Presented by: Group4 Sarang Banubakde Manpreet Singh

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• Global Leader in Branded Consumer goods • Has 2 dozen $1bn brands known worldwide • First company to advertise directly to consumers. • 2010, total sales=$78.94bn • Net Income=$12 bn • Market capitalization=$186.63bn

Sales Percentage

Householdcare

beauty &grooming

Health & wellbeing

4th Qtr

Regional Sales

NorthAmercica

LatinAmerica

WestEurope

EastEurope&Africa

Asia

• Brand build is primarily not marketing activity, but its System problem

• Includes design to every step of product development

• Customrization of products. • Continuously monitoring ROMI • Involved heavily in market/marketing

research • Leader in performing consumer behavior

analysis • Used personal endorsement effectively • Used various medias like televisions and

radios • Pioneer in TVCs for FMCG product

• Product based websites • Mobile ad campaign

“irresistibility quiz” • Old spice youtube video

campaign gained huge poupularity

• Attracted 13.7 million views

• Separate facebook page for each product

• Manofthehouse.com for household advice to men.

• Capessa for women on Yahoo!!

Buyers : low bargaining powper Suppliers: low Potential Entrants : low as P&G is market leader Substitute : Moderate threat Industry Rival: Uniliver -High

• P&G is wizard of FMCG marketing backed with strong R&D • Adopt various marketing strategies based on analysis • Pioneer of many marketing tactics and strategies like(FMOT,SMOT) • Effectively uses IMC to reach its target groups • Always have earned huge ROMI.