10 Branding Insights from Joe Erwin, President of Erwin Penland Advertising
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@33voices / www.33voices.com / [email protected] 10 Branding Insights from the President of Erwin-Penland Advertising
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Transcript of 10 Branding Insights from Joe Erwin, President of Erwin Penland Advertising
@33voices / www.33voices.com / [email protected]
10 Branding Insights
from the President of
Erwin-Penland Advertising
NOTE:The following represents ten highlights
from the interview by @MoeAbdou, founder & host of 33voices®.
Click to stream audio
Joe Erwin
Co-founder and President of Erwin-Penland Advertising.Former Chairman of the South
Carolina Democratic Party.Co-founder of the thought leadership
conference Food for Thought in 2008.
33voices.com/Joe-Erwin
Your brand reputation is as good as the last interaction you’ve had with your client.
Make each one more memorable.
No.1
33voices.com/Joe-ErwinNo.2
Today’s consumer is highly educated, well informed and engaged –
don’t ever be fake.STand for something and deliver.
33voices.com/Joe-ErwinNo.3
Operational excellence delivered consistentlyis what elevates the confidence of your customer.
33voices.com/Joe-ErwinNo.3
Operational excellence delivered consistentlyis what elevates the confidence of your customer.
33voicesJoe Erwin - Operational excellence
33voices.com/Joe-ErwinNo.4
Customer experience isn’t a service that you deliver –
it’s a feeling that endures.
33voices.com/Joe-ErwinNo.5
To keep your brand fresh and relevant,
it’s wise to surround yourself with younger people with big aspirations.
33voices.com/Joe-ErwinNo.6
Brand awareness is no longer amplified
by the 30 second spot –it’s about how big your idea is.
33voices.com/Joe-ErwinNo.7
Regardless of your business, creating engaging content is whatkeeps you connected to your customer.
33voices.com/Joe-ErwinNo.8
Poor execution is the biggest demise of a business.
Everything great can be done better.
33voices.com/Joe-ErwinNo.9
A well informed business always seizes the opportunityto improve the lives of their customers.
33voices.com/Joe-ErwinNo.10
Don’t ignore the 50+ generation -it’s your biggest untapped opportunity.
Really reflect...
Ask your best customer to define the business you’re in –
does it align with your intentions?
Really reflect...
