Pharma and social media connectivity
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Transcript of Pharma and social media connectivity
PHARMA AND SOCIAL
MEDIA
CONNECTIVITYG Harish
PGDM
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INTRODUCTION
• The pharmaceutical industry deals in development, production, and
marketing of drugs which are licensed for use as medications.
• Pharmaceutical companies are allowed to deal in generic brand medications
and medical devices.
• They are subjected to many government laws and regulations regarding
the patenting, testing and ensuring safety and efficacy and marketing of drugs.