o Major Firework Distributor

o Founded 1977

o 1,200 Retail locations nationwide

Phantom Fireworks

How do we expand sales outside of the

holidays? (i.e. New Years, Fourth of July, etc)

Problem

Create demand that is sustainable through out the entire year through advertising and social media

Will increase sales outside of the holiday periods

Solution

Get PHANTOM out there

• Create buzz through contests (photo contests where followers are tagged)

• • We want people to comment/re-post/re-tweet about

Phantom and our products

• Constantly update Twitter and Facebook (use advertising and each site to promote eachother)

FacebookTwitter

• Create SCVNGR Page

• Have people tweet/upload photos about store

• Get coupons toward their purchase

• Increase following on Twitter/Facebook

• Create a company blog that discusses – current events– new products– behind the scenes info

• Promote through Facebook/Twitter/SCVNGR

Blog

Online Advertising

• Advertise on……– Adwords– Facebook

• Use lines like……….– “Make your backyard BBQ fun and exciting!”– “Everyday is a good day to have fun!”

• SCVNGR-50%• Facebook-20%• Adwords-30%

50%

• Push Adword/Facebook during Holidays

• Push SCVNGR during non-holiday periods

Wrapping Up……

• Expand sales outside of holiday periods

• Expand Social Media (Twitter/Facebook/SCVNGR)

• Make Blog

• Google Adwords

• Make all parts homogenous