Pharmaceutical Executive's MedEd Forum 2006

8/14/2019 Pharmaceutical Executive's MedEd Forum 2006

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MedEdForumF O U R T H A N N U A L

ENRICH YOUR CME INVESTMENT:

Learn the Latest Strategies, ComplianceGuidelines and Outcomes MeasurementsDriving Impactful CME Activities

Six Strategies to Assure CME

Improves Patient Care

Joseph S. Green, Ph.D.,

President, Professional

Resource Network, Inc.,

Associate Consulting

Professor and former

Associate Dean of CME,

Duke University School of

Medicine

New AMA Initiatives to

Transform CME

R. Mark Evans,Ph.D.,Director, Healthcare

Education Products and

Standards, American

Medical Association

Government Enforcement

Activities and Trends in

Medical Education

Kathleen Meriwether,

Esq., Assistant United

States Attorney, U.S.

Department of Justice

United States Attorneys

Office for the EasternDistrict of Pennsylvania,

Philadelphia, PA

Silver Sponsors Presented by

Over 45 CME

Experts Including3 Keynote Speakers:

December 4-6, 2006 The Ritz-Carlton Philadelphia, PA

3 EXCLUSIVE FOCUS GRO

A Simulated Grant ReviSession Featuring 6 Lea

Pharma Insiders Practicing Physicians Dis

Effective CME,Behavioral Change,Outcomes MeasuremenQuality Improvement

Beyond Compliance CMEs Emerging Challenand New Directions

3 NEW INSTRUCTIVE TRACKS:

FEATURING

Interact with fellow attendees astop CME experts lead you throughguided group learning activities

Track 1 Enhancing the CMEGrant Process

Track 2 Applying EducationalOutcomes Measurement

Track 3 Maximizing Innovative

Formats & DistributionChannels

EARLY BIRD DISCOUNT:

Register by October 3rdto receive a 10% discountwww.mededforum.com

Network with Your Peers: Special Casino Night and Cocktail Rece

InteractiveWorkshops12

JUSTRELEAS

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TO REGISTER CALL: 1.888.524.9922 OR VISIT: www.mededforum.com

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Mazi Abdolrasulnia, PhD, Outcomes, Inc.

Kurt Boyce, Global Education Group, Ltd.; North AmericanAssociation of Medical Education and CommunicationsCompanies (NAAMECC)

Mary Campagnolo, MD,Amhurst Family Physicians

Monica Chmielewski, Hall, Render, Killian,Heath & Lyman, P.L.L.C.

Maureen Doyle-Scharff,Abbott LaboratoriesR. Mark Evans, PhD, American Medical Association

Howard Franklin, PhD, Esprit Pharma

Barbara Fuchs,Wyeth Pharmaceuticals

Karen Gallagher, Centocor

Joe Green, PhD, Professional Resource Network, Inc.; DukeUniversity School of Medicine

Venkat Gullapalli, Gullapalli and Associates

Anthony Iacono,Access Medical Network

Lou Iovino, Fission Communications

Amy Judge-Prein, Eli Lilly and Company

John Kamp, Coalition for Healthcare Communication

Simone Karp, CE City

Michael Lemon, Postgraduate Institute for Medicine

Steven Lewis, Medical Education Collaborative

David Levine, Advanstar Communications, Inc.

Rick Levine,Tatem Brown Family Practice

Elizabeth Mann, Esprit Pharma

Victor Marrow, Johns Hopkins School of Medicine

Caryn McDowell, Millennium Pharmaceuticals, Inc.

Robert Meinzer, New Jersey Academy ofFamily Physicians

Kathleen Meriwether, U.S. Department of Justice

Suzanne Murray,AXDEV Global

Hong Jin Na,Wyeth Pharmaceuticals

Lance Nicholls, Boehringer Ingelheim

Steve Passin, Steve Passin & Associates

Doug Pousma, Metrixx, LLC

Kristen Rand,Wyeth Pharmaceuticals

Peter Rheinstein, MD, Severn Health Solutions

Pesha Rubinstein, Health Science Center for ContinuingMedical Education

Michael Saxton, Pfizer

Bob Sbarbaro, Direct Medical Data

David Schlumper, Bristol-Myers Squibb

Lawrence Sherman, Physicians Academy for Clinical andManagement Excellence

Melinda Somasekhar, PhD,Temple University Schoolof Medicine

Jennifer Smith,Wyeth PharmaceuticalsMarsha Stanton, Alpharma

Norm Swanson, Direct Medical Data

Scott Weber, Medical Education Solutions Group

Andrew Weissberg,Advanstar Life Sciences

John Whyte, PhD, Discovery Health Channel

Mark Wildgust, PhD,Tibotec Therapeutics/Johnson & Johnson

Ray Wolf, PharmD, Sanofi-Aventis

Walt Wolyniec, Boehringer Ingelheim

Jeff Zlotnick, MD, Somerset Medical Center

MedEd Forum Speaker Faculty:

MONDAY, DECEMBER 4, 2006

7:30 AM - 8:30 AM Registration & Continental Breakfast

8:30 AM Welcome & Opening Remarks

8:45 AM KEYNOTE: Six Indispensable Strategies to Assure CME Improves Patient Care

9:30 AM Applying Technology to Improve Collaboration Amongst Multiple Stakeholders

10:15 AM - 11:00 AM Exhibit Viewing & Refreshments

11:00 AM A New Tool to Use Claims Data to Increase CME Program Attendance

11:45 AM PANEL DISCUSSION:Assessing the Impact of the ACCME Updated Accreditation Criteria

12:30 PM - 1:30 PM Luncheon

1:30 PM - 3:00 PM INTERACTIVE WORKSHOP TRACKS

TRACK 1 TRACK 2 TRACK 3CME GRANT PROCESS: EDUCATIONAL OUTCOMES: FORMATS & DISTRIBUTION CHANNELS

WORKSHOP 1A Developing a WORKSHOP 2A The Role and Place of WORKSHOP 3A Leveraging InteractiveCompelling Needs Assessment Educational Outcomes Assessments in Learning Environments to Power

CME Programs Measurable Education Programs, QualityInitiatives and CME Lifecycle Management

3:00 PM 3:30 PM Exhibit Viewing & Refreshments

3:30 PM 5:00 PM INTERACTIVE WORKSHOP TRACKS

WORKSHOP 1B Managing WORKSHOP 2B Outcomes and CME WORKSHOP 3B Strategic CME: Multiple

Independent Education Grant Compliance: Research, Results and Channel Delivery through DeterminingProposals and Budgets Best Practices Educational Impact

6:00 PM 8:30 PM CASINO NIGHT & COCKTAIL RECEPTION Las Vegas-style gambling, prizes, liveentertainment, hors doeuvres and cocktails!


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TUESDAY, DECEMBER 5, 2006

8:00 AM 8:30 AM Continental Breakfast

8:30 AM KEYNOTE: New AMA Initiatives to Transform CME

9:15 AM Creating CME Activities that Stand Up to Regulatory Scrutiny

10:00 AM 10:30 AM Exhibit Viewing & Refreshments

10:30 AM Corporate Risk Assessment:The Senate Finance Committees Probe into Educational Grants

11:15 AM Managing CME in Small Pharma

12:00 PM Luncheon


TRACK 1 TRACK 2 TRACK 3

CME GRANT PROCESS: EDUCATIONAL OUTCOMES: FORMATS & DISTRIBUTION CHANNELS:

WORKSHOP 1C Successful WORKSHOP 2C Methodologies for WORKSHOP 3C Multiplatform Approach toCollaboration in the Grant Analyzing CME Outcomes that Aid in Increase Reach & Change BehaviorProcess Future CME Programs

3:00 PM 3:30 PM Exhibit Viewing & Refreshments


WORKSHOP 1D Implementing WORKSHOP 2D Confidence-Based WORKSHOP 3D Leveraging Satelliteand Developing an Online Grants Learning (CBL): Improving Physician Television and Web Technology to DriveManagement System Performance Outcomes-Based Education

5:00 PM 6:00 PM EVENING COCKTAIL RECEPTION

WEDNESDAY, DECEMBER 6, 2006

8:00 AM - 8:30 AM Continental Breakfast

8:00 AM - 8:30 AM Optional Roundtable Breakfast Outcomes: Kirkpatricks Four Levels of Evaluations GettingPast Participation Numbers to Meaningful Outcomes

8:30 AM KEYNOTE: Current Government Enforcement Activities and Trends in Medical Education

9:15 AM PANEL DISCUSSION: Organizational Buy-In to CMEs New Paradigm Change

10:00 AM 10:30 AM Refreshment Break

10:30 AM - 12:00 PM INTERACTIVE FOCUS GROUP BREAKOUTS

FOCUS GROUP AINSIDE PHARMA:A Simulated Grant Review SessionFeaturing 6 Leading Pharma Insiders

FOCUS GROUP B Practicing Primary Care Physicians Give Unique Perspectives on: Effective CME,Behavioral Change, Outcomes Measurement and Quality Improvement

FOCUS GROUP C Beyond Compliance CMEs Emerging Challenges and New Directions


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7:30 AM 8:30 AMRegistration & Continental Breakfast

8:30 AM Welcome & Opening Remarks

8:45 AM KEYNOTE ADDRESS

Building CMEs Future: Six Indispensable Strategies

to Assure CME Improves Patient CareJoseph S. Green, Ph.D., President, Professional Resource Network,

Inc., Associate Consulting Professor and former Associate Dean of

CME, Duke University School of Medicine

This keynote address will provide a strategic viewof the future of CME, in light of the recentchanges that have impacted everyone involved inthis important venture. These views will bebased on the presenters 30 years of experiencein CME and work with over 350 organizationsinvolved in implementing or funding CME. Anargument will put forth that CME designed appro-priately to improve patient care is worth the

investment of money and effort of the grantors, CME providers, fac-ulty and physician learners. Another argument will be proposed thatCME based on more myopic views held by faculty, CME providers orgrantors is not worth the AMA/PRA Category 1 credit it is grantedand should be labeled as such. Implications for medical educationand communication companies, academic CME providers and phar-maceutical companies providing commercial support will be dis-cussed. The six strategic initiatives that need to be undertaken toassure that CME improves patient care include:

Link CME to physician practice realities by using adult learningprinciples to drive the planning process

Provide training to the CME staff and faculty in order to pro-vide validated, evidence-based content, reduce commercialbias and resolve conflicts of interest

Require that CME activities have meaningful needs assess-ment, helpful learner self-assessment and valid outcomes

evaluation

Use newer communication and educational technologies toenhance delivery of content to learners

Seek additional funding sources for larger disease-basedCME initiatives created through collaboration of multiplestakeholders

9:30 AM

Applying Technology to Improve CollaborationAmongst Multiple Stakeholders as We Bridge theChasm Between Quality and Medical Education

Lance Nicholls, PharmD, Associate Director, Pharmacy Affairs,Boehringer Ingelheim Pharmaceuticals, Inc

Simone Karp, R.Ph., Executive Vice President, Business Developmen

CECity

Momentum is gathering in the CME community to bridge the gbetween quality and medical education. CME is being positioneas a tool to be utilized as educational interventions for performance and quality improvement. Collaboration amongst multiplestakeholders involved in a CME activity has become more impotant than ever. Technology has a vital role to play in this move

ment in order to provide the platform for collaboration amongsthe stakeholders allowing for data collection and outcomes doumentation and management. This session will provide:

An overview of how a multi-stakholder collaboration utilizetechnology to identify learning gaps, develop needs assesment , provide outcomes and create an Adult learning cycfor CME for performance improvement

Templates and procedures for the standardization of datacollection, and measuring of outcomes data for CME activties across multiple venues

Real life example of how multiple organizations collaborated via a technology platform to bridge the chasm betweequality and medical education.

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MONDAY, DECEMBER 4, 2006 STRATEGIC INSIGHT SESSIONS

10:15 AM 11:00 AM EXHIBIT VIEWING & REFRESHMENTS

11:00 AM

A New Tool to Use Claims Datato Increase CME Program Attendance

Bob Sbarbaro, Partner, Direct Medical Data, LLC

Norm Swanson, Partner, Direct Medical Data, LLC

This session will discuss a new data tool to segment and target

potential Physician CME program attendees. The focus is to utilizeICD-9, CPT and ICD Volume #3 claims data to determine whatphysicians are most likely to attend CME courses by course topic.It presents a viable alternative to using prescribing data to targetPhysicians by the number of patients treated for diagnostic orprocedure indications.

Background on claims data How the data is built Physician segmentation by codes Utilizing the Primary Care audience

to increase attendance

11:45 AM PANEL DISCUSSION

Assessing the Impact of the ACCME UpdatedAccreditation Criteria: Providers, Performance, andQuality Improvement

Moderator: Kurt J. Boyce, President, Global Education Group, Ltd.,

President, North American Association of Medical Education andCommunications Companies (NAAMECC)

Through utilization of interactive technology and learner input, thissession will feature a panel discussion among various CMEStakeholders. Representatives of multiple provider groups (AcademCenters, Professional Societies, MECCs) and other stakeholders wiconsider the effects of the ACCME Updated Accreditation Criteria onCME activities,CME programs, commercial support, and methods ooperation. Panel members will offer insights into the challenges anopportunities presented by the Criteria and offer perspectives on thextent and form of their impact.

12:30 PM 1:30 PM Networking Luncheon with Your Peers

MONDAYCHAIRPERSON: MIKE SAXTON, SENIOR DIRECTOR, TEAM LEADER, MEDICAL EDUCATION, PFIZER


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MONDAY, DECEMBER 4, 2006 INTERACTIVE WORKSHOP TRACKS

TRACK 1 CME Grant Process

INTERACTIVE WORKSHOP 1A 1:30 PM 3:00 PM

Developing a Compelling Needs Assessment forGrant Submissions An Interactive Workshop

David L. Schlumper, M.S., Independent Medical Education (IME)

Manager, Bristol-Myers Squibb Medical Imaging

I. Why the Fuss About Needs Assessments?

Advances in medicine and technology have made educationalgaps commonplace for many medical professionals. Thus needsassessment has become a crucial part of the medical educationindustry in identifying and resolving these gaps.

II. Do Commercial Supporters View Needs Assessment Differently ThanOthers?

Commercial supporters view needs assessments differentlythan other stakeholders. Commercial supporters are stressingthe importance of the needs assessment more than ever as itis the gauge upon which the activitys success can be judged.As the medical education industry has changed from one that is

marketing-based to one that is truly education-based, theneeds assessment has become the standard upon which theactivity is evaluated. No matter how success is defined, it mustfulfill an educational need or it may be considered a failure.

III. Other Considerations Involved in a Needs Assessment

Needs Assessment Considerations: Target audience Proof of educational gap Learning delivery method Cost EvaluationTypes of Needs Assessments: Differentiate learning needs vs. educational needs Focus group Surveys Literature search

Expert opinion Epidemiological data

Past program evaluations Quality assurance/audit data Re-credential review Morbidity/mortality Statistics control data Surgical procedures statistics Professional society requirements Journal articles/literature citations News media

IV.What Elements Would a Commercial Supporter Want to See in a NeedsAssessment?

There are several elements that if incorporated in a need assess-ment, could differentiate it from the standard literature searchcommonly found in many needs assessments. We will concludethe lecture portion by examining these elements.

V. Interactive Activity

Participants will be broken up into small groups.Half of the group will be given a case (one of twocases) and asked to develop a compelling needsassessment based upon criteria articulated in the lecture and theexperiences. They will then present their needs assessment to thother group. The other half of the group will play the role ofCME/IME Managers for commercial supporters and will be askedto evaluate the needs assessment from a commercial supportersperspective. Ultimately the commercial supporter will judge if thewould consider funding the activity, based just on the needsassessment. Another case will be given and the roles will bereversed.

TRACK 2 Educational Outcomes MeasurementINTERACTIVE WORKSHOP 2A 1:30 PM 3:00 PM

The Role and Place of EducationalOutcomes Assessments in CME Programsand Program Planning

Mark Wildgust, Ph.D., Director, Scientific Communications & CME,

Clinical Affairs, Tibotec Therapeutics/Johnson & Johnson

Mazi Abdolrasulnia, Ph.D., Vice President, Business Development,

Outcomes, Inc.

I. Educational Planning and Program Goals

What are we trying to achieve?

CME program metrics: moving from raw participation numbersto advanced outcomes Define a successful CME program

II. Understanding the Learner and the Role of Educational OutcomesAssessments

Who are the healthcare professionals you are trying to reach,how do they learn, whats their preferred learning method, andwhere are they on the learning continuum?

How does understanding the learner fit into developing aneeds assessment? Moving away from a paper needs assess-ment to a quantitative understanding of the learner

What comes first, the CME program or outcomes assess-ment?

III. The Role of Educational Outcomes

How to determine when to use outcomes assessments Deciding whether to use outcomes assessments with every

program Some practical considerations when using case vignettes an

advanced outcomes: Pitfalls and successes

IV. Interactive Exercise: Sharing Your Experiences ofUsing Outcomes Assessments

During this part of the workshop, attendeeswill work together in groups and share their ownexperiences with using outcomes assessments as part of theiCME programming. How have you used them, what have youlearned and do you intend to use them again and if so how?

TRACK 1

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TRACK 2

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INTERACTIVE WORKSHOP 3A 1:30 PM 3:00 PM

Leveraging Interactive Learning Environments toPower Measurable Education Programs, QualityImprovement Initiatives and CME LifecycleManagement

David Levine, Managing Director, Multimedia Program Development

Advanstar Communications, Inc.

Andy Weissberg, General Manager, Life Sciences Electronic Media

Group, Advanstar Communications, Inc.

I. The Role of Technology in CME Lifecycle Management

Learn how various technologies are being applied to address allphases of CME lifecycle management

Learn about the role of interactive education in advanced-leveloutcomes measurement

Learn how interactive multimedia-based learning instruments areleveraged to produce gap analysis and the development of out-comes-based needs assessments.

II. Structuring Learning Activities to Foster Learning Effectiveness andRetention

Discover techniques and learning instruments, such as adaptive

branching, internal points of reflection and dynamic results

reporting Learn about the effectiveness of learner-driven learning rather

than provider/faculty- driven learning. Understand how case-based multimedia programs emphasize

patient-oriented evidence in conjunction with disease-oriented edence to drive point-of-care (POC) learning effectiveness.

III. Interactive Exercise

Review successful examples of engaging multi-media CME formats that have yielded gapanalysis, advanced-level outcomes measure-ment and outcomes-based needs assessments.Session will incorporate audience response system (ARS)to capture and measure audience responses during multimediacase-based CME activities, to demonstrate how interactive learnin

formats support advanced outcomes measurement and CME lifeccle management.

TRACK 3 Innovative Formats and Distribution Channels

INTERACTIVE WORKSHOP 1B 3:30 PM 5:00 PM

Behavior Change on a Shoe String: ManagingIndependent Education Grant Proposals and Budgets

Jennifer Smith, Ph.D., FACME, Executive Director, ProfessionalEducation Support, Wyeth Pharmaceuticals

Anthony M. Iacono, President,Access Medical Network

Gone are the days of the seemingly limitless pharmaceutical CMEgrant budgets. Today, both providers and commercial supportersneed to strategize and negotiate the best grant proposals andbudgets possible to make the most positive difference to patients.Commercial supporters need to identify with the basic process andchallenges providers face in developing and implementing a CME

activity and they need a way to consistently recognize a cost-effec-tive initiative that will affect change through adult-learning tech-niques. CME Providers need to better grasp the challenges com-mercial supporters face when reviewing CME grant proposals andbudgets in todays environment and what questions to expect in theprocess.

I. Commercial Support of Independent Education

What are the motivations for pharmaceutical companies tosupport independent education?

What are the challenges providers face in creating and implementing proposals in todays environment?

What are effective, behavior-changing healthcare provider continuing education methods, their costs and relative value?

Provider/supporter discussion of the CE grant proposal whis ok, what is not?

II. Interactive Case Study

Aligning scientific interests to Long-term CEPlanning and Budgeting. Taking the positionof a pharmaceutical-based CME professional,review a case and strategically plan asupporting independent education proposal

III. Interactive Assessment: Grant Proposal Review

Score a grant proposal with aprovided tool

Assess the quality, strategic alignment, and budg-et and determine places where negotiation can take place

TRACK 3

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TRACK 1SPONSOR:

3:00 PM 3:30 PM EXHIBIT VIEWING & REFRESHMENTS

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TRACK 2 Educational Outcomes Measurement


Outcomes and CME Compliance: Research, Resultsand Best Practices

Stephen M. Lewis, MA, President and CEO, Medical Education

Collaborative

I. Understanding Outcomes as a Result of CME Compliance Initiatives

Survey results regarding federal government, accreditationboard and specialty society initiatives

Employing outcomes as a response to compliance directives

II. Navigating the Terrain of Educational Outcomes Measurements (EOM):Survey Results & Research

Attitudes on outcomes: three camps and their takes onEOM

Learn about commercial interests for and against out-comes

Understand predictions for the future of outcomes

III. Learning from Best Practices

Case Study of HMO and Medical Education CommunicationsCompanies (MECC) outcomes excellence

Understand where to start and where to grow outcomes suc-cess under a tight budget

Learn how to identify the most appropriate programs for meaurement and what to measure

IV. Interactive Exercise: Developing Best PracticeOutcomes

Given specific scenarios, audience mem-bers will work in small groups to identify andshare specific outcomes approaches and deliver-ables within three realistic budget levels.



A Practical Approach to Strategic CME: MultipleChannel Delivery through Determining EducationalImpact

Lawrence Sherman, CEO, Physicians Academy for Clinical andManagement Excellence

This workshop will be interactive throughout,featuring provocative audience response ques-tions and content based on the ongoing respons-

es of participants. The content will benefit CMEproviders and their educational providers as well as commercialsupporters. The session will foster dialogue between these keystakeholders in CME.

I. Needs Assessments Dynamic and Ongoing

Standard needs assessments are not always reflective of theneeds of the entire target audiences or of subsets

Components of needs assessments vary from activity to activ-ity and initiative to initiative

Do not stop when grants are awarded and should be used tomeasure ongoing success and changes

Participants will learn best practices to develop and/or evalu-ate needs assessments

II. Learning Objectives Consistent, Realistic, and Measurable Most activities have too many objectives or objectives that are

poorly written Objectives should clearly link identified initial needs to expect-

ed results Participants should be able to measure their individual suc-

cess in meeting stated objectives

May be changed or even discarded based on findings of onging assessments

Participants will better understand the need for appropriatelearning objectives and how they should be constructedand/or evaluated

III. Delivery Channels Mix Should Balance Reach and Cost

Do not deliver education just because we did it last year Needs assessments should measure preferred and/or

respected delivery channels and media proactively Collaboration with delivery providers should always be consid

ered Participants will be able to better approach the development

of a comprehensive CME initiative that has multiple compo-nents or best select an individual or multiple channels andmedia for the delivery of CME

IV. Measuring Educational Impact Aggregate and Compare

All activities should be evaluated for educational impact Ongoing needs assessments and appropriate learning objec

tives are critical components to an overall outcomes measurment strategy

Multiple activities can be evaluated together as well as com-pared if a proactive approach is used

Participants will leave with a better understanding of how todevelop or evaluate an outcomes measurement strategy, andwhat to compile in or expect from a final outcomes measurement report


TRACK 3

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6:00 PM 8:30 PM CASINO NIGHT & COCKTAIL RECEPTIONEnjoy Las Vegas-style gambling, prizes,live entertainment, hors doeuvres and cockta

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INTERACTIVE WORKSHOP 2C 1:30 PM 3:00 PM

Methodologies for Analyzing CME Outcomes that Aidin the Design and Planning of Future CME Programs

Melinda Somasekhar, Ph.D.,Assistant Dean, Temple University School

of Medicine Office of Continuing Medical Education

Continuing medical education activities should impact directly onimproved patient care and ultimately improved patient outcomes.The validation of this behavioral assessment relies on utilizingsound measurement tools that benchmark specific physiciansneeds and competencies in a timely and interpretable fashion prior

to, during, and following educational (CE) interventions. A number ofmethodologies have been used historically to measure behaviorchanges, but they have been largely informal, and at times, alengthy and disparate process. The introduction of real time webbehavioral technology has been beneficial to CME educators in:

1) reducing the administrative burden of data collection thatoften impedes complex outcomes evaluation;

2) empowering providers with quick-to-action, formative bench-marking metrics;

3) promoting transparencies between accreditor/grantor relation-ships to ensure needs assessment and objectives are metand

4) affording greater ease in validating and/or developing moremeaningful needs assessment for future CME programming.All of these methodologies use self-reporting systems to

measure the behavior change that may or may not translateinto change in practiced behavior. A systematic approach thatinvolves the combination of several methods to measure prac-tice-based changes in behavior will be discussed.

A New Vision of the Professional Development of Physiciansthrough Outcome Analysis of CME Programs

I. Outcomes of CME Programs

Describe outcomes methodologies Determine which methods to use to measure effectiveness othe program

II. How Outcomes Effect Professional Development of Physicians

Learn the parameters that can effect the outcomes data Interpret the outcomes data Design a future program based on outcomeanalysis

III. Interactive Exercise:

Using the representative case-basedstudies, participants will develop strate-gies for what method of outcomes is going tobe most suitable for a particular program.



Successful Collaboration in the Grant Process:Perspectives from Both Sides of the Fence

Barbara A. Fuchs, Associate Director, Professional Education Support,

Wyeth Pharmaceuticals

Kristin Rand, Associate Director, Professional Education Support,

Wyeth Pharmaceuticals

I. Relationships: Inside and Out

Inside pharma Outside provider/commercial supporter Enhancement teamwork

II. Communications: Inside and Out

Establishing frequency/method of communication Enhancement the education matrix

III. Developing the Education Plan: Inside and Out

What are some components of the plan? Negotiating spend

IV. The LOA: Inside and Out

Mutual responsibilities Mutual accountability Mutual milestones

V. Interactive Activity: Overcoming Challenges -Inside and Out

Cases within Pharma Cases between Pharma and Provider

TRACK 1

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TUESDAY, DECEMBER 5, 2006 INTERACTIVE WORKSHOP TRACKS

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INTERACTIVE WORKSHOP 1D 3:30 PM 5:00 PM

Implementing and Developing an Online GrantsManagement System A Behind the Scenes Look atStreamlining the Grants Process

Maureen Doyle-Scharff, MBA, Director, Health Education, Policy &

Programs, Ross Products Division, Abbott Laboratories

I. The Anatomy of a Quality Grant Request

Understand the new requirements of grantors Understand the legal and compliance implications of good and

bad grant requests

II. Tips and Techniques on Submitting Quality Grant Requests

Understand the role of needs assessment and outcomes met-rics

How to align learner needs with grantor goals and objectives

III. Learning from Other Grantor Pitfalls and Obstacles

Review and evaluate barriers to success Understand provider frustration with current online grants

systems

IV. Case Study

A step-wise review of a grantors journey indeveloping and implementing a quality,effective and efficient online grants

management system.

INTERACTIVE WORKSHOP 2D 3:30 PM 5:00 PM

Confidence-Based Learning (CBL):A New Approach to Improving Physician Performance

R. Mark Evans, Ph.D., Director Healthcare Education Products &

Standards, American Medical Association

Doug Pousma, MD, MBA, President, Metrixx, LLC

The American Medical Association (AMA) identifies new and effec-tive educational tactics to improve and document the transfer ofknowledge to physicians. Taking into account the established needand emerging requirement to measure leaning effectivenesscom-monly referred to as CME outcomes or educational outcomesmeasurement (EOM)as well as an increased emphasis on onlinelearning, the AMA will present on novel, validated confidence-basedlearning tool for improving upon traditional models of learning.

I. Overview of Traditional Approaches to Outcome by CME Providers

Typical low level CME outcomes metrics

Traditional higher level CME outcomes metrics Standard tests, questionnaires, or surveys Chart abstraction Directly-observed behavior and standardized patients Case vignettes Clinical assertions

II. Confidence-Based Learning Methodology for CME outcomes

Linking CME learning objectives with educational outcomes Learning assessment tools to measure what physicians reta

from an education program, without guess work or doubt Rapidly addressing remediation of learners gaps in knowledg

and confidence

TUESDAY, DECEMBER 5, 2006 INTERACTIVE WORKSHOP TRACKS



Using a Multiplatform Approach to Increase Reach &Change Behavior

John Whyte, MD, MPH,Vice President, CME, Discovery Health Channel

I. Traditional CME Platforms

Live Events Online Print Materials Webcasts

II. Learn How to Develop a Multiplatform Approach

Television Podcasts Radio Online DVDs

III. How to Maximize Reach with Multiplatform Approach and Make It Cost-Effective

Role of specialty societies and advocacy groups

IV. Outcome Measures

Knowledge retention Intent to change Actual change

V. Interactive Exercise - Education and Entertainment

After choosing a topic, participants will needto create a multimedia approach that is bothentertaining and educational.

TRACK 3

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TRACK 1

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CASE STUDY

TRACK 2

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8:00 AM 8:30 AM - Continental Breakfast

8:00 AM 8:30 AM OPTIONAL ROUNDTABLE BREAKFAST

Outcomes: Kirkpatricks Four Levels of EvaluationsGetting Past Participation Numbers to MeaningfulOutcomes

Karen Gallagher, RN, BSN, BA, Sr. Manager, Medical Education,Centocor

This session will address the challenge of obtaining meaningfuleducational outcomes amidst budgetary and regulatory require-ments. Tips will be provided on how to evaluate outcome measuresfrom a grant review perspective as well as recommendations tomake if requested relative to meaningful outcome measurements. Learn the least effective outcome measures. Gain knowledge regarding how good planning and execution of

outcomes measures can refine the focus of an educational pro-gram to define and reach the practitioners who are most in needof the education.

8:30 AM 10:00 AM Keynote Address & Panel Discussion

8:30 AM KEYNOTE ADDRESSCurrent Government Enforcement Activities andTrends in Medical Education

Kathleen Meriwether, Esq.,Assistant UnitedStates Attorney, U.S. Department of Justice

United States Attorneys Office for the Eastern

District of Pennsylvania, Philadelphia, PA

This session will address recent governmentalenforcement activities in thepharmaceutical/biotech industries, and howenforcement actions reflect the priorities of pros-

ecutors and other enforcement authorities, such as the Departmentof Health and Human Services Office of Inspector General. (HHS-

OIG). In addition, the ramifications of HHS-OIG Compliance ProgramGuide on medical education programs and activities will be dis-cussed. The recent (August 15,2006) review in the Annals ofInternal Medicine that discusses the role of medical education in thepromotion of Neurontin(gabapentin) will be highlighted from anenforcement perspective. This session will be helpful to facilitateunderstanding of:

Why and how traditional medical education has come intofocus in large governmental investigations of pharmaceutical

sales and marketing activities Potential pitfalls in the design and structure of medical educ

tion programs and activities Suggestions and recommendations to help ensure a clear

demarcation between medical education and promotionalactivities

9:15 AM PANEL DISCUSSIONHow to Gain Organizational Buy-In toCMEs New Paradigm Change

PANELISTS:

Suzanne Murray, President,AXDEV Global

Mike Saxton, Senior Director, Team Leader, Medical Education, Pfize

Walt Wolyniec, Director, Medical Education, Boehringer Ingelheim

Why is Buy-In an Important Issue for the Successful ParadigmChange?Participate in this highly interactive session that will afford you theopportunity to exchange information with CME thought leaders onthe challenges and successes of achieving support or buy-in forthe transformational change in the CME environment.

I. Learn Steps, Tips and Processes on Change that Could Support VariousTypes of Organizations Involved in CME

Develop and evolve as professionals and as organizations Change strategy and management Champions: internally and externally Campaigns to support change in CME

II. Learn Causes of Resistance to the Change in CME and Explore How Beto Address Some of the Issues

Barriers to change and buy-in Facilitators of change and buy-in Cases of successful change initiatives in CME

III. Gain Confidence in Understanding the Drivers of the Need for Change

CME in the New Paradigm Accountability: The impact of pay-for-performance in the new

CME paradigm The impact and of maintenance-of-certification (MOC) change The new CME paradigm The impact of conflict-of-interest (COI) regulations n the new

CME paradigm

10:00 AM 10:30 AM Refreshment Break

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HOTEL INFORMATION

The Ritz-Carlton PhiladelphiaTen Avenue of the Arts Philadelphia, PA 19102Phone: 215-523-8000 Fax: 215-568-0942Website: www.ritzcarlton.com/hotels/philadelphia/

A special room rate has been prearranged for conference participants.Call the hotel directly at the above number and mention The MedEdForum to receive the discounted room rate of$199.00. You mustreserve by November 10, 2006 to receive the discounted rate.

Superior accommadations at a great rate!

WEDNESDAY, DECEMBER 6, 2006 STRATEGIC INSIGHT SESSIONS

WEDNESDAYCHAIRPERSON: PETER RHEINSTEIN, PRESIDENT, SEVERN SOLUTIONS


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HSC-CME: The triple-accredited medical education communications company whereoutcomes-driven planning improves the performance of physicians, pharmacists annurses. The bedrock of our success includes in-depth surveys of target audiences,world-class faculty, superior scientific services, and adult education-based teachingstrategiesalways with an unwavering focus on improving patient care.

The Professional Television Networks' - Healthcasts, is a peer-board reviewed, creible, home-based private television network for physicians. We broadcast a wide vaety of programs including CME, medical news, highlights of major society and assoation meetings, in addition to other physician-oriented programs to thousands ofphysicians throughout the US.

MMS, the original AMA Database Licensee, pinpoints perfect prospects formulti-media promotions-mail, fax, phone.MMS's Med-E-Mail (SM) reaches 230,000+ physicians*.Lists include: AMA Physicians w/CME preferences*; AAPA PAS, NPs, DiabetesEducators, Nurse-Midwives *E-mail addresses, CME preferences are proprietary,MMS-managed data.

PMPN is the industry's largest and most experienced on-site professional meetingmanagement organization. Each year, PMPN facilitates thousands of medical meeings for pharmaceutical companies through our MedCom/MedEd partners.Solutions include meeting logistics, Audio Visual, and related services for nationwimedical meeting series. PMPN is headquartered in Durham, North Carolina.

Vindico Medical Educationis an ACCME accredited provider, offering the highestquality CME activities including symposia, monographs, and enduring materials inprint and electronic formats. With exclusive delivery through the 42 specialty publi-cations produced under its founding company SLACK Incorporated, Vindico MedicaEducationhas access to and long-standing relationships with thousands of healthcare professionals and key opinion leaders.

sponsors and exhibitors

TRACK SPONSORS

EXHIBITORS

To join this elite group of companies who are

sponsoring and exhibiting at the MedEdForum,

please contact

MICHELELEYDEN954.567.3152 or [email protected]

For additional information please visit

www.mededforum.com

Quintiles Medical Communications

(QMC) combines the scientificexpertise and medical resources of aglobal leader in clinical research withthe tailored services of a medicaleducation company to develop anddeliver effective, engaging CMEprograms. QMC offers a single-sourcesolution whether you need assistance

with a portion of your meeting or a customized,comprehensive program. In-house services includeprogram management, needs assessment, educationaldesign, medical writing, graphic design, multimediaproduction, call center recruitment and registration, andmeeting planning logistics. We are ACCME accreditedthrough our affiliate, SCEPTOR.

MEBN leads the way in

collaboration with industryand other medical educationproviders to improve thedelivery and effectiveness ofCME. Through a variety of

learning platforms and interactive multimedia, MEBN deliverstechnology-rich, compelling educational content that helpsbusy clinicians improve their performance. All of MEBNssignature multimedia publicationsCME-TODAY, CE-TODAY,and GME-TODAYblend technology with proven adultlearning models to translate evidence-based medicine intoclinical practice. MEBN is proud to be a returning sponsor ofthe MedEd Forum where like minds work together to providedirection and leadership for our industry.

SILVER SPONSORS

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PO Box 6296

Duluth, MN 55806-6296 USA

Customer ID:

If addressee is no longer at this address,please forward to:

I Medical Education/Medical Affairs

I Grant providerI Product ManagerI Brand Manager

I Professional AffairsI Project/Meeting PlannerI Legal/Regulatory/Compliance

You MUST mark the sessions and workshops you will be attending.Fax,E-mail, Mail, or Call Us Today. Payment is required at time of registration.

Registration Form: Print Clearly or Attach Business Card.

IF FAXING OR MAILING REGISTRATION,PLEASE DO NOT DETACHMAILING LABEL FROM THE BOTTOM OF THIS PAGE.

Name __________________________________________________________________

Title: ____________________________________________________________________

Organization: ____________________________________________________________

Mailing Address: __________________________________________________________

City: ____________________________________________________________________

State:_______________________ Zip/Postal Code: ______________________________

Country: ________________________________________________________________

Telephone:( )______________________ Fax:( )_________________________

E-mail: __________________________________________________________________

Payment method:IVISA IMC IAMEX ICheckPayable to Advanstar/IVTCredit Card #: ____________________________________________________________

Exp.Date: ________________________________________________________________

Cardholders Name (PLEASE PRINT): ________________________________________________

Signature: ________________________________________________________________

FIRST LAST

Please include for confirmation of registration. Allow three days for processing.

Method of Payment: Please note that payment is required in advance of the conference. Please make checks (inU.S. funds drawn on a U.S. bank) payable to IVT/Advanstar Communications. Confirmation of your registration will be

sent. Full payment must accompany registration form. Registrations received without payment will not be processed.

Cancellations/Substitutions: Your registration form may be transferred to a member of your organization at any time.Requests for cancellations (by mail or fax) must be received by November 20, 2006 in order to receive credit for attendinganother IVT event.Please be aware that cancellations will not be accepted after that date. All cancellations are subject to a

$325.00 processing fee.IVT reserves the right to cancel an event. IVT is not responsible for any airfare, hotel, or other costsincurred by registrants. Speakers subject to change without notice.

Federal Tax ID # 592757389 #881306

Complete this registration form, include payment in U.S. funds, and send to:

Advanstar/Institute of Validation TechnologyPO Box 6004, Duluth, MN 55806-6004

888.524.9922 (U.S. only) or 218.740.7130 (U.S. or International)

Fax: 218.740.6308 E-mail: [email protected]

ONLINE: www.mededforum.com

COST TOTALS: MedEd ForumMonday-Tuesday,December 4-5, 2006MAIN CONFERENCE $1,795 USD $ ________________

Early Bird Discount - 10% (Register by October 3)

Monday-Wednesday, December 4-6, 2006

ULTIMATE PASSPORT $1,995 USD $ ________________Early Bird Discount - 10% (Register by October 3)

SUB TOTAL $ _________________

TOTALEnclosed $ ________________

MONDAY, DEC. 4 WEDNESDAY, DEC. 6, 2006ULTIMATE PASSPORT: $1,995.00All inclusive event package includes: Main Conference Monday and Tuesdayincluding Keynote Addresses, Strategic Insight Sessions, 4 InteractiveWorkshops, Casino Night & Networking Cocktail Reception Wednesdaymorning Roundtable Breakfast, Keynote Address,Panel Discussion and choiceof one Focus Group:

FOCUS GROUP choose one A ____ B ____ C ____

I will be attending the Optional Roundtable Breakfast Session

December 4-6, 2006 - The Ritz-Carlton - Philadelphia, PA

MedEdForumFOURTH ANNUAL

OR

1 THE CME GRANT PROCESS

2 EDUCATIONAL OUTCOMES MEASUREMENT

3 INNOVATIVE FORMATS AND DISTRIBUTION CHANNELS

THE TRACKS ABOVE CORRESPOND TO THE WORKSHOPS BELOW.PLEASE CHOOSE ONE WORKSHOP FROM EACH TIME PERIOD.ATTENDEES ARE NOT OBLIGATEDREMAIN IN THE SAME TRACK THROUGHOUT THE CONFERENCE.

MONDAY, DECEMBER 4 TUESDAY, DECEMBER 5, 2006

MAIN CONFERENCE: ................... $1,795 USD

>> Monday morning keynote address, general sessions and twoafternoon interactive workshops

>> Tuesday morning keynote address, general sessions and twoafternoon interactive workshops

CHOOSE 1 WORKSHOP IN EACH TIME PERIOD:

MONDAY, DECEMBER 4, 20061:30 PM 3:00 PM

INTERACTIVE WORKSHOP 1A ____ 2A ____ 3A ____

3:30 PM 5:00 PM

INTERACTIVE WORKSHOP 1B ____ 2B ____ 3B ____

I will be attending Casino Night

TUESDAY, DECEMBER 5, 20061:30 PM 3:00 PM

INTERACTIVE WORKSHOP 1C ____ 2C ____ 3C ____

3:30 PM 5:00 PMINTERACTIVE WORKSHOP 1D ____ 2D ____ 3D ____

THREEDISTINCTTRACKS:

MULTIPLE REGISTRATIONS: Send three Ultimate Passport registrantsfrom the same company and receive a 4th Ultimate Passport FREE!

Pharmaceutical Executive's MedEd Forum 2006

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Transcript of Pharmaceutical Executive's MedEd Forum 2006