Personal Branding (improved version - for JADE)
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Personal Branding why you need it, how you do it. Leo Exter, founder @ http://westartup.eu for
description
If you want to be seen, if you want to be remembered - take control of your personal brand, make it work for you. Give it meaning, give it impact, give it consistency. Do something - and create content around that something. And, be the duck ;)
Transcript of Personal Branding (improved version - for JADE)
Personal Brandingwhy you need it, how you do it.
Leo Exter, founder @ http://westartup.eu for
My name is Leo
I’m helping
first-time entrepreneurs
build
successful startups
We – start – up
.eu
• Founder at http://westartup.eu
• Partner, HealthStartup• Coach, MIC
Boostcamp Brussels• Co-founder,
BetaInvest• Co-organizer at
Startup Weekend Brussels, Mons, Liege
• Co-organizer at Bizcamp Belgium
Why personal branding?
Why would anyone notice – remember - pay attention to you?
You have to stand out, but that’s not enough.
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Career is over. Your reputation pays your bills.
Communicate a
representation of your self to the outside world
• Meaningful• Impactful • Credible
Being different is NOT branding
Want impact? Focus!(otherwise you end up with something like this)
Inconsistencies kill credibility
Be the duck!
Let’s get practical now
Be brutally honest about what you want out of life (big things)
Don’t compromise on your principles
• What do you want to achieve?
• Who is your target audience?
• What are your resources?
• What I want to achieve: –Help people start new, better businesses – “Filter out” the wrong people –Get invited to do marketing consulting
• My target audience: –Entrepreneurs, customers, investors
• My resources: –My time
• Content (action and word)
• Presence (physical and digital)
Be the duck!
Do something
Do something again
Keep doing it!
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So, what does it bring?
Support action with content
Clothes make a man
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Create your own
uniform
Same for girls, with more options
Creative thinker, brand builder, pragmatic planner, marketing guy to the core and part-time perfectionist.
• http://www.facebook.com/leo.exter
• http://be.linkedin.com/in/exter
• http://twitter.com/leoexter
Professional photos
Not-so-professional photos
Make a conscious choice – every time
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Join networks…or build your own
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Follow a simple process
4 rules of networking
• First focus on quantity, then on quality
• Become a super-networker: put people in touch with other people
• Give without hope of getting back
• Be present - often
Meaningful Impactful
Credible
Remember: be the duck!
www.westartup.eu
@leoexter
www.facebook.com/westartup
Don’t hesitate to ask questions!
