PeopleBrowsr’s Brief Cartoon Study of Social Influencers 1

A Brief Cartoon Study of Social Influencers2006 – 2011

Commissioned by PeopleBrowsr for the AdAge Digital Conference 2011

Illustrations by: Adam Long

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What is an Influencer?

Throughout Human History, “An Influencer” has been a person who can effect change within a particular Community or change the course of an Event in time through information sharing…

They are cool dudes who inspire us to do things.

PeopleBrowsr’s Brief Cartoon Study of Social Influencers

2009 Influencer: Most Friends

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2010 Influencer: Engaged Friends

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2011 Influencer: Contextual Relevance

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“Influencers are good at…”

PeopleBrowsr’s Brief Cartoon Study of Social Influencers

Engaging in Conversation

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Complimenting

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Sharing

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A Brief Cartoon Review

We used the PeopleBrowsr Datamine and Analytics with human review to share a comic illustration of influencers across social streams…

2006 - 2011

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Bringing Influence to New Media

Solis Launches His Blog

2006

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Paying for Influencers

More On: Yelping For Dollars

2006

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Consumers as Industry Influencers

Bye, Bye Beacon

2007

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Mommy Bloggers Rise Up

Mommy Motrin: Watch The Video

2008

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Celebrity Power

Kutcher vs. CNN: Full Story

2009

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Employee Influencers

Meet the Pranksters

2009

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The Ultimate Social Network Influencer

Zuckerberg: Privacy is Dead

2010

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Little Brother vs Big Brother

Influence of WikiLeaks: Regulation vs Free Speech

2010

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Influencer Perks

Free Ticket Details

2010

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Influencers Battling for Audience

Calacanis FTW: Motivation to sue

2010

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Fortune 500 CMO as an Influencer

See the Cowboy in Action

2010

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Find Social Media Influencers http://research.ly/influencers

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Find Your Brand Champions

1,000 Days of Conversations

Your community of influencers

Top brand champions on the Interest Graph

More Influencers on Brand Champion Scorecards here

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Top Influencer Reports

SXSW Influencers:http://radar.oreilly.com/2011/03/sxsw-champion-2011.html

Starbucks Influencer Report:http://www.briansolis.com/2011/02/the-interest-graph-on-twitter-is-alive-studying-starbucks-top-followers/

ReSearch.ly result, "Advertising Influencers” http://research.ly/Advertising%20Influencers

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PeopleBrowsr’s Brief Cartoon Study of Social Influencers was released in celebration of the AdAge Digital Conference 2011.

http://adage.com/article/digitalnext/a-cartoon-history-social-influence-2006-2011/226942/

We commissioned our artist-in-residence, Adam Long, to transform our research into incredible illustrations.

For more information, please emailcontact@peoplebrowsr.com