Pharmaceutical Branding - · PDF fileDuPont Ferring Fresenius Galderma ... following pages and...
Transcript of Pharmaceutical Branding - · PDF fileDuPont Ferring Fresenius Galderma ... following pages and...
The power of creativitywww.originbranding.com
Pharmaceutical Branding
2012
Abbott ProductsAllergan
Alliance PharmaAstellas
AstraZenecaAxis-Shield
BaxterBayer
BDBiotest
DuoCortDuPontFerring
FreseniusGalderma
GrünenthalGlaxoSmithKline
IntercytexIntervet
Janssen PharmaceuticaJohnson & Johnson
LundbeckMerck
Merck SeronoNovartis
Novo NordiskNycomed
Orion PharmaProcter & Gamble
PfizerPhilips Medical
RocheShire
SanofiUCB
We are an independent, boutique agency passionately focused on developing pharmaceutical brands. For over 15 years we have delivered outstanding branding solutions for our clients from our offices in Surrey, UK and Birmingham, Michigan.
Developing a brand identity that communicates your brand message, ensures differentiation and clears the relevant trademark screening and regulatory checks can be a challenging task.
Our proven branding process has been built on creativity, flexibility and a strong understanding of all the issues and challenges surrounding the registration of a new identity, irrespective of geographical or business area.
Many examples of our naming, design and research projects are presented in the following pages and additional examples of our work in the pharmaceutical and other industries can be found in our website.
We look forward to speaking with you about your branding challenges!
DuoCort - Plenadren
DuoCort’s new treatment for Addison’s disease, a rare and life threatening adrenal insufficiency disease. Instantly meaningful and easily communicated, Plenadren is derived from ‘plenty’ and ‘adrenal’ and conveys confidence, re-assurance and increased control.
Janssen Pharmaceutica - Xeplion
Janssen Pharmaceutica’s once monthly, long-acting injectable, antipsychotic for the treatment of schizophrenia. Xeplion is a dynamic, impactful, strong and modern sounding name reflecting the innovative approach to the treatment.
Abbott ProductsAllergan
Alliance PharmaAstellas
AstraZenecaAxis-Shield
BaxterBayer
BDBiotest
DuoCort
DuPontFerring
FreseniusGalderma
GrünenthalGlaxoSmithKline
IntercytexIntervet
Janssen Pharmaceutica
Johnson & JohnsonLundbeck
MerckMerck Serono
NovartisNovo Nordisk
NycomedOrion Pharma
Procter & GamblePfizer
Philips MedicalRocheShire
SanofiUCB
Bayer and Johnson & Johnson - Xarelto
Bayer and Johnson & Johnson’s oral anti-coagulant to prevent blood clots after orthopaedic surgery. Xarelto is a ground breaking new factor Xa inhibitor. The name is modern, impactful and resonates with prescribers and patients alike, characteristics that re-enforce the key brand message.
Bayer - Levitra ODT
Origin created the Levitra brand name for Bayer and were later asked to create an innovative, added-value packaging for the new ODT formulation. We created a unique system that included a pull out tab containing key information for the patient. The blister pack is encased in a discreet matt black sleeve to create a luxurious and empowering user experience.
Abbott ProductsAllergan
Alliance PharmaAstellas
AstraZenecaAxis-Shield
Baxter
Bayer
BDBiotest
DuoCortDuPontFerring
FreseniusGalderma
GrünenthalGlaxoSmithKline
IntercytexIntervet
Janssen Pharmaceutica
Johnson & Johnson
LundbeckMerck
Merck SeronoNovartis
Novo NordiskNycomed
Orion PharmaProcter & Gamble
PfizerPhilips Medical
RocheShire
SanofiUCB
FirmagonPackaging development for a hormonal therapy
for prostate cancer
Omnic WowtabVisual identity for an orodispersible
urology formulationfor Astellas
ReplagalAn enzyme replacement
therapy for patients with Fabry disease
ElapraseIndicated for patients
with Hunter syndrome
PosidormA new brand of
melatonin that promotes better sleep in a variety
of sleep disorders
FlomaxtraBrand Identity for a
BPH (Benign Prostatic Hyperplasia) treatment
Abbott (Solvay) - Creon
Origin consolidated a variety of differing brand logos to create a single global presence. This new identity capitalises on Solvay’s expertise and Creon’s patented minimicrosphere technology which allows appropriate delivery of enzymes into the body.
Shire - Elaprase
Elaprase is indicated for patients with Hunter syndrome. A global set of packaging including over 500 pieces of artwork was created for use across all countries applying the latest regulatory information.
Abbott Products
AllerganAlliance Pharma
AstellasAstraZenecaAxis-Shield
BaxterBayer
BDBiotest
DuoCortDuPontFerring
FreseniusGalderma
GrünenthalGlaxoSmithKline
IntercytexIntervet
Janssen PharmaceuticaJohnson & Johnson
LundbeckMerck
Merck SeronoNovartis
Novo NordiskNycomed
Orion PharmaProcter & Gamble
PfizerPhilips Medical
Roche
Shire
SanofiUCB
NovoPen EchoInsulin pen from
Novo Nordisk designed for children with diabetes
ACCU-CHEK InformRoche Diagnostics’ fully
integrated portable blood glucose testing system
IsprelorA name and logo of
misoprostol for Alliance Pharmaceuticals
NexivaBD Nexiva Closed IV
Catheter System
OmnifuseInfusion syringe pump
system for Smiths Industries
AfinionA point of care
multiparameter analyser system for Axis-Shield
AfinitorNovartis’ treatment for
renal cell carcinoma
CaprelsaAstraZeneca’s kinase
inhibitor indicated forthyroid cancer
SelincroLundbeck’s treatment for
alcohol dependency
LevitraErectile dysfunction
drug, co-marketed byBayer and GSK
PrezistaHIV protease inhibitor
from Tibotec
ZutectraBiotest’s drug for the prevention of
hepatitis B after liver transplantation
Brand design
Symbol/logotype development
Packaging designIdentity guidelines
Pharmaceutical artwork
Brand naming
Brand name generationTagline/brand statementdevelopmentBrand naming architectureINN name generation
Brand market research
Brand equity/awareness studiesName validation
Linguistic screeningTrademark/legal pre-screening
Safety testingScriptability testing
Brand strategy
Strategic brand analysisPortfolio analysisBrand extension/positioningVisual brand evaluation
UK Office: Bridge House, 72 Bridge Road, East Molesey, Surrey KT8 9HF Tel: +44(0)20 8941 5811 US Office: 200 Elm Street, Birmingham, MI 48009 Tel: +1 248 723 7833