPORTS

    USAUSA--14%14%

    EUROPEEUROPE--22%22%JAPANJAPAN -- 15%15%

    CHINACHINA -- 13%13%

    Source: Bureau of Export Trade Promotion, DTI

    EXPORTS DESTINATIONEXPORTS DESTINATION USA & EUROPE: 36%USA & EUROPE: 36% ASIA:ASIA: 64%64%

    OTHER ASIAOTHER ASIA -- 36%36%

    SEIPI

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    ELECTRONICS INVESTMENTSELECTRONICS INVESTMENTS19921992--20102010

    2,00

    2,50

    2,16

    1 47

    2,27

    US$BILLIONS

    2010 THE HIGHEST IN HISTORY7TH TIME OVER US$ 1B

    0,00

    0,50

    1,00

    ,

    1992 1993 1994 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010

    0,04

    0,22

    1,291,08

    0,670,79

    1,24

    0,72

    0,270,23

    0,44

    0,78 0,75

    ,

    0,420,47

    SEIPI

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    STRONG START,STRONG START,ENCOURAGING FINISHENCOURAGING FINISH

    SEIPI

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    1. JOBS + 25K

    2010: A GOOD YEAR2010: A GOOD YEAR

    .

    3. INVESTMENTS + 384%

    SEIPI

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    Several large multinationalsare revisiting their long-termstrategies and are making decisions

    BUSINESS ENVIRONMENTAL SCANBUSINESS ENVIRONMENTAL SCAN

    now.

    Theres a growing sentiment toreassess their geographical footprint

    in Asia.

    SEIPI

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    However, it is also clear that China is notthe only player. The China + + strategy islikewise still in play.

    BUSINESS ENVIRONMENTAL SCANBUSINESS ENVIRONMENTAL SCAN

    Vietnam is very popular. Malaysiacontinues to have the rightinfrastructure. Indonesia is gearing up.

    The Philippines is in a very good situationto be part of the action. The timing is now!

    SEIPI

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    Given this business condition,the industry is bullish to sustain,if not further increase the growth

    INDUSTRY OUTLOOKINDUSTRY OUTLOOK

    in the Philippines

    Moreover, there is growing optimismdriven by the general industry feeling thatthe new government of President Aquinois morally upright and is full of promise

    SEIPI

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    INDUSTRY TARGETINDUSTRY TARGET

    The industry aims to double-up electronics exports

    From US$ 22 Billion in 2009

    To US$ 50 Billion in 2016

    SEIPI

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    40

    50

    34343737

    40404444

    4848>50>50

    US

    Billions

    EXPORT TARGETSEXPORT TARGETS

    20102010--20162016

    -

    10

    20

    30

    1992 1993 1994 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016

    3 45

    811

    15

    20

    2527

    2224 24

    27 27 3031

    29

    22

    3131

    Sources: NSO/DTISEIPI

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    1.1. INCREASE CAPACITYINCREASE CAPACITY

    2.2. IMPROVE TECHNOLOGYIMPROVE TECHNOLOGY

    DOUBLINGDOUBLING--UP EXPORTSUP EXPORTS

    3.3. LOWER THE COST OF BUSINESSLOWER THE COST OF BUSINESS

    4.4. CREATE A CONDUCIVE ENVIRONMENTCREATE A CONDUCIVE ENVIRONMENT

    SEIPI

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    INCREASING INVESTMENTSINCREASING INVESTMENTS

    ANNUAL TARGET OF US$ 2 BILLIONANNUAL TARGET OF US$ 2 BILLION

    PROMOTE THEPROMOTE THE

    SEIPI

    AND THE GREAT FILIPINOAND THE GREAT FILIPINOELECTRONICS WORKERSELECTRONICS WORKERS

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    DEVELOPING TECHNOLOGYDEVELOPING TECHNOLOGYROADMAPROADMAP

    MANUFACTURINGMANUFACTURING

    PACKAGING, ASSEMBLY, TEST, WIREPACKAGING, ASSEMBLY, TEST, WIREBOARD, RF COMPONENTS, POWERBOARD, RF COMPONENTS, POWERMANAGEMENT, ETC.MANAGEMENT, ETC.

    SEIPI

    PV/SOLAR

    AUTOMOTIVEELECTRONICS

    MASSDATASTORAGE

    R&D

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    LOWER COST OF BUSINESSLOWER COST OF BUSINESS

    LOWER COST OF POWERLOWER COST OF POWER

    SEIPI

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    A CONDUCIVE BUSINESSA CONDUCIVE BUSINESS

    ENVIRONMENTENVIRONMENT

    INFRASTRUCTUREINFRASTRUCTURE

    SEIPI

    NONNON--DISRUPTIVE LABORDISRUPTIVE LABOR

    CONTINUE WHAT HAS BEEN GIVENCONTINUE WHAT HAS BEEN GIVEN

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    THE INDUSTRY AS DRIVERTHE INDUSTRY AS DRIVER

    PUBLICPUBLIC--PRIVATE PARTNERSHIPPRIVATE PARTNERSHIP

    SEIPI

    THE GOVERNMENT AS ENABLERTHE GOVERNMENT AS ENABLER

    SOME MEN SEE THINGS AS THEY ARE

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    AND SAY WHY?

    II DREAMDREAM THINGSTHINGS THATTHAT NEVERNEVER WEREWEREAANDND SAYSAY WHYWHY NOTNOT??

    G B SG B S

    SEIPI

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