E-business Management Perspective
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Transcript of E-business Management Perspective
12/17/2012
1
E-BUSINESS .. MANAGEMENT PERSPECTIVE
Part Two
17 December 2012 Management & E-Business 1
INTRODUCTION OF E-COMMERCE & E-MARKETPLACE
17 December 2012 Management & E-Business 2
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2
17 December 2012 Management & E-Business 3
Internet users
grew 183% from
2000. 1 billion
users last year
(325 million users
in the emerging
markets) .. 2
billion by 2011 Source: ITU
400+ million
Internet users in
China! Source: ITU
2 billion cell
phones in
2008 .. 4.6
billion by 2009 Source: ITU
200+ million
web sites and
90,000 new
sites created
per day Source: ICANN
1,812,000,000
registered
domain
names in the
world under
269 registries Source: ICANN
1 billion smart
phones in 2014 Source: ITU
Instant messaging
sending 81 billion
messages each
month Source: Jerry Yang, CEO,
Yahoo
300+ million
Hotmail!! Source: Microsoft
Internet traffic
500 exabyte
(1018) per month
by 2012, 46% of
this traffic is
driven by video
content! Source: ITU
Google+: 20
Million Account
in less than 4
weeks! Source: Google
Email users, sending
100+ billion
messages a month Source: Jerry Yang, CEO,
Yahoo
By 2014: World
Wide Mobile
Commerce &
Payments will
reach 640 billion
USD Source: Visa International
By 2010: World
Wide Credit
Card
Transactions
reached 120+
billion
transactions Source: Visa
International
Egypt: 10 Million
Credit Cards and
30,000 ATM & POS Source: Visa International
3 million new
blogs every
day Source: IBM
10 billion
Tweets per year Source: IBM
3.5 billion FB
content per week Source: IBM
17 December 2012 Management & E-Business 4
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17 December 2012 Management & E-Business 5
Facebook Growth in Egypt 2010-2011
17 December 2012 Management & E-Business 6
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Facebook Users in Egypt (Age Group)
17 December 2012 Management & E-Business 7
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Facebook Addiction!!
17 December 2012 Management & E-Business 9
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RFID Technology
17 December 2012 Management & E-Business 13
RFID System
17 December 2012 Management & E-Business 14
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Digital Signage
17 December 2012 Management & E-Business 15
Healthcare
17 December 2012 Management & E-Business 16
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e-Banking!!!
17 December 2012 Management & E-Business 17
Real Estate
17 December 2012 Management & E-Business 18
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Transportation Systems
17 December 2012 Management & E-Business 19
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Tourism
17 December 2012 Management & E-Business 21
Shopping!
17 December 2012 Management & E-Business 22
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Cultural Applications
17 December 2012 Management & E-Business 23
17 December 2012 Management & E-Business 24
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Tim
Ber
ner
s-Le
e's
ori
gin
al
Wo
rld
Wid
e W
eb b
row
ser
17 December 2012 Management & E-Business 25
E-Commerce & E-Business
17 December 2012 Management & E-Business 26
• Marketing
• Selling
• Buying of products
and services on
the Internet
E-Business • Enterprise designed for success
in the Information Age
• Creates new sources of shareholder value
– Building customer loyalty
– Optimizing business process
– Creating new products and services
– Managing risk and compliance
– Reaching new markets
– Enhancing human capital
– Harnessing technology
– Achieving market leadership
E-Commerce
E-Commerce is what you do…E-Business is what you are…
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Business Model
• The method by which a firm builds and uses its resources to offer its customers better value than its competitors and to take money doing so.
• It details how a firm makes money now and how it plans to do so in the ling run.
• The model is what enables a firm to have a sustainable competitive advantage, to perform better than its rivals in the long term
17 December 2012 Management & E-Business 27
Business Model
17 December 2012 Management & E-Business 28
• Business mission
• Product/market scope
• Basis for differentiation
Core Strategy
• Core competencies
• Strategic assets
Strategic Resources
• Suppliers
• Partners
Partnership Network
• Target customer
• Fulfillment and support
• Pricing structure
Customer Interface
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Business Model in Computer Industry
17 December 2012 Management & E-Business 29
Forecast Demand
Obtain Subcmpnt
from Suppliers
Make Basic Components
Assemble Complete
PC
Store PC in Warehouse
Ship PC to Retailer
PC on Shelf for Selling
PC in-hand to Customer
Customer Places Order
Obtain Components
from Suppliers
Assemble Complete PC
Ship PC by UPS/FedEx
PC in-hand to Customer
Value Proposition in E-Business
• The benefits a company can derive from using E-Business and/or E-Commerce application
17 December 2012 Management & E-Business 30
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Business Model Canvas
17 December 2012 Management & E-Business 31
Business Plan
17 December 2012 Management & E-Business 32
Product/Service Feasibility Analysis
•Product/Service desirability analysis
•Product/Service demand
Industry/Market Feasibility Analysis
• Industry attractiveness
•Market attractiveness
Organizational Feasibility Analysis
•Management strength
•Resources availability
Financial Feasibility Analysis
• Cash needed
• Financial performance
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Industry Analysis
17 December 2012 Management & E-Business 33
Industry definition
Industry sizing
Industry characteristics
Industry trend
Long-term prospects
Market
Segmentation &
Target Market
Selection
Buyer Behavior Competitors
Analysis
Annual Sale &
Market Share
Market Analysis
17 December 2012 Management & E-Business 34
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Business Plan
• Business idea
• Long and short-term goals
• Market research
• Marketing plan
• Start-up and fixed operating costs
• Management
• Legal structure
• Time management plan
• Financing
• Breakeven analysis
• Accounting system
• Projected monthly income statement
• Projected yearly income statement
• Financial ratio analysis
• Balance sheet
17 December 2012 Management & E-Business 35
1 • Recognize an opportunity
2 • Evaluate it with critical thinking (SWOT)
3 • Build a team
4 • Write a business plan
5 • Gather resources
6 • Decide ownership
7 • Create wealth
Rules for Building a Successful Business
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B2B E-COMMERCE
17 December 2012 Management & E-Business 37
Types of Electronic Commerce
17 December 2012 Management & E-Business 38
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Generations of B2B EC
17 December 2012 Management & E-Business 39
Components of E-Business
17 December 2012 Management & E-Business 40
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Technologies for E-Business
17 December 2012 Management & E-Business 41
Web Server Hardware and
Software
Electronic Commerce Software
Electronic Commerce
Security
Payment Systems for Electronic Commerce
Electronic Commerce Software
• All EC solutions must (at least) provide:
– A catalog display
– Shopping cart capabilities
– Transaction processing
• Complex EC applications can provide:
– Middleware that integrates the EC system with the existing company information system (fin, acnt ..etc)
– ERP software
– SCM software
– CRM software
– CMS software
– KM software
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Web Services
• Combination of software tools that lets application software in one organization communicate with other applications over a network by using a specific set of standard protocols
• Self-contained, modular unit of application logic that provides some business functionality to other applications through an Internet connection
17 December 2012 Management & E-Business 43
Security
17 December 2012 Management & E-Business 44