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“PERSPECTIVE MANAGEMENT” 

“Maruti, Tata & MercedesComparison” 

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Presented by :

Sanket Patole 31Santosh Pawar 32

Savita Choudhary 33

Shameesh Joshi 34Shraddha Haldankar 35

Shrikant Narayankar 36

MMS 1

Chanakya

VPM’s Dr. V.N. BRIMS 

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“VISION” 

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“MISSION” 

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“OBJECTIVES” 

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“Organisational Stucture” 

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“Organisational Stucture” 

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“Organisational Stucture” 

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“Strategies Developed & Followed” 

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“Strategies Developed & Followed” 

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“Challenges Ahead…” 

• Fuel prices

• Deterioration in global economicconditions

• Changes in tax tarrif or fiscal policies• Environmental and other Government

regulations

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“Challenges Ahead…” 

• Labour unrest• Global competition

• Input costs

• New project execution

• Focus on research and development

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“Challenges Ahead…” 

• Brand management• Product liability, warranty and recall

• Increase in costs or disruption in the

supply, of vehicle parts from naturaldisasters

• Automobile financing business

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“Product Innovative Practices” 

NANO

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“Product Innovative Practices” 

• K-Series Engine

• Next Generation CNG Technology

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“Product Innovative Practices” 

• Electronic StabilityProgramme (EPS)

• Robot Car-Driver less car

• The most powerfulnaturally aspirated eightcylinder engine in theworld

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“Product Turnover , Current Scenario, Future Plans” 

• Combined profit of all brands around us $ 300 mn

• revised per share value of subsidiary from Rs. 200 per share to Rs. 188 per share

• ford is contributing US $600 m to pension fund

• PLANS TO :

Introduce a Nano like small luxury car variant in Europe

Jaguar Land Rover production & assembly in India

components like environmental and platform technologies

ford motor credit company will provide financing for jaguar and land rover dealers andcustomers during a transitional period

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“Product Turnover, Current Scenario, Future Plans” 

• 2010 turnover was US $3.37 bn employing more than 6700employees

• sold total of 85,565 vehicles in September 2011 including6749 units for export

• aim to provide one shop for automobiles related products andfinest services

• PLANS TO :

 – investment of US $2.25 bn in the new car plant, diesel enginefacility, launch of new models & upgradation of the Gurgaon plant

 – planning to capture the rural market by employing women whobelong to their local community

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“Product Turnover, Current Scenario, Future Plans” • Revenue $47.77 billion

• Considering safety and climate protection has introduced newe-class

• Technologies like attention assist (detecting drowsiness)

• the new e class is the safest car in the market and at the sametime consumes far less fuel

• Nissan Micra (e-class) has high fuel economy, low turningradius, push button start and i-key

• PLANS TO :

• Reaffirm its brand values to over-check competition from China

• By 2030, to have fuel-cell vehicle powered by electric motors

• Emphasise on avoiding accidents and improved fuel economy

• cars communication technology using WLAN to help carsdetect and respond to threatening situations & improve trafficmanagement

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“THANK YOU” vroom zz ……..vrooom  zz zz …..…vroooom  zz zz zz ……….