Personal Branding by JOE MAINWARING, Edited by AV_
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Personal Branding by JOE MAINWARING, Edited by AV_
Transcript of Personal Branding by JOE MAINWARING, Edited by AV_
P ERS O N A L BRANDING
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Definition
Your brand is what people say about you when you’re not in the room. - Jeff Bezos
Founder of Amazon
Personal Branding describes the process by which individuals and entrepreneurs differentiate themselves and stand out from a crowd by identifying and articulating their unique value proposition, whether professional or personal, and then leveraging it across platforms with a consistent message and image to achieve a specific goal.
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Why?
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%93it matters
search first
Recruiters
clientsFounders
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Made With
positioning personality imagery strategy
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Positioning
Specifically you want to make sure that you provide something unique, fresh, and highly valuable to your audience.
What you stand for
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Strategy
Your objective is your goal, what you seek to achieve.
Objective
Your competit ion is the person who’s already doing it first, and the person who wants it second.
Competition
Your target market should the kind of people you want to collaborate with.
Target Market
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personality
practical
patterned unique
craft
Science Art
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imagery
A S E L F I ET A K E
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Brand Name
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options
DUAL IDENTITY (iron man)
TRUE IDENTITY (Tony Stark)
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Branding Page
Branding Pages allow you to showcase who you are, what you’re about, and ultimately how you can help others with your products, services, and smile.
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social networks
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which ones?
social networksCountless social networks exist today, each serving a unique purpose for content curation, communication, and collaboration. You don’t have to be on all, focus on the networks relevant to your goals.
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Content curation
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Strategy
Content Curation
Having a strategy for content curation will allow you to maximize the impact of your personal branding.
Focus by sharing content relevant to your positioning.
Scheduling allows you to publish content during peak times to maximize impact
Analytics provide valuable feedback on how well your content is being received.
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COMMUNITY It takes a village…
Community is about building real relationships with people within your networks that will help you and your business be successful.
