People Before Products - Keynote

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People Before Products Marco Calzolari twitter.com/marcocalzolari linkedin.com/in/marcocalzolari

Transcript of People Before Products - Keynote

People Before Products Marco Calzolari twitter.com/marcocalzolari linkedin.com/in/marcocalzolari

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CHE LAVORO FARAI?

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Web Designer 6

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#domande #creatività #cambiamento

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#domande #creatività #cambiamento

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#domande #creatività #cambiamento

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http://i.giphy.com/yKXfUI789tA08.gif .

loading 13

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CHE LAVORO FAI?

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professione ≠ persona

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http://i.giphy.com/FUEWU1wm7se64.gif .

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Perché?

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Perché?

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Sono sulla strada giusta?

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curiosità ≈ insicurezza

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Sono sulla strada giusta?

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Hillman Curtis (1961-2012) .https://www.youtube.com/watch?v=OdQjo9eamtY .

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Hillman Curtis (1961-2012) .

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flash web design 29

Hillman Curtis - Flash Web Design (2000) .

MTIV 30

target the theme 31

Never sell your design 32

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34Re: New Media Design

Hi Marco

Indeed, you don't want to build websites. You're looking for a way to tell someone’s story. You opted in with tools you like and you trust, i. e. Design for the New Media. Don't take it for granted. Sooner or later, a website won't be the best tool to tell that story, but you'll still want to tell it.

Be prepared. HC

35Re: New Media Design

Hi Marco

Indeed, you don't want to build websites. You're looking for a way to tell someone’s story. You opted in with tools you like and you trust, i. e. Design for the New Media. Don't take it for granted. Sooner or later, a website won't be the best tool to tell that story, but you'll still want to tell it.

Be prepared. HC

#senso

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Be prepared.

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Che cos’è il talento?

Che cos’è il talento?

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Che cos’è il talento?

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Talento / Esclusivo 41

Talento / Esclusivo 42

Talento / Esclusivo 43

Talento / Esclusivo 44

Talento / Esclusivo 45

Talento / Esclusivo 46

Talento / Esclusivo 47

Talento / Omogeneo 48

Talento / Omogeneo 49

Talento / Omogeneo 50

Talento / Omogeneo 51

Talento / Inclusivo 52

Talento / Inclusivo 53

Talento / Inclusivo 54

Talento / Inclusivo 55

Talento / Inclusivo 56

Esclusivo Inclusivo

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Il talento è sistemico

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60Talento

Dave UlrichHuman Asset Summit. Budapest, 25–26 October 2011.

COMPETENZA Persona giusta,

posto e momento giusti, giuste competenze

IMPEGNO Proposta di valore:cosa posso dare?

cosa posso ricevere?

CONTRIBUTO Come creiamo

il senso di questa organizzazione?

Luck is what happens when preparation meets opportunity.

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— Has been attributed to Seneca… since the 1990s.

1. Competenza

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https://jeffreypierce.net/ux-presentation/scaling-ux/images/ux-

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http://www.red-gate.com/blog/skills-maps

T-Shaped professional 66

Disposition for collaboration Across different disciplines. Curiosity, enthusiasm, empathy.T Depth of skill

Contribute to creative process. Competitive & compete

Tim Brown, CEO of IDEO (2010) .

π-Shaped professional 67

π Disposition for collaboration Across different disciplines. Curiosity, enthusiasm, empathy.

Depth of two adiacent skill Contribute to creative process. Competitive & compete

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Be prepared to reinvent yourself. Be prepared to go out on a limb occasionally, and be prepared to do the things that you feel strongly about.

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— Hillman Curtis

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Protopia 71

Newbies 72

Linee verticali 73π

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2.2. Impegno

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Rimanere nella scelta

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What’s my story?

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The User’s Journey – Donna Lichaw (2016) .

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Human Experience Design

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3. Contributo

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Hillman Curtis – Times Square Ads for Obama (2008) .

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Impegno Contributo

Competenza

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Impegno Contributo

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Riconoscere il contributo

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Riconoscere il contributo

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Riconoscere il contributo

#talento

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#futureofwork

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Kōnosuke Matsushita (1894-1989) .

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Kōnosuke Matsushita (1894-1989) .

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Kōnosuke Matsushita (1894-1989) .

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941. Enriching the Society

“Our business is something entrusted to us by society. Therefore, we are duty bound to manage and develop the company in an upstanding manner, contributing to the development of society and the improvement of people’s lives.”

952. An Employee Is A "Client"

“For you, the essence of management is getting ideas out of the heads of bosses into the hands of labour. For us, the core of management is the art of mobilising and putting together the intellectual resources of all employees in the service of the firm.”

963. People Before Products

“We produce people, and we also produce electrical goods. Business, first and foremost, is about cultivating human potential"

#leadership

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Infinito (loop) 98

Hillman Curtis – MTIV (2002) .

#senso #talento #scambio

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insieme

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Stand By Me (Rob Reiner, 1986) .

The reason to designing new media is simple: to subtly and gently change the world.

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— Hillman Curtis

Clip HC 102The reason to designing new media is simple: to subtly and gently change the world.— Hillman Curtis

People Before ProductsMarco Calzolari

twitter.com/marcocalzolari linkedin.com/in/marcocalzolari

#cday16