PEST ANALYSIS

PEST ANALYSISHEALTHCARE INDUSTRYPolitical AnalysisGovernment reducing its hold on subsidiesThere are particular groups which tend to have an influence on government hospitalsCost of medicines also affect hospitals besides pharmaceutical industryRelationship between neighbouring countries also affect the healthcare sector.Economical analysisIncrease inincome would lead to an increase inthe standard ofliving. Thuspeoples lifestyles changes and health is better understood. Thus there is a room for specialized treatment, doctors, and hospitalsGovernment has made loans easily available and thus people with limited means could avail better/specialized treatment.

Social environmental analysis

Medical facilities have increased since there is more awareness of healthcare among the populationCertain percentagesof beds have to be kept for poor people. E.g. in Bombay 20% ofbeds has to be kept reserved for poor people.Look afterthe needs oflocalpoor people. Opencounselling andreliefcentres.Teachhygiene, sanitation among the poormasses.Safe disposal ofhospitalswasteslike used injection needles, waste bloodetc. and taking due care of environment.Spreadingawareness aboutvariousdiseasesthroughcampaigns andfreemedical check ups.Technological analysisBreakthrough innovation inthe field of specialized equipmentCommunicationhasmanagedtobridgethegapbetweenplaceslocatedatlong distancesTesttube babiesMobilityofmedical servicesMobilephones,creditcards(forpaymentpurposes)etc.havemadedoctorsand medical facilities easily available