PERSONALIZE THE THEME in your print & mail newsletter to match your brand. Monthly newsletters that are informative and fun built with “Call to Actions” mailed to your customers at the click of a mouse!

How does it work?YOU BUILD IT

• Customize & personalize your newsletter from our portfolio of an infinite number of premium Themes & Styles in our easy to use “online” designer tool.

• Your profile including logo & photo are automatically placed all over the newsletter.

1. Pick your “Theme”

• Choose from an ever-growing library of “Themes” to match your Unique brand or Industry.

• Select from a range of beautiful color treatments that best identify your style. - From warm, fun and charismatic to professional and sleek.

• Each color theme continues throughout the 4 page newsletter.

Want to mix it up? Choose Black & White & save a few pennies!

IT’S YOUR NEWSLETTER - BUILD IT THE WAY YOU LIKE IT

1. Pick a Banner, Title & Tagline

• Choose from an ever-growing library of “Banners” to match your Unique brand or Industry. Let the recipient know your personality. - From graphics of homes to landscapes and ocean shores, you’ll find your perfect blend of style.

• “Title” your Newsletter. Give it a name that best represents who “YOU” are!

• Give your Newsletter a “Tagline.” Let your town know your specialty by saying it in a few short words.

IT’S YOUR NEWSLETTER - BUILD IT THE WAY YOU LIKE IT

1. Pick a Note graphic & Intro

• Choose from an ever-growing library of “Note Graphics” to match your Unique brand or Industry. Let the recipient know your personality. - From graphics of professionals to landscapes and ocean shores, you’ll find your perfect blend of style.

• Create a welcome “Intro” that engages your recipients. Welcome them to the new season or wish them an encouraging and engaging sentiment. - This expression will allow your recipients to know the type of person you are.

IT’S YOUR NEWSLETTER - BUILD IT THE WAY YOU LIKE IT

Page 1. Customize & Personalize it!

• Your Photo, Logo and Contact information is automatically placed all over the newsletter.

• Your Newsletter title is placed on the back and the bottom of pages 2&3.

• Your eMail, Telephone # & Web Address are placed in several areas of the Newsletter.

IT’S YOUR NEWSLETTER - BUILD IT THE WAY YOU LIKE IT

IT’S YOUR NEWSLETTER - BUILD IT THE WAY YOU LIKE IT

Page 2. Customize & Personalize it!

• The “Recipients” name is placed in several areas to give your Newsletter a real personal connection. - Statistics have shown that adding the recipients name can increase the ROI or readership by up to 7 x’s.

• Drive the recipient back to your website by offering “Tips & Specials” - Change it or leave it… These “Call to Actions” are automatically placed on the bottom of each page.

• Who doesn’t love a great recipe? Recipes, House & Home tips are always fun to read.

IT’S YOUR NEWSLETTER - BUILD IT THE WAY YOU LIKE IT

Page 3. Customize & Personalize it!

• Crossword puzzles, Fun trivia facts, quotes and very popular “DIY” sections to engage your recipient. - Our “Do It Yourself” section has become a hit for all readers. They are youtube videos on creating fun crafts at home. Celebrity Fashion Designer Michele Baratta searches the internet each month to bring your audience the best of the DIY’s.

• Keeping your reader has never been more fun!

• Monthly “Trivia Challenges” and engaging & personalized notes will welcome any reader to open & read your Newsletter. - Who wouldn’t give you a call to answer the monthly challenge & win a special gift?

• Your contact information & logo are visible in your “Self-Mailed” Newsletter. No expensive envelope to hide your brand.

IT’S YOUR NEWSLETTER - BUILD IT THE WAY YOU LIKE IT

Page 4. Customize & Personalize it!

Are you a “Real Estate Agent?” -Do you want to “Self-Promote” your listings?

• Upload your “Monthly Activity” chart on the extension panel off of page 3.

• Add your top 3 spotlight listings and descriptions on the extension panel off of page 4.

IT’S YOUR NEWSLETTER - BUILD IT THE WAY YOU LIKE IT

Panels off Pages 3 & 4Option #1

• Referrals are the #1 way to retain, earn and gain new clients

• Let your readers know how much you appreciate them. Customize a personal note telling them how great they have been for your business.

• Ask your readers if they would pass along your name. Customize this personal section or leave the default message.

• Give a “Shout Out” to a special client or company by listing their name in the Humor Corner.

IT’S YOUR NEWSLETTER - BUILD IT THE WAY YOU LIKE IT

Panels off Pages 3 & 4Option #2

• Select up to 20 of your favorite “Customer Lists” stored privately in your secure library.

AND / OR

• Select a FREE “Bullseye” list from us. - Choose from a wide variety of filters to focus your target demographic on a specific niche. - Select from filters such as: Radius zip code Male / Female Income Range Single family home / duplex etc….

IT’S YOUR NEWSLETTER - CUSTOMER MAILING LISTS

Customer & Mailing Lists

• Option 1: “Set it & Forget it” - Simply customize and build your newsletter one time, then sit back and watch your marketing be done for you automatically.We’ll Print & Mail your custom built profile including themes & styles on the 15th of each month. Your Newsletter will be updated with the new version and arrive in your customers mailbox around the first of each month.

• Option 2: “You Design it” - Simply customize your Newsletter when the new one is posted (around the 12th of each month) as you wish and click send when you are ready. We’ll print & mail it within 2 days.

IT’S YOUR NEWSLETTER - AUTOMATION

Shipping & DeliverySelect from two options.

Why Newsletters?Simple: Newsletters are the best self promoting, referral generating marketing tool available. It’s Marketing without Marketing.

Grow your business and achieve long-term success

• Building relationships is the #1 way to gain and retain customers.

• There is no better way to promote your business then to send fun, "non-salesy" newsletters.

• It's more important to send "authentic" printed newsletters consistently then any other form of marketing!

If you aren't keeping in touch with your clients, your competitors will!

• Your goal should be to connect with your clients at least once a month. A good rule of thumb to remember is for every month you DON’T connect with your clients, you lose 10% of the value of your relationship. So if you let it go for 10 months, you’ve probably lost them.

• We spend so much time trying to GAIN new customers, but then forget about nurturing the relationship once we have them.

Why Newsletters?

What makes print newsletters so special?

• They make it easy to build solid client relationships.• Each month you continue to “mend the fence” with your sphere of influence.• It’s a monthly reminder that keeps you in the forefront of their mind. Rentention is key.• It’s a refreshing break from the stresses of the day. They will quickly start looking forward to receiving it each month.• It’s a chance for you to offer specials and sell more services without selling…• It’s an easy way to educate your customers without any hard sell.• It gives you a chance to ask for referrals and recognize customers who do refer you.

Keep existing clients & gain new ones!

• When newsletters are mailed to prospects, the sender becomes the first ones they call when they were ready to hire their service!

• Why? - Because they kept hearing from them in a fun, non-salesy way. They didn’t keep trying to “sell” them, they just kept sending the newsletter every month – a subtle reminder that they’re always available and ready to go to work whenever they’re ready.

Why Newsletters?

The challenge with newsletters is...

• It takes a lot of time to write and format a new Newsletter every month, and it’s not easy coming up with new and interesting topics. • Most people think they should send a Newsletter about their industry.• They are very expensive to produce. • It is time consuming to create a Newsletter, gather your Customer List and send it to a printer.

That's the magic behind our service!

• Our newsletters are NOT a bunch of boring or technical articles or other topics your clients have no interest in. Instead, it’s a fun collection of articles, puzzles, cartoons, DIY’s and contests that gets them involved in reading it, and also has direct response areas that you can customize, that will prompt them to contact you.

• Our Newsletters subtly ask for referrals which is the # 1 way to retain, earn & gain new clients.

• Our Newsletters are VERY AFFORDABLE! Roughly 50% less then going to a local printer like Kinkos, Office Max, Staples etc…

• Everything is done online in one location.

MYTHS

What should your Newsletter be about?

#1 Question…I don't want to send out a generic newsletter that no one is going to read that is filled with recipes, crossword puzzles and monthly articles about “what happened in June.” - or that has content that’s not about my business. I’m a “Real Estate Agent” - I want to send out a newsletter about real estate. Or, I’m a “Home Inspector..” - I want to send out a newsletter about fixing homes!

Let me ask you this???We are a printing company - what if we sent you a Newsletter each month filled with content about printing, design, resolution, pixels, type setting, color specs, production, postage requirements & paper stock - Would you read it? OR, would you chuck it?I bet you’d chuck it.

MYTHS

What should your Newsletter be about?

#2 Question…I don't want to spend my money sending out a printed Newsletter when I can just eMail it to my clients. Do you have an eMail version?

Let me ask you this???If we sent you a four page Newsletter via eMail would you spend time reading it? Would you play the crossword puzzle? OR, would you click delete or save it for another day? (which you’d never get back to)

• eMail’s don’t get left on the table for other people to read (and see your name)

• Our Newsletters are created with the intention of being “Fun” & “Non-Salesy” with “Call to Actions,” and subtle reminders that you are in business and ready to help whenever they are ready!

• A print and mail Newsletter is sticky! It may start out on your desk and end up on a table at Starbucks… eMails can’t do that.

Myth behind the madness…

• The idea behind our our Newsletter is to build a relationship over time, consistently, whether they’re looking for what you have to offer or not.

• Stop selling to people. Share with them. We get enough sales pitches already.

Did you know it takes “7 Touches” before someone will buy a product or service from you? How often are you communicating to your customers?

• The goal in our Newsletter is to deliver something that is interesting to your customer whether they want to buy real estate, have their carpet cleaned, get insurance, or anything else.

Why? Because you want to build, on a regular basis, a relationship with them. Your goal is to “Be that person” that they call or think of when your service is mentioned or needed.

• When they’re ready to buy, they’ll contact you. However, if you stop being in front of them, they’ll soon forget…. And you’ll have to start your prospecting cycle all over again.

Isn’t it better to “RETAIN” your existing customers then try to find new ones?

Marketing Sources

Simple Landing Page www.gobignewsletter.com/gobig-newsletter.html

Sample Directorywww.gobignewsletter.com/view-samples.html

Generic Samplehttps://www.impactorder.com:444/Proofs/downloads/01452814proof.

Real Estate Sample https://www.impactorder.com:444/Proofs/downloads/01442738proof.pdf