Design SprintsDesign SprintsUX Australia 2014 Alison BonchaUX Australia 2014 Alison Boncha

Nice to meet you

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GoogleRIT

Kodak

Google

In 20 minutes or less!

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What are sprints,

Why they are awesome,

and, How to run one.

What

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A design sprint is when group of people spend a short duration of time focused on finding a solution.

Many flavors, we’ll talk about two

@alisonboncha #UXAustralia http://goo.gl/rPpw4D

#1 High-level Design Sprint

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output is highly conceptual & usually only in sketch form

#1 High-level Design Sprint

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Great for…

-inspiration-gamestorming practice-team building

bit.ly/GamestormingKit

#2 Product Design Sprint

@alisonboncha #UXAustralia photo from: http://goo.gl/Aee7vw

output: high fidelity mocks, sometimes prototypes (keynote, pop, inVision)

#2 Product Design Sprint

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Great for- rapid iteration on existing product/featurehttp://goo.gl/YWjwb7

photo from: http://goo.gl/Aee7vw

Product Design Sprints are awesome!

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A product design sprint is when group of people spend a short duration of time focused on a clearly defined topic that produces real-looking work.

Gamestorming “A serious form of play!”

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http://www.gamestorming.com/

gamestorming.com/about/

IDEO’s “How Might We” method

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http://goo.gl/A6QIjD

Gamestorming: Storyboard

@alisonboncha #UXAustralia photo from: http://goo.gl/DCeUjT

http://goo.gl/nsPD7x

Gamestorming: 6-8-5

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1.fold sheet of paper into eight regions

2. spend five minutes sketching 6-8 ideas

3. discuss

http://goo.gl/nBgPNp

Stick figures for the non artist

@alisonboncha #UXAustralia photo from: http://goo.gl/TjDyln

Spend 10 min practicing

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1.start simple, lines, squares, circles

2. add shadows, place text within boxes

3. practice stick figures

Less-than-a-day sample agenda

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10 min Challenge statement60 min Understand20 min Review How Might We’s10 min User journey60 min 6-8-5 (2 rounds)60 min Design / Prototype30 min Review

First part of the day sets the context

Second part of the day is sketching & ideation & design time

Challenge statement (be specific!)

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Make it better Create a design-your-own-shoe experience that jumpstarts the imagination of 12-15 yr olds.

The “Understand” Phase

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Explain the product: Why? What’s the target market? How are we different than the competition?

The “Understand” Phase

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Share research: Personas. What are your current users pain points? Usability study highlights.

The “Understand” Phase

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Share design trends and, the types of products your would-be customers use today.

Discuss & group HMW’s from the “understand” phase

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wearables

trustworthiness

social media

Then have everyone dot vote!

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wearables

trustworthiness

social media

User Journey

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Find new shoes

Find location nearbycompare pricescompare options

Choose colorChoose sizetalk to employees

receipt

Shoes bought!break them intake picsshow off to friends

Intent / Task Information Needs Action Feedback End Result

Creating a user journey sets the stage for the sketching to come! It helps group focus their ideas.

6-8-5’s + discussion + more voting

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Use reward stickers!

Design time, then review

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- have everyone choose one idea from the 6-8-5 session

- spend one hour with their fav design tool and create something high fidelity.

- Photoshop, Sketch, Keynote, Pop, ect...could even use something like Google slides! whatever is fastest! Encourage Product Managers and Engineers to participate if they’re up to it!

- Have everyone explain their mocks at the end of the hour (5 min each). Have stakeholder present to give feedback.

Tips for facilitating

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Create a “Parking Lot”

Engage quieter participants

Obey the timer

All the links

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I/O talk: The Design Sprint. From Google Ventures to GoogleX

Google Ventures 5 day DIY Guide

Gamestorming cheat sheet

Gamestorming Design Kit (1 day)