To get an idea of an object is called

perception.

1. Receiving stimuli: External

Internal

2. Selecting stimuli: External factor- Nature, Location, Size, Similarity.

Internal factor- Learning, Need, Interest.

3. Organising Figure Background:

4. Response: Attitude

Motivation

Feeling

1.Factors in the perceiver

2.Factors in the situation

3.Factors in the target

1. Factors in the perceiver

Attitudes

Motives

Interests

Experience

2.Factors in the situation

Time

Work setting

3.Factors in the target

Sound

Size

Proximity

Similarity

1. Sensory

2. The Absolute

3. The differential threshold

4. Subliminal perception

1. Sensory: The human organ (eye, ears, nose, mouth, skin) that receive sensory input.

2. Absoulute: The lowest level at which an individual can experience a sensation.

3. Differential: Minimal difference that can be detected between two stimuli.

4. Subliminal: perception of very weak or repid stimuli received below the level of conscious awareness.

What do you see?

Now what do you see?

THANK YOU