Personal Branding for Entrepreneurs by Karen King
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Transcript of Personal Branding for Entrepreneurs by Karen King
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1 © 2012 Karen Kang All Rights Reserved!
PERSONAL BRANDING FOR
ENTREPRENEURS
@KarenKang #BrandingPays
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2 © 2012 Karen Kang All Rights Reserved!
Content, Not Cosmetics
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3 © 2012 Karen Kang All Rights Reserved!
What Do These Brands Have in Common?
Photo credits: Oprah Winfrey photo from hiphopchronicle.com, Steve Jobs photo by acaben via photopin cc, Mark Zuckerberg photo by deneyterrio via photopin cc
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4 © 2012 Karen Kang All Rights Reserved!
Be Bold Add Value
Evidence
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5 © 2012 Karen Kang All Rights Reserved!
Zappos and Tony Hseih
Delivering Happiness
Photo source: Inc.com
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6 © 2012 Karen Kang All Rights Reserved!
Vision Personal Story Consistent ID
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7 © 2012 Karen Kang All Rights Reserved!
Target Audience Need
Competition Your Strengths & Value
What category can you lead?
How Can You Stand Out?
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8 © 2012 Karen Kang All Rights Reserved!
Positioning Statement Goal: __________________________
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9 © 2012 Karen Kang All Rights Reserved!
For Investors
Positioning Statement Example
Who are concerned about compe44on and commodi4za4on in online retail
I’m a visionary CEO of an online retailer whose unique brand is built on a happy corporate culture and awesome customer service That achieves consistent growth and profitability with empowered employees who delight our customers.
Unlike our compe4tors, we have the highest employee sa4sfac4on & brand loyalty ra4ngs.
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10 © 2012 Karen Kang All Rights Reserved!
For A Strong Entrepreneur Brand Bold, New Ways to Add Value
Content, Evidence Unique Vision
Personal Story Consistent Identity
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11 © 2012 Karen Kang All Rights Reserved!
Bake the Cake, Then Ice It
Cake = Rational value
Icing = Emotional value
CAKE + ICING = STRONG BRAND
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12 © 2012 Karen Kang All Rights Reserved!
What’s Your Cake and Icing?
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13 © 2012 Karen Kang All Rights Reserved!
Brand Promise
Define Your Brand Strategy
Core Values
Strengths
Personality
Image
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14 © 2012 Karen Kang All Rights Reserved!
Monitor your online brand Help influencers brand you
Are you engaging?
Portable Branding
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15 © 2012 Karen Kang All Rights Reserved!
Be an expert Leverage content
Ecosystem validation
Give back SMILE
Ideas to Brand Yourself
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16 © 2012 Karen Kang All Rights Reserved!
Guide Your Brand, or Be Branded by Others
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17 © 2012 Karen Kang All Rights Reserved!
Be Your Own Brand Manager
BrandingPays™ System
Positioning Messages Brand Strategy Ecosystem Actions
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18 © 2012 Karen Kang All Rights Reserved!
Go for it!
Go for it!
Take Charge of Your Entrepreneur Brand
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19 © 2012 Karen Kang All Rights Reserved!
Free Branding Tips and Newsletter
Leave me your business card
Ask me questions on:
facebook.com/BrandingPays
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20 © 2012 Karen Kang All Rights Reserved!
Go for it!
Book sale and signing tonight!