The Australian Tourism Exchange (ATE) is Tourism Australia’s premier tourism industry trade event and is returning to Perth in April, 2019. ATE19 is proudly co-hosted by Tourism Western Australia (Tourism WA). The event will take place from April 8-12, 2019 at the Perth Convention and Exhibition Centre (PCEC).

Why is ATE so importAnt?Benefits to Perth and Western AustraliaThe event is expected to deliver around $9 million to the WA economy with more than 14,000 visitor nights spent in Perth and regional WA over the duration of the event.

ATE will also position WA as a leading tourism destination by showcasing the many and varied tourism experiences on offer throughout the state and, through the relationships and future business established at ATE, help to grow Australia’s $100 billion tourism industry in the long term.

Benefits to Australian Tourism OperatorsATE provides a unique opportunity for Australia’s tourism operators to present their products and negotiate deals with the most influential international and domestic travel buyers. The event allows the Australian tourism industry to come together to showcase the best of Australia, generating great returns for their businesses and the local economy.

Increasing Australian Tourism’s Media ExposureJournalists from a variety of key international and domestic media organisations attend ATE each year. These delegates report on what’s new in the Australian tourism industry, helping to build and strengthen Australia’s profile as a top destination among millions of consumers worldwide.

WhAt hAppEns At ATE?ATE provides a forum for Australian tourism businesses to showcase their products and establish important business links with the people and organisations that sell Australian tourism product internationally.

ATE delegates participate in business-to-business appointments and networking opportunities across the four day event, with pre and post event familiarisation touring opportunities around the state also forming part of the program for international buyers and media.

hoW big iS ATE?ATE is Australia’s largest annual travel and tourism business to business event. It attracts around 1,400 delegates from approximately 550 Australian tourism operators, together with approximately 600 travel buyers (wholesalers and retailers) and 70 media representatives from more than 30 countries around the world.

Elizabeth Quay, Perth

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WhAt is ATE?

ATE19Perth 2019

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• Perth is Australia’s sunniest capital city, experiencing more than 3,000 hours of sunshine per year, and has a population of more than 2 million people, which is three quarters of WA’s total population of 2.6 million.

• New public spaces have activated Perth and its surrounding cultural hubs, including the waterfront precinct of Elizabeth Quay, 60,000 seat Optus Stadium and Yagan Square, which reconnects the city and Northbridge and is a celebration of WA’s Aboriginal heritage.

• New bars and restaurants have opened across the city, and Perth is now home to more than 93 small bars and 805 restaurants. On the menu you’ll find fresh WA produce and locally sourced wine, beer and spirits. The diversity of nationalities living in Perth has also influenced the variety of cuisines available.

• Perth has also experienced a hotel boom and now offers some of the best value hotel and short-stay accommodation in Australia – since 2012, 35 new or redeveloped hotels have opened.

• Within 30 minutes of the city you can experience the Swan Valley wine region, explore the island playground of Rottnest, discover the historic port city of Fremantle and watch the sun set at one of Perth’s many metropolitan beaches.

hoW cAn i hElp?Given your role in the tourism industry, we would love your help in being a positive ambassador for Perth and WA, and to help spread the word about what makes this place so special!

Some interesting facts to help you promote WA:• As Australia’s largest state, WA’s varied

landscapes and climates means there’s unique experiences from the Mediterranean south to the tropical north. Experience rugged gorges, pristine beaches, forests, the world’s largest wildflower collection and more than 40,000 years of Aboriginal culture.

• In the South West you will find world-class food and wine, beautiful beaches, surfing, cave systems, tall tree forests, whale-watching, wildflowers and the famous wine region of Margaret River.

• WA’s North West, which includes the Kimberley and Pilbara regions, is one of the world’s last true wilderness areas. Here you’ll find striking gorges and waterfalls, remote stretches of coastal paradise, a rich Aboriginal culture, and World Heritage areas.

• Home to awesome marine life, endless white sandy beaches and the warm, turquoise waters of the Indian Ocean, WA’s Coral Coast boasts two World Heritage areas; the Ningaloo coast and Shark Bay. Ningaloo Reef is easily accessible from shore, and is the only place in Australia where visitors can swim with the largest fish in the ocean – the gentle whale shark.

• The Golden Outback region, which includes destinations such as Kalgoorlie, Esperance and Wave Rock, is the place to discover historic townships, spectacular desert wilderness, quirky outback charm, gold-rush history and the Southern Ocean’s perfect white beaches complete with resident kangaroos.

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If you have any questions about ATE19, please email ATE19@westernaustralia.com.

For more information visit tourism.wa.gov.au/ate19