Pgp Handbook

Institute of Public Enterprise – PGP Student Handbook • 1

Director’s Message

Management education is transforming business enterprises across the globe and add-ing to the prosperity of mankind through innova-tions, creativity and value add. India is emerging as the hub of management education. Hyderabad is a leading management education center in In-dia. Institute of Public Enterprise (IPE), located in Hyderabad has many distinct advantages in of-fering the management education, during the last four and half decades of its working, IPE has dis-tinguished itself as a center for learning. Besides its access to policy making institution, it networks with enterprises in the public and private sectors, NGOs and global institutions. A strong team of 55 faculty members and over 100 visiting profes-sors support its intellectual base. The administra-tive support is rendered by well-trained support-ing staff. The Board of Governors of the Institute, comprising eminent policy makers, highly experi-enced CEOs drawn from public and private enter-prises, internationally known researchers provides the policy direction to the Institute and monitors it’s functioning. The Institute is well-linked to the in-dustry which is actively involved in the design and implementation of its various long term courses and also in its placement programme. The course contents are frequently revised to bring them in line with the requirements of the industry. The Institute has identified soft skills as an important component of management education. Many databases on economy and industry have been acquired to help the students in completing their short term and long

term projects and assignemtns. Enough room is provided for personality development and learning through interaction in seminars, conferences, con-claves and sports. A wide variety of teaching meth-ods are used including case studies, role plays, field visits, management games, computer aided exercises and group discussions. The Institute’s state-of-art infrastructure includes digital library, Wi-Fi campus; Computer Labs and latest multi me-dia computers and peripherals, 4 Mbps Internet, air conditioned classrooms with the latest audio-visual equipments. IPE library is world-class in terms of collection of management books, reports and jour-nals. IPE provides holistic management education based on its long experience in management re-search, education, training and consultancy.

The students are expected for the effective utilization of resources and to enhance cultural, intellectual, leadership, personal, and professional development. An effective manager is the one who sets himself as a role model for others. As the Institute is on a mission to build prospective managers, it attaches great importance to integrity and discipline. A sense of responsibility, humility and a high degree of maturity which benefits prospective managers, are expected as a matter of course from every student, both within and outside the campus.

R K Mishra Director

2 • Institute of Public Enterprise – PGP Student Handbook

The Institute of Public Enterprise (IPE) was es-tablished in 1964 as an autonomous non-profit society whose membership is drawn from various business enterprises and academic institutions. It was started as a research institute, and over a period of time its activi-ties expanded to consultancy, training and education, infotech and biotech.

A three year part-time Master of Business Admin-istration (Public Enterprise) MBA (PE) programme, which is affiliated to Osmania University, was started in 1981. The participants for the programme include se-nior and middle level managers of both public and the private enterprises and officers from the armed forces etc.

The PGD Programmes As part of its mission to provide trained manpower to the corporate sector, the IPE started a two-year, full-time, day programme, in 1995, entitled Post Graduate Diploma in Management (PGDM) with the approval of All India Council for Technical Education (AICTE), Min-istry of Human Resource Development, Government of India.

Subsequently PGDM-RM (2007) and PGDM-BIF (2008) PGDM-Biotechnology, PGDM-International Business (2009) were started to train the students in the specialized subjects such as Retail Marketing, Banking, Insurance and Finance, Biotechnology and International Business.

Academic Year Every academic year consists of two semesters. The duration of each semester is approximately six months in-cluding, summer project, long-term project work and oth-er related activities. The semesters I and III begin in June and semesters II and IV during November/December.

Registration At the beginning of each academic year, every student is required to register in person on the regis-tration day as indicated in the academic calendar. Any student failing to do so, will have to obtain permission from the concerned Course Coordinator or a Commit-tee constituted by the Director. The second year fee is to be paid before the commencement of III semester or on the day of registration.

Merit and Merit-cum-Means Scholarships In recognition of the need to promote talent and assist the needy, the Board of Governors of the Insti-tute has started a scheme of awarding Merit and Merit-cum-Means Scholarship Scheme from 2008-09. This is to extend financial support to students pursuing the studies for the Post Graduate Diploma Programs. The number of scholarships will be 10 per cent of the total intake in the PGD programmes.

Loans The students can avail education loan facility from any bank. To facilitate, the Institute will issue a bonafide certificate to the concerned Bank.

Introduction


Library The Institute’s Library has a rich collection of 48,000 books, which includes, books, pamphlets and bound journal volumes and it annually receives more than 160 journals-national and international. The li-brary collection also includes the publications of the Controller and Auditor General (CAG), Government of India; the Annual Survey of Public Enterprises brought out by the Ministry of Industry, Government of India; and also the evaluation reports brought out by the dif-ferent State Bureau of Public Enterprises.

Audio-Visual facilities The Library has around 300 Video Cassettes on various subjects related to Management, Computers etc. The students can use this facility with the prior per-mission of the librarian. There are 12 computers in the library for the use of students.

e-Resources The IPE library provides web-based access to over 10,000 full text journals and 6 databases 24 x 7 on institute-wide network as per the following details.

Library subscribes to the following online database:

1. EBSCO Online Database Elite where more than 1100 journals can be accessed.

2. India Business Insight Database (IBID) where Indi-an journals and Indian newspaper clippings may be accessed.

3. Prowess- CMIE, a highly normalized database of 8100 Indian companies including their financial statements, stock market information and prod-uct profiles. It is complemented with powerful

analytical software tools to generate wide variety of reports for analysis and research.

4. Emerald Xtra Management- 200 International Journals full text is available.

5. Indiastat - statistical information about India.

6. Jstor- Archieves of the academic journal around more than 1000 journals are available in full text.

Reference Room There is a separate reference room where the books are for reference and not meant for issue. The handbooks dictionaries, directories, encyclopedia, complete reference books are arranged here. In ad-dition, copies of thesis submitted by the doctoral re-search scholars are also kept for reference.

Operational Information n The Library is open from 8.00 a.m. to 9.00 p.m. on

all working days. The library timings on Saturdays and Sundays are from 10.00 a.m. to 3.00 p.m.

n Library will remain closed as per the list of holi-days of IPE calendar.

n Checkpoint: All the students are required to leave handbags and briefcases in the places provided. They are requested to cooperate with the staff on duty at the checkpoint.

nw Circulation Desk: It is located in the library main hall. Any material that is to be borrowed should be taken to this desk for issuing and also for returning the books borrowed earlier. Please check the books for defaced, mutilated and missing pages before getting them issued. Once

Infrastructure Facilities


the books are issued, the borrower is expected to submit them in proper shape and good condition.

n Each student will be issued three library cards. Only one book can be borrowed against each card. Every student is responsible for all the books borrowed on his/her card. Loss of card should be informed to the library staff immediately.

n Please note that books could be borrowed for a period of 15 days.

n Kindly do not reshelf the books after use. Instead, leave them on the table and the Library staff will shelve them. A book misplaced is a book lost.

n All the students should carry their Photo Identity Card and produce the same whenever required.

n The students are expected to strictly maintain si-lence in the Library and any violation of Library rules and regulations will be treated as indisci-pline, liable for corrective action.

Computer Laboratory The Institute has a computer laboratory equipped with a number of Pentium-based computers and a wide variety of peripherals. All the computers have been loaded with licensed software such as: Operat-ing Systems (MS Windows XP and Linux), Packages (MS Office, Tally Accounting Software) and Anti-Virus Software (ESET NoD 32 Smart Security). An e-mail ID (@ipeindia.org) will be provided to each student to communicate with corporate regarding Summer Internship Projects and Placements. The Institute provides internet facility through leased line of 4 Mbps for fast, reliable and uninterrupted internet service. The entire IPE campus has been Wi-fi enabled providing 24 X 7 X 365 internet acess to students and employees.

Operational Information1. The Computer Laboratory is open from 9.30 a.m.

to 8.30 p.m. on the week days (Monday to Friday) and 9.30 a.m to 5.30 p.m on Saturdays.

2. The laboratory remains closed on Sundays. Laboratory will remain closed as per the list of holidays of IPE calendar.

3. The students need to take prior permissions from the laboratory instructors to utilize computer facilities on other than scheduled class hours.

4. The students will not be permitted to bring outside CDs and DVDs and use them in the laboratory. If any student is found violating this norm, the dis-kettes used will be impounded.

5. The students are required to leave their books, bags and footwear along with socks before enter-ing computer laboratory, in the place provided. The institute, however, shall not be responsible for any loss or theft.

6. After the usage of computers, the students have to ensure that the systems are shut down properly and the chairs are put in place.

7. The students are not allowed to bring outsiders or friends into the laboratory. The students are also expected to maintain absolute silence and co-op-erate for the better utilization of the laboratory.

8. Any violation of laboratory norms will be treated as indiscipline and necessary action will be initiated.

Reprographic Centre The Institute has Photocopying facility. An outside contractor maintains the Photocopying Centre. The Students may avail this facility on payment basis.

Canteen The Institute has a canteen, managed by an out-side contractor. Tea, Coffee, snacks and working lunch will be available on all the working days on payment basis.


Class Schedule The classes will be normally scheduled on all the working days. However, the students may note that, whenever required, the faculty members in consulta-tion with the Course Coordinator can re-schedule the classes, even on holidays and outside the normal class hours.

Attendance The Institute insists on punctuality and regular at-tendance by students in all classes. Active participa-tion of the students in classroom discussions is essen-tial and this carries weightage for internal evaluation.

Prior permission from concerned Course Coor-dinator must be obtained for leave of absence. Any non-compliance is viewed as a serious breach of code of conduct, and the student concerned will be duly advised or warned. If any student persists in such a deviant behaviour, the Course Coordinators may rec-ommend to terminate the enrolment of such a student.

In case of absence due to sickness/illness, con-donation to a maximum extent of 10 percent of ag-gregate attendance is granted only on the production of medical certificate from a qualified registered and practicing medical doctor. Absence for any other rea-sons has to be supported by proper evidence to the satisfaction of the Course Coordinators.

Notwithstanding the above provisions, every stu-dent shall have to maintain a minimum attendance of 85 percent in each subject, except in case of condo-nation on medical grounds, when the minimum is 75 percent. Failure to satisfy the attendance regulation will result in not being permitted/allowed to write the respective end-semester examinations.

The above regulations regarding attendance hold good even during the period when the student is on project work. IPE expects every student to conform to all the requirements of attendance in order to avoid at-tracting the penal provisions mentioned above.

The faculty may insist on the students to attend the maximum number of sessions in his/her course and will be free to adopt any measure to regulate at-tendance or penalise absence to ensure smooth and uninterrupted learning in his/her class.

The students are enjoined to keep track of the several modes of internal assessments practiced in the Institute. They are advised to get the details of the assessment modes from the concerned faculty. They are also advised to note that it is the responsibility of the students to attend all the tests/ assignments conducted in each subject. Failure to do so, without prior permission of the faculty mem-ber concerned, in any test/assignment may result in the student foregoing the benefit of score, which he/she would have otherwise obtained. The faculty will not, as normal course, conduct the test/assignment again for such students, unless prior permission is obtained.

Students are advised that the code of conduct require that no one will be allowed to enter the class room five minutes after commencement of the class. Similarly, no student is expected to walk out of the class while the class is in progress. The students are not expected to cross converse or talk in the class room while the lecture is in progress. The cell phones should be switched off in the class rooms. The con-cerned faculty member or the Course Coordinators may view these acts as breach of discipline and may take appropriate action as deemed suitable.

Academic Conduct


Code of conduct1. The following breaches of discipline may result in

immediate expulsion from the Institute.a) A proven case of gross misconduct,b) Any form of malpractice during the examina-

tion,c) Proven case of fudging data or other informa-

tion in the preparation and reporting of proj-ect and

d) Indecent behaviour with faculty, staff or other students.

2. Unless otherwise specified by the faculty, stu-dents must not seek assistance of other students in any way in their assignments. The assignments should be the independent work of the students. The students are advised in their own interest not to communicate their written analysis or answers to other students. If any one is found doing so, both the students who copied and who helped to copy will be given ZERO marks.

3. It is the responsibility of all to maintain discipline, cleanliness and order in the lecture rooms and seminar rooms. Every classroom is equipped with an LCD projector, which shall be well maintained. The Institute expects the students, as befitting ma-ture managers, to use resources such as electric-ity sparingly by turning off lights, fans, ACs, LCDs, Computer & Audio System, etc. when not in use. It is unbecoming of the managers to deface walls and furniture with graffiti.

4. The students are expected to wear formal dress, shoes and tie (boys), formal saree (girls), identifi-cation card during their industrial visits, placement activity and during the visits made by the persons of eminence. Students are also expected to wear decent dress while attending classes.

5. It is the Institute’s policy to forbid smoking and con-sumption of alcohol in the premises of the Institute.

6. It is not only necessary to maintain absolute silence in the library but also maintain decency and proper decorum in the Institute premises.

7. The students are required to understand the impor-tance of being on time and its utility. The Institute expects the students to use time gainfully and not to waste their time by loitering and chatting in the corridors, canteen and in the Institute’s premises. In-stead, they are encouraged to use the well-equipped library, reading various books, journals and other im-portant documents during their spare time.

8. It is compulsory for the students to attend all the lectures/seminars given by visiting/guest faculty and also by persons of eminence or captains of industry.

9. Once the academic schedule is announced, it will not be changed or altered.

10. The Institute is no way responsible for the loss of personal belongings and therefore students are cautioned to take utmost care of their belongings.

11. Ragging is strictly prohibited. Those who indulge in such activities will be dismissed from the Institute.

12. Cases of indiscipline or misconduct such as in-stigation, agitation, mass abstentism from class-es, irresponsible behaviour inside or outside the classes, use of unethical practices during the summer project, long term project, during the placement or violation of the rules and regula-tions of the Institute shall be severely dealt with. The Institute reserves the right to expel a student or order him to leave the Institute at any time for unsatisfactory academic performance.

13. In matters of discipline the decision of the Director (or his nominee) will be final.

Curriculum Each student is provided with a copy of the student handbook at the time of registration which


contains the syllabus. The syllabus may be revised as and when it is found necessary to keep abreast with the recent developments in management theory and prac-tice.

The long term PGD programmes consist of core courses, electives and project work. These have been further divided into five credit, four credit, three credit and two credit courses, with approximately 50 hours, 40 hours, 30 hours and 20 hours of instruction respectively.

Core Subjects At present, all the courses in the first two semesters are core subjects and compulsory for all the students. The core subjects aim at providing: n Knowledge of management concepts, positive

attitudes and analytical skills for managerial effectiveness.

n Accelerated acquisition of business knowledge, vision and skills to meet future challenges.

n An understanding and appreciation of business environmental changes and their relevance to the business enterprises.

Elective Subjects The Institute offers a wide range of specialization

in various functional areas of management. Students are required to take two streams of specializations (equivalent to 24 credits). The elective subjects are de-signed to enrich the understanding of the functional ar-eas of management that were already studied. These subjects aim to facilitate the students to specialise or to acquire thorough knowledge in specific functional areas as to how the various basic concepts can be ap-plied in practice.

The elective subjects are offered during III and IV semesters.

The students are required to exercise and indi-cate their options for elective subjects by the end of II semester. The change of electives will be accepted within 7 days from the date of commencement of the III semester and accordingly, within three to five days of the receipt of the options, the list of students for each elective course will be finalized and displayed on the notice board.

Once the list of the students for each elective is finalised, no request for changes whatsoever will be entertained.

No elective subject will be considered to be of-fered if the total number of students opting for it is less than 10%, which is the minimum enrolment.


Every student has to do two projects that is Summer Internship Project (SIP) and the Long Term Project (LTP). For both the projects, each student will be attached to a faculty member of the Institute who will act as an internal guide. The students are also encouraged to take guidance from outside experts, drawn from industry or other institutions.

Summer Internship Project (SIP) The summer project is of six to eight weeks’ duration under the guidance of a senior manager (company guide) of the organisation in which the project is undertaken and the concerned faculty member at IPE, who will finally grade it after comple-tion and submission of the project report. Through this, the students will have an opportunity to industry exposure and to interact with the live aspects of a working business organisation. This helps them to sharpen their knowledge in terms of translating the concepts into practical realities. The summer project also provides an opportunity to understand and ap-preciate various managerial problems. In addition, this practical experience enables students to define their career goals and areas of interest for long term project.

The summer project is to be undertaken during the summer vacation between the II and III semes-ters, and is compulsory for all the students. While registering for the III semester, all the students are required to submit one soft copy and one hard copy of the summer project report and a summer project completion certificate from the organisation in which the project was undertaken. The course coordina-tor will not accept the report without the completion certificate from the organization.

Warning letters will be issued to students who re-ceive adverse comments from their company guides. Students may note that it is expected and incumbent on them to uphold the culture and discipline of IPE even during the summer project. They are expected to uphold the dignity of IPE in the organisation as the summer project is an extension of IPE academic ac-tivity. Any departures from the accepted code of be-haviour or unbecoming conduct of IPE students shall entail severe action against the errant student. The summer project report will be evaluated for 60 marks i.e. 30 marks by the internal faculty member and an-other 30 marks by a faculty committee consisting of an external examiner during viva voce to be conducted by the Institute.

Long Term Project (LTP) The long-term project enables the students to have an intensive study of managerial issues in their selected area of interest. This project aims to acquaint the students with systematic research methodology, sharpen their knowledge on concepts, and build ana-lytical and interpretation skills. The project provides an opportunity to apply the concepts, techniques, and skills that students may have already learnt through class room discussions, live case studies, computer based analysis and library research in real life situa-tions. The students have to take up the long-term proj-ect at the beginning of the III semester and spread over to the IV Semester. The report in hard and soft copy should be submitted at least a week before com-mencement of IV semester final examinations. The ex-amination of the Long-Term Project would be based on the evaluation of the dissertation/report submitted by the student for 50 marks, followed by a viva-voce/student presentation for 50 marks.

Projects


Post-Graduate Diploma in Management The Post Graduate Diploma in Business Manage-ment (PGDM) approved by the AICTE, is a two year full time programme designed to educate, train and equip students with managerial skills to lead and transform organizations to meet the challenges of globalization and competition in the new millennium. The Associa-tion of Indian Universities (AIU) recognized the PGDM as equivalent to MBA programmes being conducted by the Indian Universities.

Objectives n To facilitate accelerated acquisition of business

vision, knowledge and skills to meet future chal-lenges.

n To introduce a wide range of management con-cepts, analytical skills and techniques for problem solving and decision making.

n To develop understanding of current business realities and confidence to successfully run busi-ness enterprises.

Highlights n The PGDM is in 17th year of its offering.

n Syllabus of the course is brought in line with the needs of the industry.

n Wider choice of electives to equip students with contemporary knowledge and skills of manage-ment.

n Methodology of teaching has been broad based so as to include cases, exercises, computer based games, role play, presentations and busi-ness quiz.

n A course outline is circulated at the commence-ment of the programme.

n Teaching of foreign language has increased the course appeal enhancing global placement op-portunities.

Total Credits

S.No. Semester Credits

1 I 35

2 II 38

3 III 33

4 IV 14

Total 120

Semester-I

Code Subjects Credits

101 Management & Organizational Behaviour

4

102 Financial, Cost & Management Accounting

5

103 Managerial Economics 3

104 Quantitative Techniques for Management

4

105 Marketing Management 3

106 Personality Development & Business Communications

4

107 IT for Business Applications 3

108 Foreign Language 3

109 PGDM

Public Sector Policy & Issues in Management

3

110 Seminar/ Viva Voce [1+2] 3

Total Credits 35

Course Curriculum


Semester-IICode Subjects Credits

201 Production & Operations Management

4

202 Operations Research 4

203 Marketing Research 3

204 Human Resource Management 3

205 Indian Business Environment 3

206 Financial Management 4

207 PGDM Corporate Governance & Business Ethics

3

208 PGDM Decision Support System 3

209 PGDM Entrepreneurship Development 3

210 PGDM Elements of Banking & Insurance 3


212 Summer Project/ Viva Voce 3

Total Credits 38

Semester-IIICode Subjects Credits

301-304 * Four papers from elective 1 (4 x 3 = 12 credits)

12


12

309 Strategic Management 4

310 PGDM Business Laws 3


Total Credits 33

ElectivesThe students have to select any two Elective Streams from the following:

Finance Electives

F1 Security Analysis & Portfolio Management

3

F2 Financial & Credit Analysis 3

F3 Financial Planning & Wealth Management

3

F4 Risk Management & Derivatives 3

HRM Electives

H1 Industrial Relations & Labour Laws 3

H2 Training & Development 3

H3 Contemporary Issues in HRM 3

H4 Organizational Development 3

Operations Electives

O1 Supply Chain Management 3

O2 Total Quality Management 3

O3 Management of Service Operations

3

O4 Technology Management 3

Systems Electives

S1 Relational Database Management System

3

S2 Management Information System 3

S3 e- Business 3

S4 Data Warehousing & Business Intelligence

3

Marketing Electives

M1 Services Marketing 3

M2 Consumer Behaviour & CRM 3

M3 Strategic Marketing 3

M4 Sales, Distribution & Retail Management

3

Semester-IVCode Subjects Credits

401PGDM International Business 3

402PGDM Project Management 3

403PGDM Privatization and Regulation of Business

3

404 Long term Project 5

Total Credits 14


Post-Graduate Diploma in Management- Retail & Marketing

The Post Graduate Diploma in Management – Re-tail & Marketing (PGDM-RM), is a two year full time pro-gramme comprising four semesters of study including the project work. n The course is approved by All India Council for

Technical Education (AICTE), Ministry of Human Resources, Government of India.

Programme Objectives n To facilitate accelerated learning in Marketing and

Retail Management.

n To provide strong conceptual background, analyt-ical skills and techniques for problem solving and decision making.

n To develop knowledge of contemporary Marketing and Retail Management issues at the strategic level.

n To provide trained post graduates to suit the re-quirements of Marketing and Retail industry.

Highlights n Academic Member of Retailers Association of In-

dia (RAI)

n An integrated, multi-disciplinary programme with innovative teaching methods to enhance analyti-cal and problem-solving skills.

n Captains from industry / business regularly invited to address the students, bridging the gap between classroom theory and shop floor practices. The focus is on comprehensively grasping the market environment and evolving business practices.

n Personality Development module to tap the full potential of students by improving self-manage-ment, business communication skills and leader-ship, while inculcating work ethics and a proper career attitude.

TOTAL CREDITSS No Semester Credits

1 I 38

2 II 38

3 III 39

4 IV 05

TOTAL 120

The first year of the programme is devoted to the imparting of core management courses along with a few programme specific courses.

The students are required to undergo six weeks of Summer Internship in reputed enterprises for industry exposure and to gain hands-on-experience of working in a business organization during the interregnum of first and second year. The students are also required to carry out a Long Term Project during the IV Semester, which prepares them for assignments in the industry.

The second year is devoted to the study of vital issues of strategy and implementation. The students will get an opportunity to gain expertise in select func-tional areas of their choice. The students are required to choose two specializations from Finance, HR, Op-erations & Systems Electives.

Semester-ICode Subjects Credits


4


5



4



4





109RM Corporate Law for Marketing & Retail 3

110RM Retailing Management 3

111 Seminar / Viva Voce [1+2] 3

Total Credits 38

Semester–II

Code Subjectss Credits

201 Production & Operations Management 4






207RM Retail Store Operations & Mall Management

3

208RM Advertisement & Brand Management 3

209RM Sales Management 3

210RM Industrial & International Marketing 3



Total Credits 38

Semester-III



12


12


310RM Consumer Behavior & CRM 3

311RM Services Marketing 3

312RM Store Layout, Design & VM 3


Total Credits 39

ElectivesThe students have to select any two Elective Streams from the following

Finance Electives

F1 Security Analysis & Portfolio Management 3


F3 Financial Planning & Wealth Management 3


HRM Electives








O3 Management of Service Operations 3


Systems Electives

S1 Relational Database Management System 3


S3 e- Business 3

S4 Data Warehousing & Business Intelligence 3

Semester-IV



Total Credits 5

Post-Graduate Diploma in Management- Banking, Insurance & Financial Services n The Banking, Insurance and Financial Services

Sector today is characterized by globalization, consolidation and convergence. In this scenario, innovation is a major driving force for achieving


competitive advantage through creation of new business opportunities. Hence, IPE has designed a specialized course in this direction, in the form of the Post Graduate Diploma in Banking, Insur-ance and Financial Services (PGDM-BIF).

n PGDM-BIF is a two year full time Programme com-prising four semesters of study including the proj-ect work.

n The course is approved by All India Council for Technical Education (AICTE), Ministry of Human Resources, Government of India.

Programme Objectives n To facilitate accelerated learning in emerging ar-

eas in finance such as banking, insurance and fi-nancial services.

n To provide strong conceptual background, analyt-ical skills and techniques for problem solving and decision making.

n To provide trained post graduates to suit the re-quirement of Banking, Insurance and Financial Services Industry.

Highlights n A unique programme designed to meet the re-

quirements of Banking, Insurance and Financial Services sectors and it provides a platform for discussing the contemporary developments and issues through regular interactions with Captains from Industry / Business.

n Programme delivery through innovative teaching methods by a mix of distinguished supplemented by regular Seminars and Conferences to update the students with the state of art practices in the industry.

n Personality Development module to tap the full po-tential of students by improving self management, business communication skills and leadership, while inculcating work ethics and a proper career attitude.

n Emphasis on “hands on experience” in the use of Computers for better understanding of IT Application in Banking, Insurance and Financial Services sectors.

n Learning of a Foreign Language to enhance place-ment opportunities abroad.

Total CreditsS.No. Semester Credits

1 I 382 II 373 III 364 IV 9

Total 120

Semester-ICode Subjects Credits101 Management & Organizational

Behaviour4


5

103 Managerial Economics 3104 Quantitative Techniques for

Management4

105 Marketing Management 3106 Personality Development & Business

Communications4

107 IT for Business Applications 3108 Foreign Language 3

109BIF Principles & Practices of Life Insurance

3

110BIF Principles & Practices of Banking 3111 Seminar / Viva Voce [1+2] 3

Total Credits 38

Semester–IICode Subjects Credits201 Production & Operations

Management 4








207BIF Principles & Practices of General Insurance

3

208BIF Financial Markets, Institutions & Services

3

209BIF Legal Environment for BIF 3

210BIF Project & Infrastructure Management & Financing

2



Total Credits 37

Semester-III



12


12


310BIF International Banking & Finance 3

311BIF Retail Banking, Rural Banking & Micro Finance

3


Total Credits 36


Finance Electives

F1 Security Analysis & Portfolio Management

3


F3 Financial Planning & Wealth Management

3


HRM Electives










Systems Electives


3


S3 e- Business 3


3

Marketing Electives




M4 Sales, Distribution & Retail Management

3

Semester-IVCode Subject Credits

401BIF Actuarial Concepts & Principles 2

402BIF Treasury & Forex Management 2


Total Credits 9


Post-Graduate Diploma in Management- International Business

A Programme to transform management students to Global Business Managers PGDM –IB is a management programme aimed at imparting additional knowledge of International Busi-ness related subjects covering international or global aspects of finance, marketing, branding, logistics, supply chain management, foreign trade, commodity trading, manufacturing, services businesses and also foreign currency management, financial risk manage-ment, etc.

Since most of the businesses nowadays get transformed into global businesses, the management students must be exposed to as many international business subjects as possible within the two years that they spend in a PGDM programme. The programme also includes a visit to ports / industries in Singapore/ Malaysia at cost by students in the first year of the programme, which provides them adequate global exposure.

A power packed curriculum as indicated above, in addition to the normal PGDM/MBA subjects, provides students a gateway to enriched careers and makes them fit into the present day business organization as knowledge endowed business managers not only in Indian / MNC companies but also a few global ones.

Objectives n To impart to students knowledge of various busi-

ness management subjects of a regular MBA level programme as well as of subjects related to inter-national business.

n To transform the students into future Global Busi-ness Managers / Leaders/ Entrepreneurs.

n To facilitate students to develop their analytical, managerial, entrepreneurial and leadership skills.

Highlights n The programme gives the students the dual advan-

tage of gaining knowledge additionally of global business / international business. Subjects such as Global Marketing Management, International Brand Management, Cross Cultural Manage-ment, International Finance, Foreign Currencies & Risk Management he understanding of real life business environment,WTO/ International Trade, Export / Import Documentation, Commodity Trad-ing, etc are typical additional subjects included in the cutting edge curriculum which prepares the students as Managers who could adeptly handle both domestic as well as international business.

n Useful subjects are added to add value in keep-ing with the dynamically changing demands of the present day intensely competitive business envi-ronment, such as ‘Sectoral Export Business Strat-egies’ and ‘Innovation Management’ which were brought into the curriculum.

n French language is taught and Spanish will also be offered depending on the number of students opting for the latter language.

n Study Visits to commercial ports in India, Malay-sia / Singapore have to be undertaken as integral part of the course to gain knowledge of the impor-tant merchandise shipment, handling, storage as well as logistics related activities which is a must for all PGDM-IB students.

n Exposure to essential e-databases such as EB-SCO, Prowess, indiastat.com, JStor, etc., and also group presentations based on business newspa-per readings by students, etc., enhance the un-derstanding of the real world business environ-ment across the globe.

n Industry executives’ lectures in the programme, as well as seminars organized by the IB Dept., apart from several case studies deployed in the courses enrich the practical knowledge of businesses.


n Dual Specialization in any two of the functions such as Marketing, Finance, HRM, Operations and Systems enable students to gain higher level knowledge across elective specialization streams.


1 I 37

2 II 37

3 III 36

4 IV 10

Total 120



4


5



4



4



109IB International Business – I 3

110IB Trade Documentation & Finance 2


Total Credits 37

Semester–IICode Subjects Credits


4







207IB Cross Cultural Management 3

208IB International Brand Management 3

209IB Global Marketing Management 3

210IB International Business-II 2



Total Credits 37

Semester-IIICode Subject Credits


12


12


310IB Global Supply Chain Management 3

311IB Foreign Currencies & Global Finance

3


Total Credits 36


Finance Electives

F1 Security Analysis & Portfolio Management 3


F3 Financial Planning & Wealth Management 3


HRM Electives











Systems Electives


3


S3 e- Business 3


3

Marketing Electives




M4 Sales, Distribution & Retail Management 3

Semester-IVCode Subject Credits

401IB Commodity Trading & Price Risk Management

2

402IB Innovation Management 3


Total Credits 10

Post-Graduate Diploma in Management-

Biotechnology Recent advances in life sciences have brought about a revolution and transformation of the biotech-nology industry. From agricultural and environmental to pharmaceutical and healthcare products and ser-vices, these industrial sectors represent one of the largest and most steadily growing building blocks of the global economy. Their social impact is overwhelm-ing, generating tremendous progress in quality of life,

but also need strong reactions that need responsible management based on solid ethical principles.

The Post Graduate Diploma in Management – Biotechnology (PGDM-BT) was approved by All India Council for Technical Education (AICTE) and is designed to provide the students with the knowledge and skills necessary to face the challenges and seek the business opportunities. This innovative two year full time program consists of four semesters includ-ing project work(s) and combines general business fundamentals with specific industry knowledge that will help them excel in any position within the industry in general and biotechnology industry in particular. The many and varied networking opportu-nities which are incorporated in this program, arise from the diversity of the peers, interactions with industry leaders, world-renowned faculty mem-bers and a close link with the biotech academic and business community.

The syllabus is designed keeping in view of the recent developments in industry and industry needs. However, the subjects and number of credits might change whenever necessary based on the currency and industrial demand.

The “Post-Graduate Diploma in Management – Biotechnology” (PGDM-BT)” is a two-year full time program approved by AICTE, Govt. of India. The course offers a lot of scope and advantage to the students in terms of career prospects, enhance- ment of biotechnology industrial knowledge and applications.

Objectives n To facilitate accelerated learning in emerging ar-

eas of Biotechnology and Business Management. n To provide trained post graduates to meet the

needs of biotechnology industry. n To integrate the principles of management in the

science of biotechnology.


Highlights n Uniqueness in providing curriculum which is pro-

corporate and relevant to recruiters in the industry.

n Highly rigorous programme with cutting edge specializations in functional areas of management (HR/Operations/Finance/Marketing/Systems).

n Highly qualified and experienced faculty.

n Industry Internship Programme.

n Excellent Academia-Industry partnership.

n Pedagogy includes: a judicious blend of class room lectures, action oriented assignments, role plays, seminars, management games, case stud-ies, research and presentations

Course Structure It is a two-year full time program comprising four semesters of study including project work. The power packed curriculum is designed in such a way that it meets the trends and needs of both the biotech industry and academia and train the manpower in managing biotechnologies/life sciences and the related companies.

Study Focus n Business Management n Core Biotechnology Concepts n Biotechnology Business n Case Studies and Business Plan/s


1 I 38

2 II 37

3 III 35

4 IV 10

Total 120



4


5



4



4



109BT International Business 3

110BT Applied Biotechnology 3

111 Seminar / Viva Voce [1+2] 3

Total Credits 38

Semester–IICode Subjects Credits


4






207BT Agricultural Biotechnology 3

208BT Biosafety Regulations & Risk Assessment

3

209BT IPRs & Bioethics 3

210BT Pharmaceutical Biotechnology 2



Total Credits 37


Semester-IIICode Subject Credits


12


12

309 Strategic Management 4310BT Industrial & Environmental

Biotechnology3

311BT Project Management 2312 Seminar/ Viva Voce [1+1] 2

Total Credits 35


Finance ElectivesF1 Security Analysis & Portfolio Management 3F2 Financial & Credit Analysis 3F3 Financial Planning & Wealth Management 3F4 Risk Management & Derivatives 3

HRM ElectivesH1 Industrial Relations & Labour Laws 3H2 Training & Development 3H3 Contemporary Issues in HRM 3H4 Organizational Development 3

Operations ElectivesO1 Supply Chain Management 3O2 Total Quality Management 3O3 Management of Service Operations 3O4 Technology Management 3

Systems ElectivesS1 Relational Database Management System 3S2 Management Information System 3S3 e- Business 3S4 Data Warehousing & Business Intelligence 3

Marketing ElectivesM1 Services Marketing 3M2 Consumer Behaviour & CRM 3

M3 Strategic Marketing 3M4 Sales, Distribution & Retail Management 3

Semester-IV

Code Subject Credits

401BT Entrepreneurship Development in Biotechnology

2

402BT Corporate Law & Governance 2

403BT Biotech Companies & Lab Visits / Report writing

1

404 Long Term Project 5

Total Credits 10

Executive Post Graduate Diploma in

Management – (Exec. PGDM) The AICTE approved Exe.PGDM programme is specially designed for middle level executives aspiring to assume top management responsibilities and work as change agents in reputed organisations.The objec-tive of the programme is to provide multiple opportuni-ties in a short span to develop managers to meet in-dustry needs in the global arena. A unique feature of the programme is the global module which provides an opportunity for an international exposure and ability to understand and work in cross-cultural environment.

The AICTE approved Exe.PGDM programme is specially designed for middle level executives aspiring to assume top management responsibilities and work as change agents in reputed organizations.

Objectives

n To provide multiple opportunities in a short span to develop managers to meet industry needs in the global arena.

n A unique feature of the programme is the global module which provides an opportunity for an in-


ternational exposure and ability to understand and work in cross-cultural environment.

Course Curriculum & Structure The 15 months programme will have 9 months of course work and 6 months of project work. The course work is divided into 3 terms each of 3 months duration. Students will have to complete 2 projects, one minor project of 2 months duration after the 2nd term and another major project of 4 months duration after the completion of 4th term. The course work for each of the 3 terms will end with one week of exams. The stu-dents are advised to do project work in the area (s) they want to specialize in/ make a career.

Electives Modules: The programme offers a wide range of electives from the areas of Marketing, Finance, Human Resource Management and Operations. In the elective term, participants will have to opt for 6 courses out of the electives on offer. Actual courses offered will depend on the number of interested candidates as well as the availability of faculty resource. IPE reserves the right to offer new electives or delete existing ones, as per industry developments and requirements.

SAP: The students at IPE can take advantage of the opportunity to learn SAP through two courses which are offered on campus by an external vendor at very economical prices. The courses are entirely optional against payment for students who are keen to special-ize in SAP as a career.

Total CreditsS.No. Term Credits

1 I Term 24

2 II Term 24

3 III Term 15

4 IV Term 24

5 V Term 25

Total 112

Course StructureTerm - 1 (12 Weeks Duration)

Code Subject Credit

101 Managing People and Organizations 4



104 Quantitative Methods for Management Decisions

4

105 Marketing Management- I 4

106 Financial, Cost and Management Accounting

4

Total Credits 24

Term - 2 (12 Weeks Duration)

Code Subject Credit


202 Business Research Methods 4

203 International Business & Economic Environment

4

204 Marketing Management II 4


206 Operations Management 4

Total Credits 24

Term - 3: Project - 1 - Minor Project (8 Weeks Duration) - 15 Credits

Term - 4 Advanced Module - 12 Weeks Duration - 24 Credits

Code Subject Credit

6 Advanced Management Courses (2 from Finance , 1 each from Operations, HR, Marketing and Systems(IT) Area )

24

Total Credits 24


Term - 5: Project - 2 - Major Project (16 Weeks Duration) - 25 Credits

List of Electives:(The list given below is illustrative and not exhaustive)

Finance Management

Code Subject Credit

FM 1 Risk Management and Derivatives 4

FM 2 Alternative Investment Management 4

FM 3 Real Estate Finance and Management 4

FM 4 Security Analysis and Portfolio Management

4

FM 5 Management of Mutual Funds, ETFs, AMCs & REITs

4

FM 6 General and Health Insurance 4

FM 7 Life Insurance 4

Marketing Management

Code Subject Credit

MM 1 Business to Business Marketing 4

MM 2 Consumer Behavior 4

MM 3 Strategic Marketing 4

MM 4 Sales and Distribution Management 4

MM 5 Advertising Management 4

MM 6 Retail Management 4

MM 7 Customer Relationship Management 4

MM 8 Rural Marketing 4

MM 9 Services Marketing 4

MM 10 Marketing Research 4

Human Resources Management (HRM)

Code Subject Credit

HRM 1 Developing Human Resources 4

HRM 2 Contemporary Issues in HRM 4

HRM 3 Strategic HRM & Allied Issues 4

HRM 4 Leadership and Organisational Development

4

Operations Management

Code Subject Credit

OM 1 Supply Chain Management 4

OM 2 Project Management 4

OM 3 World Class Manufacturing 4

OM 4 Total Quality Management 4

OM 5 Service Operations Management 4

IT in Business

Code Subject Credit

IS 1 Data Warehousing 4

IS 2 Data Mining 4

IS 3 e-Business 4

IS 4 IT Strategy 4

IS 5 Information Systems Auditing 4

IS 6 ERP 4


SEMESTER-I

MANAGEMENT & ORGANIZATIONAL BEHAVIOUR

Code : 101 Credits:4

Unit I : Introduction to Business - Purpose of Busi-ness - Management - Meaning & Role of Management Stakeholders of Business and Management – Approaches to Management - The Role and Functions of Manager - Mean-ing and Importance of Organization - Prin-ciples of Organization – Classical approach to Management – Neo-classical approach to Management – Modern approaches to Management.

Unit II : Managerial Skills – Meaning and Importance of Planning – Steps in Planning – Manage-ment by Objectives – Importance of Decision Making – Approaches to Decision Making – Design and structure of Organization – Ma-trix structure - Authority – Different types of Authority – Importance of Authority – Power and its application.

Unit III : Communication – Types of Communication – Barriers of Communication – Motivation – Meaning and Importance - Need Hierarchy theory – Two Factor theory – Expectancy theory – Equity theory – Path Goal theory – Leadership- Meaning and Importance – Approaches to Leadership - Trait theory – Behavioral theory – Situational theory.

Unit IV : Meaning & Determinants of Personality – Approaches to Personality – Types of

Personality – Attitudes & Values - Job Sat-isfaction - Organizational Culture – Impact of Organizational Culture – Meaning and Importance of Perception – Different types of Perceptual Distortions and their Im-pact - Meaning and Formation of Groups – Importance of Groups - Group Dynam-ics – Dysfunctions of Groups - Conflicts in Groups - Change Management – Resistance to Change - Business Ethics.

Text Book(s)1. Jon L Pierce and Donald G Gardner, “Manage-

ment & Organizational Behaviour” - Cengage Learning, India Edition

Suggested Readings1. Manmohan Prasad, Management Concepts &

Practice, Himalaya Publishing House, Mumbai, 2008

2. Stoner, James, Management, Pearson Education Inc. New Delhi, 2007

3. Aswathappa K., Organizational Behavior, Hima-laya Publishing House, Mumbai, 2007

4. Fred Luthans, Organizational Behavior, McGraw Hill Education, New York, 2005

Journals / Magazines1. Harvard Business Review2. California Management Review3. The Academy of Management Review4. MIT Sloan Management Review5. Business Today/Business World/Economic Times/

Business Line

Syllabus


FINANCIAL, COST AND MANAGEMENT ACCOUNTING

Code: 102 Credits: 5

Unit I : Accounting Theory – Definition, Scope, Functions and Limitations of Accounting – Accounting Cycle - Generally Accepted Accounting Principles (GAAP) - Concepts and Conventions – The Changing Nature of GAAP – Introduction to IFRS.

Unit II : Mechanics of Accounting – Definition of Transaction and Accounts – Classification of Accounts – Accounting Equations – Books of Original Entry, Ledger, Trial Balance and Preparation of Final Accounts/ Financial Statements.

Unit III : Analysis of Financial Statements – Meaning of Financial Analysis – Comparative and Common Size Analysis - Ratio Analysis – Managerial Uses of Financial Analysis - Funds Flow and Cash Flow Analysis.

Unit IV : Introduction to Cost and Management Ac-counting: Role and use of Cost and Manage-ment Accounting – Evolution of Management Accounting – Relationship among Manage-ment, Financial and Cost Accounting-Cost Terminology-Elements and Classification of Costs – Cost Sheet.

Cost Volume Profit (CVP) Analysis: CVP terminology and assumptions - Break-even analysis- Sensitivity Analysis.

Unit V : Budgetary Planning and Control: Introduc-tion to Budgeting and Budgetary Control –Master Budget- Static and Flexible Budget – Zero-base Budgeting.

Introduction to Standard Costing - Variance Analysis & Interpretation.

Text Book(s)1. Dr S N Maheswari, Dr S K Maheswari & Sharad

K Maheswari, “A Text Book of Accounting for Management”

Suggested Readings1. Horngren, Datar & Foster, (2007), “Cost Account-

ing, A Managerial Emphasis”, Pearson Edition, 11th edition

2. Anthony Hawkins and Merchant (2006), “Account-ing: Text & Cases”, Tata Mc-Graw Hill

3. Banerjee B, (2006), “Cost Accounting”, Prentice Hall Of India Private Ltd, New Delhi, 12th Edition

4. Horngen C.T., Sundem G.L. & Stratton, (2006), “In-troduction to Management Accounting”, Prentice Hall Of India Private Ltd, New Delhi, 13th Edition

5. Maheswari, B.N (2006): “An Introduction to Accounting”, Vikas Publishing House, New Delhi

6. Tulsian P.C. (2006), “Financial Accounting”, Pearson

7. Jain S.P &. Narang K. L (2005): “Financial Accounting”, Kalyani Publishers

8. Weygandt, Kieso and Kimmel (2005), “Financial Accounting”, Wiley

9. S.P. Jain & K.L. Narang: (2005) “Cost Account-ing”, Kalyani Publications

10. Bhattacharya, S.K. and Dearden John (2004): “ Accounting for Management: Text and Cases”, Vani, Vikas Publishing House,New Delhi

11. Gupta, B.L & Radha Swamy.M (2004): “Advanced Accountancy”, New Delhi: Sultan Chand & Sons

12. Louderback J.G. & Holmen J.S. (2003), “Manage-rial Accounting”, Thomson, South Western

13. Warren (2003), “Financial Accounting”, Thomson14. Horngren, Sundem and Stratton, (2002) “Intro-

duction to Management Accounting”, Pearson Education, 12th Edition


15. Drury Colin (2000) “Management & Cost Accounting”, Taxman India, Thomson & Learning, 5th Edition

Journals1. Management Accounting2. Accountancy3. Chartered Financial Analysis4. Harvard Business Review5. Sloan Management Review6. ASCI Journal of Management

MANAGERIAL ECONOMICSCode: 103 Credits: 3

Unit I : Introduction to Managerial Economics. Basic Concepts and their uses in Business Decision Making – Future Value and NPV, Opportunity cost, Marginalism and Equimar-ginal Principle, Time concept-short vs long run, Principle of optimization. Consumer behaviour- Theory of Demand, Demand Function, Elasticity of Demand – Types-Price, Income, Cross & Promotional – Measure-ment of Elasticity, Demand Forecasting- its use in Business Planning.

Unit II : Production – Total, Marginal and Average Product, Types of Production Functions. Law of Variable Proportions, Returns to Scale, Isoquant Approach & Least Cost Combina-tion, Theory of Cost and Revenue- Cost Con-cepts- Accounting and Economic, Fixed and Variable, Average, Marginal and Total Costs, Economies of Scale and Scope, Revenue, Break-Even Analysis.

Unit III : Markets: Perfect and Imperfect- Price Out-put Determination, Perfect Competition, Monopoly - Market segmentation & Price Discrimination, Dumping, Monopolistic

Competition - Product differentiation and the role of brands, Oligopoly- Price Leadership, Market Sharing Collusions – Cartels.

Text Book(s)1. Christopher R Thomas, S Charles Maurice, Sumit

Sarkar – “Managerial Economics” –McGraw Hill Publications, 9th Edition.

Suggested Readings1. Salvatore, Dominick & adapted by Ravikesh

Srivsatava (2008), “Managerial Economics: Princi-ples and Worldwide Applications”, 6th edition and adapted version, Oxford University Press, USA

2. Varshney R.L and Maheshwari K.L (2007), “Mana-gerial Economics” Sultanchand and Sons’ latest addition

3. Sloman, John and Sutcliffe, Marks (2006), “Eco-nomics for Business”, Third edition, Pearson Edu-cation

4. Mithani, D M (2005), “Managerial Economics: Theory and Application”, Himalaya Publishing House

5. Atmanand, (2004), “Managerial Economics” Excel Books, New Delhi

6. Besanko D, Dranove D, Shanley M, Schaefer S (2004), “Economics of Strategy” John Wiley and Sons

7. Koutsoyiannis (2003), “Modern Microeconomics”, Palgrave Macmillan; 2 Rev Ed edition

8. Peterson H C and Lewis W C (2002), “Managerial Economics” Fourth Edition, Pearson Education Asia

9. Perloff, Jeffrey M (2001), “Microeconomics” Pear-son Education Asia

10. Mehta P L, “Managerial Economics: Analysis, Problems, Cases” Sultan Chand and Sons’ latest addition


QUANTITATIVE TECHNIQUES FOR MANAGEMENT


Unit I : Introduction: Measures of Central Tendency, Measures of Dispersion, Skewness, Mo-ments and Kurtosis.

Probability Theory: Introduction, Types of probability, Addition Theorem of Probability, Multiplication Theorem of Probability, Statisti-cally Independent and Dependent events. Revising probabilities with Baye’s Theorem, Random variables.

Probability Distributions: Introduction and simple problems in Binomial, Poisson, Expo-nential and Normal Distributions.

Unit II : Sampling methods and Central Limit theo-rem: Sampling methods, Sampling error, The Central Limit Theorem, Using the Sampling distribution of the Sample mean

Estimation: Introduction, Point estimates, Interval estimates and Confidence Intervals, Calculating Interval estimates of the Mean from Large samples, Calculating Interval esti-mates of the Proportion from Large samples, Interval estimates using the t-distribution, Determining sample size in Estimation

Testing of Hypothesis: Tests of significance, Level of Significance, One-Tailed and Two-Tailed tests, Critical values or significant values and critical region, Large sample tests, Chi-Square test as a measure of good fit and as a test of independence. Tests of significance based on t, F, and Z distribu-tions. Analysis of Variance.

Unit III : Regression: Types of regression, Simple Lin-ear Regression, Standard error of estimate, Regression Models, Multiple regression and modeling.

Correlation: Types of Correlation, Methods of correlation Analysis, Karl Pearson’s Coef-ficient of Correlation, Spearman’s Rank Cor-relation Coefficient.

Unit IV : Time Series & Forecasting: Introduction, Com-ponents of Time series, Trend analysis, Cycli-cal variation, Seasonal variation & Irregular variation. Time series analysis in Forecasting.

Index Numbers: Defining Index Number, Unweighted Aggregates Index, Weighted Aggregates Index, Average of Relative Meth-ods, Quantity and Value Indices.

Text Book(s)1. Levin, Richard I & Rubin, David S,“Statistics for

Management” –Pearson Education, New Delhi.

Suggested Readings1. Anderson,, Sweeney and Williams , Statistics for

Business and Economics, CENGAGE Learning, INDIA EDITION, 2008

2. Sharma, Anand., “Statistics for Management”, Hi-malaya publishing House, New Delhi, 2006

3. Mittal P. K., Sathyaprasad B. G., & Rao M. K. P. K., “Mathematics and statistics for Management”, Himalaya publishing house, New Delhi, 2005

4. Sharma J. K., “Quantitative techniques for Mana-gerial Decisions”, Macmillan India Ltd., New Delhi, 2004

5. Gupta S. P & Gupta M. P., “Business Statistics”, Sultan Chand & Sons, New Delhi, 2000, 1996

6. Gupta S. C & Kapoor V. K., “Fundamentals of Mathematical Statistics”, Sultan Chand, New Del-hi, 1995

7. Vohra N. D., “Quantitative techniques in Manage-ment”, New Delhi, Tata McGraw Hill, 1990

8. Puri V. K., “Fundamentals of Statistical methods”, Allied Publishers, 1984


9. Srivastava U. K., “Quantitative techniques for Man-agerial Decision making”, New Delhi, Wiley East-ern, 1983

10. Simpson, George & Kafka Fritz., “Basic Statistics”, Oxford & IBH Publishing Company, Delhi, 1965

Journals1. Quantitative Techniques in Marketing analysis2. Journal of the Royal Statistical Society3. Annals of Statistics4. Communications in Statistics

MARKETING MANAGEMENTCode: 105 Credits: 3

Unit I : Comprehending Marketing Management: Marketing Management - Introduction, Evolution of Marketing, Customer Value & Satisfaction, Introduction to basic concepts: Marketing Mix;

The buyer decision process - The marketing environment – Analyzing Customers and Com-petition. Introduction to Marketing Research.

Unit II : Segmentation, Targeting, & Positioning: Market Segmentation: Levels and pat-terns of market segmentation, Bases for segmenting consumer and business mar-kets, Procedure for Market segmentation. Targeting : Importance of market targeting, targeting approaches – differentiated and undifferentiated market targeting. Position-ing: Significance, Positioning variables and approaches. Differentiation: Importance, dimensions of differentiation and strategies. Recent trends in marketing.

Unit III : Marketing Mix Elements: Product Concepts: Levels of Product, Classification of Products, Product Life Cycle, Product Mix – Product Width, Product Length, Product Depth, &

Product Consistency, New Product Develop-ment, Branding, Labeling and Packaging. Price: Importance of Pricing – Setting the Price, Initiating Price Change Pricing Techniques and Strategies. Place : The role and functions of marketing intermediaries, Channels for industrial and consumer prod-ucts, Channel Decisions in designing and managing channels, channel dynamics and conflicts. Promotion : Managing integrated marketing communications, Promotion Mix – Advertising, Sales promotion, Personal Sell-ing, Public Relations and Direct Marketing.

Text Book(s)1. Kotler Keller, “Marketing Management”,14th Edi-

tion – Pearson Education.

Suggested Readings1. Kotler, Philip, “Marketing Management - Analysis,

Planning, Implementation and Control”, Prentice Hall, Delhi, 2009

2. Panda, T.K., “ Marketing Management – Text and Cases’ Excel Books, New Delhi, 2009

3. Arun Kumar & Meenakshi N., “Marketing Man-agement”, Vikas Publishing House Pvt. Ltd., New Delhi, 2008

4. Etzel, M.J., Walker, B.J., Stanton, W.J., & Pandit, A., “Marketing – Concepts and Cases”, Tata Mc-Graw Hill, New Delhi, 2008

5. Saxena, Rajan, “Marketing Management”, Tata Mc Graw Hill Publishing Company Ltd., New Del-hi, 2008

6. Lamb, C.W., Hair, J.F., Mc Daniel c., “Marketing”, Thomson Asia Pte Ltd, Bangalore, 2007

Journals1. Journal of Marketing Research2. Harvard Business Review


3. Marketing Mastermind4. Brand Reporter5. Pitch

PERSONALITY DEVELOPMENT & BUSINESS COMMUNICATIONS


Unit I : Personal Development – Personality Types – Understand your personality and yourself.

Unit II : Attitude and Behaviour – Positive Attitude, Setting the Right foot down. Are you a leader or follower- Advantages?

Unit III : Communication – Types of Transactions, Importance of Listening. Effective and Per-suasive communication. Verbal Communica-tion - How to make effective Presentations, Communicating to Groups. Non-verbal Com-munication – Comprehensive writing, Effec-tive Resume, Business Letters and Reports.

Unit IV : Self Presentation and Impression manage-ment. How to make the right impression on Others, How to introduce verbally and nonverbally.

Emotions – intelligence and Competence. Leveraging on positive psychology.

Understanding Psychometric Testing and what to expect.

Text Book(s)1. Ramesh, G. and Ramesh, M, “The Ace of Soft

skills – Attitude, Communication and Etiquette for Success”,Pearson Education, 2010.

Suggested Readings

1. Disanza, J.R., and Legge, N.J. “Business and Pro-fessional Communication – Plans Processes and Performance”, 4/e Pearson Education, 2010

2. H.Martin: A Simple Course in English Grammar & Composition, Publishers: S. Chand & Co

3. P.C. Wren & H. Martin’s “High School English Grammar and Composition” with Key, S. Chand & Co

4. Murphy, Herta A., Hildebrabndt, Herbert W., & Thomas, J P., (2008) “Effective Business Commu-nication” 7th edition, Tata Mcgraw hill, New Delhi

5. Locker, kitty O., Kaczmarek, Stephen Kyo, (2007), “Business Communication- Building Critial skills”, Tata McGraw hill, New Delhi

6. Lesikar, Raymond V., & Flatley, Marie E., (2005) “Basic business Communication - Skills for Em-powering the Internet Generation

7. Wallace, Harold R., & Master, L., (2006) “Person-ality Development”, Cengage Learning Pvt. Ltd., New Delhi

8. Bouvee, Coutland L., Thill, John V., Schatzman, Brabara E. (2003), “Business Communication To-day”, 7 e, Pearson Education, New Delhi

Journal / Magazines1. Journal of Business Communication, Sage

Publication2. Management Education, Mumbai

IT FOR BUSINESS APPLICATIONSCode: 107 Credits : 3

Unit I : Introduction to Information Technology – IT Trends – Introduction to word processing – Formatting Text and tables – Mail merge – Security to Documents – Introduction to Electronic Spreadsheets – Formatting Data – Forms, Data Validations, sorting, filtering – Formula Auditing – Functions – Charts – Pivot Tables – Macros – Security to Spreadsheets.


Unit II : Introduction to Presentation concepts – Custom Animations – Data Definition, Data types – Data Processing, Data Processing Life Cycle, Data Security – Introduction to database management – Creating Tables – Creating Queries – Types of Queries.

Unit III : Introduction to Networks – Classification of Networks – Types of topologies – Applica- tions of Networks – Internet Concepts – DNS, FTP, SMTP, HTTP, WWW and URL – Introduction to ERP – Architecture of ERP – Implementation issues of ERP – ERP related technologies.

Practical Exercises1. Preparation and Forecasting Financial Statements

like Ledgers, Profit & Loss Statement and Balance Sheet.

2. Basic Statistical Analysis through excel like Distri-butions, Correlation and Regression.

Text Book(s)1. Joyce & Moon, “Microsoft Office System Plain &

Simple” –, PHI Learning, 2007.

Suggested Readings1. A N K Prasanna Anjaneyulu, ERP in a Nutshell,

SAA Publications (2009)

2. John Walkenbach, Peter G. Aitken, Office 2007 Bible(2007), Wiley Publishing Inc.

3. Joseph manzo: Microsoft Office 2007 in Business (2007), Pearson Prentice Hall

4. Leon, Alexis, Mathews A: Introduction to Computers with Ms-Office 2003, Tata Mcgraw Hill Publications

5. Turban, Ramer & Potter; Introduction to Informa-tion Technology, John Wiley (2000)

FRENCH LANGUAGECode : 108 Credits : 3

Unit I : Articles – Definite and Indefinite, Singular and Plural – Qualifying Adjectives – Colours – Identification of Objects. The Verb “to be” – Adjectives (Contd) negative and interroga-tive sentences – the material (made of) of objects – the Verb “to have”.

Unit II : The human body – Possessive Adjectives – Verbs – Telling the time – Days of the week, months, years – the seasons – Demonstrative Adjectives – Weights and Measures – Age.

Unit III : Lessons connected with the 3 Verb Groups –Introduction to the Past Tense and the Future tense – members of a family - Basic vocabulary of a Company – the imperative mode – the partitive articles.

Text Book(s)1. “Le Beau Francais”, Dr V Rajeev Karan Reddy,

IPE, 2010.

Suggested Readings1. “Cours de Langue et de Civilisation Francaises –

Book I”, le”Mauger Bleu”, 2006

PUBLIC SECTOR POLICY & ISSUES IN MANAGEMENT

Code: 109PGDM Credits: 3

Unit I : Public Sector Policy : Rationale, Objectives, Growth of PEs – Departmental Undertak-ings - Statutory Corporations – Government Company – Characteristics – Merits – Demer-its – Issues and Implications. New Industrial Policy, 1991 and its impact.

Unit II : Autonomy and Accountability – Monitoring by the Administrative Ministries – Interface


with Parliament and its Committees – Starred Questions – Unstarred Questions – Debates and Discussions - Limitations of Parliamen-tary Control – CAG Audit - Committee on Public Undertakings – Department of Public Enterprises – Delegation of Enhanced Pow-ers to Public Enterprises - Eligibility Criteria Maharatna – Navratnas and Miniratnas I & II – Issues and Implications.

Unit III : Performance Evaluation – Concept and Modalities of Memorandum of Understand-ing – MoU Systems – Process and Principles – MoU Task Force – High Power Committee – Excellence Awards – Institutional Machinery for Evaluation.

Text Book(s)1. Prof. Laximinarain, “Principles & Practices of Pub-

lic Enterprise”, S.Chand, New Delhi, 2003.

Suggested Readings1. Maheshwari, R.K. Changing Perspectives in Pub-

lic Enterprise Management, New Royal Books, Delhi, (2004)

2. Mishra, R.K., & Navin, B. Reforming Public Man-agement, Rawat Publications, Jaipur, (2003)

3. Mishra, R.K. Performance Evaluation of PEs, An-mol Publishers, New Delhi, (2002)

4. Mishra, R.K et.al., (2002) Public Enterprise Man-agement – Issues and Perspective, Anmol Publi-cations, New Delhi

CORPORATE LAW FOR MARKETING & RETAIL

Code : 109RM Credits : 3

Unit I : Indian Contract Act, 1872: Definition – Essen-tial elements of Contract – Offer, Acceptance, Capacity to contract, Consideration, Free con-

sent, legality of object, Performance, Discharge and Breach of Contract, quasi contracts.

Special Contracts – Indemnity and Guaran-tee, Bailment, Contract of Agency.

Unit II : The Companies Act, 1956: Definition, Types of Companies, Incorporation of Company, Memorandum and Articles of Association, Share Capital and Debentures, Board of Directors, Appointment of Directors, Powers of Board, Board Meetings, Company Meetings, Accounts and Audit and Corporate reporting. The Sale of Goods Act, 1930: Formation of Contract, Sale and Agreement to sell, Condi-tions and Warranties, Transfer of property in goods and Rights of an unpaid seller. The Negotiable Instruments Act, 1881: Definition, Types of Negotiable Instruments, Promis-sory Note, Bill of Exchange, Cheque. Parties to Negotiable Instruments, Negotiation of Nego-tiable Instruments, Dishonour and Discharge, Relation between a Banker and a Customer.

Unit III : Consumer Protection Act, 1986: objects and scope – Definition of Consumer – Consumer Protection Councils – Consumer Disputes Redressal Agencies. The Competition Act, 2002: Objects and Application – Anti Com-petition Agreements, Abuse of Dominance, Combinations Regulations, Competition Advocacy – Duties, Powers and Functions of Commission. The Information Technology Act, 2000: Introduction, Digital Signature, Electronic Governance, Electronic Records, Controller & Certifying Authorities- Functions and Powers.

Foreign Exchange Management Act.

Text Book(s)1. Maheshwari S.N. & Maheshwari S.K., “A Manual

of Business Law”, 3rd Revised Edition, Himalaya Publishing House, Bombay-4.


Suggested Readings1. N.D. Kapoor, “Essential Elements of Mercantile

Law”, S.C. Chand & C0., New Delhi, 20072. Akhileshwar Pathak, “Legal Aspects of Business”,

Tata McGraw-Hill Publishing Company Limited, New Delhi, 2007

3. V.S. Datey, “Business and Corporate Laws”, Tax-mann Allied Services Ltd. New Delhi, 2007

4. M.C. Kichhal, “Mercantile Law”, Vikas Publishing House Pvt. Ltd., New Delhi. 2007

5. K.R. Bulchandani, “Business Law for Manage-ment”, Himalaya Publishing House, Hyderabad, 2007

6. V. Ramakrishna Raju, “Business Laws & Econom-ic Legislations”, Himalaya Publishing House, New Delhi, 2007

7. The Competition Act, 2002, Bare Act

RETAILING MANAGEMENTCode: 110RM Credits : 3

Unit I : Introduction to Retailing - Types of Formats - The Evolution of Retail in India- Reasons for growth of Retailing in India - Drivers of Retail Change in India - The Functions of Retailer - Retail in India - Prospects and Challenges - Opportunities in Retailing - Careers in retailing.

Unit II : Retail Franchising - HR in Retail - Business Models and Theories of Retail Development - Understanding the Retail Consumer - The Cus-tomer Decision Making process - Retail Communication Mix - Ethics in Retailing - Retail Management Information Systems - Retail Strategy - The retail value chain.

Unit III : Introduction to Retail Merchandising - Fac-tors affecting the Merchandise buying func-tion - The Process of Merchandise Planning - The Merchandiser role and responsibilities

- Merchandise Procurement - Category Man-agement - Private Labels - CRM - Servicing the Retail Customer.

Text Book(s)1. Swapna Pradhan, “Retailing Management – Text &

Cases”, Tata McGraw Hill Publishers, 2010.

Suggested Readings1. Arif Sheikh & Kaneez Fatima, “Retail Manage-

ment”, Himalaya Publishing House, Mumbai.2009.2. Michael Levy & Barton A Weitz, “Retailing Man-

agement”, Tata McGraw Hill, New Delhi, 2009.3. Barry Berman & Joel R Evans, “Retail Manage-

ment: A Strategic Approach (10E), Prentice Hall of India, New Delhi. 2008

4. S.L. Gupta, “Retail Management, An Indian Per-spective (Text & Cases), Wisdom Publications, New Delhi. 2007

Journals / Magazines1. Indian Journal of Marketing2. Journal of Marketing Research3. Harvard Business Review4. Marketing Mastermind

PRINCIPLES & PRACTICES OF LIFE INSURANCE

Code: 109BIF Credits: 3

Unit I : Introduction: Meaning of Life Insurance – The Evolution and Growth of Life Insurance – Basic Priciples of Insurance - Types of Life Insurance Policies – Term Life Insurance – Whole Life insurance – Endowment Life In-surance – Unit Linked Policies with or without Profit Policies – Customer Evaluation – Policy Evaluation – Cost and Benefit – Group and Pension Insurance Policies – Special fea-


tures of Group Insurance / Super Annuation Schemes – Group Gratuity Schemes – Super Annuation schemes.

Unit II : Computation of Premiums and Settlement of claims: Premium defined – Premium Calculation Including Rebates – Mode of Rebates – Large sum assured Rebates – Premium Loading – Rider Premiums – Computation of Benefits – Surrender value – Paid up value – Settlement of claims: Intima-tion procedure, documents and settlement procedures.

Underwriting: The need for underwriting – Guiding principles of Underwriting – Factors affecting Insurability – Methods of Life Clas-sification – Laws affecting Underwriting.

Financial Planning and taxation: Savings – Insurance vis-à-vis- Investment in the Units Mutual Funds, Capital Markets – Life Insur-ance in Individual Financial Planning – Impli-cations in IT treatment

Unit III : Life Insurance Organization and Manage-ment: Organization and Management of Life Insurance Companies – Marketing of Life Insurance Products – Reinsurance of Life In-surance Risks – Competition and Regulation of Life Insurance

Text Book(s)1. Kutty (2010), “Managing Life Insurance”, Prentice

Hall of India

Suggested Readings1. Trieschmann, James S., Sandra G Gustavson,

and Robert E. Hoyt (2001), “Risk Management and Insurance”, South-western college Publish-ing, Cincinnati, Ohio.

2. Rejda, George E (2001), “Principles of Risk Man-

agement and Insurance”, Addison Wesley Long-man, Inc.

3. Black, Jr Kenneth and Harold Skipper Jr (2000), “Life and Health Insurance,Prentice”-Hall, Inc., England

PRINCIPLES & PRACTICES OF BANKING


Unit I : Introduction Concept and Definition of Banking Relation-ship between Banker and Customer — E’olution of Banking in India — Functions of Commercial Banks — Types of Banks — Role of Banks in Economic Development — The Banking Sector Reforms.

RegulatoryFramework: The Reserve Bank of India Act 1934 — Banking Regulation Act 1949-Functions and Powers of RBJ —Main-tenance of Liquid Assets / Reserve Funds / Cash Reserves / Statutory Reserves — CRR, SLR concepts, guidelines and impact on bank.

Unit II : Credit and Investment Management: Instru-ments and classification of Credit — Credit Appraisal Techniques — Recommendations of Various Committees on credit — Credit Monitoring Arrangement — Recall of Advanc-es and Recovery Debt Recovery Tribunals — Case Laws on COPRA and OMBUDSMAN — Investment (Portfolio) Management by Banks. Balance Sheets — SWOT Analysis: Shifts in Policy Perceptions — Non-Perform-ing Assets and Income Recognition Norms — Bank Balance Sheet Analysis Techniques Sources and Application of Funds - CAMEL Rating — Framework for Improving Balance Sheets — Spread Management — Manage-


ment of Balance Sheet Activities — Asset / Liability Management (ALM).

Unit III : Recent Trends in Banking: Branch Expan-sion — Banking Liquidation, Amalgamations and Mergers Rural Banking - Priority Sector Lending — Social Banking — Bank ssurance Community Banking — Tele-hanking — e-Banking — Innovatives in Risk Management in Banking Sector.

Text Book(s)1. “Principles and Practices of Banking” by IIBF

(Macmillan ) 2nd Edition.

Suggested Readings1. Vasant C Joshi and Vinay V Joshi (1998)., “ Man-

aging Indian Banks” The Challenges Ahead, Re-sponse Books, New Delhi

2. Lal Nigarn, B M (1997), “Banking Law and Prac-tice”, Konark Publishers Pvt Ltd., New Dehli

3. Mathur, B C, (2002), “Banking and Finance”, Wide Vision, Jaipur Joel Bessis (1998), “Risk Management in Bank-ing”, John Wiley & Sons, New York

4. Indian Institute of Banking and Finance (2009), “Principles of Banking”, Macmillan, New Delhi

INTERNATIONAL BUSINESS - 1Code: 109IB Credits: 3

Unit I : International business - Meaning, Nature, Scope and Importance - Introduction; problems in International business; Need to go International; Liberalization, Privatization and Globalization; Stages of Globalization; Globalization of business; Forces influencing globalization; pros and cons of globalization.

Unit II : International Business Strategies: Overview of International Market Entry Strategies,

International Business Environment-Eco-nomic- Political-Legal-Cultural-Technology (PEST Analysis), Composition of world trade- Trends in India’s Foreign Trade.

Unit III : International Trade theories - Barriers to trade-Tariff barrier; Non-tariff barriers (NTB); regulation of foreign trade; WTO, Dumping and Anti-Dumping, TRIPS Agreement and the Pharmaceutical Industry, TRIMS, Trade Blocks-NAFTA, ASEAN, European Union.

Text Book(s)1. Michael R. Czinkota, Iikka. A Ronkainen, and Mi-

chael H. Moffett, “International Business”, latest edition, Cengage Publication.

Suggested Readings1. Daniels, Radebaugh and Sullivan, “International

Business – Environments and Operations”, Pear-son Education, Eleventh Edition, 2008. Aswathap-pa K., “International Business”, The McGraw –Hill Company-2006

2. Czinkota, Ronkainen, Moffett, “International Busi-ness, Cengage Publications,2007 (Prescribed Book)

3. Arvind V. Phatak, Rabi S. Bhagat & Roger J. Kash-lak, “International Management, The McGraw –Hill Company-2006

4. Charles W L Hill & Arun Kumar Jain, “International Business: Competing in the Global Market Place”, The McGraw –Hill Company-2005

5. Oded Shenkar & Yadong Luo, “International Busi-ness”, Wiley Publication- 2004

TRADE DOCUMENTATION & FINANCECode: 110IB Credits: 2

Unit I : Spectrum of international trading operations-The nature and scope of international trade transactions, the parties involved and their roles in trade, IEC, RCMC and basic docu-


ments for international trade, documentation frame work (commercial and regulatory) ICC Incoterms 2000, purpose and objectives, salient features, limitations and precautions in usage, classification, responsibilities of sellers and buyers under different Incoterms.

Unit II : Exports sales contract, payments and organi-zations – Export sales contract- Salient feature/Fundamentals, formation, contents, and im-portant clauses, model export sales contract. Export payment terms-importance, choice of payment terms, types, advance payments, open account, documentary collection (docu-ment against payment/documents against ac-ceptance), documentary credits, and consign-ment sales.Trade promotion organizations, SEZ, EPZ, EOU, EPC, CB, FIEO, ECGC.

Text Book(s)1. Justin Paul, “International Business”, PHI Learn-

ing Pvt. Ltd., 20112. Dr. Khushpat S. Jain, “Export Import Procedures

and Documentation”, Himalaya Publishing House, 2010.

Suggested Readings1. Exports imports procedure and documentation by

Jain Khusapat s (second edition 2009, Himalaya publications)

2. RBI Manuals of foreign exchange regulations for exports and imports.(2009)

3. Foreign trade policies (ministry of commerce and industry, GOI, Five year policy with annual supple-mentary policy-2004-2009)

4. Export import management by Justin Paul, Rajiv Aserkar(first edition-2008,Oxford publication)

5. World trade and payments an introduction by Caves,F rankel,Jones(pearson education-9th edi-tion 2008)

6. Export import documentation by M.I Mahajan ( Tata Macgrow Hill publication)

Website1. www.dgft.org

Journal1. Foreign Trade Review by IIFT New Delhi

INTERNATIONAL BUSINESSCode: 109BT Credits: 3

Unit I : International business - Meaning, Nature, Scope and Importance - Introduction; problems in International business; Need to go International; Liberalization, Privatization and Globalization; Stages of Globalization; Globalization of business; Forces influencing globalization; pros and cons of globalization

Unit II : International Business Strategies: Overview of International Market Entry Strategies, International Business Environment-Eco-nomic- Political-Legal-Cultural-Technology (PEST Analysis), Composition of world trade- Trends in India’s Foreign Trade.

Unit III : International Trade theories - Barriers to trade-Tariff barrier; Non-tariff barriers (NTB); regulation of foreign trade; WTO, Dumping and Anti-Dumping, TRIPS Agreement and the Pharmaceutical Industry, TRIMS, Trade Blocks-NAFTA, ASEAN, European Union.

Text Book(s)1. Michael.R. Czinkota, Likka. A Ronkainen, and Mi-

chael H. Moffett, “International Business”, latest edition, Cengage Publication.


Business – Environments and Operations”, Pear-


son Education, Eleventh Edition, 2008. Aswathap-pa K., “International Business”, The McGraw –Hill Company-2006




APPLIED BIOTECHNOLOGYCode: 110BT Credits: 3

Unit I : The Biotechnologies – History – Cell biology to biotechnology, Definition and Scope of Biotechnology

Unit II : Modern techniques in Biotechnology - Bio-process technology, Monoclonal Antibodies, Cell Culture, rDNA Technology, Cloning, Protein Engineering, Biosensors, Nanobio-technology, Microarrays

Unit III : Research Applications in Biotechnology Understanding Cell processes, Stem Cell technology, Putting the pieces together the ‘Omics biotechnology’: Genomics, Pro-teomics, Metabolomics,

Text Book(s)1. Balasubramanian.D, “Concepts in Biotechnolo-

gy”, Bryce CSA University, 1996 (preferably latest edition 2004)

Suggested Readings1. Rastogi S.C. (2007) “Biotechnology Principles

and Applications”, Narosa Publishing House Pvt. Ltd., New Delhi

2. Dubey R.C. (2007) “A Textbook of Biotechnology”, S Chand & Company, New Delhi

3. Ernst & Young (2007), “Beyond Borders: Global Biotechnology Report”

4. Kumar H.D. (2006) “Modern Concepts of Biotech-nology”, Vikas Publishing House Pvt. Ltd., New Delhi

5. George Acquaah (2005), “Understanding Biotech-nology: an Integrated Cyber-Based Approach”, Pearson Education Pvt. Ltd, New Delhi

6. Wulf Crueger (2005) “A Textbook of Industrial Micro-biology”, Panima Publishing Corporation, New Delhi

7. George Acquaah (2005), “Understanding Biotech-nology: an Integrated Cyber-Based Approach”, Pearson Education Pvt. Ltd, New Delhi

8. Primrose S.B. (2001) “Molecular Biotechnology”, Panima Publishing Corporation, New Delhi

9. Ignacimuthu S J (1996) “Basic Biotechnology” Tata McGraw Hill Publishing Company Ltd. New Delhi

Websites1. http//www.bio.org2. http/www.isaaa.org3. http/www.fao.org

Journals1. Nature Biotechnology2. Journal of Biotechnology3. Current Science4. Biospectrum5. Biotech News

SEMESTER-II

PRODUCTION & OPERATIONS MANAGEMENT


Unit I : Production and Operations Management Function: An overview. Evolution of the Production Function as Operations Function.


Scope of Production / Operation. Manufac-turing and Services, Manufacturing Pro-cesses. Manufacturing Vs Services. Types of Production / Service Systems, Concept of Lean Manufacturing, Agile Manufacturing, JIT Production Systems.

Unit II : Design of Production Systems Product and Service Design. Standardization and Customization. Process Selection. Ca-pacity Planning. Location Planning: Factors Effecting Location & Trends.

Facility Layouts: Basic Types of Layouts, Cel-lular Layout. Design of Work Systems, Work Study- Methods and Time Study.

Unit III : Operating and Controlling of Production / Operation Systems. Aggregate Planning- an Overview and Techniques. Production Planning and Control. Scheduling in High Volumes, Intermediate Volume, Low Volume Systems & Services Systems and Related Problems.

Maintenance : Preventive, Predictive and Total Productive Maintenance

Tools: Line of Balance, Line Balancing, Flow Process Chart, Network Planning.

Unit IV : Materials Management: Importance of Integrated Material Management. Different Inventory Models. Economic Order Quality. Functions of Purchase and Stores. MRP & JIT. Vendor Development. Value Analysis

Quality Management: Importance of Quality and Evolution of Quality Management. Sam-pling. Statistical Process Control, Control Charts. ISO, TQM and Six Sigma. Quality Circles.

Contemporary Issues in Operations Manage-ment. Operations Strategies.

Text Book(s)1. Heizer, Render & Rajashekhar, “Operations Man-

agement”, Prentice Hall, 2009.

Suggested Readings1. Kachru, Upendra (2007), “Production & Opera-

tions Management”, Excel Books, first edition

2. Buffa E S (2007), , “Modern Production & Opera-tion Management”, Wiley, New Delhi

3. Chary S.N (2006), “Production & Operation Man-agement”, Tata Mcgraw Hill, New Delhi

4. Adam, Evertt & Ronald (2005), “Production & Op-erations Management”, Prentice- Hall, New Delhi

5. Karjeski, Lee. And Ritzman, Larry (2002), “Opera-tions Management”, Pearsons Education, New Delhi

6. Lee Schniederjans (1997), “Operations Manage-ment”, All India Publishers & Distribution

OPERATIONS RESEARCHCode: 202 Credits: 4

Unit I : Introduction to OR, Overview of OR, OR in Managerial Decision making, QA approach to Decision making, Different techniques of OR. Introduction to Linear Models, Assump-tions and Formulation of LP Problems, Solu-tions to LPP: Graphical method & Simplex method, Types of possible solutions to LPP, Degeneracy, Sensitivity and Post optimality Analysis, The dual of LPP.

Unit II : Transportation Problem, Different methods of obtaining initial solution, Steps to the optimal solution, Post optimality Analysis. The Trans-shipment model, The Assignment problem, Hungarian method of solution.

Unit III : Decision Analysis: Introduction, Steps in Decision Making, Types of Decision, Making


Environments, Decision Making under risk, Decision trees, Sensitivity Analysis.

Game theory: Introduction, Two Person Zero Sum Game, Solution to Games with saddle points, Pure and Mixed Strategy Solutions, Principles of Dominance, Graphical Method for (2 x n) and (m x 2) games, Linear Pro-gramming Model for m x n games.

Inventory Models: Introduction, Deterministic Models, The Classical EOQ model, Model with Price Breaks, The Production Build up Model and Model with Planned Shortages. Introduction to Stochastic Models, Safety Stock.

Unit IV : Queuing Models: Structure and components of a queuing process, Examples of real queuing systems, Queuing theory assump-tions , disciplines and notations, Single and Multi Channel queuing models. Simulation: Introduction, Types of Simulation, Phases of Simulation Model, Even-type Simulation, Generation of Random Numbers, Monte-Carlo Simulation, Applications.

Text Book(s)1. Barry Render, Ralph M. Stair, JR., Michael E.

Hanna, “Quantitative Analysis for Management”, Pearson, 10th Edition.

Suggested Readings1. Panneerselvam R, “Operations Research”, Pren-

tice Hall of India Pct. Ltd., New Delhi, 20082. Srinivasan G, “Operations Research”, PHI Learn-

ing Pvt. Ltd., New Delhi, 2008.3. Hamdy A. Taha, “Operations Research: An Intro-

duction”, Pearson Education, Eighth Edition, 20084. Vohra N. D., “Quantitative Techniques in Manage-

ment”, New Delhi, Tata McGraw Hill, 20075. Barry Render, Ralph M. Stair, JR., Mi-

chael E. Hanna, “Quantitative Analysis for Management”, Pearson Education, New Delhi, 2006

6. Sharma S. D., “Operations Research”, Kedar Nath Ram Nath, New Delhi, 2005

7. Sharma, Anand., “Operations Research”, Hima-laya publishing House, New Delhi, 2004

8. Kapoor V. K., “Operations Research”, Sultan Chand & Sons, New Delhi, 2001

MARKETING RESEARCHCode: 203 Credits: 3

Unit I : Introduction, Marketing Research Process, Defining the Marketing Research problem and Developing an Approach, Research Design Formulation – Exploratory, Descrip-tive and Causal Research Designs. Qualita-tive Research: Classification of Qualitative Research Procedures, Focus Groups, Depth Interviews, and Projective Techniques. Quan-titative Research: Survey, Observation, and Experimentation.

Unit II : Collection of Data: Primary and Secondary Data. Measurement & Scaling: Funda-mentals, Comparative & Non-Comparative Scaling Techniques. Questionnaire Design. Editing, Coding, Tabulation and Analysis of Data. Cross-Tabulation and Hypothesis Testing. Anova. Correlation and Regression: Explaining Association and Causation.

Unit III : Discriminant Analysis for Classification and Prediction, Factor Analysis for Data Reduc-tion. Cluster Analysis for Market Segmenta-tion, Multidimensional scaling for Brand Positioning, Conjoint Analysis for Product Design. Report Preparation and Presenta-tion, SPSS for Marketing Research, Market-ing Research Cases.


Text Book(s)1. Naresh Malhotra, “Marketing Research: An ap-

plied Orientation”, PHI.

Suggested Readings1. Nargundkar, R., “Marketing Research – Text and

Cases”, Tata McGraw-Hill, New Delhi, 20052. Green Paul E & Tull Donald S, “Research for Mar-

keting Decisions”, Prentice Hall3. India Ltd., New Delhi, 20044. Majumdar, R., “Marketing Research – Text, Appli-

cations and Case Studies”, New Age International Pvt. Ltd., New Delhi, 2003

5. Luck David J Ruhin S Ronald: “Marketing Re-search”, Prentice Hall India, New Delhi, 2001

Journals1. Journal of Marketing Research2. Harvard Business Review3. Brand Reporter4. Pitch

HUMAN RESOURCE MANAGEMENTCode: 204 Credits: 3

Unit I : Introduction to HRM: Definition – Concepts – Importance of HRM– Role of HR – different HRM Functions – Emerging Role of Human Resource Management.

Human Resource Planning (HRP): Definition - Need - Process – Types of HRP - Demand & Supply Forecasting, importance of HRP: current trends.

Job Analysis and Design: Concept of Job Analysis and Design –Methods of Job analy-sis - Job Description - Job Specification; Job Design: Definition –Approaches-Modern Management Techniques: Job rotation –job enlargement – Job enrichment.

Recruitment and Selection: Definition - Source of Recruitment - Selection Process & Types of Selection Tests.

Unit II : Human Resource Development: Concept-Significance of HRD- Scope of HRD -HRD objectives-HRD framework- Techniques of HRD- HRD outcomes.

Performance and Potential Appraisal: Con-cept - Performance Appraisal Objectives - The Appraisal Process - Traditional Methods - Modern Methods of Appraisal (including MBO, 360 degree, Assessment Centre, Bal-ance Scorecard, etc) - Appraisal Method and Instruments – Potential appraisal.

Employee Training and Development: Impor-tance and objectives - Distinction between Training and Development –Systematic approach to Training – Training need anal-ysis-Training and Development techniques - Evaluation of Training- Recent trends.

Unit III : Compensation Management: Objec-tives - Methods of Job evaluation Factors determining compensation and pay rates – Methods for determining compensation – Performance Related Pay - Current trends in compensation.

Industrial Relations: Meaning-Function of IR-Approaches to IR-Various participants of IR-Trade Union-History & Growth of Trade Union-Trade Union Act, 1926 - IR in Emerg-ing Scenario – Industrial Dispute – Definition – Industrial Dispute Act, 1947 – Industrial Dispute Handling Mechanism.

Text Book(s)1. Subba Rao, “Essential of Human Resource Man-

agement & Industrial Relations”, Himalaya Publi-cation, Latest Edition.


Suggested Readings1. Armstrong, Michael. (2006), “Handbook of Hu-

man Resource Management Practices”’ Kogan Page

2. Reddy, B. Rathan. (2005), “Effective Human Re-source Training & Development Strategy,” Hima-laya Publishers

3. Mamoria, C.B. & Gankar,S.V. (2004), “Personnel Management”, Himalaya Publishing House

4. Rao, S.P. (2002), “Personnel &Human Resource Management”, Himalaya Publishing House

5. Beardwell, Ian. & Holden, Len (2002), “Human Re-source Management”, Macmillan India Ltd

6. Decenzo,David.A. & Robbins,S.P. (2002), “Per-sonnel/ Human Resource Management”, Pren-tice- Hall India, New Delhi

Journals1. Harvard Business Review2. Sloan Management Review3. Academy of Management Journal4. Indian Management

INDIAN BUSINESS ENVIRONMENTCode: 205 Credits: 3

Unit I : Macro economic environment and impact on business. National Income and Related Aggregates: Circular flow of activities and related Aggregates – Consumption, Invest-ment and Savings, Concepts & Measurement of National Income and Sectoral Income Distribution in India. Role of the unorganized sector, Shadow economy in India.

Unit II : Keynes Theory of Income and Employment: Classical theory, Keynes Theory of Employ-ment, Aggregate Demand & Supply, Con-sumption Function, Multiplier, Investment Function, Marginal Efficiency of Capital, Rate

of Interest and Liquidity Preference, Role of the govt. and the external sector, IS–LM Model and the Simultaneous Determination of Income and Rate of Interest, Accelera-tor. Business Cycles, bailouts and stimulus packages

Unit III : Fiscal and Monetary Economics : Budget concept – Analysis of budget of Government of India – Public Revenue & Public Expen-diture – Revenue & Capital Accounts; Plan & Non-Plan Expenditures. Taxes – Meaning and Types, Indian tax structure, Trends in tax revenues, Non-tax sources of Revenue, Deficits: Revenue, Fiscal & Primary. Mean-ing and Functions of Money, Components of Money Supply in India. Inflation -Types, causes and effects. Monetary Policy –Role of RBI– Currency Regulation & Credit Control. Performance of monetary policy in India

Text Book(s)1. Mishra & Puri, “Indian Economic Environment”,

Himalaya Publications, 2009.

Suggested Readings1. D’Souza Errol (2008), “Macro Economics” Pear-

son Education, N. Delhi2. Sabnavis, Madan, (2008), “Macroeconomics De-

mystified”, Tata McGraw-Hill Publishing Co. Ltd.3. Blanchard, Olivier (2005), “Macro Economics”,

Prentice Hall4. Dornbusch, Rudiger, Fischer,Stanley (2005),

“Macro Economics” TataMc Graw-Hill, New Delhi5. D N Dwivedi (2003), “Macro Economic Theory &

Practice”, Tata Mc-Graw Hill, Delhi6. Mankiw, Gregory. N (2002), “Macro Economics”,

5th Rev. Edition, Worth Publishers Inc., U.S7. M L Seth (2000), “Macro Economics”, Laxmi Na-

rayan Agarwal, Agra


8. “Economic Survey” (recent year), Ministry of Fi-nance, Government of India New Delhi

9. “Currency and Finance” (recent year), Reserve Bank of India, Ministry of Finance, Government of India, New Delhi

FINANCIAL MANAGEMENTCode: 206 Credits: 4

Unit I (i) Nature of Financial Management: Scope of Finance Functions, Financial Goal: Profit Versus Wealth, Conflict of Goals: Manage-ment versus owners, Organization of the Finance Function.

(ii) Concepts of Value and Return: Time pref-erence for money, compound value, pres-ent value, value of an Annuity Due, Multi period Compounding, Present Value and Rate of Return. Present Value of Bonds and Shares: Present value of bonds, Present value of preference shares, Present Value of Equity Shares.

(iii) The Cost of Capital: Basic Notion and Sig-nificance of the Cost of Capital, Determin-ing Component Cost of Capital, Weighted Average Cost of Capital, WACC and Investment Evaluation, Cost of Equity and CAPM, Cost of Equity: CAPM Vs Dividend – Growth Model.

Unit II (i) Investment Decisions: Nature of Invest-ment Decisions, Investment Evaluation Criteria, Net present value method, Internal Rate of Return method, Profitability index, payback, Discounted payback period, Accounting Rate of Return method, NPV versus IRR, NPV versus PI, Risk analysis in Capital Budgeting.

(ii) Financing Decisions: Capital structure Definition, Meaning and Measures of

Financial and Operating Leverages, Finan-cial Leverage: Effect on the shareholders Return and Risk, Combining Financial and Operating Leverages, Capital structure Theories: Capital Structure Matters: The Net Income Approach, Capital Structure does not matter: The Net Operating Income Approach, Existence of Optimum Capital Structure: The Traditional view, Irrelevance of Capital Structure: The Modigliani and Miller Hypothesis without Taxes, Relevance of Capital Structure: The M – M Hypothesis under corporate taxes.

Unit III : Dividend Decisions: Issues in dividend policy, Dividend Relevance: Walter’s and Gordon’s Models, Dividends and Uncertainty; The Bird-in-the-Hand Argument, Dividend Ir-relevance: Modigliani and Miller Hypothesis, Relevance of Dividend policy: Market Imper-fections Informational Content of Dividends Determinants of Dividend Policy.

Unit IV : Liquidity Decisions or Working Capital Man-agement: Concepts of Working Capital, Need for working capital, Determinants of Working Capital, Estimating Working Capital Needs, Financing Current Assets, Management of Cash, Receivables and Inventory.

Text Book(s)1. J Berk, P Demarzo & Ashok Thampy, “Financial

Management”, Pearson, 2010.

Suggested Readings1. Richard A Brealey, Stewart C Myers, Franklin Al-

len, Pitabas Mohanty (2007), “Principles of Cor-porate Finance” Tata Mc Graw-Hill, Special Indian Edition

2. Pandey IM (2010) “Financial Management”, Vikas Publishers, Delhi


3. Prasanna Chandra (2010) “Financial Manage-ment: Theory and Practice”, Tata McGraw Hill

4. Van Horne J.C (2006).: “Financial Management and Policy” Prentice Hall of India, New Delhi

5. Brigham & Ehrhardt, (2006). , “Financial Manage-ment : Theory and Practice”, Thomas South west-ern

6. Aswath Damodaran (2005), “Corporate Finance: Theory and Practice”, John Wiley & Sons, Inc.

7. Troy Adair (2005). EXCEL “Applications for Corpo-rate Finance”, Tata Mc Graw Hill Publishing Co.Ltd

8. Glen Arnold and Mohan Kumar (2005), “Corpo-rate Financial Management”, Pearson Education

9. Shim (2004), “Theory and Problems of Financial Management” (Schaum’s outline series), Tata Mc-Graw Hill Publishing Company Ltd

CORPORATE GOVERNANCE & BUSINESS ETHICS

Code: 207PGDM Credits : 3

Unit I : Overview of Corporate Governance (CG) : Definition, Mechanism and Evolution of Corporate Governance Perspectives and Practices. Role & Type of Company Boards – Policy Board, Mixed Board Role, Composition, Systems and Procedures, Role of, Chairman, Part- Time Chairman. Merits and Demerits, Types of Directors – Promoter, Nominee, Functional, Government Executives & Non-executive Directors, Role, Functions & Responsibilities, Rights, Re-sponsibilities and Relationship of Directors, Management and Shareholders, Merits and Demerits.

Unit II : Board Committees – Constitution and Scope of Board Committees –Audit Committee, Remuneration Committee, Shareholders

Grievance Committee and Other Commit-tees. Regulatory Framework for Companies: Securities and Exchange Board of India Act, 1992, Listing Agreement – Compliance of Clause 49.

Unit III Framework for Business Ethics – Principles of Integrity, Objectivity, Professional Com-petence – Fraud and Error – Components of Fraudulent activity, Ethical Perspectives on Directors Responsibility, Conflict of Interest, Confidentiality, Whistle Blowing – Case of Enron; Satyam.

Text Book(s)1. Zabihollah Rezaee, “Corporate Governance and

Ethics”, John Wiley and Sons, USA, 2009.

Suggested Readings1. Jill Solomon, Corporate Governance and Ac-

countability, 3rd Edition, John Wiley and Sons, USA, (2010)

2. Alejo José, & Sison, G. Corporate Governance and Ethics – Aristotelean Perspective, Edward El-gar Publications, UK, (2009)

3. Zabihollah Rezaee, (2008) Corporate Governance and Ethics, John Wiley and Sons, USA

4. Zabihollah Rezaee, (2007) Corporate Governance Post-Sarbanes-Oxley: Regulations, Requirements and Integrated Processes, John Wiley and Sons, USA

5. Zimmerli, Walther C, Richter, Klaus, Holzinger, & Markus, (2007) Corporate Ethics and Corporate Governance, Springer

6. Suzanne Benn, & Dexter Dunphy, (2006) Corpo-rate Governance and Sustainability Challenges for Theory and Practice, Routledge, London

7. Mathur, U.C. (2005) Corporate Governance and Business Ethics : Text and Cases, McMillan, India


8. Julian Roche, (2005) Corporate Governance in Asia, Routledge, London

9. Thomas Clarke, (2004) Theories of Corporate Governance, Routledge, London

DECISION SUPPORT SYSTEMCode: 208PGDM Credits: 3

Unit I : Introduction to Decision Support Systems (DSS)

Evolution of DSS – Definition of DSS – Why DSS? DSS benefits – Decision-making pro-cess – Types of Decisions – A framework for DSS support – DSS as Information system – Types of DSS – Individual, Group.

Unit II : Development and Implementation of DSS and Models in DSS

Define DSS architecture – Hardware, Software tools for DSS – Approaches to development – Implementation, Models in DSS – Types of models.

Decision Support Systems: AI & Expert System – Definition of AI – Artificial Intel-ligence Vs. Natural Intelligence, The intel-ligence of AI.

Expert Systems – Definition – Structure of Expert system – Designing and building Expert system – Benefits of Expert system – Examples of Expert system – Intelligent software systems.

Unit III : Date Warehousing and Data Mining Data Warehouse – Definition – Data Marts, Data stores, Meta Data – Characteristics of Data Warehouse – Data Warehouse Architec-ture – Implementing Data Warehouse.

Data Mining – Definition – Online transaction processing techniques used to mine data – Data Mining Techniques – Limitations of Data Mining – Data Visualization.

Text Book(s)1. Simon French, John Maule & Nadia Papamichail,

(2009) Decision behaviour, Analysis and Support, Cambridge Press, India, 1st Edition

Suggested Readings1. Efrem G. Mallach, Decision Support and Data

Warehouse Systems, Tata McGraw Hill Edition, New Delhi

2. George M. Marakas, Decision Support Systems in the 21st Century, Prentice-Hall of India Pvt. Ltd., New Delhi, EEE, Second Edition

ENTREPRENEURSHIP DEVELOPMENTCode: 209PGDM Credits: 3

Unit I : Meaning of Entrepreneurship, Types of Entrepreneurship, concept of intrapreneur, developing entrepreneurship through Train-ing and Motivation.

Unit II : Idea Generation, Identifying and Evaluating business Opportunities, Idea Generation and Evaluation, Lifecycle and Growth Plans and the Role of the Entrepreneur in each stage, Exit Options, Presentation of Business Plans.

Unit III : Post-entry Entrepreneurial Issues : Imple-menting Business Plans, Forms of Business Ownership, Professionalization and Man-agement Succession, Reinventing and turn around. Support systems for entrepreneurs : Institutional Support : Training Institutions, Financial Institutions, Research and Technol-ogy, Marketing and Legal aspects, Taxation benefits, Global aspects of Entrepreneurship.

Text Book(s)1. Desai, V. Small- Scale Industries and Entrepre-

neurship, Himalaya Publishing House, New Delhi, 2006.


Suggested Readings1. Hisrich, R.D., Peter, M.P., and Shepherd, D.A.

(2006) Entrepreneurship, Tata McGraw-Hill, New Delhi, 6th Edition

2. Barrow, Colin, Brown, Robert, & Clark, Liz, (2006) The Successful Entrepreneur’s Guidebook, Where are you now, Where you want to be, How to get there. Kogan Page, London

3. Sharma, Sudhir, Singh, Balraj & Singhal, Sandeep, (2005) Entrepreneurship Development, Wisdom Publications, New Delhi

4. Thomas W. Zimmerer & Norman M. Scar Borough, (2005) Essentials of Entrepreneurship & Small Busi-ness Management, Pearson Prentice Hall, India

5. Dollinger, Mark J. (2004) Entrepreneurship : Strategies and Resources, Delhi : Pearson Educa-tion (Singapore)

6. Saini, J.S., & Rathore, B.S. (2001) Entrepreneurship: Theory and Practice. A.H.Wheeler, New Delhi

7. Jain, P.C. (1998) Handbook for New Entrepre-neurs, Oxford University Press, New Delhi

8. Dutta, Sudipt, (1997) Family Business in India, Re-sponse Books, New Delhi

9. Peter Drucker, (1993) Innovation and Entrepre-neurship, Hyper Business Book

10. Khaka, S..S. Entrepreneural Development, S.Chand & Company Ltd., New Delhi

Websites1. http://www.inc.com/multimedia/slideshows/

content/home-basedbusinesses_pagen_12.html2. http://www.inc.com3. http://www.entrepreneur.com4. http://www.bplans.com5. http://www.gaebler.com/Gaebler_Entrepreneurs.

htm6. http://www.iloveindia.com/indian-heroes/

indian-entrepreneurs.htm

7. http://www.rediff.com/money/2005/apr/ 19spec.htm

8. http://www.indiadaily.com/editorial/13367

ELEMENTS OF BANKING & INSURANCE

Code: 210PGDM Credits: 3

Unit I : Introduction to Banking Business, Structure of Commercial Banks in India, Recent De-velopments in Banking Industry, Banking Sector Reforms, Regulation of Banking Sec-tor, Banking Legislation, Use of Technology in Banking Sector, Loans and Advances of Banks, Priority Sector Lending, Export Credit, Project and Working Capital Finance, Management of NPAs, Risk Management in Banks.

Unit II : Introduction to Insurance, Reforms in Insur-ance Sector in India, Regulation of Insurance Sector, Life & General Insurance, Principles of Life and General Insurance, Types of Life Insurance and their suitability, General Insur-ance : Fire Insurance, Property Insurance, Insurance of Household Goods, Marine In-surance, Motor Vehicle Insurance, Accident Insurance, Health Insurance, Overseas Travel Insurance, Crop Insurance, Cattle Insurance & other Miscellaneous Insurance Products, Reinsurance, Insurance pricing, Underwrit-ing, Policy Servicing & Claim Settlement. Marketing of Insurance Products.

Unit III : Legal aspects of Banking and Insurance, An-nual Report and Balance Sheet of Banks and Insurance Companies, Performance Evalu-ation of Banks and Insurance Companies. Future Trends and Outlook for Banking and Insurance Sectors in India, Case Studies.


Text Book(s)1. Sethi, J., & Bhatia, N. (2009) Elements of Banking

and Insurance, PHI Learning Pvt. Ltd., New Delhi.

Suggested Readings1. Sundararajan, S. (2006) Book of Financial Terms,

Tata McGraw-Hill New Delhi2. IIBF, (2010) Legal & Regulatory Aspects of Bank-

ing, Macmillan, India3. Maheshwari, S.N., & Maheshwari, S.K. (2008)

Banking Law and Practice4. Koch, T.W., & MacDonald, S.S. (2005) Bank Man-

agement, Thomson South-Western5. IIBF, (2010) Risk Management, Macmillan6. Toor, N.S. (2009) Handbook of Banking Informa-

tion, Skylark Publication, New Delhi7. Rejda, G.E. (2006) Insurance and Risk Manage-

ment, Pearson Education, New Delhi8. Mishra, M.N. (2006) Insurance Principles and

Practice9. Periasamy, P. (2005) Principles and Practice of In-

surance, Himalaya Publishing House, New Delhi10. Harrington, & Niehaus, (2004) Insurance and Risk

Management, Tata McGraw-Hill, New Delhi

RETAIL STORE OPERATIONS & MALL MANAGEMENT

Code: 207RM Credits : 3

Unit I : Retail Operations – Components of Retail Store Operations – Operating a Retail Busi-ness – Inventory Management – Store Secu-rity – Insurance – Credit Management - Store administration and Management of Retail Floor – Management of Receipts – Customer Service - Management of a Retail Outlet / Store – Expectations from a Store Manager – OMS

Unit II : Retailing Loss Prevention – Types of Retail Theft – Challenges in Retail Loss Investiga-tion - Store Management Responsibilities – Recruiting and Selecting Store Employ-ees – Socializing and Training New Store Employees – Controlling Costs – Reducing Inventory Shrinkage

Unit III : Concepts of Mall Management - Issues re-lated to Indian Mall Management - Mall Man-agement Strategies - Mall designing process – Leasing and Administration – Shopping Mall Management

Text Book(s)1. Swapna Pradhan, “Retailing Management Text &

Cases”, Tata McGraw Hill, New Delhi, 2009.

Suggested Readings1. Arif I Sheikh & Dr Kaneez Fatima, “Mall Manage-

ment” Himalaya Publishing House Pvt Ltd, Mum-bai 2009

2. Michael Levy & Barton A Weitz, “Retailing Man-agement”, Tata McGraw Hill, New Delhi, 2009

3. Barry Berman & Joel R Evans, “Retail Manage-ment: A Strategic Approach” (10E), Prentice Hall of India, New Delhi. 2009

4. S.L. Gupta, “Retail Management, An Indian Per-spective (Text & Cases), Wisdom Publications, New Delhi. 2009

Journals / Magazines1. Journal of Marketing2. Harvard Business Review3. Marketing Mastermind4. Pitch


ADVERTISEMENT & BRAND MANAGEMENT


Unit I : The World of Advertising: Introduction to Advertising, Role of Advertising, Evolution of Advertising, History of Indian Advertising, Types of Advertising, Advertising Agency – Structure & Processes, Agency Com-pensation, Careers in Advertising, Ethics in Advertising

Unit II : Advertising Planning and Strategy Devel-opment: Planning an Advertising Campaign, Creative strategy and development, Advertis-ing Models – AIDA, DAGMAR; Copywriting, Design and Production, Media Planning and Buying, Testing advertising effectiveness

Unit III : Brand : Basic Concepts; Marketing Environ-ment for Product and Brand Management; Branding Decisions, Brand Identity, Brand Im-age and Personality, Brand Equity and Brand Building, Leveraging the brands for success. Transforming National Brand into International Brand. Branding in Retail Sector.

Text Book(s)1. Well, William, Moriarty, Sandra, & Burnett, John,

Advertising – Principles & Practice, 7th Edition, Pearson Education, 2008.

Suggested Readings1. Jethwaney, Jaishri, & Jain, Shruti, Advertising

Management, Oxford Higher Education, New Delhi, 2007

2. Batra, Rajeev, Aaker, D.A., & Myers, J.G., Advertis-ing Management, Prentice Hall,

3. Belch, G.E., & Belch, M.A., Advertising and Pro-motion – An Integrated Marketing Communica-tions Perspective, Tata McGraw-Hill, 2006

4. Majumdar, R., “Product Management in India”, Prentice Hall of India Pvt. Ltd., New Delhi, 2001.

5. Moore, L. W., and Pessemier, E.A., “ Product Plan-ning & Management – Designing & Delivering Val-ue”, McGraw-Hill Inc, New Delhi, 2000.

6. Pessemier, E.A., “Product Management : Strategy and Organization”, John Wiley & Sons, New York, 2000.

SALES MANAGEMENT


Unit I : Evolution of Salesmanship, Salesmanship – Meaning & Definition, Classification of Salesmanship, Classification of Salesmen, Personal Selling in the Age of Information, Types of Selling, Retail Selling, Relationship between Sales and Marketing, Sales Knowl-edge – Customers, Products, Technologies; Relationship Selling.

The Selling Process - Prospecting, Pre ap-proach, Approach, Presentation, Objection Handling, Closing the Sale, Follow-up and Follow-through in Sales.

Unit II : Introduction to Sales Management, The Sales Management Process, Functions of Sales Managers, Sales Management Skills, Sales Or-ganization Structure, Design and Size of Sales Territories, Sales Objectives and Quotas, Sales Forecasting and Sales Budgets, Recruitment, Selection and Training, Directing the Sales Force – Motivating and Leading the Sales Team, Sales Force Compensation, Determining Sales Force Effectiveness and Performance.

Unit III : Retail Selling, Selling to Industrial Markets, Value-added Selling, Qualities of an Effec-tive Salesperson, Communication Skills in


Personal Selling, Careers in Sales, Types of Sales Jobs, Advantages and Disadvantages of Selling as a Career, Social, Legal and Ethi-cal Issues in Selling.

Text Book(s)1. Havaldar, K.K., & Cavole, V.M.., “Sales and Dis-

tribution Management”, Tata McGraw-Hill, New Delhi, 2007.

Suggested Readings1. Ingram, Thomas N., La Forge, R.W., Avila, R.A.,

Schwepker Jr., C.H.& Williams, M.R., “Sales Man-agement – Analysis and Decision Making”, Sixth Edition, Thomson – South-Western, Australia, 2007

2. Manning, Gerald L. & Reece, Barry L., “Selling To-day – Creating Customer Value”, Pearson Educa-tion, Delhi, 2007.

3. Sahu, P.K. & Raut, K.C., “Salesmanship and Sales Management”, Vikas Publishing House Pvt. Ltd., 2007.

4. Still, R.R, Cundiff, E.W., & Govoni, N. A. P, “Sales Management – Decisions, Strategies & Cases, Fifth Edition, Prentice-Hall of India, New Delhi, 2007.

5. Fleming, Peter, “Retail Selling – How to Achieve Maximum Retail Sales”, Jaico Publishing House, Mumbai, 2006.

INDUSTRIAL & INTERNATIONAL

MARKETINGCode : 210RM Credits : 3

Unit I : Dimensions of Industrial Marketing: Nature of Industrial Marketing – Industrial Marketing System – understanding Industrial Customer – Business and Institutional Buyers – Value and Vendor Analysis – Industrial Marketing

in the International Environment. Business buyer behaviour-A model of Business buyer behaviour.- Types of buying situations- Participants in the buying process-Major influences on Business buyers-Government markets-Segmentation strategies in Business markets-Role of e-commerce in Business marketing – Industrial Marketing Strategies.

Unit II : Introduction to Global Marketing, Scope, Rea-sons for companies going global, Internation-alization process and orientations; The Global Marketing Environment : Economic, political, legal, social and cultural; Recent Trends in World Trade, WTO, Tariff and Non-Tariff Barri-ers, dumping and anti-dumping duties.

Unit III : Global Marketing Strategies : Selection of markets, Entry & Expansion strategies, Competitive Analysis, Strategies and global strategic partnerships; Global Product Strat-egies, Pricing strategies, Marketing channels and distribution decisions, Promotion strate-gies, Global e-marketing.

Text Book(s)1. Varshney, R.L. and Bhattacharya, B., “Internation-

al Marketing Management”, S. Chand & Co., New Delhi, 2008.

Suggested Readings1. Keegan, Warren J. (2007), “Global Marketing

Management”, Pearson Education, New Delhi.

2. Shaw John J. and Onkvst S., (2006), “International Marketing Management”, Prentice Hall India, New Delhi.

3. Ghosh, “Industrial Marketing”, Oxford University Press, New Delhi, 2006.

4. A.S. Bhamhra, “Industrial Marketing”, Anmol Pub-lications Pvt. Ltd., New Delhi, 2004


5. H. Morris, Leyland Pitt, and Earl Dwight, Jr. Hon-eycutt, “Business-to-Business Marketing: A Stra-tegic Approach”, Sage Publications, New Delhi, 2001.

Journals / Magazines1. Journal of Marketing2. Harvard Business Review3. Marketing Mastermind4. Global Business Review5. Pitch6. Brand Reporter

PRINCIPLES AND PRACTICE OF GENERAL INSURANCE


Unit I : Introduction: Meaning of General Insurance – The Evolution and Growth of General Insur-ance –Types of General Insurance – Funda-mentals of General Insurance – Organization and Management of General Insurance Companies – Regulatory Framework for General Insurance in India.

Unit II (i) Fire Insurance: Standard policies – Fire Insurance coverages – Consequential loss (fire) Insurance policies – Declaration poli-cies, Marine Insurance: Marine Cargo poli-cies – Hull policies – Institute cargo clauses – Institute hull clauses – Open policies – Accumulation of risk per location,:Motor Insurance: Types of policies – Third party Insurance – Comprehensive coverage – Conditions and Exclusions – premium.

(ii) Non life miscellaneous insurances: Per-sonal Accident Insurance, Health Insurance and Mediclaim policies, Liability Insurance, Burglary Insurance other Miscellaneous In-

surances, Rural Insurance covers, Engineer-ing Insurance and its Consequential loss covers, Aviation hull and Aviation liability.

Unit III : Underwriting and Settlement of Claims: Proposal forms – Cover notes – Certificates of Insurance – Endorsements – Moral and Physical Hazards – Statistics – Spreading of Risks – Premium Rating – Premium Load-ing – Settlement of Claims: Claim proce-dure – TPAs – Claim forms – Investigation / Assessment – Essential Claim Documents – Settlement Limitation, Arbitration, Loss Minimization and Salvage.

Text Book(s)1. K C Mishra & R C Guria (2009), “Practical Ap-

proach to General Insurance Understanding A Profile”, Jaico Publishing House

Suggested Readings1. Luhardt, Constance M et al (1999), “Property and

Liability Insurance Principles”, Insurance Institute of America.

2. Biclehaupt, DL., (Recent Edition ), “General Insur-ance”, Richard D Irwin, Inc

3. Huebner, SS., K Black and R Cline (Recent Edi-tion), “Property and Liability Insurance”, Prentice Hall

FINANCIAL MARKETS, INSTITUTIONS AND SERVICES


Unit I (i) An overview of Environment of Financial System, Markets and Services-Types of Financial Services- Fund based and Fee based financial services.

(ii) Financial Markets – Money Market-Capital Market-Commodity mark


(iii) Stock Exchanges – Functions-Trading & Settlement- Index

Unit II (i) Merchant Banking – Functions of a Mer-chant Banker -Modes of raising capital from Primary Market – Steps involved in Public Issue- Role of Merchant Banker-SEBI guideline

(ii) Leasing, Hire – purchasing, Bill Discount-ing, Factoring, Forfeiting and Securitization

(iii) Housing Finance-Consumer Finance- Credit Cards-Insurance and Pension Funds

Unit III (i) Concept and Process of Venture Capital & Private Equity-the Indian Experience in Ven-ture Capital Financing – Various schemes and guidelines

(ii) Concepts of Credit Rating – Functions of rating agencies – Credit rating process - Credit rating agencies in India

(iii) Mutual Funds – Types of Mutual Funds- Net Asset Value- Electronic traded Funds

Text Book(s)1. Khan MY, Financial Services – Theory and Prac-

tice, Tata McGrawhill, New Delhi, 2008

Suggested Reading1 Khan MY, Indian Financial System,Tata Mc-

Grawhill, New Delhi, 2004.

2. Gurusamy, S. Financial Services and Markets, Thomson, 2004.

3. J.C.Verma, ‘A Manual of Merchant Banking’, Bharath Publishing House, New Delhi, 2001.

4. Nabhi’s Manual of SEBI Guidelines on Capital Is-sues and Merchant Banking, Nabhi Publications, New Delhi.

5. Bharti V. Pathak, Indian Financial System,

6. Prasanna Chandra, Financial Management

7. Brealey and Myers, Principles of Corporate Fi-nance, Irwin/McGraw-Hill

Journals / Newspapers1. IPE Journal of Venture Capital & Financial

Services2. The Economic Times3. The Business Standard4. The Hindu Business Line

Websites1. www.sebi.com2. www.indiavca.org3. www.eximbankindia.com

LEGAL ENVIRONMENT FOR BIF


Unit I (i) Indian Contract Act, 1872: Definition – Es-sential elements of Contract – Offer, Accep-tance Capacity to contract, Consideration, Free consent, legality of object, Perfor-mance, Discharge and Breach of Contract, quasi contracts

(ii) The Companies Act, 1956: Definition, Types of Companies, Incorporation of Company, Memorandum and Articles of Association, Share Capital and Debentures, Board of Di-rectors, Appointment of Directors, Powers of Board, Board Meetings, Company Meet-ings, Accounts and Audit and Corporate Reporting.

(iii) TheNegotiable Instruments Act, 1881: Definition, Types of Negotiable Instruments, Promissory Note, Bills of Exchange and Cheque. Parties to Negotiable Instruments, Negotiation of Negotiable Instruments, Dishonor and Discharge, Relation between a Banker and a Customer.


Unit II (i) Consumer Protection Act, 1986: objects and scope – Definition of Consumer - Consumer Protection Councils – Consumer Disputes Redressal Agencies.

(ii) The Competition Act, 2002: Objects and Application – Anti Competition Agreements, Abuse of Dominance, Combinations Regulations, Competition Advocacy – Duties, Powers and Functions of Commission.

(iii) The Information Technology Act, 2000: Introduction, Digital Signature, Electronic Governance, Electronic Records, Control-ler & Certifying Authorities- Functions and Powers.

(iv) FEMA - Introduction, Current and Capital Account Transactions, Export of goods and services, Realization and Repatriation of Foreign Exchange, Authorized person, Contravention and Penalties, Enforcement Directorates.

Unit III : Banking Regulations Act, 1949: An overview – Reserve Bank of India (Amendment) Act 1997 – Banking Sector Reforms - Basel I and Basel II Capital Accords.

Insurance Act 1938: An Overview – Insurance Sector Reforms - The Insurance Regulatory Development Authority (IRDA) Act, 1999 – IRDA (Investment) Regulations 2000 – IRDA Guidelines for Insurance Brokers Securities and Exchange Board of India (SEBI) Act, 1992 – SEBI Guidelines

Text Book(s)1. Maheshwari S.N. & Maheshwari S.K (2010), “A

Manual of Business Laws”, Himalaya Publishing House, New Delhi.

Suggested Readings1. Maheshwari S.N. & Maheshwari S.K., (2008),

“Banking: Law & Practice”, Kalyani Publishers, New Delhi

2. N.D. Kapoor, (2007), “Essential Elements of Mer-cantile Law”, S.C. Chand & C0., New Delhi

3. Akhileshwar Pathak, (2007), “Legal Aspects of Business”, Tata McGraw-Hill Publishing Company Limited, New Delhi

4. V.S. Datey, (2007), “Business and Corporate Laws”, Taxmann Allied Services Ltd. New Delhi, 2007

5. M.C. Kuchhal, “Mercantile Law”, Vikas Publishing House Pvt. Ltd., New Delhi. 2007

6. K.R. Bulchandani, “Business Law for Management”, Himalaya Publishing House, Hyderabad, 2007

7. V. Ramakrishna Raju, “Business Laws & Econom-ic Legislations”, Himalaya Publishing House, New Delhi, 2007

8. The Competition Act, 2002, Bare Act9. Consumer Protection Act, 1986, Bare Act

PROJECT & INFRASTRUCTURE MANAGEMENT & FINANCING


Unit I : Project Management and Financing: Intro-duction to Project Management & Project Life Cycle, Project Feasibility Studies and Appraisal, Project Planning and Organizing, Project formulation, Project Management Tools and Techniques (PERT & CPM), Project Crashing, Project cost control & Cost over runs, Risk management, Sensitivity analy-sis, Computer aided Project Management, Modes of Project Financing and Financial Modeling

Unit II : Infrastructure Management and Financing: Introduction to infrastructure – overview of


Power sector, Road, Rail, Air and Port trans-portation sectors in India – telecom, educa-tion and health sectors, Role of Government and Promotional Agencies, Characteristics of Infrastructure Finance- Methods of financing infrastructure projects – BOT, BOOT,BOLT, – BOAT etc– Special issues in infrastructure management - Public Private Participation in infrastructure management.

Text Book(s)1. Prasanna Chandra (2010), “Projects – Planning,

analysis, Financing, Implementation and Review”, Tata McGraw hill

Suggested Readings1. V.K.Srinivasan, P.S.Sundaram, Special Economic

Zones – International Experience and Indian Sce-nario –Media India News Service Publication, 2008

2. Abhijit Dutta, Infrastructure Finance – An Indian Perspective, Mahamaya, 2007

3. Sources of Infrastructure Finance, Nachiket Mor and Sanjeev Sekhrawat, IFMR Working paper se-ries, 2006

4. Clifford F. Gray, Erik W. Larson (2006), “Project Management – The Managerial Process”, Mc-Graw Hill

5. G. Raghuram, R.Jain, S.Sinha, P.Pangotra and S. Morris, Infrastructure Development and Financing – Towards a Public-Private Partnership –Mac Mil-lan India Ltd, 1999

6. Hard Keerzer (1998), “Project Management – A System Approach to Planning, Scheduling and Controlling”, Van Nostrand Reinhold Company, New Delhi

7. K.P.Singh Infrastructure in India, Excel Books, 1998

8. Sadhan Choudhary (1996), “Project Manage-ment”, Tata McGraw Hill

9. Sadhan Choudhary (1995), “Project Scheduling and Monitoring in Process”, South Asian Publish-ers, New Delhi

10. Daniel D. Roman, “Managing Project: A System Approach”, Elsevier

11. Jack R. Meredith, Samuel J. Mantel Jr. (1995), “Project Management – A Managerial Approach”, John Wiley & Sons

12. P. K. Joy (1994), “Total Project Management – The Indian Context”, MacMillan India Pvt. Ltd

13. Robert K. Wysocki, Robert Beck Jr, David B. Crane, “Effective Project Management”, Wiley & Sons

CROSS CULTURAL MANAGEMENTCode: 207IB Credits: 3

Unit I : Introduction: Concept of Culture for a Busi-ness Context. Why is culture important? Cross-cultural management: what is it? Cross-cultural competence: concept and framework.A wrap up of organizational culture & its dimensions; Culture and Global Management. Global business Scenario Cultural Issues in globalization. Emerging trends in the area of cross cultural manage-ment studies with special reference to glo-balization and its impact.Managing across cultures. Business and Role of Culture- A Frame work for Analysis.

Unit II : Elements & Processes of Communication across Cultures; Communication Strategy for/ of an Indian MNC and Foreign MNC High Performance Winning Teams and Cultures; Culture Implications for Team Building Cross Culture – Negotiation & Decision Making: Process of Negotiation and Needed Skills & Knowledge Getting to know each other: understanding the work culture of countries, Profiling and


understanding the work culture of: English speaking countries: U.S.A, Canada, Britain, Australia,Europe, East and West: Germany, France, Italy,Russia,Arab countries,India and South East Asia: India, Singapore, Japan, China and Hong-Kong, Korea,Latin America: Brazil, Argentina.,Motivating and Leading; Developing the values and behaviors neces-sary, to build high performance organization personnel.

Unit III : International and Global Business Opera-tions- Strategy Formulation & Implementa-tion; Aligning Strategy, Structure & Culture in an organizational context Global Human Resources Management-. Staffing and Training for Global Operations. Developing a Global Management Cadre. Corporate Cul-ture: The Nature of Organizational Cultures Diagnosing the As-Is Condition; Designing the Strategy for a Culture Change Build-ing Successful Implementation of Culture Change Phase; Measurement of ongoing Improvement.

Suggested Readings1. International Management-Managing across bor-

ders and cultures-Helen Deresky2. When cultures collide- Richard D. Lewis3. International management-Cross cultural dimen-

sions- Richard Mead

INTERNATIONAL BRAND MANAGEMENT

Code: 208IB Credits: 3

Unit I : Introduction to brand management- Histori-cal evolution of branding- Brand names and its basis- Application of branding –Manage-ment’s philosophy & brand-Maslow’s hier-archy of needs- Brand functions- Branding

Products- Branding services –CRM in brand management- Brand loyalty- True brand loy-alty - spurious brand loyalty- Brand Equity- Customer based brand equity.

Unit II : Segmentation & its usage in advertising - market targeting and positioning brands across borders - brand building- Positioning maps-choosing a positioning- Communicat-ing and delivering the chosen positioning-Integrated marketing communications to build brand- modern international brand building strategies

Unit III : Brand extensions-brand extension fit-Brand ambassador & celebrity endorsements in brand building- Brand co-creation- Managing brands over time- Managing brands across Geographical boundaries- Finance based brand equity- Measuring brand equity-Role of advertisements in brand building.

Suggested Readings1. Brand Management Text & cases by U C

Mathur,Macmillan publishers india ltd,20062. Best Practice Cases in Branding: Lessons from

the World’s Strongest Brands, by Kevin Keller, Prentice Hall

Reference Books1. Aaker, David A. (1995), Building Strong Brands,

Free Press, ISBN 97800290015162. Keller, Kevin Lane (2003), Strategic Brand Man-

agement, Second Edition, Prentice Hall, ISBN 0130411507], International Edition, 2nd Edition, ISBN 0131105833]

3. Kevin Lane Keller (2003), Best Practice Cases in Branding, Prentice Hall, ISBN 0131411330 [Pub-lisher’s Site], [Publisher’s Site, UK]

4. Mike Moser (2003), United We Brand: How to Cre-ate a Cohesive Brand That’s Seen, Heard and Re-


membered, Harvard Business School Press, ISBN 1578517982

5. Ries, Al and Laura Ries (2002), The 22 Immu-table Laws of Branding, Harper-Collins, ISBN: 0060007737

GLOBAL MARKETING MANAGEMENTCode: 209IB Credits: 3

Unit I : Introduction to Global Marketing. Reasons for companies going global. Driving forces for global trade, Levitt’s prediction. Manage-ment Orientations for global businesses. Global Marketing Environment.- Political, Economoic ,Social / Cultural, Technologi-cal Factors.WTO, Global / Regional Trade trends; Global Marketing Opportunities and Global Customers . Regional Market Charac-teristics, North America, EU, Latin America, Asia Pacific, Middle East, Africa .Global Buyers—Customer Value & Value Equation. Diffusion Theory.

Unit II : Global Market Segmentation—geographic, demographic, psychographic.

Behaviour and benefit segmentation. Global targeting- criteria for targeting; Selection of global marketing strategy.

Market Entry & expansion Strategies: Decision on Markets to enter. Export Re-lated Issues. Five Market Expansion Strategy Alternatives. Global Marketing Channels and Physical Distribution.

Unit III : Product Decisions. Product Position-ing.Product Design Cosiderations. New Products in Global Marketing. Pricing Decisions. Strategies. Global Pricing Strate-gies—Market Skimming, Penetration Pricing, Market Holding , Cost Plus/ Price Escalation . Deploying Sourcing . Global Pricing – Three

Policy Options. Actual Pricing Practices. Global advertising and Branding. Global e-marketing.

Suggested Readings1. Paul Justin, “ International Business” PHI Learning

Private Limited, New Delhi,2009

2. Varshney, R.L. and Bhattacharya, B., “Internation-al Marketing Management”, S. Chand & Co., New Delhi, 2008

3. Lee Keifer and Carter S., “Global Marketing Man-agement”, Oxford University

Press, New Delhi, 2008

4. Keegan, Warren J., “Global Marketing Manage-ment”, Pearson Education, New Delhi, 2007

5. Hollensen, Svend and Banerjee, Madhumita, Global Marketing, Pearson Education Ltd.Dorling Kindersley (India Pvt. Ltd ), New Delhi , 2007

6. Cherunilam, Francis, “International Marketing”, Himalaya Publishing House, New Delhi, 2007

7. Joshi, Rakesh Mohan, “International Marketing”, Oxford University Press, New Delhi, 2006

8. Shaw John J. and Onkvist S., “International Mar-keting Management”, Prentice Hall India, New Delhi, 2006

Journals / Magazines1. Journal of Marketing2. Journal of Marketing Research3. Harvard Business Review4. MIT Sloan Review of Management5. California Management Review6. Marketing Mastermind7. Global Business Review8. Brand Reporter


INTERNATIONAL BUSINESS - IICode: 210IB Credits: 2

Unit I : Trade liberalization and Imports- Removal of quantitative restrictions- WTO Intellec-tual Property Rights – GATS -International Marketing Research & its importance-Doing business in China, Doing Business in Latin American Nations Culture differences and Cross Cultural Factors.

Unit II : Managing Multinational Enterprise- Transfer pricing- Ethics in International Business- Ethical dilemmas- The roots of unethical Behavior-Ethical decision Making-The Strat-egy of International Business- Strategy and the firm-Global expansion, Profitability and Growth-Choosing a Strategy.


Business – Environments and Operations”, Pear-son Education, Eleventh Edition, 2008

2. Czinkota,Ronkainen,Moffett, “International Busi-ness, Cengage Publications,2007 (Prescribed Book)

3. Francis Cherunilam, “International Business Envi-ronment”, Himalaya Publishing House, 2007


5. Aswathappa K., “International Business”, The Mc-Graw –Hill Company-2006


7. Francis Cherunilam, “International Business: Text and Cases”, Prentice Hall India, 2005

8. P. Subba Rao, “International Business: Text and Cases”, Himalaya Publishing House, 2005


AGRICULTURAL BIOTECHNOLOGYCode: 207BT Credits: 3

Unit I : Introduction to Agriculture, Status of Agribio-tech Sector, Agribiotech Companies, Effects of Biotechnology on Agrobiodiversity, Micro-propagation, Applications of tissue culture; Biofertilsers, Biopesticides, Production of alkaloids and other secondary metabolites.

Unit II : Genetic Manipulation in Plant Breeding, Bio-technological applications in seed industry. Agriculture and Medicine, New Biotechnolo-gies for Food Production and Processing, Biotechnology for alleviating Malnutrition, Community Gene Banks and Sustainable Food Security.

Unit III : Live stock improvement, Animal Vaccina-tions, Biotechnological applications in Animal Husbandry. Safeguarding Domestic Animal Diversity through Animal Husbandry.

Suggested Readings1. H D Kumar, Agricultural Biotechnology, Published

by Daya, 20052. M. J. Chrispeels and D.F. Sadava (eds), Plants,

Genes and Crop Biotechnology, 2nd Edition, Jones and Barlett Press, 2003

3. J.H. Hammond, P. Mcgarvey, and V. Yusibov (eds), Plant Biotechnology, Springer Verlag, Heidelberg, 2000

BIOSAFETY REGULATIONS & RISK ASSESSMENT

Code: 208BT Credits: 3

Unit I : Biosafety – Introduction, Acts and Rules –National and International, the Environment (PROTECTION) ACT, 1986, Rules for the manufacture,use, import, export and storage


of hazardous micro organisms, Geneticlly engineered or ganisms or cells.

Unit II : Guidelines National and National Steps involved Step wise procedures for the de-velopment of rDNA Pharmaceuticals and Transgenic crops Committees: COMPETENT AUTHORITIES OF RULES 1989 Recombinant DNA Advisory Committee (RDAC) Institutional Bio-safety Committee (IBSC) Review Commit-tee on Genetic Manipulation (RCGM) Adhoc sub-committees of RCGM Genetic Engineering Approval Committee (GEAC) State Biotechnol-ogy Coordination Committee (SBCC) District Level Committee (DLC) OTHER DEPART-MENTS AND COMMITTEES Monitoring cum Evaluation Committee (MEC) Recombinant Drug Advisory Committee (RDAC).

Unit III : Case Studies 1. Unknown Route of Transmission of Human Immunodeficiency Virus

2. Airborne Transmission of an Arenavirus Resulting from a Centrifuge Accident

3. Possible Laboratory-associated Infection with Influenzae

4. Understanding the Principles of Labora-tory Design

Role Play: Bt Rice

Suggested Readings1. Sarad R. Parekh: The GMO Handbook: Geneti-

cally Modified Animals, Microbes, and Plants, Human Press, 2004

2. Christoph Bail et.al: The Cartagena Protocol on Biosafety: Reconciling Trade in Biotechnol-ogy with Environment & Development, Earthscan, 2002

3. Tomme Young: Genetically Modified Organisms and Biosafety, IUCN Policy and Exchange Series, 2001

4. Annual Reports of Department of Biotechnology, Govt..of India

Websites1. http//www.dbtbiosafety.nic.in2. http//www.fao.org3. http//www.oecd.org4. Convention on Biological Diversity5. Cartagena Protocol on Biosafety

Journals1. Nature biotechnology2. Information Systems for Biotechnology News re-

port3. Electronic Journal of Biotechnology

IPRs & BIOETHICSCode: 209BT Credits: 3

Unit I : Intellectual Property, Role of IPRs in Biotech-nology, What is a Patent, Types of Patent, Patent Protection in the constitutions, The Purpose of a Patent, Material transfer Agree-ments, Promoting Technological Advance-ment.

Unit II : Patentable Inventions, Biotechnology Pat-ents, Patent Requirements, Patent Applica-tion, Patenting Organisms, Patent Licensing,

Unit III : Ethics- Bioactivities, Ethical Issues, Gene Therapy, Germ line Gene therapy Moratorium, Medical Privacy and Genetic Discrimination, Stem Cells, Cloning, Food and Agriculture, Use of animals in research, Statement of Bioethical Principles.

Suggested Readings1. Philippe Cullet: Intellectual property Rights and

sustainable Development, Lexis, Nexis, New Delhi, 2005


2. Arthur William et.al; Expanding Horizons in Bioethics, Springer, 2005

3. Prabuddha Ganguli, Intellectual Property Rights, Unleashing the Knowledge Economy, Tata Mc Graw Hill, New Delhi, 2001

Journals1. Journal of Intellectual Property Rights

PHARMACEUTICAL BIOTECHNOLOGYCode: 210BT Credits: 2

Unit I : Pharmaceutical Industry an Overview; issues and challenges in pharmaceutical sectors, comparative analysis of global and domestic pharmaceutical industry, Establishment of Pharmaceutical Unit and Pharmaceutical companies security, safety and environmen-tal protection measures; Regulatory affairs cGMP, cGLP and cGCP in drug research and approval process; ICH guidelines for Pharmabiotech products for establishing Quality, Safety and Efficacy.

Unit II : Introduction to Bio-Pharmaceuticals in Health care, Probiotics, Nutraceuticals Vac-cines, Hormones, Antibiotics, Therapeutics, Diagnostics, and Monoclonal Antibodies; Clinical trials, Clinical Research Organiza-tion and Administration, Contract Research, New drug status, NDA, ANDA, OTC Drugs, Generic Drugs, Prescription Drugs, Bulk Drugs, Orphan Drugs and Pediatric Drugs; Core concepts of Process and Product Pat-ent regime; Managing healthcare outcomes

Unit III : Present trend of market for Pharmaceutical Products; Regulation of Drug Labeling and Promotion and Advertising for Pharmaceuti-cal Marketing and Good Wholesale Practices; 3rd party in pharmaceutical marketing, phar-maceutical value chain, distribution channel

of pharmaceutical goods, Ethics in marketing pharmaceutical products Ethical challenges and consequences of non-compliance

Suggested Readings1. Pharmaceutical Industrial Management by Bien

N. Shah, Bhavesh S. Nayak, Vineet C. Jain and Dhiren P. Shah; Reed Elsevier India Pvt. Ltd., New Delhi (2010)

2. cGMP for Pharmaceuticals by Manohar A. Potdar, Pharma Med Press, Hyderabad (2009)

3. Biotechnology by U. Satyanarayana; Books and Allied (P) Ltd., Kolkata (2008)

4. Pharmaceutical Biotechnology by Purohit S.S, Kulkarni, H.N and Saluja A. K; Student Edition (2006)

5. Pharma marketing by Harris G. and James K. B , Quiller management, New Delhi,(2005)

6. Pharmaceutical Industrial Management by Vidya Sagar; Pharma Book Syndicate (2004)

7. Food Pharmacy by Jean Carper; Pocket Books, London (2000)

8. Theory and Practice of Industrial Pharmacy by Leon Lachmann and Libermann (1998)

Semester-III Courses 301-308

SECURITY ANALYSIS & PORTFOLIO MANAGEMENT

Code: F1 Credits: 3

Unit I : Introduction: Securities and Security markets- Investment Vs. Speculation. The Investment process. Investment Categories, Security markets – primary and secondary – Functions, Organization and Regulation.

Valuation of securities: General framework and valuation model. Valuation of fixed income securities, performance shares, and


equity shares. (Including Problems), Analysis for Equity Valuation: Economy and Industry Analysis. Company level Analysis Technical Analysis – Efficient Market Hypothesis.

Unit II : Portfolio Theories: Meaning and Objectives of Portfolio, Computation and Behaviour of Return – Risk, Principles of Markowitz Diver-sification – Portfolio Analysis and Selection, Capital Asset Pricing Model.

Portfolio Revision: Constant Dollar Value Plan. Constant Ratio Plan. Variable Ratio Plan. Modification of Formulae Plan, Dollar Cost Averaging.

Unit III : Institutional and Managed Portfolio: Mu-tual Funds – Open-end and Close ended. Measures of Performance of Mutual Funds – Sharpe’s Measure. Treynor’s Measure, and Jensen’s Mmeasure. (Including Problems).

Text Book(s)1. Prasanna Chandra, “Investment Analysis and

Portfolio Management”, Tata McGraw Hill, Latest Edition, 2010.

Suggested Readings1. Fisher and Jordon (2006), “Security Analysis and

Portfolio Management”, Prentice Hall of India2. Troy Adair (2006), `Excel Applications for Invest-

ments, Tata Mc Graw Hill Publishing Co.Ltd.,3. Herbert B. Mayo, (2006), Investments: An Intro-

duction, Thomson4. Francis JC (2004) , “Investments: Analysis and

Management”, McGraw Hill5. Elton and Gruber, (2004), “Modern Portfolio Theo-

ry and Investment Analysis”, John Wiley and Sons6. Francis J C, (2004). ‘Investments: Analysis and

Management, MC Graw Hill

FINANCIAL & CREDIT ANALYSISCode: F2 Credits: 3

Unit I : Overview of Credit Analysis – Objectives, Tools and Techniques, Lending Process, Financial Statement Analysis –I, Ratio Analy-sis, Cash Flow and Funds Flow Analysis, Financial Statement Analysis –II, Equal Size Statement Analysis, Trend Analysis, Sensitiv-ity Analysis, Decision Tree, Simulation, EVA & MVA Analysis etc., Non-financial Analysis – Economy Analysis, Industry Analysis, Company Analysis, Promoters, Technology etc.

Unit II : Loan Appraisals: Purpose, End-use, Security, Documentation, Repayment Schedule, Moni-toring, Loan Recovery Process, Appraisals of Working Capital, Term Loans, Project Finance, Housing Loans, Consumer Loans, Car Loans, Loans to SME Sector, Agricultural Loans, Asset Based financing etc. Loan Syndication and Participatory Credit, Risk Based Pricing of Loans, Management of Loan Portfolio, Internal Rating Mechanism, Credit Risk Analysis, Credit derivatives, Loan Securitization, Asset Classifi-cation, Income Recognition and Provisioning norms, Problem Loans, Concept of Sustain-able Debt, Loan Restructuring, Loan Write-offs. Debt-Equity Swap, Debt-Asset Swap, NPA Management.

Unit III : Investment Analysis and Valuation: Security Analysis, Equity / Enterprise / Business Valu-ation. Managing Bank’s Investment Portfolio, Cost Analysis and other forms of Financial Analysis, Case Studies.

Text Book(s)1. G Vijayaragavan, “Bank Credit Management

Text & Cases”, Himalaya Publishing House, First Edition, 2009.


Suggested Readings1. Financing and Risk Management by R A Brealey

and S C Myers, Tata McGraw hill, 20092. Financial Management by J Berk and P. DeMarzo,

Pearson education, 20083. Mastering Financial Modelling in Microsoft Excel

by A L Day, Pearson, 20074. Case Studies in Finance – Managing Corporate

Value creation by Robert F Bruner, Tata McGraw Hill, 2007

5. Credit Risk Analysis – A tryst with strategic Pru-dence by Ciby Joseph, Tata McGraw Hill, 2006

6. IIEF Mutual Fund Advisors Handbook – Finance is changing Are you? , by Invest India Economic Foundation, 2004

7. Bank Management by T W Koch and S S MacDon-ald , Thomson, South Western, 2003

FINANCIAL PLANNING & WEALTH MANAGEMENT

Code: F3 Credits: 3

Unit I : Introduction to Financial Planning. How is Financial Planning different from Wealth Management & Private Banking? Is Personal Finance same as Financial Planning? What is Financial Planning? Needs for Financial Planning. Desired skills of a Financial Plan-ner. Who needs Financial Advice? Compre-hensive Financial Planning. Formats of a written Financial Planning.

Overview of Wealth Management, Cap-gemini World Wealth Report (2009), PWC Wealth Management Survey (2008), Recent trends in Wealth Management. Understand-ing Wealth Management. Wealth Manage-ment Process. Wealth Management Market in India.

Client Goals and Constraints : Client Profil-ing, Goal Setting, Types of Goals, Goal Pri-oritization, Time Dimension, Data Gathering, Identifying Constraints.

Personal Budgeting, Savings and Expendi-ture Planning, Liability (Debt) Planning and Contingency Planning.

Time Value of Money, Concept of Present Value and Future Value, Inflation & Real rate of Return, Real and nominal interest rates, Holding Period Return, Annuity, Types of An-nuities and their computation.

Personal Finance Ratios.

Unit II : Insurance Planning, Life Insurance & General Insurance Products.

Retirement Planning and Products of Retirement Planning, Retirement Planning using Insurance Products, Mutual Funds, ETFs etc.

Personal Investment Planning – Asset Allocation Process, Money Market instru-ments, Debt & Equity Markets, Derivative Markets, Fixed Income Securities, Structured Products, Mutual Funds, PE Funds, Hedge Funds, Commodity Market and Commod-ity Derivatives, Investment in Gold and Gold Derivatives, Investment in Real Estates. Introduction to Fundamental and Technical Analysis, Stock Picking Strategies, Alterna-tive Investment Vehicles.

Sovereign Wealth Funds. Financial Planning for Youth, Women and

Children.

Unit III : Wealth Management Philosophy, Wealth Creation Concepts. Ethical Standards in Financial Planning and Wealth Management Profession. Numericals on Financial Plan-ning & Wealth Management Case Studies


Text Book(s)1. Jeff Madura, “Personal Finance”, Third Edition,

Pearson Education, 2007 (With CD-ROM)

Suggested Readings1. Wealth Management by Dun & Bradstreet, Tata

McGraw Hill Publishing Company Ltd, 20092. Financial Planning a Ready Reckoner by Madhu

Sinha, 20083. Lifespan Investing, Building the Best Portfolio for

every stage of your life By Clifford Pistolese, Tata McGraw Hill, 2008

4. Fund and Asset Management by Duncan Hughes, Infinity Books, 2008

5. Personal Finance by Kapoor, Dlaby & Hughes, Tata McGraw Hill, 2008

6. Winning the Wealth Game by Sanjiv Mehta, Tata McGraw Hill, 2007

7. Getting Started As a Financial Planner by Jeffrey H Rattiner, Viva Books Pvt. Ltd, 2006

8. Handbook of Alternative Assets by Mark J P An-son, Wiley Finance, 2006

9. IIEF Mutual Fund Advisors’ Handbook by Invest India Economic Foundation, 2004

10. Personal Financial Planning by ICFAI University Press, 2004

RISK MANAGEMENT & DERIVATIVESCode: F4 Credits: 3

Unit I : Introduction to Enterprise Risk Management (ERM), Managing Technology Risk, Environ-mental Risk and Political Risk, Mitigating Ethi-cal, Legal & Reputation Risk, Marketing Risk and Human Resources Risk. Case Studies

Unit II : Risk Management in Banks and Financial Institutions: Credit Risk, Market Risk and Operational Risk. Basel Committee Recom-

mendations, Concepts of ALM, Value at Risk, Stress Tests etc. Case Studies

Unit III : Introduction to Derivatives: Introductory Concepts of Forwards, Futures, Options and Swaps. Credit Derivatives, Financial Engi-neering. Work-out Problems.

Text Books1. Student Solutions Manual for Options, Futures

and Other Derivatives, by J C Hull, Pearson, 20102. Options, Futures and Other Derivatives by J C

Hull, Pearson, 20083. Ms. Varsha, “Risk Management and Finanical In-

stitutions”, John C Hull, Pearson, 2007

Suggested Readings1. Risk Management by IIBF, Macmillan, 2010.2. Financial Risk Management by Vivek and P N

Asthana, Himalaya Publishing House, 2009.

3. Financing and Risk Management by R A Brealey & S C Myers, Tata McGraw Hill, 2009.

4. Enterprise Risk Management – A strategic Approach to Derisking an Enterprise by A V Vedpuriswar, Vision Books,2008.

5. Derivatives and Risk management Basics, by Chance and Robert Brooks, Cenage learning, 2008.

6. Derivatives By D A Dubofsky & T W Miller, JR, Oxford University Press, 2008.

7. Dealing with Financial Risk by David Shirreff, The economist, 2008.

8. Derivatives and Financial Innovations by M Bansal and N Bansal, Tata Mc Graw Hill Publishing Company Limited,2008.

9. Risk Management and Financial institutions by J C Hull, Pearson, 2007.

10. Financial Derivatives by S S S Kumar, PHI, 2007.


11. Stock Exchanges, Investments and Derivatives, by V Raghunathan and Prabina Rajib, Tata Mc-Graw Hill, 2007.

12. Credit Risk analysis by Ciby Joseph, Tata McGraw Hill, 2006.

13. Commercial Banking – The Management of Risk by B E Gup and J W Kolari , wiley student edition, 2005.

14. An Introduction to Derivatives and Risk Manage-ment by D M Chance, Thomson South Western, 2004.

15. Financial Engineering A comprehensive guide to Financial Innovation by J F Marshall & V K Bansal, PHI, 2004.

16. Risk Management & Derivatives by R M Stulz, Cenage learning, 2003.

17. Financial Risk Manager Handbook 2001-02 by Philippe Jorion, GARP, John wiley& Sons, Inc, 2001.

18. Risk Management by Crouhy, Galai and Mark, Mc Graw Hill, 2000.

19. Risk Management in Banking by J Bessis, John Wiley & Sons, 1998.

20. Futures and options by F R Edward and C W Ma, Mc Graw Hill Inc, 1992.

INDUSTRIAL RELATIONS & LABOUR LAWS

Code: H1 Credits: 3

Unit I : Industrial Relations: Definition, Concept of Industrial Relations, Difference between HRM & IRs, Different Roles in Industrial Rela-tions, Objectives and Importance, Industrial Relations in the Contemporary Frame Work, Future of IR & ILO.

Collective Bargaining : Trade Unions Origin, Meaning/Concept of Collective Bargaining

(CB), Features & Objectives of CB, Forms of CB, Principles of CB, CB Process, Process of Negotiation, Content and Coverage of CB Agreements, CB in India. Trade Unions – Principles of Trade Unionism, Reasons for Joining a Trade Union, Definition, Procedures of Registration/ Cancellation, Privileges and immunities/Advantages of a Registered Trade Union, Functions of a Trade union, Recognition of Bargaining Agent, Trade Union Movement in India.

Unit II : Industrial Disputes Act of 1947 : Introduc-tion, Forms, Types and Causes of Industrial Disputes, Various Definitions (workmen etc.), Authorities under the Act, The Powers and Du-ties of Authorities, Procedure for Settlement of Industrial Disputes. Strikes and Lockouts, Ille-gal Strikes and Lockouts, Layoff, Retrenchment and Closure, Computation of period of service, Re-employment of Retrenched Workmen, Conditions Regarding Closure, Role of Labour Welfare Officer, Unfair Labour Practices.

Unit III : Social Security in India : Introduction, Social Security provided interims of various enact-ments in India such as: ESI, Minimum/ living/fair wage, Procedure for Fixation of Minimum Wage/ under MWA of 1948, PWA of 1936 - Time & mode of payment, Deductions allowed, responsibility, judicial proceedings, Maternity Benefit Act 1961: Benefits & powers of authori-ties, Workmen’s Compensation Act 1923:Defi-nitions, employer’s liability for compensation, amount of compensation, workmen compen-sation commissioners, Employees Provident Fund Act, 1952:Definitions, continuous, service of employee, the industrial employment (stand-ing order) Act, 1046 definitions, procedure of certification, model standing orders, PGA of 1972, The Factories Act 1948:Definitions, inspecting staff, provisions regarding health,


safety, welfare, working hours, annual leave & employment of young persons, penalties, I.E. (SO) Act of 1946 Grievance Handling: Concept, Causes of Grievance, Need for a Grievance Redressal Procedure, Effective Grievance Handling Procedure, Legislative acceptance of Grievance Redressal Procedure in India.

Text Book(s)1. Mamoria, Mamoria and Gankar, “Dynamics of In-

dustrial Relations”, Himalaya Publishing House, Mumbai, 2010.

Suggested Readings1. Industrial Relations & Labour Laws by B D Singh,

Excel, New Delhi, 20102. Industrial Relations & Labour Laws (5th edition)

by S C Srivastava, Vikas Publishing House, New Delhi (2010)

3. Industrial Relations by C S Venkata Ratnam, Ox-ford, New Delhi, 2006

4. Bare Acts of Different Labour Laws

TRAINING & DEVELOPMENTCode: H2 Credits: 3

Unit I : Introduction to Training & Development: Concepts, Meaning, cope, objective & fac-tors influencing working & learning.

Training Need Analysis: Introduction, reason, who should participate in needs assessment, methods& needs assessment process.

Training Design: Factors Affecting Training Design, Budgeting for training, Types of cost involved in training, Setting of Training Objectives, Pre-training Activities.

Learning: Definition, learning principles, Learn-ing Process, Learning Styles, Adult learning.

Unit II : Training Methods and Techniques: Types of training, Training Approaches, Training methods & Factors influencing the choice of training methods.

Employee Development: Need and Impor-tance, Approaches, Process, & techniques.

Careers & Career Management: Introduction, Career anchors, model of Career Develop-ment, Career management system, Blooms Taxonomy, Role of Trainers, Qualities of a Good Trainer, Competency Based Training.

Unit III : Training Evaluation: Reasons for evaluation, evaluation criteria, evaluation approaches, models of training evaluation, training audit.

E-Learning: Technology’s influence on training & learning,

Computer-Based Training, Recent Trends in Training and Development, Training issues in Public Sector Units, Banking, BPO, IT, Insur-ance Models of Learning, Organizations, Cross Cultural Training.

Text Book(s)1. Blanchard, “Effective Training”, Pearson, 3rd Edi-

tion.

Suggested Readings1. JanaKiram,B.,(2008), “Training & Development”,

Dreamtech Press, New Delhi2. Armstrong, Michael (2006), “A handbook of Hu-

man Resource Management”, Kogan Page India, New Delhi

3. Ratan, B. Reddy., (2005), “Effective Human Re-source Training and Development Strategy”, Hi-malaya Publishing House, Mumbai

4. Wilson, P. John., (2005), “Human Resource Devel-opment “, Kogan Page India, New Delhi

5. Lynton, Rolf. P., (2000), “Training for Develop-ment”, Sage publication, New Delhi


CONTEMPORARY ISSUES IN HRMCode: H3 Credits: 3

Unit I : Building and leading High performance teams, Strategic compensation Management, Talent management: Definition, importance of talent management, challenges in man-agement of talent, best practices in talent management.

Unit II : Strategic HRM: Evolution of HRM & SHRM, Aligning HR with Corporte Strategy – Orga-nizing and Structuring SHRD in an Organi-zation – Competencies of HR professionals in a SHRM scenario. Strategic approach to training and development.

Unit III : Current issues: Mergers and acquisitions – HR perspective, E-HRM, Ethics in HRM, Flexi Time, Learning Organization, Business pro-cess outsourcing – HR issues and Employer branding.

Text Book(s)1. Rajesh Viswanathan, “Strategic Human Resource

Management”, Himalaya Publishing House, Mum-bai, 2010.

Suggested Readings1. Subba Rao P Personal and Human Resources

Management, Himalaya Mumbai, 2009

2. Gupta SC, Advanced human Resources manage-ment, Ane Books India, New Delhi – 2008

3. Venkata Ratnam CS, Industrial Relations, Oxford University Press, New Delhi – 2006

4. Armstrong Michael, “A Handbook of Human Re-source management Practice” Keg an Page, Lon-don 1999

5. Bare Acts of different labor laws

ORGANIZATIONAL DEVELOPMENTCode: H4 Credits: 3

Unit I : Introduction to OD, History of OD, Underlying Assumptions and Values of OD

Unit II : Foundations of OD, The Process of OD, and OD Interventions An Overview: A definition of OD interventions, a brief word about the nature of OD interventions, the major families of OD interventions. Team Interventions: The Family Group Team Building Meeting, Role Analysis Technique Intervention, Role Negotiation Technique, Responsibility Charting, The Force Field Analysis Technique, A Gestalt Orientation to Team Building. Intergroup Interventions and Third Party Peacemaking Interventions: Intergroup Team Building Interventions, Third Party Peacemaking Interventions. Personal, Interpersonal and Group Process Interven-tions: Sensitivity Training Laboratories, Learn-ing and Behaviour Modelling, Life and Career Planning Interventions, Stress Management Interventions. Comprehensive Interventions: The Confrontation Meeting, 2X2 Conflict Management Meeting, Survey Feedback. Structural Interventions and OD: Job Design, Quality Circles, MBO, Quality of Work Life.

Unit III : The Role and Style of the OD Practitioner: External and Internal Practitioner, Competen-cies of an OD Practitioner, OD Practitioner Styles, Forming the practitioner client rela-tionship, Professional Values and Ethics for OD professionals. System Ramifications: The role of power and politics in the practice of OD Issues. The Future and OD: Emerging Issues and Values Future Trends in OD.

Text Book(s)1. French, W, L and Bell, C.H. Organization De-

velopment – Behavioural Science Interventions


for Organization Improvement. Prentice Hall Of India, 2009

Suggested Readings1. Brown. An Experiential Approach to Organization

Development. 7/e, Pearson Education, 20102. Grieves, J. Organizational Change – Themes and

Issues. Oxford Publishing, 2010

SUPPLY CHAIN MANAGEMENTCode: O1 Credits: 3

Unit I : Introduction to Supply Chain: Process view of a Supply Chain – Cycle view and Push/Pull view, Achieving strategic fit and issues af-fecting strategic fit, Drivers of Supply Chain, Performance and Obstacles.

Demand Forecasting in a supply chain, Aggregate planning and product variety management, Planning demand and supply in a supply chain, Responding to predicable variability in a Supply Chain. Managing un-certainty in a Supply Chain.

Unit II : Facility Decisions: Transportation Network design, 3PL, 4PL.Storage and Warehousing. Coordinated product and Supply chain de-sign, Reverse Logistics, Global supply chain.

Unit III : Coordination in a Supply Chain: Bullwhip Effect, Managing conflict to achieve channel coordination, Building strategic partnership and trust within a Supply Chain.

Information Technology in Supply Chain

Text Book(s)1. Sunil Chopra, Peter Mendel, Rajeev Kalra, “Sup-

ply Chain Management”, Latest Edition.

Suggested Readings1. Bhat, K. S. (2007), “Logistics and Supply Chain Man-

agement”, Himalaya Publishing House, Mumbai

2. Bozarth, C. Cecil & Handfield, B. Robert (2006), “Introduction to Operations and Supply Chain Management”, Pearson Education, New Delhi

3. Altekar, Rahul (2006), “Supply Chain Manage-ment”, Prentice Hall of India, New Delhi

4. Handfield, R.B. and Nochols, Jr. E.L. (2005), “In-troduction to Supply Chain Management”, Pren-tice Hall, New Delhi

5. Mentzer, T John (2001), “Supply Chain Manage-ment”, Response books, New Delhi

6. David Simchi Levi, Philip Kaminsky, and Edith Simchi Levi (2000), “Designing and Managing the Supply Chain: Concepts, Strategies, and Case Studies”, Irwin McGraw Hill

7. Sahay, B S (2000), “Supply Chain Management for Global Competitiveness”, Mc Millan, New Delhi

TOTAL QUALITY MANAGEMENTCode: O2 Credits: 3

Unit I : Evolution of quality management, principles of quality management (TQM),

Quality Management Philosophy COPIS frame-work; QFD, Analysis of quality philosophies, PDCA and SDCA cycle, Statistical Quality Control, control charts, (Variables & attributes), problem solving process – tools, cost & quality

Unit II : Quality standards – need for standardization – institutions, ISO 9000 & 14000 services, other contemporary standards, developing and implementing Quality Management System.

Unit III : Six-sigma methodology; DMAIC, principles, application of six sigma approvals, Taguchi method, orthogonal array, process value analysis, Performance measurement, de-veloping a comprehensive action plan for quality management


Text Book(s)1. Gitlaw, Howard S, “Quality Management”, Mc-

graw Hill Limited, Latest Edition.

Suggested Readings1. Dale H. Besterfield, Carol Besterfield Michna, Glen

Besterfield, Mary Besterfield Sacre, “Total Quality Managemen”, Prentice Hall

2. David L. Goetsch, Stanley Davis, Stanley B. Davis, ”Quality Management”, Prentice Hall

3. Joel E. Ross, ”Total Quality Management: Text, Cases and Reading”, St Lice Press

4. James R. Evans,”Total Quality Management, Orga-nization and Strategy”, Thomson, South Western

5. John S. Oakland, ”Total Quality Management: Text With Cases”, Butterworth – Heinemann

6. John T. Rabbitt, Peter A. Bergh,”The ISO 9000 Book: A Global Competitor’s Guide to Compli-ance and Certification”, Quality Resource

7. S. Thomas Foster, Jr., ”Managing Quality”, Pren-tice Hall

MANAGEMENT OF SERVICE OPERATIONS

Code: O3 Credits: 3

Unit I : Introduction to Service Operations Manage-ment. Types of Services, Designing and Development of Service Delivery Systems, Locating Facilities, Managing capacity and demand management in service operations, Forecasting Demand for Services, Service Inventory Systems.

Unit II : The human dimension in services manage-ment, Selection and use of enabling tech-nologies, Service Quality and Continuous Improvement, Performance measurement, Driving operational improvement challenges

in service operations, Service Management in the International arena.

Unit III : Service supply chain management, Growth and expansion strategies, Cases from bank-ing, airlines, hotels, hospitals, Retail etc.

Text Book(s)1. Metters; King Metters; Pullman;Walton, “Service

Operations Management”, Cengage Learning.

Suggested Readings1. Johnston Robert & Clark Graham (2005), Service

Operations Management: Improving Service De-livery (Paperback), Prentice Hall; 2 edition (3 Mar 2005)

2. Zeithaml, V., Bitner, M.J., Gremler, D., Mahaffey, Hiltz, B. (2003) Services Marketing: Integrated customer focus across the firm, Tata McGraw Hill

3. Haksever, C., Render, B., Russell, R. S., & Murdick, R. G. (2000), “Service management and opera-tions” Upper Saddle River, NJ: Prentice-Hall, Inc. ISBN 0-13-081338-9

4. James A. Fitzsimmons and Mona J. Fitzsimmons, Service Management, fourth edition, McGraw-Hill, ISBN 0-07-286820-1

Journals1. Manufacturing & Service Operations Management

(M&SOM)

TECHNOLOGY MANAGEMENTCode: O4 Credits: 3

Unit I : Definition and importance of technol-ogy, Technology changes and its implications, Technology cycle approach to technology management, Choice of technology & Appro-priate technology, Technology forecasting & monitoring, Technology management process,


Competitive advantage through technology management, Knowledge mapping, India’s Technology policy and vision 2020.

Unit II : Transfer of Technology (TOT) – Elements, stages & issues related to TOT, Application of TOT to product life cycle, Objectives & for-mulation of technology strategy, Intellectual property rights, Institutional mechanism & networking, Technology gradient.

Unit III : Technology advances in Manufacturing, Electronics and Information technology, Good Manufacturing Practices-PLC concept, Advanced Manufacturing Systems (FMS, CIM, Synchronous Manufacturing etc.), Product development process & Rapid prototype development, Future Manufactur-ing. Manufacturing challenges & enabling methods, Competitive advantage through Manufacturing Excellence, World Class Manufacturing practices : Lean, Agile, JIT, Concurrent Engineering, Group technology etc, Managing the change

Text Book(s)1. “e-Learning”

Suggested Readings1. Jimtodd (1995), “World Class Manufacturing”,

Mcgraw Hill Publications2. Gerard H Gaynor, Hand book of Technology Man-

agement, McGraw-Hill3. Editor: R K Sinha, India 2025 Social Economic and

Political Stability, Shipra Publications, New Delhi4. A P J Abdul Kalam & Y S Rajan, India 2020. A Vi-

sion for the new millennium, Penguin Books India Pvt Ltd. New Delhi

Website1. www.nmcc.nic.in e-Papers on “The National Strat-

egy for Manufacturing”.

RELATIONAL DATABASE MANAGEMENT SYSTEM

Code: S1 Credits: 3

Unit I : Introduction, Relational Model, SQL, Ad-vanced SQL, Other Relational Languages.

Unit II : Database Design: E-R Model Approach, Relational Database Design, Application Design, Storage and File Structure, Indexing and Hashing.

Unit III : Transactions, Concurrency Control, Recov-ery System, Database System Architectures, Parallel Databases, Distributed Databases.

Suggested Readings1. Elmasri. R And Navathe. S: Fundamentals of Data-

base Systems. Addison-Wesley, 4th Edition.2. Korth, Silberschatz & Sudarshan, Database Sys-

tem Concepts, McGraw Hill3. C.J. Date, an Introduction to Database Systems,

Seventh Edition, Pearson Education

MANAGEMENT INFORMATION SYSTEMCode: S2 Credits: 3

Unit I : Overview of Information Systems: Business systems concepts: Computer based User Machine System, Integrated System, Busi-ness Information System - Need for Data-base.

Categories of Information systems: Transac-tion Processing Systems - Management Information Systems - Decision Support Systems - Scope of Information Systems. In-formation System vs Management Activities: Information Systems for Operational Control, Control and Strategy planning.


Unit II : Technical foundations of Information Sys-tems: Types of information processing, Mod-ern Database Environment, Management requirement of Database Systems, Features of LAN ,WAN and MAN.

Unit III : Analysis and Design of Information Systems: Role of System Analysis - Introduction to SDLC - strategies of SSAD - Introduction to Structures tools - DFD - Decision Table - Data Dictionary - Prototyping - uses of prototyping

Text Book(s)1. James A. O’Brien, Management Information Sys-

tems - Pearson Education Asi, 2002

Suggested Reading1. K C Landon & J P Landon, Management Informa-

tion Systems - Pearson Education Asia, 20022. WS Jawadelar, Management Information systems

- Tata McGraw Hill 20023. V Rajaraman, Analysis and Design of Information

Systems, Prentice Hall, 20024. James A Sem: Analysis and Design of Information

Systems - McGraw Hill International 20015. Robert Schilthesis & Mary Summer: Management

Information Systems - The Managers View, TMH 2001

e-BUSINESSCode: S3 Credits: 3

Unit I : Electronic Business – Framework, anatomy of e-Business applications, e-Business Con-sumer applications, e-Business organization applications – Consumer Oriented Electronic Business – Mercantile Process models.

Unit II : Electronic payment systems – Digital token-Based, Smart cards, credit cards, risks in Electronic payment system – Inter Organized

Business –EDI, EDI Implementations, and value added networks – Intra Organized Business-work Flow, Automation Customiza-tion and internal Business.

Unit III : Internet/Intranet Security Issues and Solu-tions: The need for Computer security, Specific Intruder Approaches, Security Strat-egies, Security Tools, Encryption, Enterprise Networking and Access to the Internet, Antivirus Programs, Security Threats.

Suggested Readings1. Rajeswar Rao K, e-Commerce - e-Business, 2002,

Himalaya Publishing House

2. Kalakota Ravi and Whinston AB, Frontiers of Elec-tronic Business, 2001, Addison Wesley

3. Kiran Bedi, Parminder Jeet Singh, Sandeep Sri-vastava, Government@NET, 2001, SAGE Publica-tions

4. M P Jaiswal and V Ganesh Kumar, e-Business Models, 2001, Excel Books

5. Peter Morath, Success@e-Business, 2001, Mc Graw Hill

6. Daniel Amor, The e-Business (R) Evolution, 2000, Pearson Education

DATA WAREHOUSING & BUSINESS INTELLIGENCE

Code: S4 Credits: 3

Unit I : Data warehouse-definitions, differences with databases, OLAP technology, data models, Warehouse architecture, data mart - Data ware House Implementation, Data Cubes-Examples, delivery process, schema, marts, meta data, aggregations - Data Preprocess-ing Techniques


Unit II : Data Warehouse Implementation, Building up issues, Architecture, Accessing, building the integrated data warehouse - Complete Multidimensional Techniques - Business Intelligence Tools

Unit III : Data Mining – Definition, Origin, Data Mining Functions, Example applications, Overview of Association Rules, Overview of Clustering, Overview of Classification, Applications and Trends in Data Mining

Suggested Readings1. The Data Warehouse Life Cycle Tool Kit, Rolph

Kimball, Wiley Publications2. Business Intelligence Roadmap, Larissa T. Moss

and Shaku Atre, Addison Wesley Information Technology Series

3. Data Warehouse Project Management, Sid Adel-man and Larissa T. Moss, Addison Wesley Infor-mation Technology Series

4. Introduction to Business Intelligence and Data warehousing, by IBM, Prentice Hall of India

5. Data Mining Techniques, Arun K Pujari, University Press.

6. Data Mining Concepts & Techniques, J Han & M. Kamber, Morgann Kauffmann Publishers

SERVICES MARKETINGCode: M1 Credits: 3

Unit I : An Overview of Services Marketing An Introduction to Services, Evolution of Services Economy, Characteristics & Clas-sification of Services, Need for Services Marketing and Services Marketing Mix. Con-sumer Expectations & Behaviour in Services Sectors. Integrated Gaps Model of Service Quality, Customer Relations, Segmentation, Retailing of Services in India.

Unit II : Managing & Marketing Services Service Failure and Recovery, Empower-ment, Service Encounters, Service Develop-ment and Design, Service Process Blueprint-ing, Pricing of Services. Physical Evidence & Servicescape, Delivering and Performing Services – Employees & Customers Roles, Service through intermediaries & electronic channels, The Services System, Integrated Services Marketing Communications, Posi-tioning & Differentiation for Services.

Unit III : Marketing of Financial Services Financial Services Consumer and Environ-ment, Development & Management of Finan-cial Products, Corporate Financial Services, Marketing in Banking, Trends in Banking Industry, Venture Capital – Prospects & Chal-lenges, Recent Trends in Capital Markets, Marketing of Insurance and Mutual Funds Products. Challenges for Financial Services Marketers.

Text Book(s)1. Rajendra Nargundkr, “Services Marketing – Text

and Cases”, McGraw Hill Publication, Second Edi-tion, 2008.

Suggested Readings1. Pezzullo, M.A. (2009) Marketing Financial Servic-

es, Macmillan, New Delhi2. Hoffman, K.D., & Bateson, J.E.G. (2009) Market-

ing of Services, Cengage Learning, New Delhi3. Verma, V. Harsh, (2008) Services Marketing : Text

& Cases, Pearson Education, New Delhi4. Nargundkar, R. (2008) Services Marketing – Text

and Cases, Tata McGraw- Hill, New Delhi5. Zeithaml, A. Valerie, Bitner, M.J., Gremler, D.D., &

Pandit, A. (2008) Services Marketing : Integrated Customer Focus across the Firm, Tata McGraw-Hill, New Delhi


6. Shajahan, S. (2008) Services Marketing – Con-cepts, Practices & Cases from Indian Environ-ment, Himalaya Publishing Company, Mumbai

7. Harrison, T. (2008) Financial Services Marketing, Pearson Education, New Delhi

Journals1. Journal of Marketing Research2. Harvard Business Review3. Business World4. Business India5. Brand Reporter6. Pitch7. Marketing Master Mind

CONSUMER BEHAVIOUR & CRMCode: M2 Credits: 3

Unit I : Consumer Behaviour and Marketing Strategy: Introduction to Consumer Behav-ior : Origin and Strategic Application – The Consumer as an Individual : Motivation, Personality, Perception, Consumer Attitudes – Nature, Formation and Change. The Con-sumers in their Social & Cultural Settings : Groups, Reference Groups, The family, the influence of Culture on Consumer Behaviour.

Unit II : Consumer Decision Process: Situational Influences – Problem Recognition – Infor-mation Search – Alternative Evaluation and Selection – Purchase and Post purchase Processes – Consumer Research Methods – Consumer Behaviour Audit – Organizational Buyer Behaviour.

Unit III : Models of Consumer Behaviour: Diffusion of Innovations. Consumer Decision Making - Models of Consumer Behaviour – Schiffman and Kanuk Model, Nicosia Model, Howard – Sheth Model, Engel-Kollat-Blackwell Model.

Text Book(s)1. Ramanuj Majumdar, “Consumer Behaviour – In-

sights from Indian Market”, PHI Learning Pvt Ltd, New Delhi, 2011.

2. Alok Kumar Rai, “Customer Relationship Manage-ment – Concepts & Cases”, PHI Learning Pvt Ltd, New Delhi, 2008.

Suggested Readings1. Rajeev Kumar, (2008) Consumer Behaviour, Hima-

laya Publishing House, Mumbai2. Blackwel, Miniard & Engel, (2008) Consumer Behav-

iour, South Western Cengage Learning, New Delhi3. Schiffman, L.G., & Kanuk, L.L. (2007) Consumer

Behaviour, Pearson Prentice Hall, Pearson Educa-tion, LPE, New Delhi

4. Del I. Hawkins, Roger J. Best, Kenneth A. Coney & Amit Mookerjee, (2007) Consumer Behaviour, Tata McGraw-Hill, New Delhi

5. Suja R. Nair, (2007) Consumer Behaviour in Indian Perspective, Himalaya Publishing House, Mumbai

6. Satish K. Batra & Kazmi, S.H.H. (2004) Consumer Behaviour, Excel Books, New Delhi

Journals1. Journal of Marketing Research2. Brand Reporter3. Pitch4. Harvard Business Review5. Business World6. Business India

STRATEGIC MARKETINGCode: M3 Credits: 3

Unit I : Introduction to Strategic Marketing, Con-cepts of Planning and Strategy. Strategic Analysis, Strategic Capability and Direction, Strategy Formulation. Market Strategies.


Unit II : Product Strategies: Product Mix Strategies, Product strategies for different stages of PLC, Branding Strategies, Product Position-ing and Differentiation Strategies. Pricing, Distribution, Promotion Strategies. Portfolio Management.

Unit III : Marketing Strategies for Market Leader, Chal-lenger, Follower and Nicher. Preparation of Strategic Marketing Plan and Case studies.

Text Book(s)1. O.C. Ferrel and M. D. Hartline, “Strategic Market-

ing”, Cengage Learning, Latest Edition.

Suggested Readings1. Majumdar, R. (2001), “Product Management in In-

dia”, Prentice Hall of India Pvt. Ltd., New Delhi2. Jain, Subhash C. (2000), “Marketing – Planning &

Strategy”, Thomson Learning3. Chunawalla, S.A. (2000), “Product Management”,

Himalaya Publishing House, Mumbai4. Bishop, B. (2000), “Strategic Marketing for the

Digital Age”, Excel Books, New Delhi5. Kotler, Philip (1998), “Marketing Management :

Analysis, Planning, Implementation and Control”, Prentice Hall, India (P) Ltd., New Delhi

6. Handcombe, R. (1998), “Product Management Handbook”, John Wiley & Sons

7. Yadav, P.K. (1995), “Marketing Strategies”, Anami-ka Publishers & Distributors, Delhi

8. Moore, L. W., and Pessemier, E.A. (1993), “ Prod-uct Planning & Management – Designing & Deliv-ering Value”, McGraw-Hill Inc, New Delhi

9. Pessemier, E.A. (1982), “Product Management : Strategy and Organization”, John Wiley & Sons, New York

Journals1. Brand Reporter2. Pitch

3. Harvard Business Review4. Business India5. Business Today6. Business Today

SALES, DISTRIBUTION & RETAIL MANAGEMENT

Code: M4 Credits: 3

Unit I : Principles and Concepts of Selling: In-troduction to Selling – difference between Marketing and Selling – The Strategic/Con-sultative Selling Model – Developing various Strategies of Selling – The Selling Process – Prospecting, Pre approach, Approach, Presentation, Objection Handling, Closing the Sale, Follow-up and Follow-through in Sales, Career in Sales.

Unit II : Managing the Sales Force: Introduction to Salesmanship – Qualities of the effective Sales Executive, Salesmanship, Organiza-tion of Sales Department. Sales Force Man-agement, Recruitment, Selection, Training, Motivation, Compensation, Evaluation of sales persons. Controlling the Sales Effort, Sales Budget, Sales Quota, Sales Territories, Sales Control & Cost Analysis.

Unit III : Distribution and Retail Management: Distribution Management and Marketing Mix, Marketing Channels, Market Logistics, Channel Institutions – Retailing, the Global Retailing, Retailing in India, Types of Retail-ers, Retail Strategies, Franchising.

Text Book(s)1. Krishna K Havaldar, Vasant M Cavale, “Sales and

Distribution Management - Text and Cases”, Tata McGraw Hill.


Suggested Readings1. Manning Gerald L, Reece Barry L (2007) Selling

Today – Creating Customer Value, Pearson Edu-cation, New Delhi

2. David Jobber, & Geoff Lancaster, (2007) Selling and Sales Management, Pearson Education, New Delhi

3. Berman, B., & Evans, J. (2004) Retail Manage-ment: A Strategic Approach, Prentice Hall of India Pvt. Ltd., New Delhi

4. Honey Cutt, E.D., Ford, J.B., & Simintiras, A.C. (2004) Sales Management : A Global Perspective, Routledge Publications, London

5. Still, R.R., Cundiff, E.W., & Govani, N.P. (2003) Sales Management : Decisions, Strategies and Cases, Prentice Hall of India Pvt. Ltd., New Delhi

6. Dasgupta, V. (2000) Sales Management : In the Indian Perspective, Prentice Hall of India Pvt. Ltd., New Delhi

7. Ovid Riso, (ed.) (1993) The Dartnell Sales Promo-tion Handbook, UBS Publishers Ltd., New Delhi

STRATEGIC MANAGEMENTCode : 309 Credits: 4

Unit I : Introduction to Strategic Management – Goals & Objectives of Business – Vision & Mission – Elements of Strategy – The Stra-tegic Decision Making Process – Balanced Score Card Objectives.

Unit II : The General Environment and Strategy – Ex-ternal Environment and Industry Analysis – Resources, Capabilities & Competences and Internal Analysis – SWOT Matrix and Porter’s Five Forces Model – Strategy and Product Life Cycle.

Unit III : Entry and Exit Barriers – Value Chain – Tech-nology Cycle and Competitive Advantage

– Generic Strategic Alternatives – GE Model – Concepts of Synergy – Corporate, Busi-ness and Functional Level Strategies.

Unit IV : The Strategy Implementation Process – Stra-tegic Leadership – Corporate Governance, Planning and Resource Allocation – Orga-nization Structure, Organization Culture, 7S Model, BPR, TQM and Benchmarking.

Text Book(s)1. A Nag, “Strategic Management, Analysis, Imple-

mentation & Control”, Vikas Publishing House, First Edition 2011.

Suggested Readings1. Upendra Kachru (2005), “Strategic Management”,

Excel Books

2. Richard Pettinger, Palgrave (2004), “Contempo-rary Strategic Management”, Macmillan

3. Nitish Sengupta, J S Chandan (2003), “Strategic Management Contemporary Concepts and Cas-es”, Vision Books

4. Charles W L Hill, Gareth Jones, Houghton Mifflin (6th Edn, 2003), “Strategic Management – An Inte-grated Approach”, All India Publishers

5. Richard Pettinger (2001), “Introduction to Corpo-rate Strategy”, Macmillan Press

6. Richard Pettinger (1996), Introduction to Corpo-rate Strategy, Macmillan Press

7. Gregory G Dess (1993), “Strategic Management”, McGraw Hill

8. M E Porter (1990), “Competitive Advantage of Na-tions”, Macmillan

9. M E Porter (1985), “Competitive Advantage”, Free Press

10. M E Porter (1980), “Competitive Strategy”, Free Press


11. H.Igor Ansoff (1965/1987), “ Corporate Strategy”, McGraw Hill/Penguin

12. R.Srinivasan 92nd Edition), “Strategic Manage-ment The Indian Context”, Prentice Hall India

BUSINESS LAWSCode: 310PGDM Credits: 3

Unit I : Indian Contract Act, 1872 : Definition – Es-sential Elements of Contract – Offer, Accep-tance, Capacity to Contract, Consideration, Free Consent, Legality of Object, Performance, Discharge and Breach of Contract, Quasi Con-tracts. Special Contracts – Indemnity and Guar-antee, Bailment, Contract of Agency, The Com-panies Act, 1956 : Definition, Types of Compa-nies, Incorporation of Company, Memorandum and Articles of Association, Share Capital and Debentures, Board of Directors, Appointment of Directors, Powers of Board, Board Meet-ings, Company Meetings, The Sale of Goods Act, 1930: Formation of Contract, Sale and Agreement to sell, Conditions and Warranties, Rights of an unpaid seller, The Negotiable Instruments Act, 1881 : Definition, Types of Negotiable Instruments, Parties to Negotiable Instruments, holder and holder in due course, Dishonour and Discharge.

Unit II : Consumer Protection Act, 1986 : objects and scope – Definition Consumer – Consumer Protection Councils – Consumer Disputes Re-dressal Agencies, The Competition Act, 2002 : Objects and Application – Anti Competition, Agreements, Abuse of Dominance, Combina-tions Regulations, Competition Advocacy – Duties, Powers and Functions of Commis-sion, The Information Technology Act, 2000 : Introduction, Digital Signature, Electronic Governance, Electronic Records, Controller & Certifying Authorities – Functions and Powers,

Foreign Exchange Management Act, 1999 : Introduction, Current and Capital Account Transactions, Export of Goods and Services, Realisation and Repatriation of Foreign Ex-change, Authorised person , Contravention and Penalties, Directorate of Enforcement.

Unit III : Factories Act, 1948 : Definition of Factory, Test of Factory, Approval, Licensing and Registra-tion, Notice by Occupier, Health, Safety and Welfare, Penalties, Industrial Dispute Act, 1947 : Objectives, Definitions of Industry, In-dustrial Dispute, Strike, Layoff, Lockout, Unfair Labour Practices, The Payment of Bonus Act, 1965 : Introduction, Objectives, Definitions : Allocable Surplus, Available Surplus, Eligibility and Disqualification, Determination of Bonus, Set on and Set off, The Payment of Gratuity Act, 1972 : Applicability of the Act, Calculation of Gratuity, Nomination.

Text Book(s)1. N.D.Kapoor, “ Elements of Mercantile Law”, Sultan

Chand & Sons, Latest Edition

Suggested Readings1. Maheshwari, S.N., & Maheshwari, S.K. (2008) A

Manual of Business Laws, Himalaya Publishing House, New Delhi

2. Kapoor, N.D. (2007) Essential Elements of Mer-cantile Law, S.C. Chand & Co., New Delhi

3. Akhileshwar Pathak, (2007) Legal Aspects of Busi-ness, Tata McGraw-Hill, New Delhi

4. Datey, V.S. (2007) Business and Corporate Laws, Taxmann Allied Services Ltd., New Delhi

5. Kichhal, M.C. (2007) Mercantile Law, Vikas Pub-lishing House Pvt. Ltd., New Delhi

6. Bulchandani, K.R. (2007) Business Law for Man-agement, Himalaya Publishing House, Hyderabad


7. Ramakrishna Raju, V. (2007) Business Laws & Economic Legislations, Himalaya Publishing House, New Delhi

8. The Competition Act, 2002, Bare Act

CONSUMER BEHAVIOUR & CRMCode : 310RM Credits : 3

Unit I : Consumer Behaviour - Internal & External Determinants: Introduction to Consumer Behaviour, Consumer Behaviour as a field of activity. Evolution of Consumer Behaviour. The Consumer as an Individual: Motivation, Personality, Perception, Learning, Consumer Attitudes – Nature, Formation and Change. The Consumers in their Social & Cultural Set-tings: Groups, Reference Groups, The family, The influence of Culture on Consumer Behav-iour, Social class, cross cultural behaviour.

Unit II : Models of Consumer Behaviour: Diffusion of Innovations. Consumer Decision Making - Models of consumer behaviour – Schiffman and Kanuk Model, Nicosia Model, Howard – Sheth Model, Engel-Kollat-Blackwell Model.

Unit III : Customer Relationship Management : An Overview of Relationship Marketing, CRM – A Conceptual Foundation, Technological Developments in CRM, Implementation of Information Technology Tools in CRM, Customer Care through IT Tools, CRM – Implementation Issues. Emerging Trends in CRM. CRM Practices in India.

Text Book(s)1. Ramanuj Majumdar, “Consumer Behaviour – In-

sights from Indian Market”, PHI Learning Pvt Ltd, New Delhi, 2011.

2. Alok Kumar Rai, “Customer Relationship Manage-ment – Concepts & Cases”, PHI Learning Pvt Ltd, New Delhi, 2008.

Suggested Readings1. Rai, A.K., “Customer Relationship Management –

Concepts and Cases”, Prentice Hall of Incia, New Delhi, 2009

2. Schiffman Leon G & Kanuk L L., “Consumer Be-haviour”, Prentice Hall of India, New Delhi, 2009

3. Harward John A, Sheth Jagdish N “Theory of buy-er behaviour”, John Wiley & Sons Inc. New York, 2007

4. Shajahan, S., “Relationship Marketing – Text & Cases”, Tata McGraw Hill, New Delhi, 2004

5. Greenberg, P., “CRM – Essential customer strate-gies for the 21st century”, 3rd Edition, Tata McGraw – Hill, New Delhi, 2004

6. Engel F James & Blackwell D Roger, “Consumer Behaviour” (Hold Semesters International Edi-tions) Japan, 2002

7. Dyche, J., “The CRM Handbook – A business guide to Customer Relationship Management”, Pearson Education Asia, Delhi, 2002

8. Sheth, J.N., Parvatiyar, A., & Shainesh, G., “Cus-tomer Relationship Management – Emerging Concepts, Tools and Applications, Tata McGraw Hill, New Delhi 2001

Journals1. Journal of Marketing Research2. Brand Reporter3. Pitch4. Harvard Business Review5. Business World6. Business India

SERVICES MARKETINGCode : 311RM Credits : 3

Unit I : An Overview of Services Marketing: An introduction to services, evolution of services economy, categories, characteristics and


classification of services. Services Marketing Mix, consumer expectations and behavior in service sectors. Qualities of services-search, experience and credence.

Unit II : Managing Services: Integrated Gaps Model of Service Quality, customer relations, segmentation positioning and branding of services, service failure and recovery, empowerment, service encounters, service development and design, service process blueprinting, pricing of services. Physical evidence and servicescape, delivering and performing services, Employees and cus-tomers roles, service through intermediaries and electronic channels, the service system, integrated services marketing communica-tions.

Unit III : Applying the Service Concepts: Integrated services strategy, globalization of Services, financial services marketing, financial prod-ucts, corporate financial services, marketing in banking, trends in banking industry, marketing of insurance and mutual funds products, challenges for financial services marketers.

Text Book(s)1. Rajendra Nargundkr, “Services Marketing – Text

and Cases”, McGraw Hill Publication, Second Edi-tion, 2008.

Suggested Readings1. Hoffman, K.D. & Bateson, J.E.G., “Marketing of

Services”, Cengage Learning, New Delhi,20092. Pezzullo, M.A., “Marketing Financial Services”,

Macmillan Publication,20093. Harrison, T. ”Financial Services Marketing”, Pear-

son Education, New Delhi,20084. Shajahan,S., ”Services Marketing – Concepts,

Practices & Cases From Indian Environment”, Himalaya Publishing Company, Mumbai,2008

5. Verma, Harsh, V., “Services Marketing: Text & Cas-es”, Pearson Education, New Delhi,2008

STORE LAYOUT, DESIGN & VMCode : 312RM Credits : 3

Unit I : Selection of Location - Steps involved in choosing a Retail Location - Trade Area Analysis - Methods of Trade Area Analysis - Analysis of competitive situation - other relevant trading area considerations - The concept of Store Design - Store Design Ob-jectives - Space Management - Elements of Store Design.

Unit II : Store Layout – Key considerations - Impor-tance of Layout - Types of Layout - Planning and Circulation - Store fronts and Entrances - Merchandise display - Factors of design - steps for designing Layout.

Unit III : The world of Visual Merchandising - Basics of VM - Image of Mix - Elements of Display - Visual Merchandising AIDS & AREAS - Store Planning and Fixtures - Circulation Plan – Planograms - Merchandise Presentation techniques - Categories in Merchandise Presentation - Windows Displays - Atmo-spherics- Color, Lighting, Music - Handling the Mannequin - Quality and Process in VM - Experiential Retail.

Text Book(s)1. Swati Bhalla & Anurag.S, “Visual Merchandising”,

Tata McGraw Hill, New Delhi, 2010.

Suggested Readings1. Arif Sheikh & Kaneez Fatima, “Retail Manage-

ment”, Himalaya Publishing House, Mumbai.2009.


2. Swapna Pradhan, “Retailing Management Text & Cases”, Tata McGraw Hill, New Delhi, 2009

3. Michael Levy & Barton A Weitz, “Retailing Man-agement”, Tata McGraw Hill, New Delhi, 2008.

4. Barry Berman & Joel R Evans, “Retail Manage-ment: A Strategic Approach (10E), Prentice Hall of India, New Delhi. 2008

Journals / Magazines1. Indian Journal of Marketing2. Journal of Marketing Research3. Harvard Business Review4. Marketing Mastermind

INTERNATIONAL BANKING & FINANCECode: 310BIF Credits: 3

Unit I (i) Introduction to International Banking: Brief History and reasons for the growth of International Banking, Characteristics and Dimensions of International Banking, Recent trends in International Banking, International Interbank business.

(ii) Regulatory Framework for Interna-tional Banking – Regulation, Deregula-tion, Reregulation(International Monetary system), Regulatory arbitrage:Birth of Off-shore Banking-Basel Concordat – Capital Adequacy Ratios- Loan Loss Provisioning – Assessment of Country/Sovereign Risk – Country Risk Management.

(iii) International Monetary and Financial Sys-tem: Importance of international finance; Bretton woods conference and afterwards, IMF and the World Bank; European mon-etary system - meaning and scope.

Unit II (i) Balance of Payment and International Link-ages: Balance of payments and its compo-nents; International flow of goods, services

and capital; Copying with current account deficit

(ii) International Financial Markets and Instru-ments: International capital and money mar-kets; Money and capital market instruments; Salient features of different international markets; Arbitrage opportunities; Integration of markets; Role of financial intermediaries.

Unit III (i) Foreign Exchange Markets: Determin-ing exchange rates; Fixed and flexible exchange rate system; Exchange rate theo-ries; Participants in the foreign exchange markets; Foreign exchange market - cash and spot markets; Exchange rate quotes; LERMS; Factors affecting exchange rates - spot rates, forward exchange rates, forward exchange contracts; Foreign exchange and currency futures; Exchange rate ar-rangement in India; Exchange dealings and currency possession; information and communication; Foreign exchange trades.

(ii) International Capital and Money Market In-struments; GDRs, ADRs, IDRs, Euro bonds, Euro loans, Repos, CPs, floating rate instru-ments, loan syndication and Euro deposits.

Text Book(s)1. T Siddaiah (2010),“International Financial Manage-

ment” . Edition No: 1 Pearson year of Print is 2010.

Suggested Readings1. Buckley, Adrian;( 2008) Multinational Finance,

Prentice Hall, New Delhi2. Indian Institute of Banking and Finance (2008), In-

ternational Banking Operations, Macmillan, New Delhi

3. Eiteman, D.K. A.I Stonehill,Michael H Moffett and Alok Pandey (2007), Multinational Business Fi-nance, Pearson


4. Henning, C.N., W Piggot and W.H Scott:(1978), international Financial Management, McGraw Hill, International Edition

5. Levi, Maurice D: International Finance, McGraw-Hill, International Edition

RETAIL BANKING, RURAL BANKING & MICRO FINANCE


Unit I : Retail Banking: Concept of Retail Bank-ing- Acceptance of Retail Banking as a Risk diversification Tool – Differences between Retail Banking, Private Banking and Priority Banking- Reasons, Significance Economics and threats of Retail Boom in Banking- Re-cent Trends in Retail Banking: Alternate delivery channels - Customer Relationship Management- Regulatory aspects

Unit II : Rural Banking: Concept of Rural Banking- Govt. Initiatives for rural development and Agricultural Credit- Banking Reforms and ru-ral Credit- National Bank for Agriculture and Rural Development (NABARD) – The District Industries Centre (DIC) – Small Industries Development Bank of India (SIDBI) Lead Bank Scheme- Credit sources to Agriculture and Allied Activities – Farm development loans – National Agricultural Insurance Scheme- Recovery and NPAs in Agricultural Sector.

Unit III : Micro Finance: Concept of Micro Finance – Bangladesh Grameen Experiment- Micro Credit Summit 1997- Micro credit and Micro Finance – Self Help Group Approach- Mod-els of Micro Finance- Conventional Models: Direct method and Indirect method- Models in AP – Business Facilitator/Business Cor-respondent model – Bank- MFI Bank lending

model – Promoting Bank- MFI partnership model – Financial Inclusion Initiatives.

Text Book(s)1. Hngh Croxbord, Frank Abramson, Alex Jablo-

nowski, “The Art of better Retail Banking”, John Wiley & Sons Inc., 2009.

Suggested Readings1. Vasant Desai, Rural Development in India, Hima-

laya publishing House, 20092. IIBF, Micro- Finance: Perspectives and Opera-

tions, Mumbai 20093. Subba Reddy & Raghuram P , Agriculture Finance

and Management, Oxford and IBH publishing co pvt Ltd New Delhi, 2007

4. Armendariz & Mordulsuls, Economics of Micro Fi-nance, PHI, 2009

5. Prabhkar K & Rajkumar, Agricultural Finance in In-dia, New Century publications New Delhi, 2006

GLOBAL SUPPLY CHAIN MANAGEMENT


Unit I : Introduction to Supply Chain Management overview: Supply Chain Management – An Evolving Concept, Evolution of Supply Chain Management, Components of the Supply Chain Management, Supply Chain Manage-ment Strategy, Supply Chain Management and Information Technology Future Trends, Role of Materials Managers, Supply Chain Management – The Future,Bull whips effect on Supply chain management

Efficient, Responsive and Extended Supply Chain: Objectives of Supply Chain Management, Supply chain competitive Strategies Role of various functions, Various


flows in Supply Chain Management, Value Flow, Information Flow, Cash Flow, Basic frame work of Supply Chain Management, Generic action, Supply chain objectives, Supply chain architecture, Concept of Supply Chain Management, Conceptual Frame Work of Supply Chain, Management, Technology, Systems, Supply Chain relation, Supply Chain Strategies Understanding Customer, Understanding Supply Chain, Achieving strategic fit, Principles Supply Chain Strategy, Thrust areas of Supply Chain Management.

Unit II : Inventory Policies: Factors influencing inventory management, Tool and Techniques of Inventory Control, Selective Inventory Control, Economic Order Quantity, Design-ing of Inventory Systems, Determination of Safety Stock and Q Models of Inventory Sys-tems, Material Requirement Planning (MRP – Manufacturing Resource Planning, Enter-prise Resource Planning (ERP), Just In Time / Kanban, Limitations of Inventory Control.

Global Sourcing: Global Sourcing char-acteristics, Outsourcing Trends Future Trends of Out sourcing, Domestic versus Global Sourcing, Problems associated with foreign purchasing, CASELET, Other factors influence Global Sourcing, Effect of cultural factors on global sourcing, Relative merit of regions, Determining the total cost of purchasing offshore, Identifying sources, Recommended management policies for global Sourcing, Packaging, marking and labeling, Purchasing role in counter trade

Unit III : Demand Forecasting & Aggregate Planning: Why forecast, Forecasting objectives & uses, What is forecasting, Why do firms forecast, Cost of forecasting, Forecasting variables, Data bases, Forecasting methodology,

Forecasting techniques, Qualitative meth-ods, Time series method, Casual methods, Methods of estimation trend, Planning time horizons, Long range of strategic planning, Intermediate – range planning, Short range planning, Problems of aggregate planning, Aggregate planning relation ship to other plans, Strategies for aggregate planning.

Logistics in Supply Chain Management: What is Logistics Management, Evolution of Logistics System, Logistics Relevance to Organization, Logistics Contribution to bottom line, Components of Logistics System, Logistics and I.T. in India, Impor- tance of Logistics in Supply Chain Manage-ment, Difference Between Logistics and SCM, Role of Logistics in Supply chain Man-agement, Competitive advantage through logistics, Logistics Management to Supply Chain Management, Future challenges for logistics, Speed and economy the role of logistics.

Suggested Readings1. Sinchi-D, Levi, Kaminsky Philip and Sim chi-levi,

“E: design and management of the Supply Chain”, McGraw Hill,2000

2. Martin Chistopher, “Logistics and Supply chain management”, Pearson education Asia2000

3. B.S. Sahay, “Supply Chain Management for glob-al competitiveness”, Macmillan India Ltd 1999

4. Gattorna JL and Walters DW, “Managing the Sup-ply chain Management”, Macmillan business,1996

5. P. Gopala Krishnan, “Purchasing and materials management Hand Book”, Tata McGraw Hill

6. D.W. Dablar & Burt, “Purchasing and Supply chain management texts and Cases 6th edition”, Tata McGraw Hill


Journals1. Journal of Supply Chain Management Wiley

Blackwell, San Fransisco2. Supply Chain Management, Emerald Group,

Delhi3. International Journal of Integrated Supply Man-

agement, Inderscience Publishers, New York

FOREIGN CURRENCIES & GLOBAL FINANCE


Unit I : Global finance in practice-Experiments with currency regimes- Fixed Versus Floating Exchange Rate Systems- Pegged Exchange Rate System with special reference to Mexi-can Peso crisis-Currency Boards-.European Economic and Monetary Union-Maastricht Treaty-The future of European Monetary Union- Dollar Versus Euro Interpreting the foreign exchange quotations-Direct Versus Indirect Quotations – Impact of Inflation, Interest Rates, Income on Exchange Rates.

Unit II : Interest Rate Parity- Purchasing Power Parity (PPP) -The relation between PPP and the Law of one price-Empirical Evidence-PPP in the short run and long run-Interest Rate Parity (IRP)-International Fisher Effect (IFE) – Comparison of PPP, IRP and IFE theories

Unit III : International Arbitrage-Location, Covered Interest and Triangular Arbitrage Measuring Exposure to exchange rate fluctuations-Transaction, Economic and Translation Exposure-International Debt and Equity Market-Multinational Capital Budgeting-Sub-sidiary Versus Parent Perspective-Input for Multinational Capital Budgeting-Factors to be considered in multinational capital budgeting-Country Risk Analysis-Types of

country risk assessment-Techniques to as-sess country risk-Measuring country risk

Text Book(s)1. International Financial Management-Jeff Madura –

Cengage Learning (Indian Edition)2. Jeff Madura, “International Financial Manage-

ment”, Cengage Learning –India Edition.

Suggested Readings1. International Financial Management – Ephraim

Clark – Cengage Learning (India Edition)2. International Financial Management-P.G Apte Inter-

national Economics Theory and Policy- Paul Krug-man and Maurice Obstfeld – Pearson Education

INDUSTRIAL & ENVIRONMENTAL BIOTECHNOLOGY


Unit I : Introduction - What is Industrial Biotechnol-ogy? History of Industrial Biotechnology- Consumer Products Made with Industrial Biotechnology -Industrial Enzymes and their Uses, - Opportunities for Biobased Plastics - Case Studies and Projections - Industrial Biotechnology for Pollution Prevention - Re-search Needs - Areas for further study - Policy Considerations

Unit II : Introduction – Environmental Governance: Issues and Challenges, Environmental Biotechnology Markets, Ethical issues. Envi-ronmental Laws and Policies in India, EIA

Unit III : Bioremediation, Classification and Charac-terization of Wastes – Waste Material suitable for biological treatment, Availability of waste material, Economical and Social aspects of waste treatment Carbon Credits. Alternative Fuels, Solid waste management


Text Book(s)1. Bimal C.Bhattacharyya, Rintu Banerjee, “Environ-

mental Biotechnology”, Oxford University Press 2007.

Suggested Readings1. Alan Scragg, Environmental Biotechnology, Ox-

ford University Press, New Delhi, 20072. S C Rastogi: Biotechnology – Principles and Ap-

plications, Narosa Publishing House, 20073. Hans-Joachim et al.; Environmental Biotechnolo-

gy: Concepts and Applications, Wiley –VCH Pub-lishers, 2006

4. Bruce E. Rittmann and Perry L. McCarty: Environ-mental Biotechnology – Principles and Applica-tions, Mc Graw Hill, 2001

Journals1. Journal of Environmental Engineering2. Journal of Agricultural and Environmental Bio-

technology

Websites1. http://www.dbt.org2. http://www.br/bioline/bf3. http://www.bio.org

PROJECT MANAGEMENTCode: 311BT Credits: 2

Unit I : Introduction to Project Management & Proj-ect Life Cycle, Project Feasibility Studies and Appraisal, Project Planning and Organizing, Project formulation, Project Management Tools and Techniques (PERT & CPM), Project Crashing, Trade off analysis, Resource allo-cation and Resource leveling, Categorization & Role of Financing, Project financing.

Unit II : Project cost control & Cost over runs, Computer aided Project Management, ERP, International Project Management, Contract Management, Human, Legal and social Aspect in managing projects, Project Monitoring and Control, Sensitivity analysis, Risk management, Project Evaluation and termination.

Text Book(s)1. Clifford F. Gray and Erik W. Larson, “Project

Management”, The McGraw-Hill Companies.

Suggested Readings1. Hard Keerzer (1998), “Project Management – A

System Approach to Planning, Scheduling and Controlling”, Van Nostrand Reinhold Company, New Delhi

2. Sadhan Choudhary (1996), “Project Manage-ment”, Tata McGraw Hill Sadhan Choudhary (1995), “Project Scheduling and Monitoring in Process”, South Asian Publishers, New Delhi

3. Jack R. Meredith, Samuel J. Mantel Jr. (1995), “Project Management – A Managerial Approach”, John Wiley & Sons

4. P. K. Joy (1994), “Total Project Management – The Indian Context”, MacMillan India Pvt. Ltd

5. Daniel D. Roman, “Managing Project: A System Approach”, Elsevier

6. Robert K. Wysocki, Robert Beck Jr, David B. Crane, “Effective Project Management”, Wiley & Sons

SEMESTER-IV

INTERNATIONAL BUSINESSCode: 401PGDM Credits: 3

Unit I : International Business : Nature, Size & Growth of International Business – Globaliza-tion – International Business in an age of


Globalization – Theoretical Explanations of International Business. International Busi-ness Environment : Economic – Political – Legal – Cultural – Technology etc., – Modes of Entry into Foreign Markets – Foreign Direct Investment Theory and Application.

Unit II : International Trading Entities and Agree-ments : WTO, TRIPS and TRIMS – Trading Blocks – NAFTA, APEC, ASEAN, European Union. Emerging issues in International Busi-ness : India in Global Setting – Global inter-net and e-commerce – Business Ethics and Corruption in the global market place.

Unit III : International Financial Management – Nature of International Financial Management – Domestic Financial Management and Inter-national Financial Management Compared – Environment of International Financial Management – Political Risk Management – Foreign Currency Derivatives – Foreign Exchange market – Currency Convertibility – International Monetary System – Balance of Payment – International Financial Markets.

Text Book(s)1. John D. Daniels, Lee H. Radebaugh, Daniel P.

Sullivan, & Prashant Salwan, (2010) International Business – Environments and Operations, 12th Edition, Pearson Education, New Delhi

Suggested Readings1. Francis Cherunilam, (2007) International Business

Environment, Himalaya Publishing House, New Delhi

2. Aswathappa, K. (2006) International Business, Tata McGraw–Hill, New Delhi

3. Arvind V. Phatak, Rabi S. Bhagat, & Roger J. Kash-lak, (2006) International Management, Tata Mc-Graw–Hill, New Delhi

4. Charles W.L. Hill,& Arun Kumar Jain, (2005) Inter-national Business : Competing in the Global Mar-ket Place, Tata McGraw-Hill, New Delhi

5. Francis Cherunilam, (2005) International Business : Text and Cases, Prentice Hall of India Pvt. Ltd., New Delhi

6. Subba Rao, P. (2005) International Business : Text and Cases, Himalaya Publishing House, New Delhi

7. Oded Shenkar, & Yadong Luo, (2004) Internation-al Business, Wiley Publication, New York

PROJECT MANAGEMENTCode : 402PGDM Credits: 3

Unit I : Introduction to Project Management & Proj-ect Life Cycle, Project Feasibility Studies and Appraisal, Project Planning and Organizing, Project Formulation, Work Breakdown struc-ture, Organization Breakdown structure.

Unit II : Project Management Tools and Techniques (PERT & CPM), Project Crashing, Trade-off analysis, Resource Allocation and Resource Leveling, Project Organization, Project Cost Control and Cost Overruns, Computer aided Project Management.

Unit III : Categorization and Role of Financing, Project Financing, ERP, International Project Management, Contract Management, Hu-man, Legal and Social Aspect in managing projects, Project Monitoring and Control, Sensitivity Analysis, Risk Management, Proj-ect Evaluation and Termination.

Suggested Readings1. Clifford F. Gray, & Erik W. Larson, (2006) Project

Management – The Managerial Process, Tata Mc-Graw-Hill, New Delhi

2. Daniel D. Roman, Managing Project : A System Approach, Elsevier, USA


3. Hard Keerzer, (1998) Project Management – A System Approach to Planning, Scheduling and Controlling, Van Nostrand Reinhold Company, New Delhi

4. Jack R. Meredith, & Samuel J. Mantel, Jr., (1995) Project Management – A Managerial Approach, John Wiley & Sons, New York

5. Joy, P.K. (1994) Total Project Management – The Indian Context, MacMillan India Pvt. Ltd., New Delhi

6. Robert K. Wysocki, Robert Beck Jr., & David B. Crane, Effective Project Management, Wiley & Sons, New York

7. Sadhan Choudhary, (1996) Project Management, Tata McGraw-Hill, New Delhi

8. Sadhan Choudhary, (1995) Project Scheduling and Monitoring in Process, South Asian Publish-ers, New Delhi

PRIVATIZATION & REGULATION OF BUSINESS

Code : 403PGDM Credits: 3

Unit I : Role of Government: Directive Principles of State Policy – Government as Planner – Regulator – Promoter – Entrepreneur.

Sectoral Policies & Recent Changes: Public Sector – Large Corporate Private Sector – Joint Sector – Small Scale Sector – Tiny Sector.

Unit II : FDI & Government Policy Framework: Fac-tors influencing Investment - Evolution of FDI policy in India – Institutional Machinery & Implementation Process – Foreign Technol-ogy Agreement – Recent Policy Initiatives & Implications. Post-liberalization & Regulatory Framework: Enabling Framework of Public-Private Partnership, Concessionaire Agree-

ment, Case discussion: Petroleum, Power.

Unit III : Privatization – Objectives of privatization – Types of privatization – Concept of privatization – Advantages and disadvantages of privatiza-tion – Public, Private Model – Concessionaire Agreement - BT - BOO – BOOT – BOT – BTO

Text Book(s)1. Namita Gopal, “Business Environment”, Tata Mc-

Graw Hill, New Delhi, 2009.

Suggested Readings1. Shaikh Saleem, (2008) Business Environment,

Pearson Education (Singapore) Pvt. Ltd.2. Francis Cherunilam, (2005) Business Environment

and Policy, Himalaya Publishers, New Delhi3. Justin Paul, (2006) Business Environment, Tata

McGraw-Hill, New Delhi4. George A. Steiner & John Steiner, (2009) Busi-

ness, Government and Society, Tata-McGraw-Hill, New Delhi

5. Journal of Economic Policy and Research6. Journal of Institute of Public Enterprise

ACTUARIAL CONCEPTS & PRINCIPLESCode: 401BIF Credits: 2

Unit I : Introduction to Statistics. Random variables, Meaning of a Random Variable. Central Limit Theorem. Derivation of Central Limit Theo-rem. Applications. Probable Experience. Actual Experience. Law of Large Numbers. Application of the Law in Insurance.

Probability Distributions. Various Distribu-tions like Normal, Binomial and Poisson. Essential Properties of Each. Probability Distributions use in Risk Management. Ra-tionale of their use. Estimation. Method of Estimation. Use of Estimates. Monte Carlo Simulation. Use of Monte Carlo Method.


Mean-Variance Analysis. Computation of Mean and Variance. Variance as a Measure of Risk. Discrete Term, Structure Models. Modeling Stochastic Term Structure. Interest – Sensitive Cash Flows. Valuation of Interest. Sensitive Cash Flows.

Unit II : Mortality Tables. Probabilities of Survival and Death. Computation of Mortality Rates. Prep-aration of Mortality Tables. Mortality Tables for Insurance and for Annuities. Valuation of Life Insurance Risks. Principles underlying it. Determination of Life Reserves. Meaning. Methods of Calculation of Life Reserve. Ter-minal, Initial and Mean Reserves.

Actuarial Analysis of Pension Plans. Regression Theory. Computation of Partial

and Multiple Linear Regressions. Liability Cash Flows. Modeling Liability Cash Flows.

Measuring the Effectiveness of Risk Manage-ment. Products with Basic Risk. Credit Risk Metrics.

Text Book(s)1. K C Mishra and C S Kumar, “ Elements of Actuarial

Science” Cengage Learning, 2009

Suggested Readings1. Hossack, I.B., J.H. Polland and B. Zehnawirth

(1999), “Introductory Statistics with Applications in General Insurance”, Cambridge University Press, Cambridge, England

2. Babbel, David F. and Graig B. Merrill (1996), “Val-uation of InterestSensitive Financial Instrument”, Society of Actuaries, Martingale

3. Morgan, J.P. (1997), “Introduction to Credit Met-rics”, J.P.Morgan, New York

4. Bell, David E. and Authure Shleifer Jr.(1995), Risk Management, Course “Technology Inc., Cam-bridge, MA

TREASURY & FOREX MANAGEMENTCode: 402BIF Credits: 2

Unit I : Financial Markets – Money Markets –Fixed Income Securities - Other Capital Market Instruments - Forex Markets - Derivatives Market – Recap of Time Value of Money -Introduction to Investment & Treasury Man-agement-Treasury Operations – The Global Scenario -Scope and Functions of Treasury Management - Objectivities of Treasury & Organizational Structure - Nature of Treasury Assets & Liabilities – Asset / Liability Manage-ment – ALCO.

Unit II : Integrated Treasury – Cost Center - Profit Center -Risk Analysis and Risk Control – In-terest Rate Risk - Value at Risk (VaR) - Forex (Market) Risk – Risk Management Process – Measures for Identifying and Controlling Risks.-Exchange Rate Mechanism – Factors Influencing Exchange Rates – Forex Valua-tion - Regulations, Supervision and Compli-ance of Treasury Operations. - Bond Dynam-ics Accounting –Valuations - Settlements and Custodians- Problems and Case studies.

Text Book(s)1. Theory and Practice of Treasury and Risk Man-

agement in Banks – IIBF , Taxman Publications 2009

Suggested Readings1. Anthony Saunders and Marcia Millan, Cornet, Tata

McGraw Hill, 20092. Morgan Fleming, J P, The Treasury’s Hand book,

20083. Bhaskaran, R , An introduction to Fund & Investment

Management in Banks, BIRD, Lucknow, 20074. Foreign Exchange and Treasury Management

Hand book, Euro Money Year Book 2007


COMMODITY TRADING & PRICE RISK MANAGEMENT


Unit I : Global Commodity Trading - Global Com-modity Agreement – Projecting of Commodi-ties (Metals, Minerals and Agro) - Structure and Performance Issues – Emergent Trade Issues under WTO - Risk Management - Emerging Trends E-Commerce in Risk Man-agement - Hedge & CT Funds - Historical Perspective of hedging - Evolution of futures market (Global and Indian) - Need for price risk management -Latest Developments in India in this direction. Pricing on Commodity Exchanges - Relationship between Physical and Futures markets – Forward, Futures and OTC Contacts - Forward Contracts, Futures Contracts - OTC Contracts - Exchange Floor Operations - Floor Trading.

Unit II : Price discovery - Market Information - Auction (Open Outcry) – Price Reporting Clearing House - Clearing House Operations - Formal Clearing concepts - Third Party Guarantee - Process flow - Cash and Futures dynamics. Basis/Premium & Inverted Markets - Carry Markets & Inverted Markets Speculators – Fundamental & Technical Analysis - Position & Day Traders – Spreads– Bull and Bear - Hedging Dynamics - Trading Plan - Know your contracts - Profit Objectives - Risk Capi-tal Defined - Trading Plan Exercise – Hedging Plan – Hedging examples and exercises – Options - Derivatives Trading, Trading Il-lustrations - Options Exercise

Suggested Readings1. Energy Price Risk: Trading and Price Risk Man-

agement - Hardcover (Feb. 22, 2003) by Tom James

2. Managing Commodity Price Risk in Developing Countries (World Bank) - Hardcover (Mar. 1, 1994) by Professor Stijn Claessens and Professor Ron-ald C. Duncan

3. Sure Thing Commodity Trading: How Seasonal Factors Influence Commodity Prices - Hardcover (Apr. 1, 1987) by Larry Williams

4. Risk management in commodity and financial markets - Rita L. D’Ecclesia

5. Energy Markets: Price Risk Management and Trading - Tom James - 374 pages

6. Commodity Trading Advisors: Risk Performance ... - Greg N Gregoriou, Vassilios Karavas, ... - 458 pages

7. Energy and Power Risk Management: New ... - Alex-ander Eydeland, Krzysztof Wolyniec - 506 pages

INNOVATION MANAGEMENTCode: 402IB Credits: 3

Unit I : Introduction – Significance of Innovation Management, Innovation in an organizational context, individuals in the innovation process, Key concepts in innovation: design, innovation and invention, successful innovations, types of innovation, technology and innovation. Models of Innovation: serendipity, linear mod-els, simultaneous coupling model, interactive model. Innovation as a management process, framework for the management of innovation.

Market Orientation: Innovation and market vi-sion, innovation new products and consump-tion patterns, innovation diffusion theories.

Globalization: Globalization for innovation: Innovation for Energy Economics The Inter-net-a case in technology change strategic innovation process.

Entrepreneurship and Innovation: Entre-preneurial Ventures and their prospects,


rewards and risks. Investment perspectives and sources for venture finance

Unit II : Managing Innovation in Firms: Innovation and the Organization Managing uncertainty – Pearson’s uncertainty map. Organiza-tional characteristics that facilitate innovation process-organizational culture and heritage, commitment to technology and R&D orienta-tion, acceptance of risk, cross-functional cooperation space for creativity, organiza-tional structure and innovation. Role of the individual in the innovation process.

2.2 Innovation and Operations Management: Operations Management Nature of Design and innovation – design requirements, design and volumes, craft-based products, design simpli-fication. Process design and innovation. Gap Analysis TQM, QFD , The EFQM excellence Model. Design of Supply Chain Management. Business Process Re-engineering (BPR). Op-erations and Technology.

Unit III : Innovation Alliance and Networks: Risk in go-it-alone strategy. Rise of the Octopus Strat-egy-complementarily and knowledge sharing routines. Forms of knowledge sharing routines-licensing, supplier relations, outsourcing, joint ventures, collaborations, R&D consortia, innova-tion networks, the virtual company. The process of forming a successful strategic alliance. Risk and limitations with strategic alliances.

3.2 New Product Development (NPD): Considerations in an NPD Strategy. NPD as growth strategy Market penetration and development. Product development Diversification. New product-classification, re-positioning. Models for NPD - Decision –stage models, cross –functional models, conversion – process models, response models, network models, role of R&D in NPD. Management of R&D, Research clubs.

Suggested Readings1. Paul Trott: Innovation Management and New

Product Development.- Pearson Education,2. Margaret White & Garry Bruton, Innovation and

Technology Management. Western Cengage Learning, New Delhi.

3. Michael H.Morris, Donald F.Kuratko, Jeffrey G.Covin, Entrepreneurship and Innovation in Cor-porations, South –Western Cengage Learning, New Delhi (2008)

4. Dariush Rafinejad, Innovation, Product Develop-ment and commercialization, Learning India Pvt. Ltd. New Delhi (20006)

5. Allan Afuah , Innovation Management, Oxford Uni-versity Press Inc. Oxford N.Y (2003)

6. Harvard Business Review on Innovation, Harvard Business School Press (2001), Boston

Journals1. International Journal of Innovation Management2. Technovation3. Journal of Product Innovation Management4. Creativity and Innovation

ENTREPRENEURSHIP DEVELOPMENT IN BIOTECHNOLOGY


Unit I : Entrepreneur – Basic characteristics, Entre-preneur the leader, Entrepreneur the learner, intrepreneur, developing entrepreneurship through training and motivation, Concept of enterprise.

Unit II : Entrepreneurial Venture, - Generating ideas and assessing the opportunity Business plan, Acquiring and managing resources, legal aspects, institutional support, entrepre-neurial opportunities in biotechnology.


Text Book(s)1. Venkatratnam J.B (2009)Entrepreneurship Devel-

opment, Heritage Printers, Hyderabad2. Patzelt, Holger; Brenner, Thomas (2008), Hand-

book of Bioentrepreneurship, Springer Publica-tions

Suggested Readings1. Hisrich, R.D, Peter, M. P and Shepherd, D.A (2006)

Entrepreneurship, New Delhi: Tata Mcgraw Hill, sixth edition

2. Desai, V (2006), Small- Scale Industries and En-trepreneurship, Himalaya Publishing House

3. Thomas W.Zimmerer & Norman M.Scar Borough (2005), “Essentials of Entrepreneurship & small business management”. Pearson Printice Hall

4. Dollinger, Mark J (2004) Entrepreneurship: strat-egies and resources, Delhi: Pearson Education (Singapore)

5. Jain P. C. (1998), “Hand book for new entrepre-neurs”, Oxford University

6. Dutta, Sudipt (1997), Family Business in India, New Delhi: Response Books

7. Peter Drucker (1993), “Innovation and Entrepre-neurship”, Hyper Business Book Barrow, Colin, Brown, Robert and Clark, Liz (2006), The Suc-cessful entrepreneur’s guidebook: where are you now, where you want to be, how to get there. Lon-don: Kogan Page

8. S.S Khaka, “Entrepreneural Development”., S.Chand & Company limited New Delhi-110055

Websites1. http://www.inc.com/multimedia/slideshows/con-

tent/home-based businesses_pagen_12.html2. http://www.inc.com/3. http://www.entrepreneur.com/4. http://www.gaebler.com/Gaebler_Entrepreneurs.

htm

5. http://www.iloveindia.com/indian-heroes/indian-entrepreneurs.htm.

6. http://www.rediff.com/money/2005/apr/19spec.htm.

7. http://www.indiadaily.com/editorial/133678. http://www.bplans.com

Journals

1. DARE: Because Entrepreneurs Do, Cyber Media Publication (Monthly)

2. SEDME: Published by MSME Development Insti-tute (NISIET), Yousufguda, Hyderabad – 500 045

CORPORATE LAW & GOVERNANCECode: 402BT Credits: 2

Unit I : Indian Contract Act, 1872: Definition – Essen-tial elements of Contract – Offer, Acceptance, Capacity to contract, Consideration, Free consent, legality of object, Performance, Discharge and Breach of Contract, quasi contracts. Special Contracts – Indemnity and Guarantee, Bailment, Contract of Agency.

The Sale of Goods Act, 1930: Formation of Contract, Sale and Agreement to sell, Condi-tions and Warranties, Transfer of property in goods and Rights of an unpaid seller.

The Companies Act, 1956: Definition, Types of Companies, Incorporation of Company, Memorandum and Articles of Association, Share Capital and Debentures, Board of Di-rectors, Appointment of Directors, Powers of Board, Board Meetings, Company Meetings, Accounts & Audit and Corporate Reporting.

Unit II : Overview of Corporate Governance, Defini-tion, rights, duties & responsibilities of Direc-tors. Board Committees - Audit Committee, Nomination Committee, Remuneration


Committee, Investor servicing and investor protection measures. Listing Agreement.

Corporate G Corporate Social Responsibility (CSR), Scope, Justification, CSR & Indian Corporations, Environmental Concerns & Corporations.

Laws relating to Corporate Governance Consumer Protection Act, 1986: objects and scope – Definition of Consumer – Consumer Protection Councils – Consumer Disputes Redressal Agencies.

The Competition Act, 2002: Objects and Application – Anti Competitive Agreements, Abuse of Dominance, Combinations Regula-tions, Competition Advocacy – Duties, Pow-ers & Functions of Commission.

The Information Technology Act, 2000: Introduction, Digital Signature, Electronic Governance, Electronic Records, Controller & Certifying Authorities- Functions and Powers.

Laws on Working Conditions: Factories Act, 1948, & Industrial Employment (Standing Orders) Act, 1946, Industrial Relations : Industrial Disputes Act, 1947 & Trade Union Act, 1926. Wages & Labour Laws : Minimum Wages Act, 1928, Payment of Wages Act, 1936 & Payment of Bonus Act, 1965. La-bour Welfare & Social Security: Workmen’s Compensation Act, 1926, Employees State Insurance Act, 1948, Employees Provident Fund Act, 1948 & Payment of Gratuity Act.

Suggested Readings

1. Sulphey MM, Basheer Az-har, “Laws for Busi-ness”, PHI Learning Private Limited, 2011

2. Maheshwari S.N. & Maheshwari S.K., “A Manual of Business Laws”, Himalaya Publishing House, New Delhi, 2008

3. N.D. Kapoor, “Essential Elements of Mercantile Law”, S.C. Chand & C0., New Delhi, 2011

4. Fernando A.C., “Corporate Governance Princi-ples, Policies & Practices” , Dorsley Kindersley (India) Private Limited, 2010

5. Mishra R.K. & Geeta Rani D. “Corporate gover-nance Theory & Practice” Excel Books, New Del-hi, 2008

6. Akhileshwar Pathak, “Legal Aspects of Business”, Tata McGraw-Hill Publishing Company Limited, New Delhi, 2007

7. V.S. Datey, “Business and Corporate Laws”, Tax-mann Allied Services Ltd. New Delhi, 2007

Journals / Magazines

1. Chartered Secretary , Institute of Company Secretaries of India, New Delhi,

2. Chartered Accountant, Institute of Chartered Accountants of India, New Delhi

3. Indian Journal of Corporate Governance, IPE, Hyderabad


Performance Evaluation The evaluation consists of the following two com-ponents: (a) Continuous Evaluation; and (b) End-Semester Examination

Continuous Evaluation carries 50% of the total marks allotted to a course/subject, and the other 50% being assigned to the end-semester examination. The 50% marks assigned to continuous evaluation are dis-tributed equally between the continuous classroom assessment on one hand, and the mid-semester ex-amination on the other. In each course, every credit carries 20 marks, of which 10 marks for continuous evaluation (five marks for class room assessment and five marks mid-term examination) and 10 marks for the End-Semester Examination. The pattern is as follows:

Sl. No.

Evaluation5 Credit Course

4 Credit Course

3 Credit Course

2 Credit Course

1. Continuous Evaluation (50%) a) Internal Evaluation (25%) b) Mid-Semester Examination (25%)

25 Marks

20 Marks

15 Marks

10 Marks

25 Marks

20 Marks

15 Marks

10 Marks

2. End-Semester Examination (50%)

50 Marks

40 Marks

30 Marks

20 Marks

Total100

Marks80

Marks60

Marks40

Marks

Continuous Evaluation Course-wise Continuous Evaluation will be un-dertaken by the concerned faculty member. While the mode of evaluation is decided by the faculty mem-ber concerned with the subject, normally it consists of three to four activities, which can be comprising of class participation, case analysis and presenta-tion, assignments, tutorials, slip tests (announced/

unannounced), quizzes, etc. or any combination of these. The students are expected to submit their answer scripts/reports of internal assessments within the stipulated time. Failure to do so may result in the scripts not being valued. Another mode of continuous evaluation consists of a mid-semester written ex-amination, which is compulsory for all the students. Mid-semester examination shall be conducted in the middle of the semester and the dates for such exami-nation would be announced in advance by the Course Coordinators. The duration for mid-term examination is one hour. No second chance will be given to those who fail to appear for any of the above evaluations, except in case of those whose inability to attend is due to reasons considered genuine by the Controller of Ex-aminations in consultations with the Director.

End-Semester Examination The end-semester examination carries 50% of the marks assigned to a course. End-semester exami-nation will be of 3 hours duration in case of 5 credit course, 2 1/2 hours for 4 credit course and 2 hours in case of 3 and 2 credit courses. The Controller of Ex-aminations will conduct these examinations. These ex-aminations will be conducted as per a schedule which will be notified in advance.

Appearance at the end-semester examination is mandatory, and no exemption can be granted except in the following cases;(a) A student can absent himself for less than 50%

of the examinations scheduled for that semester, subject to the condition that he/she has passed all the examinations of the preceding semesters. Alternatively, he/she is allowed to carry backlogs upto 50% of all the courses – past and present. In either case, the student concerned has to ob-

Examination Policy


tain the prior permission of the Director, through course coordinator before abstaining from same.

(b) If exemption from attending for the examinations is outstanding on medical grounds, a certificate from the Medical Board, constituted by the Direc-tor, has to be produced before the commence-ment of the examinations. The Director will then take a final decision on the recommendation of the Medical Board.

(c) If for any other reason, a student is unable to ap-pear for the necessary number of Papers, he/she has to obtain the prior permission of the Director for doing so.

(d) However, in no case is a total absence from the end-semester examination is permitted. Failure to comply with the above rules shall lead to admis-sion being cancelled.

Eligibility for appearance at the end-semester examinations To be able to appear for the end-semester exami-nations, a student has to comply with the following:(a) Should have put in at least 85% of attendance in

all the courses put together;(b) Should have put in at least 75% of attendance in

each course;(c) Should not have any disciplinary proceedings

pending against him/her;(d) Should have no pending dues.

Rules for promotion1. To pass a course, a student has to:

(a) obtain a minimum of 50% in the end-semester examination in each subject.

(b) score at least 50% of the combined marks of both continuous evaluation and end-semes-ter examinations in each subject; and

(c) secure at least 60% of marks in aggregate.

NOTE: The above rules of promotion do not apply to non-credit courses, where grades are awarded. However, he/she has to obtain c grade for pass.

2. There is no detention at the end of the First and third semester examinations. However, a student will be detained in the second semester if he/she fails to pass at least 50% of the courses in the first and second semesters put together.

3. Project Works (Summer & Long term) are part of the III and IV semester respectively, will be as-sessed as per the following scheme: (i) Project Proposal, Field Work

and Analysis ………. 50% marks (ii) Final Report and Viva ………. 50% marks

Item (i) above will be assessed by the Project Su-pervisor, while item (ii) will be assessed by the three faculty committee consisting of an external examiner.

A student will have to secure at least 60% in the project reports to be eligible to pass the examina-tion.

4. There shall be a Comprehensive Viva-Voce in each semester. The Comprehensive Viva-Voce will be conducted by a Committee consisting of the Course Coordinator and two senior faculty mem-bers. The Comprehensive Viva-Voce is aimed to assess the student’s understanding in various subjects he/she studied during that semester. There are no internal marks for the Comprehen-sive Viva-Voce.

Non Credit Courses (if any) If any non credit course offered to PGDM, the nor-mal examination procedure to be followed, the marks obtained by a candidate will be translated into Grade on the basis of a 4-point scale as follows:a) 75% and above ‘A’ Gradeb) 65% and above, but less than 75% ‘B’ Grade


c) 60% and above, but less than 65% ‘C’ Graded) Less than 60% ‘F’ Grade

(Fail)

A student, who obtains ‘C’ Grade, is eligible for inclusion of the same in final marks memo.

Award of Division1. To eligible to be awarded a First Division, a stu-

dent of any PG Programme is required to pass all the courses in the fourth semester examination in ONE attempt, irrespective of the number of at-tempts he/she made to pass the courses of the earlier semesters.

2. To be eligible for the award of Distinction or schol-arship, or Gold Medal or any other Prize (if any), a student must pass each of the semester examina-tions including comprehensive viva voce in a sin-gle attempt. Additionally, he/she must appear for these examinations along with the regular batches and not in the back-log examinations.

3. For the award of a Division the total marks scored by a candidate in all the semesters comprising the Diploma Courses are taken into reckoning. In case of non-credit courses (if any), for which Grades are awarded, a pass Grade is compulsory.

4. The award of Division is as follows:(a) First Division with 75% marks and

Distinction above(b) First Division Less than 75% but

not less than 65% of marks

(c) Second Division Less than 65% but not less than 60%

(d) Unsuccessful Less than 60%

Duplicate Certificates If a student loses his/her certificates and want get them in duplicate, he/she should apply to the COE

along with the requisite fees. (in case of Diploma cer-tificate No trace certificate from the Police and an af-fidavit in a prescribed format need to be submitted).

Fee for duplicate Hall ticket Rs.100.00

Fee for duplicate individual memo for each semester Rs.250.00

Fee for duplicate consolidate marks memo Rs.500.00

Fee for duplicate P G Diploma Certificate Rs.1000.00

General Guidelines The schedule of end semester examinations, which will contain the details regarding dates, time, du-ration of each examination, will be notified in advance.(a) Students should be present in the examination

hall at least 10 minutes before the scheduled start of examination. If a student is late by 5 minutes to the scheduled time he/she must obtain written permission from the Controller of Examinations or in his/her absence the Chief Superintendent of ex-amination. In no case they will be permitted in the examination hall if he/she is late by 10 minutes to the scheduled time. They will not leave the exami-nation hall before half-an-hour of the closure time, except with the permission of the invigilator.

(b) Students are expected to carry themselves with pens, pencils, ruler, and non-scientific calculator (if permitted). Borrowing of any materials such as calculators, pens, pencils, rulers etc. is strictly pro-hibited in the examination hall. Students must not carry any written materials along with them to the examination hall or refer to any material pertaining to the examination, outside the examination hall during the scheduled time of examination.

(c) The students are not expected to communicate in any form with any one else in the examination hall. Passing and receiving or seeing papers of others


or copying from others during the examination is strictly prohibited. A student who willfully assists will be considered as guilty as the student who receives it.

(d) Students must observe strict decorum expected of any model examinee and should follow the in-structions given from time to time by the invigila-tor. No student will take the answer book out of the examination hall. After the examination, the stu-dent is responsible for handing over the answer book to the invigilator

(e) Violation of examination norms will be treated as a serious offence and may result in expulsion in extreme cases. The student will be asked to leave examination hall if the student behaviour is pre-ju-dicial to smooth and fair conduct of examination.

(f) In case of any written complaint from the invigila-tor regarding a detected malpractice, the Director will constitute a Malpractice Board consisting of the Controller of Examinations, the Course Coor-dinator, and the Faculty member concerned with the course in which the malpractice is detected. The recommendations of this Board will be sub-mitted to the Director for his final decision.

(g) There will be no re-evaluation of the papers and recounting of marks.

(h) No supplementary exams will be conducted for backlog subjects including Viva Voce examina-tion, if any. However, backlog exams would be conducted along with end semester exams of subsequent semester. Fee for backlog exams is Rs.200/per subject.

(i) Every student will have to complete all the course requirements within a period of 4 academic years from the date of his/her original admission. This pe-riod shall not be extended under any circumstances. If a candidate fails to do so, he/she will have to take admission afresh, fulfilling all the requirements for admission prevalent at that point of time.

Malpractice and Corresponding Punishment All the students are warned not to resort to any kind of Malpractice during the examinations and following are the details of actions if involved in malpractice.

No Malpractice Punishment1 Attempt to appeal

to the examiner / evaluator for a favor

Cancel the examination in that particular subject if done for the first time. Cancel all the examinations in that term if repeated at any point of time, during the course of the programme, including in backlog examinations.

2 Misbehaviour in the examination hall reported by the examiner /Insubordinate behaviour

Cancel all the examinations of that semester and debar for the next one/two semesters, as decided by the board of examinations.

3 Possession of material whether relating to the examination or not/writing on the desk, any part of the body, scale, hand kerchief, calculator, hall ticket, chunni, etc

Cancel the examination in that particular subject and debar for the rest of the exams of that Semester, if any. If repeated, student will be dismissed from the program

4 Any form of helping others in copying or getting help from others in the examination hall in any form.

Cancel the examination in that particular subject of all candidates involved i.e., those seeking help and those providing it, if done for the first time. If repeated for the second time, cancel all the written examinations in that semester. If repeated for a third time, it will entail dismissal from the programme.

5 Insertion of answer sheets brought from outside

Cancel all the examinations of that semester and debar for the next one/ two semesters as decided by the board. If repeated, student will be dismissed from the programme.


No Malpractice Punishment6 Violent behaviour in

the examination hallCancel all the examinations in that semester and debar for the remaining part of the academic year. The candidate must seek a re-admission into that semister next year.

7 Possession of Cell phones

Cancel the examination in that particular subject and cell phone will be confiscated.

8 Mass copying Cancel all the examinations of the semester.

All the above rules also apply to the backlog and mid term examinations.

All those indicted/involved are not eligible for award of Scholarships and scholarships if awarded in the previous semesters will be recovered. The Board of Examinations may identify and rec-ognize as such any other type of malpractice noticed during the evaluation process and recommend suit-able penalty for the same. The Board will have the discretion to decide on the appropriate penalty as deemed fit based on the written report from the con-cerned invigilator.

APPEAL In case of any punishment, a student may prefer an appeal to the Controller of Examinations. The BOE may appoint a committee to enquire into individual cases. A committee so appointed will submit its report to the Director and Controller of Examinations. The decision of the Director is final and no appeal lies against it.

Extra Curricular Activities The tradition of IPE is that it gives ample weight-age to expose the students to the competitive cor-porate environment and the industry. In the process,

students are encouraged to visit industries, participate in competitions as paper presentations, Quiz pro-grammes etc.

Arrange special classes to improve soft skills, special lectures of experts on the contemporary topics and facilitate to have students presentations through week-end seminars.

Students are encouraged to organize Samathi, Sanskriti etc.

Samathi is an ideal platform where experience meets enthusiasm hence called Meeting of the finest minds, this is fuelling the inquisitiveness in students to learn more. Samathi are organised annually as a se-ries of one - day events for each functional area.

Sanskriti: Students conduct the Institutes flagship annual event called Sanskriti that is organized by stu-dents to show case their management skills.

Alumni meet: It is part of the culture of the Institute that every year it conducts Alumni Meet to continue our association with the Alumni.

Sports: The Institute has a playground for Basket-ball, Volleyball, Table Tennis etc. Students are encour-aged to have a two days sports event every year.

Other activities: The students are encouraged to organize other activities like blood donation, green camps etc.

Rights Reserved

The management of Institute of Public Enter-prise (IPE) reserves the right to introduce, modify, and alter the rules and regulations to further the cause of good management education and development of the students.

Pgp Handbook

Documents

Transcript of Pgp Handbook