People’s Insights Volume 1, Issue 6 : Intel Innovators
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Transcript of People’s Insights Volume 1, Issue 6 : Intel Innovators
crowdsourcing | storytelling | citizenship
People’s Insights: Volume 1, Issue 6
Intel Innovators
What is Intel Innovators?
Source : http://techcrunch.com/2012/01/12/pitch-now-intel-awarding-young-entrepreneurs-
with-100k-for-whizbang-business-ideas/ ,
A platform within Intel’s Facebook community that allows young
entrepreneurs in the US to share business ideas, grow a fan base and
get real-time feedback. Each month, $100,000 are up for grabs.
Finding the innovators of tomorrow
Source : https://apps.facebook.com/intelinnovators/ , http://under30ceo.com/intel-innovators-
100k-up-for-grab-each-month-for-young-entrepreneurs/
Entrepreneurs submit their ideas on the page through videos. Every month, a
selection committee selects the 20 best ones to showcase in the 'Pitch Room'.
The five with the most 'social capital' (points) awarded by fans go into the
'Battleground' (the final).
The Battleground
Source : http://www.youtube.com/watch?v=m87YpFJCbGM ,
http://pascalwagner1.blogspot.in/2012/01/intel-innovators-competition-for-100000.html
The top five ideas are pitched to a panel of venture capitalists, executives and
technology entrepreneurs on a live webcast. The panel awards $50,000 to the
winner and the 'Top Fan', who earns and invests most points, awards the same
amount to the idea of his/her choice.
The technology and innovation pioneer
Source : http://www.pcmag.com/article2/0,2817,2271425,00.asp ,
http://www.digitalbuzzblog.com/intel-sponsors-of-tomorrow-campaign-website/
Intel created this community to discover, empower and award the next generation
of entrepreneurs and to seed the best ideas for a better tomorrow. This fits in with
Intel's passion for technology and innovations, and its motto -- 'Sponsors of
tomorrow'.
This isn't Intel's first time
Source :
http://www.intel.com/about/corporateresponsibility/education/highered/entrepreneurship.htm ,
http://www.justmeans.com/companies/intel-corp/71720.html
Intel has sponsored innovation and entrepreneurship in the past in
several countries. They have offered entrepreneurship curriculum,
workshops, student innovation contests, amongst other things.
A sense of belonging with a concept, brand
and community
Source : http://www.facebook.com/yes.inc/posts/209537099125670 ,
http://peopleslab.mslgroup.com/scenarios/view/48
Entrepreneurs can win $100,000 for their businesses, an invitation to the NCIIA’s
immersive training programme – VentureLab -- and recognition. Fans get
involved by nominating finalists and picking the best ideas through 'social capital'
to become the 'Top Fan'.
Intel identifies social media as the ideal
crowdsourcing channel
Source : http://www.socialmediaexaminer.com/3-ways-to-do-social-media-crowdsourcing/
Brands like Starbucks and Dell use social media to source insights because it
sparks conversations, diversifies communication through content pegs, is
dynamic and allows instant interactions with ideas through engagement tools
such as 'like' and 'share'.
Crowdsourcing meets corporate citizenship
meets gamification
Source : http://www.crowdsourcing.org/editorial/how-gamification-drives-crowdsourcing/6419 ,
The campaign taps into the excitement over start-ups using trendy
techniques like crowdsourcing and gamification; corporate citizenship is
the end objective.
The criticism
Source : http://techcrunch.com/2012/01/12/pitch-now-intel-awarding-young-entrepreneurs-
with-100k-for-whizbang-business-ideas/
The campaign received some flak because of the restrictions on participation –
only 18 to 24 year olds from the US are allowed. Critics were also concerned
about ideas being stolen and that most ideas are more social than business-like.
Most brands are on the crowdsourcing
bandwagon; Intel isn't
Source : http://www.fastcodesign.com/1427822/crowdsourcing-a-one-way-ticket-to-blah ,
http://www.facebook.com/xerez11
Currently in the third round, the campaign has received more than 1,000 entries
and hundreds of thousands of engagements. Unlike other brands, Intel has a
reason to crowdsource ideas – create a better society – which explains its
success.
More People’s Insights Weekly reports
For more reports, visit: peopleslab.mslgroup.com/peoplesinsights/
Every week, we dive into one topic for discussion on the MSLGROUP
Insight’s Network and discuss insights and foresights, in three key
areas: crowdsourcing, storytelling and citizenship.
CrowdsourcingMahindra Spark the Rise
Storytelling:@MarsCuriosity
Citizenship#Kony2012
Read People’s Lab insights and foresights
The People’s Lab team shares the insights and foresights from the
MSLGROUP Insights Network on the People’s Insights weekly blog and
the People’s Insights Quarterly magazine.
MSLGROUP Insights
Network
50+ MSLGROUP planners
share and discuss inspiring
projects on corporate
citizenship, crowdsourcing and
storytelling.
People’s Insights
weekly blog
We deep dive into
conversations around one
project -- on the MSLGROUP
Insights Network itself but also
on the broader social web -- to
distill insights and foresights.
People’s Insights
Quarterly magazine
Every quarter, we will compile
the best insights from the
network and the blog in the
iPad-friendly magazine, as a
showcase of our capabilities.
For more, visit http://peopleslab.mslgroup.com
Coming soon: People’s Insights Annual
Report
In early January 2013 we will publish the People’s Insights Annual
Report, in which we synthesize our insights from throughout 2012 and
provide foresights for business leaders and change-makers for 2013.
People’s Lab: Crowdsourcing Insights &
Innovation
People’s Lab is MSLGROUP’s proprietary crowdsourcing platform and
approach that helps organizations tap into people’s insight for
innovation, storytelling and change.
For more, visit http://peopleslab.mslgroup.com
For People’s Lab
solutions, [email protected]