Personal Marketing for the Busy Entrepreneur
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Personal Marketing for the Busy Entrepreneur
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Transcript of Personal Marketing for the Busy Entrepreneur
PersonalMarketing
for the Busy Entrepreneur
Personal Marketing Website List [email protected]
Youtube
Slideshare
Google+
ResearchGate
SunZu
Myspace
Klout
Create a Personal Calendar
• Facebook Fridays
• Linkedin Tuesdays
• Saturday Strategy
• Scan business cards asap
• Put all emails into Linkedin
• Always reprint your cards
• Always have a pen, a watch and a notebook
• Index cards can work!
• Invest in a neatdesk or some other scanner
• Open a dropbox
Family Business Management
Skype
Dropbox
Udemy
Google Hangouts
Lunches/Meetings
Games
The Big PicturePersonal Marketing evolves into
Company Marketing
Remember this…
Environment: SLEPT
Marketing Strategy: STP
Marketing Tactics: 4Ps
Reference: Principles of Marketing by Philip Kotler and Gary Armstrong.
What is Positioning?
• Positioning is the centerpiece of Marketing Strategy
The positioning identifies the way a firm wants targets to think about their product/brand/activity to maximize their interest
The positioning defines how the product/brand/activity will be differentiated to compete in an increasingly competitive marketplace
Positioning Statement
• Summarize your positioning using the following template:
• “To (target market), X is the brand of (frame of reference) that (benefit/point of difference) because of (product attribute)”
In your opinion what makes the Hummingbird a good metaphor for an
entrepreneur in the Caribbean?
Chapter 1 Slide 8
Managing Oneself
Elizabeth Holmes (Theranos)
Managing Oneself by Lisa Jessamy
(pg 12, UWI-ALJGSB Ialum Magazine, Sept 2014)
1. Find yourself (Personal SWOT)
2. Define your brand
3. Find a purpose ( a reason for being)
4. Build your team
5. Plan to take action
6. Manage your money
7. Lead while learning
The Importance of Social
Networking
What is the importance of Social Networking to the Caribbean Entrepreneur? (Think-Pair-Share)
The Importance of Social Networking
• Easy to communicate with customers
(no secretarial barrier e.g. a tweet to Ali Brown)
• Affordable and in some cases no charge at all!
• One congruent communication strategy for all stakeholders
• Easy access to customers for small and medium companies that was never before available
(e.g. Machel Montano chocolate bar photo on facebook)
• Wonderful source of market intelligence and research
