PERSUASION TECHNIQUESPERSUASION TECHNIQUES

and the Mediaand the Media

Mass Media

•A means for sending information to large numbers of people

•Media- plural of medium

Loaded Words and Pictures

•Using words and pictures that appeal to the emotions, rather than using facts.

IMAGE

•Buy this product and you will be cool or look like the people in the ad.

FUNFUNFUNFUN

•Using this product makes your life more fun; buy it and enjoy life more.

RomanceRomanceRomanceRomance

• Owning Owning Owning Owning this this this this product product product product will make will make will make will make you more you more you more you more appealing.appealing.appealing.appealing.

Name Calling

•The competing product is not as good as our product.

Plain Folks Approach

•Regular people use it.

Testimonial• A person talks about using the product and

endorses buying the product.• Sometimes done by a famous celebrity.

Bandwagon

•Join the group; everyone is buying it, so should you.

Unsupported Generalities

•Making bold claims or empty promises without supporting them with fact.

Persuasive Techniques

�Loaded Words & Pictures

�Image

�Fun

�Romance

�Name Calling

�Plain Folks Approach

�Testimonial

�Bandwagon

�Unsupported Generalities