Paden Noble's Pharma Brand Social Media Monitoring

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+ Paden Noble Consulting Making technology your business’ best friend Copyright Paden Noble Consulting, LLC, all right reserved. For non-public commercial use. This document can not be copied or disseminated in any form or fashion without the explicit consent of Paden Noble Consulting, LLC or its management.

description

Background of Social Media Presence and Brand Reputation Monitoring provider Paden Noble Consulting. Briefly describes company and gives abbreviated description of social media measurement, brand reputation, and sentiment analysis for the pharmaceutical brand Vimpat which treats epileptic seizures.

Transcript of Paden Noble's Pharma Brand Social Media Monitoring

Page 1: Paden Noble's Pharma Brand Social Media Monitoring

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Paden Noble ConsultingMaking technology your business’ best friend

Copyright Paden Noble Consulting, LLC, all right reserved. For non-public commercial use. This document can not be copied or disseminated in any form or fashion without the explicit consent of Paden Noble Consulting, LLC or its management.

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Our business is built on the premise:

No matter how sophisticated the means of communication may become and regardless of how technology may enhance the ability of a company to market its services or products, ultimately, the most important interactions are a result of a conversation between two people.

Our Approach

Copyright Paden Noble Consulting, LLC, all right reserved. For non-public commercial use. This document can not be copied or disseminated in any form or fashion without the explicit consent of Paden Noble Consulting, LLC or its management.

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+Quick Facts

Headquartered in New Jersey

Offshore Development Centers

Diverse Industry Expertise

Strategic Partnerships

SBE Certified

Clients include major Pharma and Marketing corporations

Copyright Paden Noble Consulting, LLC, all right reserved. For non-public commercial use. This document can not be copied or disseminated in any form or fashion without the explicit consent of Paden Noble Consulting, LLC or its management.

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+We value

Treating software as a service

Personal attention to our clients

Custom solutions

No surprises - Budget and deadline adherence

Long-term relationships

Copyright Paden Noble Consulting, LLC, all right reserved. For non-public commercial use. This document can not be copied or disseminated in any form or fashion without the explicit consent of Paden Noble Consulting, LLC or its management.

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+Our Services

Custom Software

Back-end Web Development

Software, Website, Database Maintenance

Quality Assurance Testing

Social Media Monitoring, Analytics, Measurement

Copyright Paden Noble Consulting, LLC, all right reserved. For non-public commercial use. This document can not be copied or disseminated in any form or fashion without the explicit consent of Paden Noble Consulting, LLC or its management.

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Copyright Paden Noble Consulting, LLC, all right reserved. For non-public commercial use. This document can not be copied or disseminated in any form or fashion without the explicit consent of Paden Noble Consulting, LLC or its management.

Our Web Design Portfolio

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Copyright Paden Noble Consulting, LLC, all right reserved. For non-public commercial use. This document can not be copied or disseminated in any form or fashion without the explicit consent of Paden Noble Consulting, LLC or its management.

Pharma Marketing Database and Software

Pfizer and EMD Serono

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Social Media PresenceOnline ROIby Paden Noble

Copyright Paden Noble Consulting, LLC, all right reserved. For non-public commercial use. This document can not be copied or disseminated in any form or fashion without the explicit consent of Paden Noble Consulting, LLC or its management.

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+Overview

Copyright Paden Noble Consulting, LLC, all right reserved. For non-public commercial use. This document can not be copied or disseminated in any form or fashion without the explicit consent of Paden Noble Consulting, LLC or its management.

Our tool is essential to Online, especially Social Media, Marketing initiatives. We help clients to:

Learn

Engage

Recruit

Market

Serve

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+LEARNSocial Snap Shot, Brand Threat, Buzz, SEO, ROI

Know your brand’s current online market share?

Who is talking about you and where? Positive, Negative, or Neutral? Are they “important?”

REAL comment “I've started the new med Vimpat for seizures and so far I'm not too impressed with it… I was much happier off of it. It is starting to remind me of the time I was on Keppra and that was a time I would like to forget.”

Want to improve your messages’ chance of being found?

What’s the real cost of your online efforts?Copyright Paden Noble Consulting, LLC, all right reserved. For non-public commercial use. This document can not be copied or disseminated in any form or fashion without the explicit consent of Paden Noble Consulting, LLC or its management.

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+ENGAGE & RECRUIT

Track effects of: Videos, Podcasts Blogs, Forum

Conversations Tweets, Facebook posts

Contact key influencers

Build credibility through conversation

Fans on Facebook

Followers on Twitter

Views on YouTube

Recruit the enthusiasts to spread your message

Copyright Paden Noble Consulting, LLC, all right reserved. For non-public commercial use. This document can not be copied or disseminated in any form or fashion without the explicit consent of Paden Noble Consulting, LLC or its management.

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+MARKET & SERVE

Inoculate your target demographic

Track the viral spread

Traffic increases in proportion to buzz

Share relevant news with your demographic

Announce upcoming events of interest

Copyright Paden Noble Consulting, LLC, all right reserved. For non-public commercial use. This document can not be copied or disseminated in any form or fashion without the explicit consent of Paden Noble Consulting, LLC or its management.

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+Paden Noble vs. Competion

Diverse industry experience

We make YOU expert No long term need for

outside consultants

Customization

SEO, ROI, Real Sentiment

One stop shopping Facebook Apps, Widgets…

No custom fit available

Outside consultants recommended

Product is static

Real ROI not provided

No psychology in tone and sentiment indicator Ie, SamePoint and others

PADEN NOBLE COMPETITION

Copyright Paden Noble Consulting, LLC, all right reserved. For non-public commercial use. This document can not be copied or disseminated in any form or fashion without the explicit consent of Paden Noble Consulting, LLC or its management.

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+Real Application

Data ranges from June 12 to July 30, 2009

Reports based on 4 comments by separate individual

3 Source URLs

The Vimpat Brand

epilepsyfoun-dation.ning.-

com

messageboards.ivil-lage.com

twitter.com

0 1 2 3 4 5 6 7 8 9

6.1

2.9

8.3

Avg. Time on Site (minutes)

Positive 25%Negative 25%

Neutral 50%

Sentiment

Copyright Paden Noble Consulting, LLC, all right reserved. For non-public commercial use. This document can not be copied or disseminated in any form or fashion without the explicit consent of Paden Noble Consulting, LLC or its management.

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+Real ApplicationThe Vimpat Brand

Keppra Lacosamide AED Zonegran XR0

0.5

1

1.5

2

2.5

Related Keywords

Keppra 79%

La-cosamide 3%

AED; 6%

Zonegran 13%

Monthly Search Volume

Copyright Paden Noble Consulting, LLC, all right reserved. For non-public commercial use. This document can not be copied or disseminated in any form or fashion without the explicit consent of Paden Noble Consulting, LLC or its management.

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+Real Application

I've started the new med Vimpat …I'm not too impressed with it…I was much happier off of it. It is starting to remind me of the time I was on Keppra and that was a time I would like to forget.

I was also put on vimpat. … medicare isn't covering it …this dose is like 1/5 the cost of the lamictal … and they covered lamictal… might take 2 weeks for the HMO to process the neurologists request…no guarantee that they'll actually cover the meds.

Told my neurologist that I wanted to try Lacosamide (Vimpat) which I started with yesterday to cross taper with Keppra (which will be discontinued). So Vimpat is the fourth drug. My neurologist recommends surgery. I am optimistic and want to try Vimpat.

The Vimpat Brand – Real Talk

Copyright Paden Noble Consulting, LLC, all right reserved. For non-public commercial use. This document can not be copied or disseminated in any form or fashion without the explicit consent of Paden Noble Consulting, LLC or its management.

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+Availability

August 24th launch date for early adoptors

Pricing offer valid until Monday, October 5, 2009

Modules such as the Web Analytics and Snap Shot Analysis can be purchased separately.

Copyright Paden Noble Consulting, LLC, all right reserved. For non-public commercial use. This document can not be copied or disseminated in any form or fashion without the explicit consent of Paden Noble Consulting, LLC or its management.