DIGITAL CROSS MEDIA MARKETINGGet more out of your direct mail and email campaigns with PFC Cross Media Marketing

Key Benefits

• Content relevant to recipient

• Increased response rates

• Reduced costs

• Engage responders in more meaningful dialogue

• Convert responders preferences into revenue

• Increased customer loyalty

• Database regeneration

• Measurable instant reporting & results

Welcome to PFC Digital Marketing

We are the specialist cross media Marketing service provider, enabling our clients to create, manage, and analyse marketing campaigns using Personalised URL’s, Landing Pages and Personalised Digital Print.

With PFC you can take advantage of both online and offline marketing media to build unique and dynamic marketing campaigns.

PFC Digital Marketing links the impact-power of direct mail with the interactive capabilities of the Internet. The result? The conversion of direct mail and email recipients into qualified, educated prospects and valued customers.

Why limit personalisation to just a name? Increase the relevancy of your documents by personalising the combination of visuals and messages too. For example, change the colour scheme to appeal to different recipients, change type styles per age group, show a picture of a specific product to each customer, display individual special offers to each customer. The possibilities are virtually endless.

At PFC we have the capabilities to link the impact power of direct mail with the interactive capabilities of the Internet. Your mailing file can be used to automatically generate personalised URL’s for each individual in your database. Personalised URL’s invite each recipient to their own private screening of your product or service.

This technology gives you the ability to buildpersonalised web pages that integrate and expand the direct mail message, profile responders based on theirpreferences, obtain key qualifying information, and track and manage results in real time.

If you are already personalising direct mail, why not personalise the online experience as well? For more information, contact us today…

With the PFC Personalised URL (pURL) solution you can:

• Dramatically Increase response rates. Our customers have experienced several fold increases in response rates using the PFC pURL solution. Get in touch and we’ll share some examples with you.

• Track, analyse and measure. Demonstrating return on investment is becoming more critical. Our online tools allow you to view and analyse responses as and when they happen. You can see who has responded, when, how many times and what products or services they showed an interest in.

• Make it easier for your customers to provide feedback. With pURLs you already know who the visitor is so you don’t need to ask them again. Simply removing the need to state their name and contact details makes your customers and prospects significantly more likely to complete a feedback form.

• Generate and follow up leads. If you need to follow up leads quickly, our solution can send you email or SMS alerts when customers and prospects visit their landing page.

• Actively prospect. More than just a one off campaign, with our solution you can add new prospects and instantly activate their personalised landing page. Some of our clients use this facility to send out pURLs on a daily or weekly basis to prospects they have met in the field.

John, our No.1 Offer could save you £112 in

Worcestershire

CALL FREE FOR AQUOTE012345 67 890

1 n

umber

in s u rance

or buy online at www.number1insurance.co.uk/offer

Mr J Smith

PFC Group Limited

Roman Way

Berry Hill Industrial Estate

DroitwichWorcestershire

WR9 9AJ

Dear John

As your home insurance is due for renewal soon, we wanted you to be amongst the first to benefit from

our No.1 new offer!

We’re offering 12 months cover for the price of 10, which on a typical policy, could save you £34**. That’s on top of the savings you could

already make with our exclusive prices, which could save you, on average, £179 compared to RBS*.

To find out what you might save, just call 0123 45 67 890† right now or visit www.Number1insurance.co.uk/offer

Plus, our No.1 offer includes a year’s free Home Emergency Cover, which normally costs £48, to help solve problems like blocked drains or

burst pipes.

And because money is often tight, there is NO extra charge if you choose to spread the cost of your home insurance into easy monthly

payments with Direct Debit. Other companies, like Aviva, Direct Line and MORE TH>N charge for this privileges.

What makes our home insurance such great value is that, in addition to our No.1 offer, you get cover that’s designed to more than match your

needs.

For example, there’s up to £75,000 to insure your contents and up to £1 million to cover the cost of rebuilding your home. What’s more, if

you take out both buildings and contents insurance you’ll be entitled

to another 5% discount.

* Based on independent online research by Consumer Intelligence during 01-30 Nov 2010. Average savings

are based on Number 1 Insurance Buildings and Contents Insurance prices when compared to RBS.

These average savings are achieved by 42% of consumers.

** Average policy value is £207 based on a standard buildings and contents policy.

Visitwww.JohnSmith.ClaimYourNo1Offer.com

and see how much you could save in Worcestershire

No 1 Offer_Letter_Known Renewals UNISON Big Offer Letter 27/06/2011 09:47 Page 1

DIGITAL CROSS MEDIA MARKETING

As with the outbound email, we’ve applied the principle of keeping all content ‘above the fold’, i.e. visible on the screen without requiring the user to scroll, in order to maximise user interaction and conversion.

Competition page

The aim of the competition page is to collect valuable data related to likely renewal dates. The competition page will consist of an entry form, designed to have a consistent look and feel to the form used on theoutbound mailer. The form will be pre-populated with any data we currently have about the prospect. The prospect is able to correct any data, and complete any empty fields. This pre-population of fields reduces the time and effort it takes for the prospect to complete the form, and as a result significantly increases thelikelihood of them submitting their data. Some fields on the form will be made mandatory, so the prospect isunable to submit an entry if those fields are notpopulated.

pURL site

The proposed pURL site is a simple microsite whichallows the user to interact, enter a competition by submitting data, and links to other pages on the main site.

Initial landing page

The initial landing page will consist of a personalised welcome, a calculator feature that encourages the user to interact, and a competition entry form.

An interactive calculator is a very effective method of encouraging the user to interact in a way that enables us to capture valuable data. For example, we provide a calculator that is pre-populated with some data we hold, and shows the prospect how much they could save. The user is able to alter some variables to see how it effects their premiums. To the user this appears as a usefulutility that they are happy to interact with. However, all the values entered by the prospect can be stored against that prospects data, and used to guide any follow up activity. Essentially, the calculator is acting as a feedback form or survey. The calculator also has an ‘Apply’ button that links directly to the existing Number 1 Insurance online application page. The pURL system will track who clicks on this link.

How does it work?

It’s simple...

1. Send email, printed direct mail campaign containing pURL.

2. Target responds and visits personalised website – information is gathered and added to database.

3. Track responses and identify leads on line and in real time. You can also receive alerts via email.

4. Follow up message via email, or make a sales call.

5. Establish a dialogue with your prospects.

6. Information added to database.

John, our No.1 Offer couldsave you £112 in Worcestershire

CALL FREE FOR AQUOTE012345 67 890

1 n

umber

in su rance

OR VISIT www.JohnSmith.ClaimYourNo1Offer.com

Dear John,

As your home insurance is due for renewal soon, we wanted you to be amongst the first to benefit from our No.1 new offer!

We’re offering 12 months cover for the price of 10, which on a typical policy, could save you £34**. That’son top of the savings you could already make with our exclusive prices, which could save you, on average,£179 compared to RBS*.

To find out what you might save, just call 0123 45 67 890† right now or visitwww.Number1insurance.co.uk/offer

Plus, our No.1 offer includes a year’s free Home Emergency Cover, which normally costs £48, to helpsolve problems like blocked drains or burst pipes.

Visitwww.JohnSmith.ClaimYourNo1Offer.comand see how much you could save in Worcestershire

No 1 Offer_Letter p2_Known Renewals UNISON Big Offer Letter 27/06/2011 10:31 Page 1

DIGITAL CROSS MEDIA MARKETING

About Us

PFC Digital Marketing is part of the PFC Group Limited, established in 1958 as a specialist print groupspecialising in direct mail print & mail solutions.

We have a dedicated and highly skilled professionalaccount team, experienced and specialists in print,variable data, postage and mailings.

We can create and deliver multi-touch, multi-layered marketing campaigns that intelligently andautomatically reach out to their leads, prospects and customers.

PFC Digital marketing was founded with a vision tointegrate the world of print and electronic media and make it easier for our clients to create and producepersonalised communications. With our digitalmarketing solution, effective personalisedcommunication becomes not only a high response rate vehicle, but also a cost-effective business strategy with a trackable return on investment.

We run multi-tiered, multi-national, integrated media programme’s that are focused, cost efficient and - most importantly - deliver results.

Our technology

Our personalised URL technology is unique in the UK in it’s ability to deliver innovative and engaging solutions using functionality such as:

• Personalised Flash Animations

• Personalised voice overs

• Personalised video

• Forward to a friend

• ‘Find your nearest’ and Mapping technology enables us to display maps pinpointing locations local to each individual prospect

• Personalised and interactive utilities, such as calculators and games

• Real time integrations with back-end systems such as CRM and Marketing Automation systems

Our Core Values

Many people believe our company offers a different way of thinking and a better way to work.

Our core values underpin our culture and are embodied in our behaviour. They are the essence of what has always been special about us.

Customer first: we are the voice of the customer; we start with the customer at all times and follow the customer to deliver genius insights and actions for our clients’ growth and ours.

• Curiosity: an endless appetite to understand, challenge, innovate and learn.

• Passion: relentless in our positive enthusiasm to give our clients the best to make a dramatic difference to their business and ours.

• Collaboration: working at our best together and communicating openly with respect and to build trust over time, for better results.

Thank you page

Once the prospect submits their data, they will bedirected to a ‘Thank you’ page containing links toexisting Number 1 Insurance pages concerning other products. The pURL system will track if the prospect clicks on any of these links. At this point, we could also trigger an automated email, either immediately or a set amount of time later such as 24 or 48 hours, which fol-lows up with an offer or re-emphasises various product offerings.

TrackingAll visits to the personalised URL are tracked and reported through our web based portal in real time. You will have the ability to view which prospects have visited their personalised URL, which pages they visited and when. You also have the facility to segment visitors according to their behaviour on the site, and download the segmented data for the purpose of following up.