Emilie Gieler An introduction to the product information management

• Akeneo• Product Manager• @M_ily

About akeneo

Our custom

ers

3 000+ INSTALLATIONS (since october 2013)+ 500 per MONTh

1.0 release date Community members

2 000+March 6th

Solution partners

13(across 5 countries)

«  Less than a third of retailers are satisfied with

their process management catalog  »

Source : Ventana Research

Low productivity in the management of marketing content

No centralized dataPoor product

information on e-stores

PIM = Product Information Management

When implementing a PIM ?

Use Case #1 – data sources out of control

Use Case #1 – data sources are out of control

BENEFITS OF A PIM

o Central repository : reconciliate and harmonize product information coming from multiple heterogeneous data sources.

o Manage completeness : ensure your product information is fully complete before exporting it.

o Optimize the production : delegate contribution to your team and suppliers.

Use Case #2 – Complex process of enrichment

Use Case #2 – Complex process of enrichment

BENEFITS OF A PIM

o Workflows : put in place workflows will increase the collaboration between contributors of the enrichment of products. They will save time.

o Advanced rights : define the scope and the rights on the catalog will allow to delegate easily some tasks to others.

o Smart attributes : configure rules in order to automatically generate values for attributes, will improve the consistency of the product information, without increasing the work of contributors.

Use Case #3 – mono-channel vs multi-channel

10January

19MAY

New collection Publish online

11feb 0

2marCH

15aPril

Ending translations

Reception of packshots

Validation of marketing

content

Initialize the database

studio photo

Sending to the translation agency

Import on e-commerce website

XLS

XLS

XLS

XLS

10January

17april

New collection Print catalog

03FEB 1

5marCH

03april

Ending mockups

Reception des packshots

Validation of marketing

content

studio photoXLS

10January

14feb

New collection Printing PLV

21jan

Use Case #3 – mono-channel vs multi-channel

10January 19

MAy

New collection

Online

11

Feb02

march 1

5

april

Database initalization

studio photo requirements

Sending the translation

agencyXLS

XLS

17march

Publishing the paper catalog

07

Feb11

march

31

january

Printing PLV for shops

XLS

13

jan

BENEFITS OF A PIM

o Break the silo effect : ease the collaborative work by creating, assigning and following tasks like a project.

o Product lifecyle management : configure your business rules in order to follow the status of the products of your catalogs.

Source : Ventana Research

3 bad reasons to use a PIM

Bas reason #1

The back-office of my e-commerce solution is not efficient / productive.

MikeResponsable e-commerce

Bas reason #1

The back-office of my e-commerce solution is not efficient / productive.

Mikee-commerce manager

E-commerce = 1 channel

Bas reason #2

I need a tool to animate my shop online efficiently.

Helene-marketing manager

Bas reason #2

Pim ≠ merchandising

I need a tool to animate my online shop efficiently.

Helene-marketing manager

Bas reason #3

Thanks to the PIM, I can manage the pricing policy of the company.

MichelDSI

Bas reason #3

Thanks to the PIM, I can manage the pricing policy of the company.

MichelDSI

pricing cold data≠

What looks like a pim project ?

The design phase is 50% of a pim project !

2 main steps of a pim project

design

Integration

• Dictionnaries• Data sources• References• Product lifecycle• channels & Quality

• Flows & connectors• Settings• Tests & trainings

Some tips & tricks

Place The business at the core of the project

A « big bang » approach can kill a pim project

Avoid to create “kludgy” solutions

READY TO START ?@akeneopim

www.akeneo.com