Persuasion Appeals, Techniques & Examples. Aristotle’s Appeals The three aims of persuasion…
Persuasion Techniques
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Transcript of Persuasion Techniques
Common Persuasive Techniques
Persuasion TechniquesPropaganda and Advertising
What is Persuasion?A means of convincing people:to buy a certain productto believe something or act in a certain wayto agree with a point of view
Common persuasive techniques often used in advertisingBandwagonLoaded words/Glittering GeneralitiesTestimonials/EndorsementsName CallingSnob AppealSloganPlain Folk TechniqueBandwagonA statement suggesting that everyone is using a specific product, so you should, too!
Being in the group makes you feel secure.
The bandwagon effect created these fine internet sensations..
Bandwagon Examples
Bandwagon Examples
Example
Example
Loaded Words and Glittering GeneralitiesLoaded Words = Words that will make you feel strongly about someone or something (fear, desire for success, excitement, being part of a group).Loaded Words can be Glittering GeneralitiesGlittering Generalities=Words that glitter but give no details about the product.
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10Example
Loaded Words Example.
Loaded Words
Loaded Words
Testimonial/EndorsementA well-known person or a previous customer supports a product or service
**Its called an endorsement if a famous person is supporting the productTestimonials
Endorsement Example
Testimonial from customer
Example
Testimonials work!
Name CallingIs used to incite fears and arouse prejudices in the viewers with the idea that the bad names will cause people to construct a negative opinion about a group or product. This technique is used more often in politics than advertising.Example
Name calling can be implied through an unflattering image
Name Calling.
Example
Snob AppealJust the opposite of bandwagon. Its message suggests: "Buying our product will make you better than everyone else--especially since other people can't afford it.
Example
Example
Snob Appeal
Slogans
SloganA catchy phrase or statement often used to sell a service or a productExample
Example
Example
TheyreGRRRRRRREAT!Plain FolksWhen a company tries to show it is just like youPersuasive device especially favored by politicians!
Example
Example
Subway Five Dollar Footlong AdvertisementPlain Old Mom Folk
Plain Folk Political Ad
Plain Folk Ad
Audience AwarenessAdvertisers know how to target their audiencesuse appropriate persuasive technique
Target Audience?
Target Audience?
Target Audience?
Target Audience?
Target Audience?
Target Audience?
Quick review Can you define these devices?BandwagonLoaded words/Glittering GeneralitiesTestimonials/EndorsementsName CallingSnob AppealSloganPlain Folk Technique