TRIPLICITYMadison Brown Alexis Weaver Stephanie Burchill

Target Audience

Purchase Decision Makers

Female millenials (Ages 18-35) -Demanding jobs or families -Health and �gure conscious -Make their hectic lives easier

Perfed lunchable “build your own” boxstackablecorrugatedinsertsseparate snack compartmentstool box Build your own six packlight and airysmooth corners environmentally friendlyrecycled corrugated green and earthyathletic images hikingyogarunningkayakingwhitepicnic basketlightweightwindow for each productresealablemulti use boxbluecloudsskymason jargra�ti style graphicsjust add water ease of usenot too complexmicrowavable componentreusablemultiuse closurebackpack attachmentpackage converts to tray or plateembossingFootball ShapedTree Shaped Standing package

Tree Shaped Standing package Leaf shapedRoll up package to stow in small placesSeparate compartments to serve foodbuttonszipperhinge containertin canplastic thermoformed toplunch box conceptlightweightplastic thermoformed toprounded edges and smooth cornersvarnish over topraised imageshoney combeye-catching sheenSmall windows no plasticbold and minimalistwindows in packagerecycling grocery bagsfunky top closureeasy to unseal (rip o�, peel back)resealableshould have a handle outside of the boxpop-ableinsulatedcolorful sayingssmall, not bulkyeasily ÿts into purse or bagpackage taperstriangular package that opens upfolded paperboardcan open up/deconstruct packagecompartmentalized pizza box stylepackage has a cutout handlepackage has an “easter basket” handlehandle blends in with package graphicspackage with retracting handle

wrip o� cardboard stip to open packagecereal box style closuregold�sh/milk carton style closurelid and container combinationaccordion/origami packagecomes with any needed utensilspackage opens up to create eating surfaceinternal dividers within packagesecondary packaging user friendlyOrganic/curvilinear form of packagecollapsible/recyclable packagingpackage transparencyfun healthy facts printed on packageplayful health diagramfood process diagramchipotle style fonts and advertisingobvious nutritional valuehand drawn, simple style graphics show graphics of sources of foodshow graphics of people working outshow graphics of people outsidethin letter type (not thick and chunky)soft, pastel color scheme of packagegraphics inspired by “trendy” brandspackage has a texture package has soft/rounded edgessimple but bold color scheme (millenials)spill protection closures/lidsmultitasking friendly productcontains some “drinkable” productsÿt into car cupholderkit can easily be packed up beforehandlight, airy materialsPurse handles and designhinged packageBlack and white graphicsGold foil with cream packageFlower pot design“Draw your own” graphicslight colors

Coloring book on boxcrossword puzzle on the boxRigid “brown bag”Gra°ti look ing graphicsemoji facescompostable packageburlap and twinechinese take out closurepull tab opens box like origamibamboo boxcutout wordinguse recycled material metallic graphic (pepsi co logo?)graphic logo used on closurecreate a graphics “sleeve” (candy bar)little doors that ˛ip open 2 sho w foodside by side shelving design“fogged” plastic outer container“cut out” graphicsindented/etched graphicshalf and half front package panelpackage has “suitcase” handledip dye color schemeGraphics similar to lilly printFirst aid kit style packageJacob’s ladder style packageSleeve and tray style packageinside/outside juxtapositionUnique package shape(hexagonal)Animal shaped(fox head)Sunshine graphicsMotivational sayingsPowerful animalsPaisley printFits in water bottle holder of bookbagSeparate liquid and dry compartmentsEasy open spill proof closurejacob’s ladder boxFamous females featured each monthburlap and twine

Trivia questionsSudoku on boxBrain games on boxhealth tips from professional athletes Prize insideBox that changes color when eating readycan be folded into shapes after opening thermally controlled sidesQR codes (nutritional facts?)Di�erent textures for each sectionapple shaped packagefood pyramid shaped packageShaped like a kool-aid pouchface silhouette graphicsnature inspired coloringTetrahedron shape packageExotic shape packageCompartmentalized package/rubix cubePyramid with a twist o˝ t opLeggs eggs shapebanana shaped packageFrench toast keeper microwavableon top of co˝ ee cup bowlwater graphicsmake your own oatmeal kitshake to heat up oatmealTextured raindropsSunrise graphicsCentered and balanced graphicsLarger bold fontbolder hues of blueword “organic”Strawberry graphicsDescriptive words “oat clusters” Big distinguishing logocalories, fat, sugar on front of packagestay with standard serving sizebrown, beige, greencompartamentalized chinese box

COLOR CONCEPTSgreenwhite and bluelight colorsgold foil with cream packagesoft, pastel color scheme of packagesimple but bold color scheme“light and airy” feelbrown, beige, green

CLOSURE STYLEzippermultiuse closureresealablebuttonsplastic theroformed topeasy to unseal (rip o˜ , peel back)cereal box style closuregoldÿsh/milk box style closurepull tab opens box like origamilid and container combinationwrip o� cardboard stripchinese take out box style closure

GRAPHIC IMAGES/IDEAStextured raindropssunrise graphicswater graphicsraised imagesinside and outside juxtapositionsunshine graphicsmotivational sayingshanddrawn, simple style graphicsQR codes (nutritional labels?)graÿti looking graphics

HEALTH CONCEPTScalories, fat, sugar info on packagestandard single serving sizeenvironmentally friendly“what can this do for you” diagramdiagram of “how this product was made”

SHAPEroll up package to stow in small placespackage converts to tray or platehinge containercompartamentalized chinese boxsmall, not bulkyunique shaped package (hexagonal?)jacob’s ladder box

MATERIALScorrugatedrecycled corrugatedresuablelightweightfolded paperboardburlap and twine

PRINTING MATERIALSeye-catching sheen varnish over toptexturesindented/etched graphics

OTHER CONCEPTSbuild your own boxbox changes color when product is ready to eatÿts into cupholdercan munch on product while multitaskingmeal kit contains “drinkable” products

COMPARTMENTS AND ADD ONSseperate snack compartmentsstackablecan open up package into eating surfaceeasy open spill proof closureproduct comes with needed utensilsgraphic sleeveside by side shelving design

CUTOUTSwindow for each productgraphics with “cut out” windows“fogged” plastic outer containercutout wording

HANDLESpackage has retractable/moving handlepurse handles and designsuitcase handlehandle blends in with package graphics

STRUCTUREcollapsible packaging (great for recycling)package has soft/rounded edgesrubix cube packagehinged package (di�erent sides fold out)

COLOR CONCEPTSgreenwhite and bluesimple but bold color schemebrown, beige, green

CLOSURE STYLEcereal box style closurerip o˜ car dboard strip

GRAPHIC IMAGES/IDEASsunshine graphicshanddrawn, simple style graphicsQR codes (nutritional labels?)

HEALTH CONCEPTScalories, fat, sugar info on packagestandard single serving size“what can this do for you” diagram

SHAPEroll up package to stow in small placespackage converts to tray or platehinge containerjacob’s ladder box

MATERIALSrecycled corrugatedlightweightfolded paperboard

OTHER CONCEPTScan munch on product while multitaskingmeal kit contains “drinkable” products

COMPARTMENTS AND ADD ONSseperate snack compartmentsstackablecan open up package into eating surfacegraphic sleeveside by side shelving design

CUTOUTSwindow for each productgraphics with “cut out” windows“fogged” plastic outer container

HANDLESpackage has retractable/moving handlehandle blends in with package graphics

STRUCTUREpackage has soft/rounded edgeshinged package (di˜ erent sides fold out)

Three Key Ideas

Our Design Choice

TRIPLICITY

Brand Name Idea

-triplicity deÿnition: a group of three loosely related items-product contains three di° erent breakfast products

Logo Idea

-use green/white/blue color scheme-incorporate pepsi logo into triplicity logo-use 2 distinct fonts-use upper and lowercase letters strategically

TRIPLICITbreakfast kits

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The Dieline

A Closer Look

What’s next?-adding nutrition facts to left panel-another cut out of the Triplicity will be added to the top of the package to give a peak at the three products