PersuadeAmy Brucen7478526

I am…• Studying Bachelor of Business (Advertising)/Creative Industries

(Interactive and Visual Design) • Interested in integrated digital campaigns

Agenda• Importance of persuasive digital advertising• Ray Ban Campaign• Faktum Hotels Campaign• What this means for me?

Gen YNotorious

multitaskers

How to get the message across?

http://www.digitalbuzzblog.com/ray-ban-ambermatic-lens-filter-app-installation/• Ray Ban App (2012) designed by

Katryna Jones - Visual designer from Sweden

• Location: London flagship store• Concept: Instagram makes filters

to make life look better, Ray Ban makes sunglasses that make life look that way all the time.

• Persuade customers to try the glasses on. Persuade customers to share their experience.

Faktum ‘Hotels’ Campaign

• http://www.digitalbuzzblog.com/faktum-hotels-book-a-homeless-persons-room/

• Location : Gothenburg 2012 • Campaign developed by Forsman and

Bodenfors• Concept: ask for charity in an an

innovative way. Get people talking.• Persuade customers to donate to the

cause. Persuade customers to

advocate for the cause.

For my project• Total experience design - make it fun so that

customers advocate for you• Be delicate with tough messages• Make it interesting and easy to act on and share