Peter Jaap Blaakmeer & Elias

ZerrouqMagento Killers

• elgentos ecommerce solutions

• @elgentos / @peterjaap

Introduction• Who are we?• Why this presentation?• Content overview

Feel free to ask questions during the presentation(but raise your hand, please)

Pain points Magento• Bulky, slow• Caching, indexing & compilation are

technical merits• Hosting is a job on its own• Long development cycle• Steep learning curve → less capable

developers

The pie is big enough• Growth, growth & growth• Consolidation of systems• But which market does Magento cover in

contrast to Demandware, Hybris & Intershop?

Different approaches• The Platform; a skeleton, fundamentals of

a Magento Killer• ‘Plug & play’; works out of the box but

requires a developer for customization• The Service; complete package but

customization limitations

Sylius / Forward / Django / Oscar• Intended as platform to build upon• Some provide “plug & play” solutions on top

of it• Has potential, but development cost will be

too high for the average merchant

Sellvana• Roots in Magento (Boris Gurvic)• Succesfully ($5M) captured a seed round• Een volwaardig product• In-house developed framework named

Fulleron (instead of i.e. Symfony of Zend)• Will there be adoption?

osCommerce / Virtuemart / etc

tomrobertshaw.net

They have a piece of the cake• Magento king of the hill• Comparable ‘Plug & play’ systems

(Zencart, osCommerce) are losing market share by the month

• Increasing popularity of SaaS alternatives

Magento 2• Still a rough year away• Will compete with Magento 1.x• Who is going to upgrade?

Magento sails strong• Very hard to penetrate the market, many

have tried• Magento has brand recognition and is woven

into e-commerce• Settled community, training material,

specialized development shops et cetera

Our expectation• SaaS e-commerce solutions will flourish• Sellvana will raise to a significant market

share• Magento 2 will fragment the Magento

ecosphere• Spoiler: we have no crystal ball