FOR  IMMEDIATE  RELEASE    Petrolicious  ,  the  Vintage  Car  Culture  Site,  Sprints  Past  Two  Million  Video  

Views  in  Under  Six  Months    Enthusiasts  globally  race  to  Petrolicious  for  high-­quality,  original  classic  car  videos  

and  editorial    Los  Angeles,  Calif.,  April  30,  2013  –  In  just  under  six  months,  Petrolicious’  series  of  original  videos  celebrating  vintage  car  culture  have  been  watched  over  2  million  times.  Before  Petrolicious,  quality  content,  especially  videos,  on  vintage  cars  was  scarce.    Enthusiasts  lacked  a  source  for  high-­‐quality  videos,  photos  and  editorials  that  were  both  informative  and  inspiring.    “It’s  great  to  see  so  much  interest  from  fellow  enthusiasts  around  the  world,”  says  Afshin  Behnia,  incurable  Alfista  and  CEO  of  Petrolicious.    “Daily,  we’re  connecting  with  people  in  Japan,  South  Africa,  the  Middle  East,  and  of  course  in  Europe  and  the  US  who  share  our  passion  for  classic  cars.    There  is  a  huge  audience  out  there  that  seeks  tasteful,  beautiful  content  -­‐  our  incredible  growth  in  viewership  validates  that.”    Dedicated  to  its  Drive  Tastefully®  philosophy,  Petrolicious  set  out  to  enrich  the  market  with  engaging  narratives  and  deliver  them  with  a  deep  appreciation  and  deference  for  design  and  aesthetics.  Petrolicious  visitors  can  browse  through  profiles  on  rare  classics  and  charismatic  personalities,  dive  into  inspirational  histories,  or  learn  about  buying  their  first  vintage  car.    Fueled  by  passion  rather  than  marketing  dollars,  the  site’s  organic  growth  testifies  that  market  void.    Over  100,000  unique  visitors  per  month  consume  over  half  a  million  pages,  and  more  than  1.5  million  Facebook  users  are  exposed  to  Petrolicious  content  each  month.    The  site  has  already  expanded  to  include  contributors  across  the  globe,  and  Petrolicious  has  been  approached  by  advertisers  and  brands  looking  to  tap  into  its  growing  and  targeted  audience.    “Being  somewhat  new  to  classic  car  culture,  what  is  really  thrilling  for  me  is  the  praise  we’ve  gotten  from  people  who  have  stumbled  on  our  site  from  adjacent  interest  areas  like  design  or  art,”  says  Kika  Vigo-­‐Behnia,  Executive  Creative  Producer,  Petrolicious.    “You  can  genuinely  feel  their  excitement  when  they  tell  us  they  come  to  the  site  for  the  beauty  of  the  content,  and  as  a  result  learn  something  about  vintage  cars.    I  love  that  we’re  able  to  connect  with  people  at  that  level,  welcome  them  to  the  club,  and  share  our  passion.”    About  Petrolicious  Petrolicious  is  dedicated  to    quality,  original  videos  and  editorial  content  for  classic  car  enthusiasts.  

We  celebrate  the  inventions,  the  personalities,  and  the  aesthetics  that  ignite  our  collective  lust  for  great  machines.  We  are  fans  and  fanatics,  collectors  and  racers.  At  Petrolicious  we  seek  to  entertain,  inspire,  and  inform  our  community  of  enthusiasts  and  pique  the  interest  of  those  who  have  been  missing  out.    Join  the  Petrolisti.  Entertain  your  passion.  Drive  tastefully®.    Media  Contact:  Shirin  Behnia  VP  Marketing  Petrolicious  shirin.behnia@petrolicious.com  310-­‐283-­‐6117