Paden Noble's Pharma Brand Social Media Monitoring
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Transcript of Paden Noble's Pharma Brand Social Media Monitoring
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Paden Noble ConsultingMaking technology your business’ best friend
Copyright Paden Noble Consulting, LLC, all right reserved. For non-public commercial use. This document can not be copied or disseminated in any form or fashion without the explicit consent of Paden Noble Consulting, LLC or its management.
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Our business is built on the premise:
No matter how sophisticated the means of communication may become and regardless of how technology may enhance the ability of a company to market its services or products, ultimately, the most important interactions are a result of a conversation between two people.
Our Approach
Copyright Paden Noble Consulting, LLC, all right reserved. For non-public commercial use. This document can not be copied or disseminated in any form or fashion without the explicit consent of Paden Noble Consulting, LLC or its management.
+Quick Facts
Headquartered in New Jersey
Offshore Development Centers
Diverse Industry Expertise
Strategic Partnerships
SBE Certified
Clients include major Pharma and Marketing corporations
Copyright Paden Noble Consulting, LLC, all right reserved. For non-public commercial use. This document can not be copied or disseminated in any form or fashion without the explicit consent of Paden Noble Consulting, LLC or its management.
+We value
Treating software as a service
Personal attention to our clients
Custom solutions
No surprises - Budget and deadline adherence
Long-term relationships
Copyright Paden Noble Consulting, LLC, all right reserved. For non-public commercial use. This document can not be copied or disseminated in any form or fashion without the explicit consent of Paden Noble Consulting, LLC or its management.
+Our Services
Custom Software
Back-end Web Development
Software, Website, Database Maintenance
Quality Assurance Testing
Social Media Monitoring, Analytics, Measurement
Copyright Paden Noble Consulting, LLC, all right reserved. For non-public commercial use. This document can not be copied or disseminated in any form or fashion without the explicit consent of Paden Noble Consulting, LLC or its management.
Copyright Paden Noble Consulting, LLC, all right reserved. For non-public commercial use. This document can not be copied or disseminated in any form or fashion without the explicit consent of Paden Noble Consulting, LLC or its management.
Our Web Design Portfolio
Copyright Paden Noble Consulting, LLC, all right reserved. For non-public commercial use. This document can not be copied or disseminated in any form or fashion without the explicit consent of Paden Noble Consulting, LLC or its management.
Pharma Marketing Database and Software
Pfizer and EMD Serono
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Social Media PresenceOnline ROIby Paden Noble
Copyright Paden Noble Consulting, LLC, all right reserved. For non-public commercial use. This document can not be copied or disseminated in any form or fashion without the explicit consent of Paden Noble Consulting, LLC or its management.
+Overview
Copyright Paden Noble Consulting, LLC, all right reserved. For non-public commercial use. This document can not be copied or disseminated in any form or fashion without the explicit consent of Paden Noble Consulting, LLC or its management.
Our tool is essential to Online, especially Social Media, Marketing initiatives. We help clients to:
Learn
Engage
Recruit
Market
Serve
+LEARNSocial Snap Shot, Brand Threat, Buzz, SEO, ROI
Know your brand’s current online market share?
Who is talking about you and where? Positive, Negative, or Neutral? Are they “important?”
REAL comment “I've started the new med Vimpat for seizures and so far I'm not too impressed with it… I was much happier off of it. It is starting to remind me of the time I was on Keppra and that was a time I would like to forget.”
Want to improve your messages’ chance of being found?
What’s the real cost of your online efforts?Copyright Paden Noble Consulting, LLC, all right reserved. For non-public commercial use. This document can not be copied or disseminated in any form or fashion without the explicit consent of Paden Noble Consulting, LLC or its management.
+ENGAGE & RECRUIT
Track effects of: Videos, Podcasts Blogs, Forum
Conversations Tweets, Facebook posts
Contact key influencers
Build credibility through conversation
Fans on Facebook
Followers on Twitter
Views on YouTube
Recruit the enthusiasts to spread your message
Copyright Paden Noble Consulting, LLC, all right reserved. For non-public commercial use. This document can not be copied or disseminated in any form or fashion without the explicit consent of Paden Noble Consulting, LLC or its management.
+MARKET & SERVE
Inoculate your target demographic
Track the viral spread
Traffic increases in proportion to buzz
Share relevant news with your demographic
Announce upcoming events of interest
Copyright Paden Noble Consulting, LLC, all right reserved. For non-public commercial use. This document can not be copied or disseminated in any form or fashion without the explicit consent of Paden Noble Consulting, LLC or its management.
+Paden Noble vs. Competion
Diverse industry experience
We make YOU expert No long term need for
outside consultants
Customization
SEO, ROI, Real Sentiment
One stop shopping Facebook Apps, Widgets…
No custom fit available
Outside consultants recommended
Product is static
Real ROI not provided
No psychology in tone and sentiment indicator Ie, SamePoint and others
PADEN NOBLE COMPETITION
Copyright Paden Noble Consulting, LLC, all right reserved. For non-public commercial use. This document can not be copied or disseminated in any form or fashion without the explicit consent of Paden Noble Consulting, LLC or its management.
+Real Application
Data ranges from June 12 to July 30, 2009
Reports based on 4 comments by separate individual
3 Source URLs
The Vimpat Brand
epilepsyfoun-dation.ning.-
com
messageboards.ivil-lage.com
twitter.com
0 1 2 3 4 5 6 7 8 9
6.1
2.9
8.3
Avg. Time on Site (minutes)
Positive 25%Negative 25%
Neutral 50%
Sentiment
Copyright Paden Noble Consulting, LLC, all right reserved. For non-public commercial use. This document can not be copied or disseminated in any form or fashion without the explicit consent of Paden Noble Consulting, LLC or its management.
+Real ApplicationThe Vimpat Brand
Keppra Lacosamide AED Zonegran XR0
0.5
1
1.5
2
2.5
Related Keywords
Keppra 79%
La-cosamide 3%
AED; 6%
Zonegran 13%
Monthly Search Volume
Copyright Paden Noble Consulting, LLC, all right reserved. For non-public commercial use. This document can not be copied or disseminated in any form or fashion without the explicit consent of Paden Noble Consulting, LLC or its management.
+Real Application
I've started the new med Vimpat …I'm not too impressed with it…I was much happier off of it. It is starting to remind me of the time I was on Keppra and that was a time I would like to forget.
I was also put on vimpat. … medicare isn't covering it …this dose is like 1/5 the cost of the lamictal … and they covered lamictal… might take 2 weeks for the HMO to process the neurologists request…no guarantee that they'll actually cover the meds.
Told my neurologist that I wanted to try Lacosamide (Vimpat) which I started with yesterday to cross taper with Keppra (which will be discontinued). So Vimpat is the fourth drug. My neurologist recommends surgery. I am optimistic and want to try Vimpat.
The Vimpat Brand – Real Talk
Copyright Paden Noble Consulting, LLC, all right reserved. For non-public commercial use. This document can not be copied or disseminated in any form or fashion without the explicit consent of Paden Noble Consulting, LLC or its management.
+Availability
August 24th launch date for early adoptors
Pricing offer valid until Monday, October 5, 2009
Modules such as the Web Analytics and Snap Shot Analysis can be purchased separately.
Copyright Paden Noble Consulting, LLC, all right reserved. For non-public commercial use. This document can not be copied or disseminated in any form or fashion without the explicit consent of Paden Noble Consulting, LLC or its management.