*Phase 1: Mid 1880s – 1900s

*English- Here for an overseas experience and they were wealthy*The domestic market was made up of

people from Canterbury, Otago and Southland*They came here for the climbing and

skiing at The remarkables and Coronet Peak skifields.*They also came for the Lakes- swimming,

fishing and boating

*1863- Coach service from Dunedin to Kingston- 4 days travel*1878- railway was built from Dunedin to

Kingston – 14 hours travel*To get from Kingston to Queenstown you went

on a boat- The Ben Lomond, The Earnslaw or The Antrim

*Family owned businesses and advertising in newspapers

*Phase 2: 1930s/40s – 1970s

*Overseas tourists arriving from Japan, America and Australia*By the mid 1970s 150 000 visitors were

attracted annually

*Development snowballed as an increasing number of attractions brought in more tourists, who required facilities and who supported an increasing range and number of attractions*Coronet Peak introduced a rope toe in 1947-

commissioned William Hamilton to build this and it was the first successful tow in the country*1964 a road was built up to Bob’s Peak above

Queenstown*1967 a Gondola was built up Bob’s Peak- 1st 6 weeks

10000 people visited)*4 wheel driving into remote mining towns*Shotover Jet trips began in 1957 but they gained

exclusive rights in 1962 when American tourists were willing to pay 5x the price.

*Airfield was established and in 1961 the first international flight from Melbourne to Christchurch occurred.*Roads were being constructed*In the 1930s the government helped with

improvements in seating, tree planting, tracks, sports fields, electric lighting, water and sewerage

*Industry- Marketed to NZ families to begin with then in 1970s Air New Zealand began international advertising campaigns targeted at Auckland, Rotorua and Queenstown

*Phase 3: 1980s

*South Americans, UK and Irish come for work opportunities. Tourist numbers start to level off. More independent travellers.*378 000 tourists arrived*This was a period of rapid development*Bungy jumping, heli-skiing, luge, canyon

swing, river boating, skydiving, paragliding, boat parachute

*A construction boom provided retail space, accommodation, offices and restaurants- by 1989 there were concerns about accommodation over supply- bankruptcy occurred*Rapid growth created congestion on roads*11 flights from Sydney and Melbourne per week

in winter. 6 flights in summer*Access by road apart from the Nevis Gorge

which is closed Nov-Dec for repairs.*The Crown Range road to Wanaka is sealed

*Industry- International chains set up in Queenstown.*Ngai Tahu develop in the CBD and the

Shotover Jet*Trojan Holdings- skifields and the AJ

Hackett bungee*Regulators- Destination Queenstown set

up and every business pays a small rate to them for advertising

*Phase 4: 1990s to today

*Confidence was restored and an increase in both international and domestic tourist numbers occurred- 1.4 million. *Queenstown now has a reputation as an

adventure mecca*A wide range of attractions are introduced

to broaden the appeal- wine tours, boutique shopping, spas and horse trekking

*International flights from both Air New Zealand and Jet Star*Daily flights to Auckland, Christchurch and

Wellington*Daily bus services to and from CHCH, also from

Dunedin, Invercargill etc*Major international and all national rental car

companies and campervan companies have offices in Queenstown*Beds for 20 000 visitors and extensive range of

premier hotels to backpackers

*Industry- Overseas capital is used to fund major accommodation projects, intensified tourist activities at key sites eg Coronet Peak skifield adding in restaurants, chairlifts, artificial snow making.*Regulators- DOC- Manages many areas such as

walking tracks, visitor centres, car parks and toilets.*Destination Queenstown- promotes sustainable

tourism development and markets Queenstown to the world through brochures, websites etc