PGP Project 2010 in new Final

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URBAN DISTRIBUTION AND RESEARCH

A PROJECT REPORT

Submitted by

RADHESHYAM YADAV

PGP/09/A041

In partial fulfillment for the

POST GRADUATE PROGRAMME

( Marketing)

Submitted to

Vodafone Essar limited (Nagpur)Mh.

JULY-2010



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ACKNOWLEDGMENT

This project is an outcome of eight weeks mandatory summer training, which I

have to undergo for the partial fulfillment of the PGP program. I wish to put on

record my sincere gratitude to the following person without whose support the

completion of this project would not have been possible.

With immense pleasure I am to present this project on ³Urban distribution And

Market Research´ At the very outset, I would like to express my profound sense

of gratitude to the authorities of vodafone Telecom Company Specially Mr. BINU

JOSE (Z.M. OF NAGPUR ZONE) stand for providing me opportunities to

access the record on the basis of which this project report stands.

I express my special thanks to Mr. Nikhil kohli (A.S.M. of Nagpur) andMr. Gopal Nagdiya (R.S.M. of Nagpur) for guidance & encouragement in

project maintenance.

My heartiest thanks to my father Mr. D.S.Yadav who has been always a

source of unfailing support & encouragement in all the condition of my life .

RADHESHYAM YADAV

(PGP 3rd

Sem.)



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PREFACE

The summer training project work has an objective to make management student

familiar with real life business situation and give an opportunity to the student to

understand the theoretical concept of marketing in practical way.

I am extremely happy to present the report before my respected teacher the project

report entitled to me is ³Urban distribution and market research´ As the

Vodafone Ltd. is a biggest telecom company of entire world. The competition isgrowing day by day some other telecom services his situation to touch

competitions and entry of foreign companies in India promoted me to do the work

on the sales promotion market.

In this project I have done the survey of NAGPUR market in telecom aria.



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EXECUTIVE SUMMARY

This project is based on telecom sector as the telecom sector is growing at a very

good pace. The telecom company which I have selected for my project is

VODAFONE. The reason behind selecting Vodafone is its various schemes in

product & service category & also its future policies where the company is coming

out with lots of new & affordable schemes for its customers. Vodafone is a UK

based company & has various branches all over the world. The company was

started in the mid 70¶s & since then it has never looked back. The products &

services offered by Vodafone is of a very high quality & also at an affordable rates.

They have various plans for various customers depending on the status of the

customers.

Vodafone has various product categories ranging from chargers, internet, mobile

phones, headsets & headphones & many more. In the service category it has

internet services which include broadband internet & PC internet services.

Apart from the products & services normally offered they also came out with some

interesting & unique product like the I phone. This was one of the biggest events in

the history of Indian telecom industry. The phones were available at around 32000-

36000 Rs which has a unique feature called as 3G system.

Vodafone also came out with cell phones for the poor which was a part of their

social responsibility toward the poor class people of the society. The phones were



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available in the range of 1000 Rs -1500 Rs which was one of the successful

strategies of Vodafone.

According to the 2002-2008 data VODAFONE captures the market with 17.56 %

& is at the 3rd

position just after Bharti with 24.69% & Reliance with 17.68%.

Vodafone also came out with one of best& most attractive advertisement which no

one has ever seen before called as ³VODAFONE ZOO-ZOO¶S´. This

advertisement was a part of VODAFONE¶S marketing strategy to boost its sales

during the IPL 2 season. This was one of the master moves by VODAFONE to

introduce ZOO-ZOO during the IPL 2 season which was a ³SUPER-HIT´.

VODAFONE is planning to come with its own accessories stores which would be

a one-time shop for its customers wherein the customers will get all the products

under one roof. Vodafone¶s future plan is to become no.1 telecom company by the

year 2010-2011 which does not seems to be very difficult keeping in mind the

progress it has made in the last 5 years.

Vodafone has added around 5 million subscribers in the year 2008-2009 which

makes it the 3rd

largest telecom company in the world. Vodafone has joined hands

with one of the world largest & the best car racing company F1 MCLAREN

MERCEDES to host the 2 day event. This is the part of the promotion strategy of

Vodafone to become the world wide leader in telecom industry.

Vodafone is also the official sponsor of the England Cricket Team for the Npower

test series . It has also shaken hands with the most popular football tournament



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UEFA CHAMPIONS LEAGUE football which is a part of the promotional

strategy of Vodafone.

TABLE OF CONTENTS

Sr. No. Particulars Page

No.

1 Introduction 6-7

2 Organisation overview 8-13

3 Objective 14-15

4 Research Methodology 16-175 Techniques of marketing research 17-18

6 Steps in market survey 19-20

7 My research design 20-21

8 Questionaire 22-23

9 Data analysis 24-31

10 Product profile(Basic Services) 32-34

11 Value added services(VAS) 35-44

12 Limitations 45-46

13 Recommendations 47-48

14 Promotion 49-53

15 Conclusion 54-55

16 Bibliography 56-57

17 Photo gallary 57-60



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INTRODUCTION

WHAT IS TELECOMUNICATION

Telecommunication is the transmissions of signals over a distance for the purpose

of communication. In modern times this process almost always involves thesending of electro magnetic waves by electronic transmitters but in earlier years itmay have involved the use of smoke signals drums or semaphore lines.

About Vodafone

We will be the communications leader in an increasingly connectedWorld Vodafone Group Plc is the world's leading mobile telecommunicationscompany,with a significant presence in Europe, the Middle East, Africa, AsiaPacific and the United States through the Company's subsidiary undertakings,Joint ventures, associated undertakings and investments.

The Group's mobile subsidiaries operate under the brand name 'Vodafone'. Inthe United States the Group's associated undertaking operates as VerizonWireless. During the last two financial years, the Group has also entered into

arrangements with network operators in countries where the Group does nothold an equity stake. Under the terms of these Partner Network Agreements, theGroup and its partner networks co-operate in the development and marketing of global services under dual brand logos.

At 30 June 2008, based on the registered customers of mobiletelecommunicationsVentures in which it had ownership interests at that date, theGroup had269million customers, excluding paging customers, calculated on a

proportionate basisin accordance with the Company's percentage interest in theseventures.

The Company's ordinary shares are listed on the London Stock Exchange andthe Company's American Depositary Shares ('ADSs') are listed on the NewYork Stock Exchange. The Company had a total market capitalisation of

approximately £79 billion at 30 June 2008.

Vodafone Group Plc is a public limited company incorporated in England under



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registered number 1833679. Its registered office is Vodafone House,TheConnection, Newbury, Berkshire, RG14 2FN, England.

Organization Overview

Mumbai - Vodafone Essar, one of India's leading cellular service providers, today

announced that it has crossed the landmark of 100 million subscribers in India.

With this achievement, Vodafone Essar becomes world's 5th operator with 100

million customers in a single country. Vodafone has also increased its market share

to strengthen its position as India's second largest operator in terms of revenue

'This is a significant achievement for us and reflects the trust customers have

bestowed on the company,' said Marten Pieters, Managing Director and CEO,

Vodafone Essar, 'In the past three years, we have invested over Rs. 20,000 crores

to expand our operations to service customers in India. We will utilize our global

and Indian experience to deliver the best products and services to our customers.'

Starting with about 28 million subscribers across 16 circles in May 2007,

Vodafone Essar today has 100 million customers and its footprint has extended to

all the 23 circles in the country. This journey is a testimony of Vodafone's success

in a highly competitive and price sensitive market. Around 60% of the Company's

customer additions now come from upcountry areas. With a distribution reach of

about 1.2 million outlets, Vodafone is well-geared to serve customers in theremotest corners of India.

'In addition to voice and text, Vodafone will also work on investing in platforms

that will enable the delivery of internet and data services to a large part of the



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country. Vodafone will also continue to increase investments in new business areas

like enterprise and carriers business,' Mr. Pieters added. About Vodafone Essar

Vodafone Essar is the Indian subsidiary of Vodafone Group and commenced

operations in 1994 when its predecessor Hutchison Telecom acquired the cellular

license for Mumbai. The company now has operations across the country with over

100 million customers.

Vodafone is the world's leading international mobile communications group with

approximately 333 million proportionate customers as on 31 December 2009.

Vodafone currently has equity interests in 31 countries across five continents and

around 40 partner networks worldwide. For more information, please visit

www.vodafone.com .

The Essar Group is a diversified business corporation with a balanced portfolio of

assets in the manufacturing and services sectors of Steel, Energy, Power,

Communications, Shipping Ports & Logistics, and Projects. Essar employs more

than 50,000 people across offices in Asia, Africa, Europe and the Americas.

Vodafone was formed in 1984 as a subsidiary of Racal Electronics Plc.

Then known as Racal Telecom Limited, approximately 20% of the company's

capital was offered to the public in October 1988. It was fully emerged from Racal

Electronics Plc and became an independent company in September 1991, at which

time it changed its name to Vodafone Group Plc.

Following its merger with AirTouch Communications, Inc. (µAirTouch¶),

the company changed its name to Vodafone AirTouch Plc on 29 June 1999 and,

following approval by the shareholders in General Meeting, reverted to its former

name, Vodafone Group Plc, on 28 July 2000.



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Key milestones in the development of Vodafone can be found in the

following sections, organized by year:

2008

Vodafone acquires a 70% stake in Ghana Telecom for $900 million

(July)Vodafone launches the M-Paisa mobile money transfer service on

Afghanistan's Roshan. Afghanistan is added to the Vodafone footprint. (February)

2007

A consortium led by Vodafone Group is awarded the second mobile phone license

in Qatar (December). Vodafone agrees to acquire Tele2 Italia SpA and Tele2

Telecommunication Services SLU from Tele2 AB Group. (October) Vodafone

announces completion of the acquisition of Hutch Essar from Hutchison

Telecommunications International Limited. (May)

Safaricom, Vodafone¶s partner in Kenya announces the launch of M-PESA, aninnovative new mobile payment solution that enables customers to complete

simple financial transactions by mobile phone. (February)

Vodafone agrees to buy a controlling interest in Hutchison Essar Limited, a leading

operator in the fast growing Indian mobile market, (February) Vodafone announces

agreements with both Microsoft and Yahoo! to bring seamless Instant Messaging

(IM) services to the mobile which can be accessed from both the PC and mobilehandsets. (February)

Vodafone signs a series of ground-breaking agreements which will lead to the



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mobilizing of the internet. You Tube agrees to offer Vodafone customers specially

rendered You Tube pages on their mobile phones. With Google ,Vodafone

announces its intention to develop a location-based version of Google Maps for

With eBay, Vodafone announces it is to offer the new eBay mobile Service to

customers, With MySpace.com Vodafone announces an exclusive partnership to

offer Vodafone customers a My Space experience via their mobile phones.

(February). Vodafone reaches 200 million customers (January)

2006

Sale of 25% stake in Switzerland's Swisscom (December) Sale of 25% stake in

Belgium's Proximus . (August) The number of Vodafone live! customers with 3G

reached 10 million in March 2006. We acquired Telsim Mobil Telekomunikasyon

Hizmetleri (Turkey) in May 2006. Launch of mobile TV capability and Vodafone

Radio DJ, which offers a personalized, interactive radio service streamed to 3G

phones and PCs. 3G broadband through HSDPA launched offering faster than 3G

speeds. Japan business sold to SoftBank. µMake the most of now¶ global marketing

campaign launched. Sir John Bond succeeds Lord MacLaurin as Chairman.

2005

We completed the acquisition of MobiFon S.A. (Romania) and Oskar Mobile a.c.

(Czech Republic) (May). Launch of Vodafone Simply, a new easy -to-use service

for customers who want to use voice and text services with minimum complexity

(May). Introduction of Vodafone Passport, a voice roaming price plan that

Provides customers with greater price clarity when using mobile voice services

abroad

2004



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We launched our first 3G service in Europe with Vodafone Mobile Connect

3G/GPRS data card. We have 14 Partner Networks with new agreements in

Cyprus, Hong Kong and Luxembourg. Vodafone live! with 3G launched in 13

markets (November).

2003

At the GSM Association Awards Ceremony in Cannes, France, we won the mobile

industry's most prestigious awards in two categories, Best Consumer Wireless

Application or Service and Best Television or Broadcast Commercial for its global

consumer service, Vodafone live! Our premium handset for Vodafone live!, the

Sharp GX10, won the Best Wireless Handset Award for the Sharp Corporation.

Vodafone live! attracts 1 million customers in its first six months. Verizon

Wireless and Vodafone co-operate on laptop e-mail, internet and corporate

applications access for the US and Europe. Arun Sarin succeeds Sir Christopher

Gent as Chief Executive.

2002

We trial our global mobile payment system in the UK, Italy and Germany . The

trial enables customers to purchase physical and digital goods using their mobile

phone. We launch the first commercial European GPRS roaming service.

Customers are able to seamlessly access services such as corporate e-mail, intranet

and personalized information on their mobile phones, laptops or PDAs over GPRS.

The Vodafone Group Foundation is launched, with plans to contribute £20 million

to community programmes, guided by the Group Social Investment Policy. In

October, we announce the launch of Vodafone live!, a new consumer proposition,

and Mobile Office, a new business proposition. In November, Vodafone Remote

Access is launched as part of Mobile Office. The service gives business customers



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an easy way to connect to their corporate LAN to access email, calendar and other

business specific applications whilst on the move.

2001

We acquire Ireland's leading mobile communications company, Eircell.

Vodafoneand China Mobile (Hong Kong) ltd (CHMK) sign a 'strategic alliance

agreement'.

The Group completes the acquisition of a 25% stake in Swisscom Mobile. We

introduce instant messaging to our networks, a faster and more efficient way to

communicate using text messages via SMS or WAP. First global communications

campaign launched in August. The campaign features TV, cinema, print, online

and outdoor media, each version asking the question, 'How are you?'. First

Vodafone Partner Agreement with TDC Mobil A/S, Denmark's leading mobile

operator. The agreement is the first of its kind in the mobile industry and means

Vodafone and TDC Mobil will cooperate in developing, marketing and advertising

international roaming products and services to international travellers and

corporate customers. We make the word's first 3G roaming call (between Spain

and Japan).

2000

On 4 February, terms are agreed with the Supervisory Board of Mannesmann by

which Mannesmann would become a part of the Vodafone community. The

transaction almost doubles the size of the Vodafone Group. The agreement to

acquire Mannesmann AG receives European Commission clearance on 12 April



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2000. Verizon Wireless is launched in May, the combination of Vodafone

AirTouch's and Bell Atlantic's US cellular, PCS and paging assets.



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OBJECTIVE

The main aim of research is to find out the truth which is hidden and which has not been discovered yet . This Survey is designed to bring about a sharp understanding

of the market potential for telecommunication products. The corporate support to

different brands . The study is made to assess and access the consumer desire from

versatile angles leading to skim out the potentially of market strengthening

Vodafone cellular action plan meeting future target not only this much but it also

makes a gesture to assess the current to rest competitors of telecommunication.

Though yet each research study has its own specific purpose thesis can be:-

1.To fulfill the distributions gap as per the GIS.

2. To increase the ROI of the company.

3. To increase the customer base.

4. To find out the degree of market potentiality for Vodafone .

5. To study the present and future needs of mobile along with corporate support to

a particular brand of telecommunication connection in comparison to other

competitor of telecom.

6. To study the impact of attributes like price quality of connectivity and services

etc. for preferring a particular brand of telecommunication connection.

7. To assess the potentiality of respondent as future target customer for Vodafone

telecommunication.



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8. To gain familiarity with a phenomenon or to achieve new insights into it

(exploratory or formative research).

9. To portray accurately the characteristics of a particular individual situation or a

group (descriptive research).

10. To test a hypothesis of a casual relationship between variables (hypothesis

testing research).

11. Another objective is to penetrate the urban market.

RESEARCH METHODOLOGY



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Preplanning is sin qua non for any kind of work. Preliminary preparation leads to

reach closer to the successful achievement of the target. Initially the topic of work

upon was decided and basing on which certain imitative to minimize the gap of

distribution. Finally a questionnaire was framed in such a fashion focusing certain

most important points.

(a) Large no. of customer.

(b) Availability of various telecom and non telecom outlet.

(c) Quality of coverage for existing outlet.

(d) Total no. of existing telecommunication user and their level of satisfaction.

(e) Availability of basic amenities in a particular city / town / village.

(f) Finally assessing the exact living standard of the people in a particular city/

town / village.

Data Surface :

Primary Data .

Research Approach :

A survey of telecom and non telecom outlet.

Research Instrument :

Schedule A schedule was prepared and used for collection the

primary data. The schedule consisted of question related to:-

(a) Usage of telecommunication connection and their coverage connectivity.

(b) Availability of various accessories of telecommunication.



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(c) Present condition of existing telecommunication system.

(d) Availability of various towers in the particular area.

Objective Schedule:

To gather the full detail to arrive at the present and accurate living standard.

Comparison to other telecom with special reference to idea .

Structured questionnaire help in collection data ,

(Primary data). Secondary data were collected by the internet

(www.vodafone.com).

TECHNIQUES OF MARKETING RESEARCH

Marketing Survey:-

Marketing survey is one of the most widely used M.R. Techniques market

survey is at times viewed as synonyms with market research. It is justone

method of collecting the marketing information required for carrying out a given

marketing research task.

STEPS IN MARKET SURVEY

PLANNING THE SURVEY

1. Problem definition

2. Selection of the survey method

3. Sampling

4. Questionnaire development

5. Pilot survey



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FIELD WORKS

1. Selection and training of investigator

2. Collection of data

3. Supervision

ANALYSIS AND INTERPRETATION OF DATA

1. Editing

2. Tabulating, Processing & Interpreting data

3. Statistical analysis & Interpreting

REPORT MAKING

1. Summarizing findings & Recommendations

2. Report writing

My Research Design

There are three types of Research Design.

Exploratory research design.

Descriptive and diagnostic research design

Hypothesis- testing research design.

My research was exploratory research so I am discussing only

exploratory research design. In exploratory research design hypothesis is

developed on the basis of the influencing variables which are available. The

main purpose to do research design is to find new ideas for which the



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researcher must always remain alert. There are three principles stages of

exploratory research design.

First Stage: Survey of secondary information sources.

Second Stage: Interview with knowledge persons.

Third Stage: Examination of situation that are analyses to the problem.

Methods of Data Collection

There are two types of data:

1. Primary data

2. Secondary data.

Primary Data:

The primary data are those which are collected a fresh and for the first

time and thus happen to be original in character.

Secondary Data:

In the case of secondary data the nature of data collection work is merely

that of complication.

Collection of Primary Data:

1. Observation Method. 2. Interview Method.

3. Through questionnaire. 4. Through schedules.



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Collection of Secondary Data:

1. Various Publication of the Central, State and local government.

2. Technical and trade journals.

3. Book magazines and newspapers.

4. Report and publications of various associations connected with

business and industry, bank stock exchange etc.

5. Reports prepared by research scholars, universities economists etc. in

different field.

Collection of My Secondary Data

In my research study I used only primary data and I collected it through

the questionnaire methods, I collected these data from Nagpur in different beats.



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QUESTIONNAIRE

OBEJECTIVE:- Viability and Presence of telecom product in non telecom

outlets with reference to Nagpur.

Name of the owner -««««««««««..

Shop name-««««««««««««««

Address -««««««««««««««...

Contact no -«««««««««««««..

For Telecom Outlets

Q1. Are you selling Sim card?

YES NO

Q2. Which type of sim service Provided ?

PRE PAID POST PAID BOTH

Q3. Are you sell recharge voucher¶s ?

YES NO

Q4. Which kind of recharge vouchers sell mostly ?

PAPER RECHARG EELECTRONIC RECHERGE BOTH

Q5. How many Network available at your outlet ?



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TWO FOUR SIX ALL AVAILABLE

Q6. Which Network you prefer to sell ?

VODAFONE BSNL IDEA

AIRTEL TATA RELIANCE

Q7. What¶s the consumer need and demand at you outlet ?

BETTER SERCIVE BETTER SCHEME BOTH

Q8. Do you have any problem with any service provider ?

YES NO

Q9. Would you like to prefer those service provider who provide better service

and attractive margin ?

YES NO

Q10. Are you satisfied with the current Vodafone plans and service?

YES NO CAN¶T SAY

For Non Telecom outlets

1. Do you sell Sim & Recharge?

A. Yes B. No

2. Why don¶t you sell recharge to your existing customer?

A. Financial Problem B. Unawareness of Schemes

C. Unavailability of Service D. Other reason



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3. Do you know the attractive margins & schemes?

A. Yes B. No.

4. Is there any demand of Sim & Recharge?

A. Yes B. No C. Up to some extant

5. Does you existing loyal customers have use of mobile?

A. Yes B. No

6. Would you like to sell Sim & Recharge when your customer demands?

A. Yes B. No



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DATA ANALYSIS

For Telecom Outlet

Are you selling Sim card?

YES - 72%

NO - 28%

Which type of sim service provided?

Prepaid - 70% Postpaid - 20% Both - 10%

Sale

YES

NO

Types of sim

prepaid

postpaid

both



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Are you sell recharge voucher¶s?

YES ± 68% NO - 32%

Which kind of recharge vouchers sell mostly?

Paper Recharge- 45% Electronic Recharge ± 30% Both ± 25%

Vouches's sell

YES

NO

Types of recharge

paper rec.

Elec.Rec.

Both



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How many Network available at your outlet ?

Two ± 10% Four - 35%

Six - 25% All available ± 30%

Which Network you prefer to sell ?

Vodafone - 27% BSNL -5% Idea - 20%

Airtel - 25% Tata ± 08% Reliance - 15%

Network

Two

Four

Six

All

Prefer network

vodafone

BSNL

Idea

Airtel

Tata

Rel.



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What¶s the consumer need and demand at you outlet ?

Better service - 25% Better scheme - 35% Both - 40%

Do you have any problem with any service provider ?

YES - 39% NO - 61%

Consumer need & demand

Service

Scheme

Both

Problem with any service

provider

YES

NO



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Would you like to prefer those service provider who provide better service and

attractive margin ?

YES - 90% NO - 10%

Are you satisfy with the current Vodafone plans and service ?

YES 35% NO ± 25% Can¶t say- 40%

Prefer those service provider

who provide better service

and attractive margin

YES

NO

satisfy with the current

Vodafone plans and service

YES

NO

Can't say



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For Non Telecom outlets

Do you sell Sim & Recharge?

YES - 70% NO- 30%

Why don¶t you sell recharge to your existing customer?

Financial Problem ± 40% Unawareness of Schemes- 20 %

Unavailability of Service- 10% Less margin- 10% Other reason- 20%

Sales

YES

NO

Why dont you sell recharge

FinancialProblem

Unawareness of

Schemes

Unavailability of

Service

Less margin



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Do you know the attractive margins & schemes?

YES - 59% NO ± 41%

Is there any demand of Sim & Recharge?

YES ± 60% NO ± 30% Upto some extant ± 10%

Do you know the attractive

margins & schemes

yes

no

demand of Sim & Recharge

YES

NO

Upto some extant



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Would you like to sell Sim & Recharge when your customer demands?

YES - 90% NO - 10%

Does you existing loyal customers have use of mobile?

YES - 83.60% NO ± 16.40%

sell Sim & Recharge when your

customer demands

YES

NO

Does you existing loyal

customers have use of mobile

YES

NO



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PRODUCT PROFILE

BASIC SERVICES

Clip

Call Hold/call waiting

Call conference

Clir

Itemised Bill (Post Paid)

SMS

Call Barring (CBARR) (Post Paid)

CALLER LINE IDENTIFICATION PRESENTATION (CLIP)

Clip identifies the caller by displaying the number of the caller on the handset. This

allows you the benefit of accepting or rejecting the call; although, at times caller

Line Identification may not appear due to technical problems in the originating

network.

CALL HOLD/ CALL WAIT



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This feature allows you to receive or make another call, while you are already

busy with a call, without disconnecting it . You can receive or make a second call,

by putting the first call on hold. You billed for both the calls. You can activate call

waiting by using the menu of your cell phone

CALL CONFERENCE (CC)

This feature allows you to have a teleconference with up to five people at the same

time, from wherever you are. You can conference with either cellular or landline

phones, including STD and ISD calls. To make a conference call simply make your

first call. Then put the first call on hold and dial the next number. To conference,

scroll through the handset menu and select the conference feature. Now your call

are connected . to invite another person follow the same steps again

Note:

Call conference is a handset dependent feature

You are charged for the time on hold and conference

The originator of the calls will be charged for all the calls initiated by him.To

use the facility you need to activate the ³call waiting´ feature on CALLER

LINE IDENTIFICATION RESTRICTION (CLIR)

Now, with CLIR you can restrict your cellular phone number from being

displayed on the receiver¶s cellular phone. This means, you can maintain



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complete confidentiality of your number. This feature might not function across

operator networks, but will definitely restrict caller ID when called within the

same cellular operator network¶s Mobile numbers.

ITEMISED BILLING

An itemized bill gives you the details of all calls made and received, and of all

the other facilities you availed of, on your mobile number during a month. It

also carries details of the number called/ received, time and date of the call,

duration and the amount charged.

SHORT MESSAGING SERVICE

This feature allows you to send and receive messages to and from, respectively;

almost all national and international cellular operators. SMS allows you access

to services lime receiving stock quotes, horoscopes, Jokes messages, email,

news and many others. It comes as an in built feature to all Vodafone

subscribers. Vodafone offers an array of Services that help you manage your

calls better. From caller Identification to call waiting, from call divert to call

conference Vodafone redefines convenience. Most of these features are optional

and can be availed of on request and carry a nominal subscription charge. To

activate any feature call our customers care or visit any Vodafone µn¶ U

Showroom.



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CALL DIVERT (CD)

With call Divert, you can divert an incoming call to another cell phone (be it

Vodafone or Airtel/ Essar or BSNL cellular Phone ) or even a landline number

(within Andhra Pradesh local dialing list). You can divert your calls.

VALUE ADDED SERVICES

Just when you thought you had the cake, we made it possible for you to eat it too.

Introducing THE VODAFONE Value Added Services, a vibrant bouquet of "little

conveniences" "small pleasures" "bits of happiness" "dollops of infotainment" and

all those "itsy bitsy" wants of yours that together make up THE BIG SMILING

PICTURE.

SMS based services to Voice based ones, the vodafone range cuts across all

modes of communication to ensure the BEST VALUE for your money.

So be it downloading the latest ring tones or sharing the freshest of blonde jokes,

be it checking the status of your cousin's train arrival time or arranging a pick up

for your boss's delayed flight, vodafone hands you the power to do it all.



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VODAFONE 'S VALUE ADDED SERVICES ARE AS INNOVATIVE

AND EXCITING AS YOUR DESIRES.

VALUE ADDED SERVICES

SMS SERVICES -

vodafone Buzz - Subscription Services - 4560456

SMS Short Code

Text Messaging

Dynamic Voice Mail Service

GPRS/EDGE

vodafone Buzz - Subscription Services - 4560456

SMS Short Code

Text Messaging

Dynamic Voice Mail Service

VOICE

Say vodafone -456



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Ganesha Speaks - 181

Back ground Music

VODAFONE GPRS ± THE INTERNET ON THE MOVE VODAFONE

vodafone¶s 3G compatible network supports general Packet radio

service (GPRS) and EDGE, which allows you to access internet websites

and information portals on your mobile, making it possible to stay informed

and remain truly connected in this dynamically changing and competitive

environment. Gone are the days when connecting to a website from the

mobile took as long as 2 ± 3 minutes. GPRS compatible handsets ensure

that as a user, you are ³ always on´. There is no need for a dial up

connection or any ISP connection.

Now you can now carry the world Wide Web in their pocket ± the

vodafone world. Read email, get stock quotes, check the weather, read the

latest news and even chat with friends and ³Buddies´ on Idea Network,

yahoo, MSN and ICQ while on the move.

One of the mind ± blowing applications on GPRS/EDGE in

multimedia Messaging Service (MMS). Vodafone is among the pioneers in



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the country to provide MMS. This latest innovation in the area of mobile

communication provides you the ability to communication provides you the

ability to communicate not just in voice or text but also in full color images.

Now you can send your emotions to your near and dear ones; with

photographs, attach voice clips and append text too. Just in case the receiver

does not have on MMS handset, even then the photographs can be accessed

from our website http.//www. vodafone co.in// for your convenience, we

have also created a library of photo album and voice clips, from where you

can choose and send photographs. Further, you can also compose your own

MMS message on the above ± mentioned website and send it across to a

cellular phone or any e-mail ID.

With the introduction of GPRS on its networks, vodafone also

supports the use of the GPRS phone as a modem, providing busy lap top

armed executives, like most of you; the opportunity to log in wirelessly

while ³ on the go´ . thus now you can surf the Internet using our GPRS

connectivity with your computer.

ADVANTAGE OF VODAFONE GPRS



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High speed and ³ always on ³ internet on the move

Internet access on prepaid also

Liberation from the shackles of dial - up or ISP connection.

Receive voice calls or SMS even while logged on to GPRS.

Revolutionary concept of charging - only for what you send and receive

Offers MMS, a platform to communicate not just in voice or text but also in

full color images.

MARKETING RESEARCH - AN INTRODUCTION

Marketing basically consist of spotting the need of customers and meeting

them in the best possible manner. Marketing Research plays key role in this

process. It helps the firm acquire a better understanding of the consumer, the

competition & The marketing environment. It also aids the formulation of

marketing Mix.

Today carrying out research relating to customers products and market

requires specialized skills sophisticated techniques

DEFINITION OF MARKETING RESEARCH:



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³Marketing research is the systematic gathering recording and

analyzing of data about problems relating to the marketing of goods and

services. ³

A MERIC AN M A RKETI NG A SSOCI ATIO N ( A M A )

CLASSIFICATION OF MARKETING RESEARCH PROBLEM

The various marketing research problem can be classified based on the

subject matter of research as shown below:-

1. Research on Product

2. Research on Market

3. Research on consumer

4. Research on advertisement and Promotion

5. Research on distribution

6. Research on Price

7. Research on competition

8. Research on Sales method



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Research on Products includes studies on the competitive position of a

product /brand : the level of consumer acceptance of a products/ brands etc.

consumer research includes.

Studies on consumer behavior. Buyer Motives consumer loyalty.

Consumer resistance etc.

Research on market includes market share analysis demand analysis

determining market characteristics, market segmentation studies . Analysis

of market territories etc.

Characteristics, market segmentation reveals trends in competition,

evaluates the marketing progress of majors competitors. Shops their

strengths and weakness and analysis their vs. Performance.

Research on distribution includes studies on distribution policies

transportation, warehousing etc.

Research on advertisement and promotion includes studies on

advertising effectiveness, studies on media and their relative effectiveness

and cost- benefits of sales promotion etc.

MAIN STEP INVOLVED IN MARKETING RESEARCH



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1. Defining the marketing problem tom be tackled and identifying the

marketing research problem involved in the task

2. Specifying the information requirement

3. Developing the research design & research procedure.

4. Gathering the information

5. Analyzing the Information & Interpreting it in terms of the problem being

tackled.

6. Preparing the Research report

TECHNIQUES OF MARKETING RESEARCH

Marketing Survey:-

Marketing survey is one of the most widely used M.R. Techniques

market survey is at times viewed as synonyms with market research. It is

just one method of collecting the marketing information required for

carrying out a given marketing research task.

STEPS IN MARKET SURVEY



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2. Report writing

RESEARCH METHODOLOGY

Preplanning is sin qua non for any kind of work. Preliminary

preparation leads to reach closer to the successful

achievement of the target. Initially the topic of work upon

was decided and basing on which certain imitative to

minimize the gap between planning and achievement was

taken. Finally a questionnaire was framed in such a fashion

focusing certain most important points.

(a) Large no. of customer.

(b) Availability of various telecom and non telecom outlet.

(c) Quality of coverage for existing outlet.

(d) Total no. of existing telecommunication user and their level of

satisfaction.

(e) Availability of basic amenities in a particular city / town /

village.



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(f) Finally assessing the exact living standard of the people in a

particular city / town / village.

Data Surface : Primary Data.

Research Approach : A survey of telecom and non telecom

outlet.

Research Instrument : Schedule A schedule was prepared

and used for collection the primary data. The schedule

consisted of question related to:-

(a) Usage of telecommunication connection and their coverage

connectivity.

(b) Availability of various accessories of telecommunication.

(c) Present condition of existing telecommunication system.

(d) Availability of various towers in the particular area.

LIMITATIONS



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There are different reason in the different to markets for

not using the Vodafone cellular. The limitation's which was

found by me are as under.

1. Lack of proper advertisement and hoarding Vodafone cellular

are firstly emphasizing on the urban area & developed markets

only.

2. Lack of tower's of the Vodafone cellular in many places.

3. Lack of regular visit is the small markets.

4. Lack of information provided by the company to the rural area

people.

5. Lack of taking interest in the eastern Nagpur region.

RECOMMENDATIONS

Vodafone cellular is the growing and big competitive

industries, today in telecommunication sector there are many

company, like BSNL, Airtel, Reliance and now idea & TATA

has also launched his telecommunication service TATA

Indicom, so, Vodafone has to face many competition in the

market in the case of sales promotion activities in telecom with

special reference to vodafone cellular, so, Vodafone has



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improve thee tower in the Rural area also I want to

recommended to Vodafone cellular to established there tower

as fast as they can do so, Vodafone is a big and stable company

so they have to improve themselves as a good telecom service

provid



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PROMOTION

Another one of the 4P's is 'promotion'. This includes all

of the tools available to the marketer for 'marketing

communication'. As with Neil H.Borden's marketing mix,

marketing communications has its own 'promotions mix.'

Think of it like a cake mix, the basic ingredients are always

the same. However if you vary the amounts of one of the

ingredients, the final outcome is different. It is the same with

promotions. You can 'integrate' different aspects of the

promotions mix to deliver a unique campaign. The elements

of the promotions mix are:

Personal Selling

Sales Promotion

Public Relations

Direct Mail

Trade Fairs and Exhibitions



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Advertising

Sponsorship

The elements of the promotions mix are integrated to

form a coherent campaign. As with all forms of

communication. The message from the marketer follows the

'communications process' as illustrated above. For example, a

radio advert is made for a car manufacturer. The car

manufacturer (sender) pays for a specific advert with contains

a message specific to a target audience (encoding).

It is transmitted during a set of commercials from a

radio station (Message / media). The message is decoded by a

car radio (decoding) and the target consumer interprets the

message (receiver). He or she might visit a dealership or seek

further information from a web site (Response). The

consumer might buy a car or express an interest or dislike

(feedback). This information will inform future elements of

an integrated promotional campaign. Perhaps a direct mail



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campaign would push the consumer to the point of purchase.

Noise represent the thousand of marketing communications

that a consumer is exposed to everyday, all competing for

attention.

The Promotion Mix

Let us look at the individual components of the

promotions mix in more detail. Remember all of the elements

are 'integrated' to form a specific communications campaign.

1. Personal Selling

Personal Selling is an effective way to manage personal

customer relationships. The sales person acts on behalf of the

organization. They tend to be well trained in the approaches

and techniques of personal selling. However sales people are

very expensive and should only be used where there is a

genuine return on investment. For example salesmen are often

used to sell cars or home improvements where the margin is

high.



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2. Sales Promotion

Sales promotion tend to be thought of as being all

promotions apart from advertising, personal selling, and

public relations. For example the BOGOF promotion, or Buy

One Get One Free. Others include couponing, money-off

promotions, competitions, free accessories (such as free

blades with a new razor), introductory offers (such as buy

digital TV and get free installation), and so on. Each sales

promotion should be carefully costed and compared with the

next best alternative.

3. Public Relations (PR)

Public Relations is defined as 'the deliberate, planned

and sustained effort to establish and maintain mutual

understanding between an organization and its publics'

(Institute of Public Relations). It is relatively cheap, but



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certainly not cheap. Successful strategies tend to be long-term

and plan for all eventualities. All airlines exploit PR; just

watch what happens when there is a disaster. The pre-planned

PR machine clicks in very quickly with a very effective

rehearsed plan.

4. Direct Mail

Direct mail is very highly focussed upon targeting

consumers based upon a database. As with all marketing, the

potential consumer is 'defined' based upon a series of

attributes and similarities. Creative agencies work with

marketers to design a highly focussed communication in the

form of a mailing. The mail is sent out to the potential

consumers and responses are carefully monitored. For

example, if you are marketing medical text books, you would

use a database of doctors' surgeries as the basis of your mail

shot.



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5. Trade Fairs and Exhibitions

Such approaches are very good for making new contacts

and renewing old ones. Companies will seldom sell much at

such events. The purpose is to increase awareness and to

encourage trial. They offer the opportunity for companies to

meet with both the trade and the consumer. Expo has recently

finish in Germany with the next one planned for Japan in

2005, despite a recent decline in interest in such events.

6. Advertising

Advertising is a 'paid for' communication. It is used to

develop attitudes, create awareness, and transmit information

in order to gain a response from the target market. There are

many advertising 'media' such as newspapers (local, national,

free, trade), magazines and journals, television (local,

national, terrestrial, satellite) cinema, outdoor advertising

(such as posters, bus sides).

7. Sponsorship

Sponsorship is where an organization pays to be

associated with a particular event, cause or image. Companies



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will sponsor sports events such as the Olympics or Formula

One. The attributes of the event are then associated with the

sponsoring organization.

The elements of the promotional mix are then integrated

to form a unique, but coherent campaign.

CONCLUSION

With this the researcher come to the conclusion part of

the research report. It was a wonderful experience for the

researcher of working on the topic selected by him. Although

it was not an easy task collecting information in the

competitive market of telecom services. But taking up the

challenge itself was very interesting.

� It is clear from the analysis Vodafone cellular is much better

than other telecom due to the survey of



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VardhamanNagar.according to the customer of Vardhaman

Nagar living standard of high people and lower people.

� By the survey I have found that there are many telecom

company but and many competitors in market but no any one

defeat the Vodafone cellular.

� Many activity of Vodafone cellular as tariff plan, Recharge, there

activity customer satisfaction and prove all the best of other telecom.

BIBLIOGRAPHY

Philip Kotler : Principle of marketing practice

Hall of India Pvt. Ltd.

C.R. Kothari : Research methodology vishwa

prakashan New Delhi.

News paper : Times Of India.

Internet : www.vodafone.com

Note:- Respected sir I already submitted my Daily working report and Documents

of New outlets to vinod sir. plz go through it.



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THANK YOU

Photo Gallery



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:-This invitation card used in our Nukked meet at khaperkheda.Design by ME And

Kuldeep (TSI)



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New outlets open by me and my team:



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Daily Working Report Fulfilled By Me

PGP Project 2010 in new Final

Documents

Transcript of PGP Project 2010 in new Final