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2013 Products Are Hard - Melbourne! Keynote Address
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Lean Startup Product Teams Janice Fraser November 2013 Tuesday, October 29, 13
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Transcript of 2013 Products Are Hard - Melbourne! Keynote Address
Lean Startup Product TeamsJanice FraserNovember 2013
Tuesday, October 29, 13
© LUXR.CO 2013Tuesday, October 29, 13
© LUXR.CO 2013
TWEET!
#LeanStartupcc @LUXRCO
@clevergirl
Tuesday, October 29, 13
© 2013 LUXr Incorporated, www.luxr.co
Tuesday, October 29, 13
© 2013 LUXr Incorporated, www.luxr.co
June & Pete’s Wedding Cake
Tuesday, October 29, 13
© 2013 LUXr Incorporated, www.luxr.co
http://saptstrength.com/
Tuesday, October 29, 13
© 2013 LUXr Incorporated, www.luxr.co
http://saptstrength.com/
Pete June
Tuesday, October 29, 13
© 2013 LUXr Incorporated, www.luxr.co
http://saptstrength.com/
Tuesday, October 29, 13
© 2013 LUXr Incorporated, www.luxr.co
April
http://saptstrength.com/
May
June
July
August
Tuesday, October 29, 13
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sedonaweddingcakes.com
Tuesday, October 29, 13
© 2013 LUXr Incorporated, www.luxr.co
freebestpictures.blogspot.com
Tuesday, October 29, 13
© 2013 LUXr Incorporated, www.luxr.co
thekitchn.com
Tuesday, October 29, 13
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Zoe Clark, The Cake Parlour
Tuesday, October 29, 13
© 2013 LUXr Incorporated, www.luxr.co
Zoe Clark, The Cake Parlour
Tuesday, October 29, 13
© 2013 LUXr Incorporated, www.luxr.co
sedonaweddingcakes.com
Tuesday, October 29, 13
© 2013 LUXr Incorporated, www.luxr.co
sedonaweddingcakes.com
Zoe Clark, The Cake Parlour
Tuesday, October 29, 13
© 2013 LUXr Incorporated, www.luxr.co
LEAN Star tup
Tuesday, October 29, 13
© LUXR.CO APRIL 2013
LEAN Star tup
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Build measure
learn!
Tuesday, October 29, 13
© LUXR.CO APRIL 2013Tuesday, October 29, 13
© LUXR.CO APRIL 2013Tuesday, October 29, 13
© LUXR.CO 2013
Lean Startup is NOT
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© LUXR.CO 2013
Lean Startup is NOT
Cheap Startup
Tuesday, October 29, 13
© LUXR.CO 2013
Lean Startup is NOT
Cheap Startup
Fast Startup
Tuesday, October 29, 13
© LUXR.CO 2013
Lean Startup is NOT
Cheap Startup
Fast Startup
Shortcut Startup
Tuesday, October 29, 13
© LUXR.CO APRIL 2013
Lean Startup is...
Tuesday, October 29, 13
© LUXR.CO APRIL 2013
An approach for building companies that are creating new products and services in situations of extreme uncertainty.
Lean Startup is...
Tuesday, October 29, 13
© LUXR.CO APRIL 2013
An approach for building companies that are creating new products and services in situations of extreme uncertainty.
The approach advocates creating small products that test the entrepreneur’s assumptions, and using customer feedback to evolve the product, thereby reducing waste.
Lean Startup is...
Tuesday, October 29, 13
© LUXR.CO APRIL 2013
1. List your assumptions.2. Understand your customers.3. Experiment efficiently.4. Adjust direction based on evidence.
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© LUXR.CO APRIL 2013
Lean Startup advocates experiments & learning
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© LUXR.CO APRIL 2013
Go backward to go forward.
Learn
Measure
Build
Tuesday, October 29, 13
© LUXR.CO APRIL 2013
Go backward to go forward.
Learn
Measure
Build
Tuesday, October 29, 13
© LUXR.CO APRIL 2013
Go backward to go forward.
Learn
Measure
Build
Tuesday, October 29, 13
© LUXR.CO APRIL 2013
Go backward to go forward.
Learn
Measure
Build
Tuesday, October 29, 13
© LUXR.CO APRIL 2013
Go backward to go forward.
Learn
Measure
Build
Tuesday, October 29, 13
© LUXR.CO 2013
Think of it like this...
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© LUXR.CO 2013
Think of it like this...
TDD
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© LUXR.CO 2013
Think of it like this...
TDD
A Lean Startup is a test-driven COMPANY
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© LUXR.CO 2013
Victory is measured in
learning.
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© LUXR.CO 2013
Plot the difference
THINK
release
MAKErelease
MAKErelease
MAKE
RISK
= U
NVAL
IDAT
ED EF
FORT
TIME
Tuesday, October 29, 13
© LUXR.CO 2013
Lots of little wigglesRI
SK =
UNV
ALID
ATED
EFFO
RT
TIME
Tuesday, October 29, 13
© LUXR.CO 2013
Lots of little wigglesRI
SK =
UNV
ALID
ATED
EFFO
RT
TIME
Tuesday, October 29, 13
© LUXR.CO 2013
RISK
= U
NVAL
IDAT
ED EF
FORT
TIME
Each wiggle is a learning cycle.
MAKE
releaseBUILD
LEARN
BUILD
MEASURE
Tuesday, October 29, 13
© LUXR.CO 2013
This will change how you think
about your role, your work, your
team, your process.
Tuesday, October 29, 13
© LUXR.CO 2013Tuesday, October 29, 13
© LUXR.CO 2013
Principles for Lean Startup Teams
Tuesday, October 29, 13
© LUXR.CO 2013
1. Team first, then product.
Principles for Lean Startup Teams
Tuesday, October 29, 13
© LUXR.CO 2013
1. Team first, then product.
2. PM + Dev + UX = 1 Product Team
Principles for Lean Startup Teams
Tuesday, October 29, 13
© LUXR.CO 2013
1. Team first, then product.
2. PM + Dev + UX = 1 Product Team
3. Work out loud.
Principles for Lean Startup Teams
Tuesday, October 29, 13
© LUXR.CO 2013
1. Team first, then product.
2. PM + Dev + UX = 1 Product Team
3. Work out loud.
4. Make processes repeatable, then routine.
Principles for Lean Startup Teams
Tuesday, October 29, 13
© LUXR.CO 2013
1. Team first, then product.
2. PM + Dev + UX = 1 Product Team
3. Work out loud.
4. Make processes repeatable, then routine.
5. Don’t get stuck in your happy place.
Principles for Lean Startup Teams
Tuesday, October 29, 13
© LUXR.CO 2013
1. Team first, then product.
2. PM + Dev + UX = 1 Product Team
3. Work out loud.
4. Make processes repeatable, then routine.
5. Don’t get stuck in your happy place.
6. Invest in clarifying the problem.
Principles for Lean Startup Teams
Tuesday, October 29, 13
© LUXR.CO 2013
1. Team first, then product.
2. PM + Dev + UX = 1 Product Team
3. Work out loud.
4. Make processes repeatable, then routine.
5. Don’t get stuck in your happy place.
6. Invest in clarifying the problem.
7. Drive toward goals and measure outcomes.
Principles for Lean Startup Teams
Tuesday, October 29, 13
© LUXR.CO 2013
1. Team first, then product.
2. PM + Dev + UX = 1 Product Team
3. Work out loud.
4. Make processes repeatable, then routine.
5. Don’t get stuck in your happy place.
6. Invest in clarifying the problem.
7. Drive toward goals and measure outcomes.
8. Ideas are cheap. Have a lot of them.
Principles for Lean Startup Teams
Tuesday, October 29, 13
© LUXR.CO 2013
1. Team first, then product.
2. PM + Dev + UX = 1 Product Team
3. Work out loud.
4. Make processes repeatable, then routine.
5. Don’t get stuck in your happy place.
6. Invest in clarifying the problem.
7. Drive toward goals and measure outcomes.
8. Ideas are cheap. Have a lot of them.
9. Decide quickly. Hold decisions lightly.
Principles for Lean Startup Teams
Tuesday, October 29, 13
© LUXR.CO 2013
1. Team first, then product.
2. PM + Dev + UX = 1 Product Team
3. Work out loud.
4. Make processes repeatable, then routine.
5. Don’t get stuck in your happy place.
6. Invest in clarifying the problem.
7. Drive toward goals and measure outcomes.
8. Ideas are cheap. Have a lot of them.
9. Decide quickly. Hold decisions lightly.
10. Don’t carry the past.
Principles for Lean Startup Teams
Tuesday, October 29, 13
© LUXR.CO 2013
Team first, then product
1
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© LUXR.CO 2013
Team first, then product
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© LUXR.CO 2013
• Who’s on the team
Team first, then product
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© LUXR.CO 2013
• Who’s on the team
• How they work together
Team first, then product
Tuesday, October 29, 13
© LUXR.CO 2013
• Who’s on the team
• How they work together
• What they believe
Team first, then product
Tuesday, October 29, 13
© LUXR.CO 2013
• Who’s on the team
• How they work together
• What they believe
• Invest time in developing productive relationships
Team first, then product
Tuesday, October 29, 13
© LUXR.CO 2013
Burning social capital
Tuesday, October 29, 13
Chris Min10 years as CEO, Wharton MBA,
Silicon Valley trained Tuesday, October 29, 13
Tuesday, October 29, 13
© LUXR.CO 2013
The Influence of Agile
Tuesday, October 29, 13
© LUXR.CO 2013
“The courage to speak truths, pleasant or unpleasant, fosters communication and trust.
The Influence of Agile
Tuesday, October 29, 13
© LUXR.CO 2013
“The courage to speak truths, pleasant or unpleasant, fosters communication and trust.
“The courage to discard failing solutions and seek new ones encourages simplicity.
The Influence of Agile
Tuesday, October 29, 13
© LUXR.CO 2013
“The courage to speak truths, pleasant or unpleasant, fosters communication and trust.
“The courage to discard failing solutions and seek new ones encourages simplicity.
“The courage to seek real, concrete answers creates feedback.”
The Influence of Agile
Tuesday, October 29, 13
© LUXR.CO 2013
Lean Startup teams believe in...(from Lean Manufacturing and Extreme Programming)
SimplicityCourageTrust ProcessContinuous Improvement
Tuesday, October 29, 13
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If you get the team right, you’ll find your way to the right product.
Tuesday, October 29, 13
© LUXR.CO 2013
Don’t carry the past.
10
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© LUXR.CO 2013Tuesday, October 29, 13
© LUXR.CO 2013
Tom ConradGrew Pandora from 10 people to IPO
Tuesday, October 29, 13
© LUXR.CO 2013Tuesday, October 29, 13
© LUXR.CO 2013Tuesday, October 29, 13
© LUXR.CO 2013Tuesday, October 29, 13
© LUXR.CO 2013Tuesday, October 29, 13
© LUXR.CO 2013Tuesday, October 29, 13
© LUXR.CO 2013
@clevergirl@LUXRCO
Thank you!
Tuesday, October 29, 13
