Persuasive eco- system
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Transcript of Persuasive eco- system
Persuasive Eco-Systems
Mark HicksHead of UX
…at a time when the reputations of former scions of society (MPs, bankers, the media) are so badly dented, and with various recent scandals surrounding the capacity of the private sector to deliver public services (care homes management; maltreatment of vulnerable adults), the third sector has come to embody a form of institutionalised trust and trustworthiness.
If the foregoing analysis is correct then that suggests an element of latent power and opportunity for the sector.
Third Sector Research Centre Working Paper 76Third sector leadership: the power of narrativeDr Rob Macmillan and Vic McLaren March 2012
ec·o·sys·tem {ek-oh-sis-tuhm, ee-koh-}noun.
a system formed by the interaction of a community of organisms with their environment.
Symbiotic Organic Ecosystem
Who are the specialists in your persuasive eco-systems ?
ThePersuaders(Specialists)
TheNEW Tech Persuaders(Generalists)
Persuasion as a ServiceEco-System
PersuasiveServiceEco-systems
PersuasiveTechnologyEcosystems
Digital content stores
Location services
Recommendations engines
Social Networking Service Integration
3rd Sector Service
How will your messages be consumed ?
Through the dominant channels and services
With all these assets, what would a business do ?
Create a service eco-system and track it’s effectiveness
So, lets create persuasive eco-systems and track their effectiveness..