P 1-1 Marketing Management 6th Edition Knowledge and Skills J. Paul Peter James H. Donnelly, Jr.
Peter Donnelly Introduction
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Transcript of Peter Donnelly Introduction
![Page 1: Peter Donnelly Introduction](https://reader036.fdocuments.in/reader036/viewer/2022062412/588119381a28abb9388b576d/html5/thumbnails/1.jpg)
Peter Donnelly Creative Director
BRANDING PRINT DIGITAL ADVERTISING STRATEGYKEYNOTESMOBILE
![Page 2: Peter Donnelly Introduction](https://reader036.fdocuments.in/reader036/viewer/2022062412/588119381a28abb9388b576d/html5/thumbnails/2.jpg)
Brand Union
AGENCY Experience
![Page 3: Peter Donnelly Introduction](https://reader036.fdocuments.in/reader036/viewer/2022062412/588119381a28abb9388b576d/html5/thumbnails/3.jpg)
BRAND Experience
![Page 4: Peter Donnelly Introduction](https://reader036.fdocuments.in/reader036/viewer/2022062412/588119381a28abb9388b576d/html5/thumbnails/4.jpg)
BRANDING Brand positioning and visual storytelling for G&S
![Page 5: Peter Donnelly Introduction](https://reader036.fdocuments.in/reader036/viewer/2022062412/588119381a28abb9388b576d/html5/thumbnails/5.jpg)
![Page 6: Peter Donnelly Introduction](https://reader036.fdocuments.in/reader036/viewer/2022062412/588119381a28abb9388b576d/html5/thumbnails/6.jpg)
BRANDING Westfield Brand Guidelines
![Page 7: Peter Donnelly Introduction](https://reader036.fdocuments.in/reader036/viewer/2022062412/588119381a28abb9388b576d/html5/thumbnails/7.jpg)
PRINT Annual reports, brochures, magazines and proposals
![Page 8: Peter Donnelly Introduction](https://reader036.fdocuments.in/reader036/viewer/2022062412/588119381a28abb9388b576d/html5/thumbnails/8.jpg)
PRINT Elevating G&S's printed marketing materials
![Page 9: Peter Donnelly Introduction](https://reader036.fdocuments.in/reader036/viewer/2022062412/588119381a28abb9388b576d/html5/thumbnails/9.jpg)
PRINT Various brochure spreads for Freedom TV, a revolutionary media company
![Page 10: Peter Donnelly Introduction](https://reader036.fdocuments.in/reader036/viewer/2022062412/588119381a28abb9388b576d/html5/thumbnails/10.jpg)
DIGITAL Various responsive websites
![Page 11: Peter Donnelly Introduction](https://reader036.fdocuments.in/reader036/viewer/2022062412/588119381a28abb9388b576d/html5/thumbnails/11.jpg)
MOBILE Electriq Corporation App development
![Page 12: Peter Donnelly Introduction](https://reader036.fdocuments.in/reader036/viewer/2022062412/588119381a28abb9388b576d/html5/thumbnails/12.jpg)
ADVERTISING Various Westfield advertising campaigns
![Page 13: Peter Donnelly Introduction](https://reader036.fdocuments.in/reader036/viewer/2022062412/588119381a28abb9388b576d/html5/thumbnails/13.jpg)
KEYNOTE New business presentation for G&S
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Westfield.com/CenterName!
STRATEGY Westfield’s integrated holiday campaign (print, digital, OHH, social, in-center)
![Page 15: Peter Donnelly Introduction](https://reader036.fdocuments.in/reader036/viewer/2022062412/588119381a28abb9388b576d/html5/thumbnails/15.jpg)
STRATEGY Naming, brand + marketing strategy, advertising, print, digital and environmental - The Residence, Australia’s preeminent residential development
![Page 16: Peter Donnelly Introduction](https://reader036.fdocuments.in/reader036/viewer/2022062412/588119381a28abb9388b576d/html5/thumbnails/16.jpg)
STRATEGY Westfield’s Lunar New Year campaign with an integrated eCommerce and in-center retail experience.
![Page 17: Peter Donnelly Introduction](https://reader036.fdocuments.in/reader036/viewer/2022062412/588119381a28abb9388b576d/html5/thumbnails/17.jpg)
STRATEGY Westfield’s restaurant campaign
![Page 18: Peter Donnelly Introduction](https://reader036.fdocuments.in/reader036/viewer/2022062412/588119381a28abb9388b576d/html5/thumbnails/18.jpg)
STRATEGY Montgomery positioning strategy and launch campaign
![Page 19: Peter Donnelly Introduction](https://reader036.fdocuments.in/reader036/viewer/2022062412/588119381a28abb9388b576d/html5/thumbnails/19.jpg)
Peter Donnelly Creative Director
Further details on these projects and more @
www.peterdonnelly.net
[email protected] +1.310.463.1078