Events Management

Industry in the Philippines

What is an Event?

An event is a general term indicating the coming together of a number

people in place, to confer or carry out a particular activity.

Mega Events

• Generally targeted international markets.

• This event have specific yield in terms of increased tourism, media coverage and economic impact.

• Largest events that can organize.

Hallmark Events

• Designed to increase the appeal of a specific tourism destination or region.

Major Events

• Generate significant tourism revenue.

• Attract significant local interest and large numbers of participants.

• This event includes one-off events like historical, cultural, musical and dance performances.

Minor Events

• This is where most event managers gain experience.

• Entertainment, Arts and Cultural Festivals

• Commercial, Marketing and Promotional Events

• MICE (Meetings, Incentives, Conventions and Exhibitions/ Events)

• Family Events

• Fund Raisers

• Sporting Events

MICE(Meetings, Incentives, Conventions

and Exhibitions/ Events)

Meetings• A meeting takes place when two or more people come together for a common agenda.• People attend for education, trainings, decision-making research, sales, information exchange, networking and etc.

•There is normally no exhibit component to this event.

Types of Meetings:Conference

• Event used to meet and exchange views, convey a message or give publicity to some area.• These are also of limited in time frame and with specific objectives.

• Smaller scale than congresses.

Types of Meetings:Congress

• Regular coming together of large groups of individuals generally to discuss a particular subject.

• Often lasts for several days and has simultaneous sessions.

Types of Meetings:Symposium• Formal presentation- where there is a limited interaction between presenters and the audience. •Lecture- individual presentation often by one expert where the audience can ask questions after the discussion. • Panels- two or more resources persons offer their opinions on a topic.

Incentives•A motivational tool used to encourage employees to achieve goals such as sales quotas set by companies.

• Define as: a global management tool that uses an exceptional travel experience to motivate and/ or organize participants for increased the levels of performance in support of organizational goals.

Conventions• A meeting with an exhibit. It combines attractions of having multiple simultaneous activities.

• Defined as a gathering of delegates, representatives and members of a membership or industry organization convened for a common purpose.

Exhibitions• Event where products, services or promotional materials are displayed. Attendees visiting exhibits on the show floor.

•These focus primarily on business to business to business relationship

Thank You!