Pharmaceutical market trends...6 3/5 global leading therapy areas by growth are specialty Top seven...
Transcript of Pharmaceutical market trends...6 3/5 global leading therapy areas by growth are specialty Top seven...
Copyright © 2019 IQVIA. All rights reserved. IQVIA® is a registered trademark of IQVIA Inc. in the United States and various other countries.
Hynek Valerián
Pharmaceutical market
trends
Table of
Contents
1
+ Global and European market trends
+ Czech Pharmaceutical market overview
+ Pharmaceutical market outlook
+ Implications on the supply chain
2
Note: CAGR – Compound Annual Growth Rate, Western Europe: Belgium Denmark Finland France Germany Italy Netherlands Norway Portugal Spain Sweden Switzerland UK Greece, Rest of Europe: Czech Republic Poland Romania Russia Slovak Republic Turkey
Source: IQVIA Market prognosis – March 2019
Global pharma overview
Global pharma will slow down its growth in the next 5 years to 4.6% CAGR – Europe to continue losing its relative importance
Logistika ve farmaceutickém průmyslu | © IQVIA October 2019
Global pharma value [USD bn, 2014-2023]
2014 20232018
904
1,125
1,410
5.6%
4.6%
4.9%
18.5%
2018
45.0%
3.5%
25.7%
1.9%
0.5%
49.6%
3.7%5.8%
0.9%
7.4%
2018
20.6%
11.9%
Others
Latin AmericaMEA Asia/Australia
Western EuropeRest of Europe North America
Global pharma value
by region [2018]
Contribution to Growth
[2018-2023]
3
CEEMEA
Japan
Australia
Latin AmericaChina
Rest of APAC
Western Europe
North America
Note: Sales data for MAT Q1 2019
Source: IQVIA OTC audits plus estimates (Excluding Venezuela)
Global OTC market
Global OTC market witnesses a continuing slowdown, due to a poor C&F season
21% 18%
19%
9%
16%31%
7%14%
11%
24%17%
7%
Region Share of
Global OTC Growth
5%
2%
Region Share of
Global OTC Sales
-2%
1%
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Developing markets
Share of Sales 51%
Share of Growth 70%
89 94 99 103 107 111
2014
6.5
20172015 2016
3.5
2018 2019
4.2
9.0
5.2
5.3
6.1
8.9
5.3
4.53.8
3.0
Total OTC Yr on Yr Pharma Growth Yr on Yr OTC Growth
OTC market and Growth Contribution by regionDevelopment of OTC market [EUR bn, %]
Total Pharma = 989 EUR bn
Total OTC share = 10.9%
4
22%
35 bn
8%45%
Antibacterials
10%
46 bn
12%
19%
8%
HIV
Oncology
12%
125 bn
62%
5%66%Diabetes
4%14%68%Autoimmune
10%13%Respiratory
26%
Anticoagulants
7%
32 bn
16%36%Pain
15% 38 bn8%19%43%
31%12% 36 bn17%Antihypertensives
54%16%
16%69%
15%14%51%
89 bn
Mental Health
76 bn
43 bn
32 bn
Source: IQVIA MIDAS
Top Therapy areas
Three Therapy Areas drive two-thirds of all absolute global growth
Contribution to pos. global growth
Therapy areas value by region [2018, USD bn]
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JapanUS ROWEU5 Pharmerging
34%
16%
18%
6%
-
8%
-
-
4%
2%
5
Increasing payer scrutiny of evidence packages; seeking de-risking agreements
In 2018, new drug approvals in both the US and Europe are made up of >50% orphan medicines for the first time
Source: IQVIA analysis: FDA CDER, EMA NCEs 2018 data, *2019 NAS approvals up until August
EMAFDA
54%
20
58%
59%43%52%
46%
46%
2014 2015
54%
41%
20192016 2017
48%
2018
75%
25%
40 39
27
35
4245
2018
59%
41%41%
47%
2014
59%
2015
53%
2016
61%
39%
2017
42%
35%
58% 65%
2019
41
22
46
59
23
Non orphans New Active Substances Orphans
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6
3/5 global leading therapy areas
by growth are specialty
Top seven markets
(US, EU5, Japan) are 80% of
value and 80% of value growth
Specialty grew more than 2x
faster than the total global Rx
market.
Specialty pharma, lead by Oncology and Autoimmune, is and will be the key value growth driver
Specialty | Region Market Share 2018
Total Global Market 375 Bn LCUSD
9
Hiv Antivirals
Oncologics
Autoimmune
Antidiabetics
Anticoagulants
15
8
4
2
62%
27%
73%
2013
38%
2018
719
9976.8%
Specialty
Traditional
54%
20%
6%
5%
13%
1%2%
2018 | top therapy areas by
absolute value growth
Global Market | Specialty vs Traditional
Total Global 2018 Market 997 Bn LCUSD
Growth
14%
15%
10%
12%
8%Specialty
Traditional
US Russia
EU5
Japan
BIC Pharmerging
RoW
Source: IQVIA European Thought Leadership; MIDAS MAT Q2 2018; Rx Only
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7
The rate of availability, measured by the number of medicines available to patients in European countries as of 2018.
The biggest Payer challenge is to find financing for innovation…
03 7 10 7 12 12 11 16 22 17 21 26 23 27 22 25 26 32 31 31 32 32 34 36 38 38 39 38 40 45
13 2 5
29 8
6
1214
1516 19 16
1721 22
21 19 25 25 2430 26
29 32 34 3235
38
0
14 5 5
2 56
9 1512
9 10 12 2318 20
17 2319 18
2725 32
2931 29 34
31
38
0
20
40
60
80
100
120
140
Ma
ced
on
ia
Se
rbia
Latv
ia
Lith
ua
nia
Cro
atia
Turk
ey
Bu
lgaria
Po
land
Esto
nia
Cze
ch R
ep.
Hu
ng
ary
Ice
land
Ire
land
Po
rtu
ga
l
Slo
va
kia
No
rway
Slo
ve
nia
Be
lgiu
m
Gre
ece
Fra
nce
Fin
land
Sp
ain
Sw
ede
n
Sw
itze
rlan
d
Ne
the
rla
nd
s
Ita
ly
De
nm
ark
Au
str
ia
Ge
rma
ny
UK
EU
RO
PE
Ra
te o
f A
va
ilabili
ty
2015 2016 2017 Data N/A EMA approved
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The 2018 study provides an analysis of products approved between 2015-2016-2017, for the following datasets:
a) All 121 products: 45 in 2015, 38 in 2016, 38 in 2017
b) 38 Orphan products: 13 in 2015, 13 in 2016, 12 in 2017
c) 31 Oncology products: 10 in 2015, 12 in 2016, 9 in 2017
d) 24 Combination products: 10 in 2015, 8 in 2016, 6 in 2017
Data N/A- data is not provided by associations (companies have not sent data or are not members of the association)
Source: https://www.efpia.eu/media/412747/efpia-patient-wait-indicator-study-2018-results-030419.pdf
Table of
Contents
9
+ Global and European market trends
+ Czech Pharmaceutical market overview
+ Pharmaceutical market outlook
+ Implications on the supply chain
10
MAT 10/2019
Czech Republic market: Rx, OTC medicines and Food Supplements
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58%26%
16%
52%
22%
26%
Packs
84%
9%
6%
Standard Units CZK
Rx bound Non-Rx bound Non registered OTC
296 mil 16 bln 76 bln
11
Czech Pharmaceutical market continues to grow at solid single digit rate
Logistika ve farmaceutickém průmyslu | © IQVIA October 2019
0
200
100
50
150
250
300
MAT/10/19
Units (
mil)
MAT/10/17 MAT/10/18
0% -1%
0
2
4
6
12
8
10
Sta
nd
ard
Units (
bln
)
MAT/10/17 MAT/10/18 MAT/10/19
+2% +1%
0
40
20
60
80
CZ
K (
bln
)
MAT/10/17 MAT/10/18 MAT/10/19
+7% +5%
RX BOUNDNON-RX BOUND
8
6
2
0
4
DO
T (
bln
)
MAT/10/17 MAT/10/18 MAT/10/19
+1% 0%
12
MAT/10/2019
Czech Pharmaceutical market I.: Therapy classes contribute to growth often disproportionally to their market share
Logistika ve farmaceutickém průmyslu | © IQVIA October 2019
20%
15%
13%
11%
9%
8%
8%
4%
4%
7%
J0 SYSTEMIC ANTI-INFECTIVES
A0 ALIMENTARY T.& METABOLISM
10%
L0 ANTINEOPLAST+IMMUNOMODUL
N0 CENTRAL NERVOUS SYSTEM
R0 RESPIRATORY SYSTEM
C0 CARDIOVASCULAR SYSTEM
B0 BLOOD + B.FORMING ORGANS
G0 G.U.SYSTEM & SEX HORMONES
M0 MUSCULO-SKELETAL SYSTEM
OTHERS
Contribution to Growth
41%
2%
5%
13%
4%
5%
10%
6%
2%
71,5 bln
CZK
13
Czech OTC market keeps pace with registered medicines’ growth
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250
300
50
0
200
100
150
Units (
mil)
MAT/10/17 MAT/10/18 MAT/10/19
0% -1% 80
0
20
40
60
MAT/10/18
CZ
K (
bln
)
MAT/10/17 MAT/10/19
+7% +5%
100
0
50
150
MAT/10/19MAT/10/18MAT/10/17
Units (
mil)
+2% +1%
NON REGISTERED RX BOUNDNON-RX BOUND
8
0
2
4
6
10
12
CZ
K (
bln
)
MAT/10/17 MAT/10/18 MAT/10/19
+5% +4%
14
MAT 10/2019
Czech OTC market: Product categories’ contribution to market growth mostly in line with the category market share
Logistika ve farmaceutickém průmyslu | © IQVIA October 2019
24%
19%
14%
13%
8%
6%
5%
4%
5%2%
12 URINARY&REPRODUCTIVE CARE
03 DIGEST & OTH INTEST PROD
01 COUGH COLD&OTH RESP PROD
06 SKIN TREATMENT
02 PAIN RELIEF
04 VITAM.MINER.&NUTRIT.SUPPL
10 CIRCULATORY PRODUCTS
07 EYE CARE
05 TONICS & OTHER STIMULANTS
OTHERS
Contribution to Growth
13%
13%
27%
16%
-1%
3%
4%
9%
2%
13%
11,5 bln
CZK
15
Elements of growth: Registered medicines and non-registered OTC products
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3,2
1,90,4 0,3
0
100
105
%C
ZK
MA
T 1
0/2
018
New
packs
New
products
100,0
VolumeMAT
10/2018
Mix MAT
10/2019
103,2
-2,5
Price
+3,2%
9,4 0,31,0
105
95
0
100
110
MAT
10/2019
MAT
10/2018
%C
ZK
MA
T 1
0/2
018
Volume
100,0
-3,6
Price
105,7
Mix New
packs
New
products
-1,5
+5,7%
1,2 0,5
1,4
2,3
2,6
100
105
0
110
MixMAT
10/2018
New
packs
New
products
MAT
10/2019
VolumePrice
100,0
%C
ZK
MA
T 1
0/2
018
105,3
+5,3%
Rx B
ou
nd
No
n R
x B
ou
nd
• On average, the price of Rx bound medicines decreased
by 3.6%, product mix playing key positive role
• Non-Rx bound medicines have seen average price
increase of 3,2% with significant volume contribution
• For non-registered OTCs the innovation together with a
limited price increase drive the overall growth
No
n R
eg
iste
red
16
Biologic products follow the recent overall market growth rate with various shares of therapy classes
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70
60
20
50
0
40
10
30
CZ
K (
ex-m
nf,
bln
) 29,5%
2016
30,5%
2017
30,6%
2018
+7%
+7%
BIOLOGIC PRODUCTS NON-BIOLOGIC PRODUCTS
0 102 4 6 8 12 14
L
M
N
A
J
B
C
R
G
D
H
S
AT
C
CZK (bln)
0% 20% 40% 60% 80% 100%
B
L
AT
C
C
CZK (bln)
N
M
A
R
J
G
H
S
D
17
Market shares
[MAT 06/2017-2019, CZK bn]
Note: Rx market only
Source: IQVIA MIDAS
Market share of biologic products is on the rise, now responsible for more than 50% of sales in ATCs L, B, H and S
20
10
0
50
30
40
70
60
34%
66%
2017
34%
66%
2018
34%
66%
2019
+6%
+6.7%
Biologic products Non-Biologic Products
1440 61 32 5 7 1098 11 12 13
L
N
A
G
C
B
J
R
M
H
S
D
0% 20% 40% 60% 80% 100%
G
L
N
A
J
C
B
R
M
H
S
D
Overall Rx market and ATC1 group segmentation – Biologic vs non-biologic products
Value share segmentation within
select. ATC1 [MAT06/2019, CZK bn]
Relative value shares within
selected ATC1 [MAT 06/2019, %]
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Rx market Consolidation of the marketConsumer Health marketMarket overviewCZECH MARKET
18
Biosimilar reference products included only if biosimilar product has been present in the periods in scope
Biosimilars are gradually gaining share of the biologics market
Logistika ve farmaceutickém průmyslu | © IQVIA October 2019
6
20
8
16
0
2
4
14
18
12
22
10
2,9%18,5%
19,6%
CZ
K (
ex-m
nf,
bln
)
4,1%
77,4%
2017
4,4%
16,3%
79,3%
2018
77,5%
2016
+10%+7%
BIOSIMILAR PRODUCTS BIOSIMILAR REFERENCE PRODUCTS OTHERS BIOLOGIC PRODS
1
0
3
2
4
5
CZ
K (
ex-m
nf,
bln
)
12,9%
87,1% 81,8%
2016
18,2%
2017
21,2%
78,8%
2018
+10% -2%
2,5
1,0
0,0
0,5
1,5
2,0
81,2%
2016
SU
(m
il)
18,8%14,0%
2018
86,0%
2017
21,5%
78,5%
+9% +1%
Biologic Products sales trends
Table of
Contents
19
+ Global and European market trends
+ Czech Pharmaceutical market overview
+ Pharmaceutical market outlook
+ Implications on the supply chain
20
Note:
Source: IQVIA Market Prognosis - March 2019, IQVIA Market Prognosis – September 2019 (DRAFT) for Czech Republic and Slovakia
Market prognosis for regions and European countries
Europe growth is unsupportive and slowing to 2023, Czech Rep. among countries below historic, as well as, forecasted growth
-1
0
1
2
3
4
5
6
7
8
0 1 2 3 4 5 6 7 8
CAGR [2013-2018]
SK
PT
FI
FR
DE
GR
HU
IT
NL
PL
RO
ES
SE
CH
UK
BE
CZ
DK
CA
GR
[2
01
8-2
02
3]
2
3
4
5
6
7
8
9
10
4 5 6 7 8 9 10
Asia/Australia
CAGR [2013-2018]
CA
GR
[2
01
8 -
20
23
]
Latin Amerika
Europe
MEA
North America
2018-2023 Europe
CAGR 4.2%
2013-2018 Europe
CAGR 5.7%
2018-2023
CAGR 4.6%
2013-2018
CAGR 6.3%
Logistika ve farmaceutickém průmyslu | © IQVIA October 2019
Market forecast by regions Market forecast by European countries
21
• Increase in public health spending will positively impact
volume in both hospital and retail market
• Recent and future product launches will positively affect price
in both hospital and retail sector
• Amendments to the Medicines Act to curb parallel exports will
adversely impact the volume in both sectors
• In all the forecasted years, Generic competition will negatively
impact prices both in retail and hospital sector
Note: Registered medicines only
Market size and dynamics by market type – forecast
Czech market is expected to grow by 5% in 2019
2018
46%
79
46%
53%
2019F
54%54%
47% 47%
2020F
53%
2021F
47%
53%
2022F
82
48%
52%
2023F
6972
75
855.0%
+4.4%
3.6%
5.3%
CAGR
Source: Market Prognosis – September 2019 (DRAFT)
Logistika ve farmaceutickém průmyslu | © IQVIA October 2019
RetailHospital
Total forecast market value [2018-2023, CZK bn] Comments
22
• The non-generic segment is expected to grow at an average of
5% over the period between 2018 and 2023
• Increased funding for state-insured population and rise in
premium contributions from employers and employees is
expected to have a positive impact on the market in general
• Launch of new innovative drugs and improved access to
expensive, innovative molecules already present on the
market for the treatment of chronic diseases will both
positively impact growth of non-generic segment
• High competition between generics and overall pressure on
prices will highly impact the generics segment even though the
demand for generics is expected to rise
Note: Only registered medicines
Market size and dynamics by market segments
Non-generic sales are expected to grow in the next 5 years at CAGR of 5%
2019F
69
21%20%
64%
2018
64%
15%15%
20%
85
65%
2020F 2021F
65%
15%
20%
66%
15%
20%
65%
2023F
79
16%
2022F
16%
7275
82
20%
5.0%
+4.4%
5%
4%
CAGR
Source: Market Prognosis – September 2019 (DRAFT)
Logistika ve farmaceutickém průmyslu | © IQVIA October 2019
Other Non-genericsGenerics
Total forecast market value [2018-2023, CZK bn] Comments
3%
Table of
Contents
23
+ Global and European market trends
+ Czech Pharmaceutical market overview
+ Pharmaceutical market outlook
+ Implications on the supply chain
24
Both manufacturers and wholesalers reconsider their approach to distribution to establish winning strategies and increase profitability
Trends driving wholesaler business model change:
• Margins under attack - less pay per pack handled
• Volume growth & less discounts available
• Growing cost pressure
• Tendering
• More straight regulations and obligations impacting cost
and processes complexity
• Growing Direct to Hospital and Direct to Retail
manufacturer sale
• Competition from alternative channels
• Chain purchasing power increase
• Chain Private Labels importance growth
• Market consolidation – scale matter
• Cash-flow and credit issues
Traditional Full Line
Wholesalers model
under attack
Direct sales
to hospitals
Direct sales to retail
Private Labels
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25
There are trade dynamics in all EU countries, many are known as mixed markets such as the UK
No PE/PINot part of
free market
PI/PE
Mixed, mostly
importer
PE/PI
Mixed,
mostly
exporter
PEExporter
only
Major trade dynamics
Exports shifted from west to eastin past few years, in particular on specialist products
New accessions driving exports
uptake such as the Croatian case
and its entry
Future EU expansion causing
further increase – new sources of
exports and price differentials within the
EU
Brexit UK trade situation is not yet known
Logistika ve farmaceutickém průmyslu | © IQVIA October 2019
26Source: IQVIA MIDAS and internal database, import markets: DEU, GBR, NLD, Nordics and IRL. All sales at ex-MNF level.
PI sales declined in year 2018, mainly driven by weaker £ in the UK as a result of Brexit
Parallel trade is a small yet highly dynamic part of the European Pharma sales
-
1
2
3
4
5
6
2016 2017 2018
€ P
I sale
s (
Bn
)
Specialist Primary Care
0% - 1%
- 6%- 3%
+ 1%+ 3%~65%
Size €5.14bn (EU 8)Size
- 1% PI
+ 4% Non-PI growth
+ 4% Total market growth
Growth
8% PI (8 main import markets only)
3% across EU28
Share
Year
European annual parallel tradeImport markets contextDecline on primary care
product’s PI was driven by
all top PI countries:
Germany, UK and
Netherlands etc.
The overall effect is from UK
decline on currency and also
Crestor LoE and sharp drop in
PI
Top destination for PI on
specialist brands is
Germany and that showed
4% growth, whilst the UK and
Sweden showed decline
Logistika ve farmaceutickém průmyslu | © IQVIA October 2019
27
There are new opportunities for manufacturers over traditional wholesale activities
Wholesalers adopting to market situation are developing new business models and services increasing their importance and diversifying business
“He who moves
not forward,
goes backward”
Johann Wolfgang von Goethe
MAH holders /
Representative
services
3
Own chains /
virtual chains
2
Logistic /
Warehouse
services
1
IT / Reporting
services
6
Drugstores
7
Marketing
Services
4
White / Private
Labels /
Manufacturing
8
Telemedicine
9
Outpatient
Clinics
5
Clinical Trails
10
Source: IQVIA
Wholesalers new business models
Logistika ve farmaceutickém průmyslu | © IQVIA October 2019
28
71% 71%62% 67% 62%
98%
60%
45% 42%28%
94%
50%
1%
48%42%
80%
60%71%
24%
0%26%
0%20%
0%
10% 41% 41%
54%
3%
17%
0%
16% 28%
15%
31%17%
5%
29%
12%
33%
18%
2%
30%
15% 17% 19%
3%
34%
99%
36%30%
5% 8% 12%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Ru
ssia
Ukra
ine
Po
land
Ro
ma
nia
Serb
ia
Be
laru
s
Bulg
aria
Cze
ch
Hu
ng
ary
Slo
va
k
Lith
ua
nia
Bo
snia
Alb
an
ia
Cro
atia
No
rth
Ma
ced
on
ia
Latv
ia
Esto
nia
Slo
ve
nia
Pharmacy chains & virtual chains value market share 2018 EUR
Chains >5 value market share EUR Virtual chains value market share EUR Individual value market share EUR
Chains represent 63% value market share. Virtual chains in CEE control 22% of share. Individual pharmacies have only 15% value market share with declining trend.
Chains and Virtual chains CEE value market share is stable in 2018 with 85%
Logistika ve farmaceutickém průmyslu | © IQVIA October 2019
Source: Country data 2018 ETH & CH value EUR, IQVIA universe estimations; Ukraine with 2016 data
CEE average pharmacy chain & virtual chain value market share 85%
29
TOP3 distributors have from 2200 to 2800 own pharmacies in Europe
TOP3 European distributors develop their own chains…
• 2820 pharmacies
• 2 brands in 5 countries
• 2500 pharmacies
• 2 brands in 6 countries
• 2550 pharmacies
• 5 brands in 14 countries
Source: IQVIA: WBA, McKesson, PHOENIX company web pages
Logistika ve farmaceutickém průmyslu | © IQVIA October 2019
30
Under virtual chains managed by TOP3 distributors there are >23 800 pharmacies in Europe
• ~6300 pharmacies
• 1 brand in 9 countries
• ~7000 pharmacies
• 7 brands in 6 countries
• ~10500 pharmacies
• 14 brands in 17 countries
Source: IQVIA, WBA, McKesson, PHOENIX company web pages
…and on top of that they expand also their virtual chains
Logistika ve farmaceutickém průmyslu | © IQVIA October 2019
31
Regional chain consolidation develop in CEE with new opportunities for manufacturers
CE region have four operators consolidating the market: European – PHOENIX & WBA; Regional - Penta & Vilniaus Prekyba
Benu own chain
Benu own & PHOENIX virtual chain
PHOENIX virtual chain
Euro-Apteka chainDr.Max chain
Source: IQVIA; company web pages; CE: Albania, Bosnia, Bulgaria, Croatia, Czech, Estonia, Hungary, Latvia, Lithuania, Macedonia, Poland, Romania, Serbia, Slovakia, Slovenia.
Boots own chain
Boots own & Alphega
virtual chain
Alphega virtual chain
Logistika ve farmaceutickém průmyslu | © IQVIA October 2019
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Regional chain consolidation develop in CEE with new opportunities for manufacturers
CE region have four operators consolidating the market: European – PHOENIX & WBA; Regional - Penta & Vilniaus Prekyba
Benu own chain
Benu own & PHOENIX virtual chain
PHOENIX virtual chain
Euro-Apteka chainDr.Max chain
Source: IQVIA; company web pages; CE: Albania, Bosnia, Bulgaria, Croatia, Czech, Estonia, Hungary, Latvia, Lithuania, Macedonia, Poland, Romania, Serbia, Slovakia, Slovenia.
Boots own chain
Boots own & Alphega
virtual chain
Alphega virtual chain
Logistika ve farmaceutickém průmyslu | © IQVIA October 2019
Dr.Max, Euro-Apteka, PHOENIX and WBA operate ~6550 pharmacies in CE under chain and virtual
chains that represents 14% of pharmacies and 18% of the retail pharmacy market by value.
33
There are new challenges and opportunities for manufacturers connected with the new chains business models
In chains a FMCG model gets adopted and there is an increasing demand for transparency and data exchange, that fuel insightful decisions
“All activities must
be focused on the
consumer”
Category
Management
and Portfolio
Optimization
3
E-pharmacies
growing at a
high rate
2
Chains
consolidate
gaining trade
power
1
Virtual chains
development
6
Click & collect
web offering
7
BI tools and
reporting
systems
development
4
Scale &
effectiveness
comes to focus
8
Targeted data-
driven
decisions are
key
9
Pharmaceutical
Care
5
Home Care and
home drug
delivery
10
Source: IQVIA
Pharmacy Chain new business models
Logistika ve farmaceutickém průmyslu | © IQVIA October 2019
34
Czech*
Ireland
Portugal Spain
France
UK
Denmark
Netherlands
Belgium
Norway Sweden
Finland
Poland*Germany
Switzerland
Italy
AustriaSlovakia
Hungary
Romania*
Bulgaria
Greece
Croatia
Most of the European countries allow the on-line sale of at least non-Rx. Some of the countries allowing also Rx product sale.
Estonia
Lithuania*
Latvia
Legal for both prescription and non-prescription
Legal only for non-prescription/OTC
Legal only for FS and MD (not allowed for registered OTC and Rx)
Online pharmacies not allowed / allowed only under limited circumstances /
still under consideration but not implemented
Out of scope
Bosnia
Albania
Macedonia
Slovenia
Serbia
Pharmacy Ecommerce – Regulatory Landscape in
Europe – Key Highlights
• Countries such as UK and Germany legally allow online sale of both
prescription and non-prescription medicines. Discussions in Czech (2019),
Lithuania (2019) and Poland (postponed) about Rx on-line sale.
• However, most of the other European countries allow the online sale of only non-
prescription medicines
• It is illegal to sell medicines online in Russia, but the government is
considering legalizing online sale of OTC medicines.
• Croatia is considering adoption of laws to legalize sale of non-prescription
medicines. Romania already adopted and waiting for OTC list.
• Mail order pharmacies are although prohibited in Switzerland, license to some
may be provided under strict conditions
Logistika ve farmaceutickém průmyslu | © IQVIA October 2019
Sources: IQVIA intelligence
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Major e-commerce players expansion has started...
• Tech platforms
• e-prescription
• Sourcing scale
• Manufacturer and
Provider partnerships
• Patient purchase habits
• Regulatory
• Regulatory
• Trust – Counterfeit
• Trust – Facebook case!
• Delivery delay – acute
conditions
• Community pharmacy
response
• Selected product only
13IQVIA Confidential - L'Oréal e-commerce Summit
ShopApotheke has the broadest regional coverage in Europe
ELECTRONIC PRESCRIPTIONS
MAKE ONLINE ORDERING
EASIER AND
MORE ATTRACTIVE TO
PATIENTS.
67IQVIA Confidential - L'Oréal e-commerce Summit
Zur Rose makes 1,2Bn CHF turnover in 2018
Key drivers
“ShopApotheke
has the broadest
regional coverage
in Europe“
“The Swiss Zur
Rose Group is
Europe’s largest e-
commerce
pharmacy“
Self proclamations…
There are 2 e-pharmacy market leaders in Europe – ShopApotheke and Zur Rose
Logistika ve farmaceutickém průmyslu | © IQVIA October 2019
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E-pharmacy getting significant market share and patient purchase basket is different
Logistika ve farmaceutickém průmyslu | © IQVIA October 2019
POLAND
50
47
197
Chain Pharmacy
Independent Pharmacy
Internet Pharmacy
4X
Value of Transaction (PLN)
3
3
12
Independent Pharmacy
Chain Pharmacy
Internet Pharmacy
4X
Packages Number
2
2
7Internet Pharmacy
Chain Pharmacy
Independent Pharmacy
3.5X
SKU Number
CZECH REPUBLIC
Market Share - Value
GERMANY
12,8%
14,3%
12,6%87.4%
87.2%
2015
85.7%2017
2016
4
2
16Internet Pharmacy
Total Market
Street Pharmacy
Y-o-Y growth (%)Market Share
Average transaction value is up to 4x larger. Shares double in 3 years. In Germany 8X the rate of street pharmacy
E-pharmacy Street pharmacy
97,8% 96,8% 95,4% 94,0%
2,2% 3,2% 4,6% 6,0%
90%
95%
100%
MAT/8/2016 MAT/8/2017 MAT/8/2018 MAT/8/2019
37
Please contact us for more information
Logistika ve farmaceutickém průmyslu | © IQVIA October 2019
Hynek Valerián
Associate Director, Offering Management & Supplier Services, CZ&SK
+420 602 716 668