Quaker Essentials: You

Choose Evan Sudduth, Taylor Warren,

and Lauren Cox

Our team looks to create a new, innovative product that will encourage consumers to choose breakfast.

OBJECTIVE

Centered around health and nutrition, we will utilize and combine the brands of Pepsico to create a product that conveys a fresh, wholesome options for an on-the-go morning.

TARGET MARKET

The target market for Quaker Essentials is younger on the go consumers.

Age: 18-25Gender: Essentially neutral with a slight female slantDemographics: All races and socioeconomic classes

BRAINSTORMING

•Used Brutethink and Scamper to develop our 500 ideas

–Used these to develop categories pertaining to RFP

•structure •theme •shape •products •brand vision

•color •materials •graphics •audience •advertising

–Created 10 product sketches using selected ideas from each category

• Used Pugh Selection Matrix to narrow down to three final ideas

• Final Sketch

Was modified during production

HOW IT WORKS

The idea behind our design is a “choose your own morning” type of breakfast kit. We are in the process of

designing our final prototype now to contain two different products. The consumer will choose:

-1 Quaker Instant Oatmeal (Real Medleys compatible)

or

-1 Muller 100 Greek yogurt

-1 drink of choice:

-Naked or Starbucks(iced coffee or frappuccino).

EXAMPLE COMBINATIONS

Nutrition Facts Combinations

Combine Products for Breakfast Kit

Total Calories= 390

+

EXAMPLE COMBINATIONS

Nutrition Facts Combinations

Combine Products for Breakfast Kit

Total Calories= 210

+

The design process has been iterative and flexible.

Each round of design has been improved on based on feedback and suggestions from our professor.

DESIGNPROCESS

The intent of the first design was to resemble a lunchbox. This was to engender feelings of nostalgia and model convenience. Unfortunately too much material was used.

DESIGNPROCESS:TAKE 1

The second prototype was heavily influenced by a drink carrying tray. The drawback to this design was a lack of product visibility.

DESIGNPROCESS: TAKE 2

After a trip to Publix, we sought to model our package after a popup sandwich container with a collapsible cup holder to contain the drink.

STRUCTUREDESIGNPROCESS: TAKE 3

STRUCTURE

The structure has a two walled compartment capable of holding one beverage and one breakfast item.

DESIGNPROCESS: TAKE 3

To highlight the ability to choose, there will be explicit directions about the brands they are able to select. In addition, the graphics will emphasize the fact that there are 6 combinations for under 600 calories.

GRAPHICSDESIGNPROCESS: TAKE 3

HOW IT WORKS

COLLAPSIBLE STRUCTURE

Easily shipped in bulk, stacked, and assembled in store

FEATURES HOW IT WORKS

10 % discount for buying products together

FEATURES HOW IT WORKS

Cutouts for easy barcode scanning

FEATURES HOW IT WORKS

Phase IV

- Final Proposal (50 hours)

BUDGET BREAKDOWN

Phase I

-RFP and Market Research (10 hours)

-Brainstorming and Idea Analysis (30 hours)

Phase II

- Product Selection and Design (50 hours)

Phase III

-Prototyping and Product Refinement (50 hours)

- Materials Cost ($750.00)

-$25.00 per hour of work by each

team member (3 members)

Our team comprises of two packaging students and one architecture student.

Combining our strengths in structure software, use of graphics, and quick thinking allows our team to excel and counteract our weakness’.

Our unique design abilities strengthens our team’s design process by giving us multiple pathways of ideas to take.

WHY CHOOSE US

THANK YOU Thank You