PENDULUMFandom & Audience Engagement

Who is Pendulum?

From the official Pendulum site: “Formed during 2002 by three musicians from Western Australia with similar visions and musical backgrounds, Pendulum’s mission has always been to pull together their production resources, ideas and influences from various styles of music, to create a new sound that they felt was missing from dance music.”

Who is Pendulum? Cont.

Composed of members Rob Swire, Gareth McGrillen, Peredur ap Gwynedd, Paul ‘El Hornet’ Harding, KJ Sawka, and Verse

Have performed around the globe at events such as RAMfest and Speakerbox

Online Presence

Have an official Facebook and Twitter page

Official Pendulum site includes updates on the bands activity, as well as showcases of live performances and photos

Online Communities

Most communities composed of venues and clubs that will/have showcased their music in the past, and are shown as updates on their respective Facebook accounts

Community can also be seen on sites such as Grooveshark and other streaming sites through the sites forum board

Social Site Links

Official Pendulum site: http://www.pendulum.com/

Facebook: https://www.facebook.com/pendulum

Twitter: https://twitter.com/Pendulum

‘Find Your Audience’

Pendulum has definitely found an audience for their work, being hosted by multiple clubs and events around the globe for their creative take on dance music and DJ-ing

‘Meaningful and Sharable Content’

Has extensive list of their entire discography on their official site

Showcases all events that they will be/have already attended on their official site and multiple social networking sites

‘Engage with Fans’

Makes dates of their appearances available in advance so fans know when and where they will be performing

Releases photos and videos taken from past performances for everyone to share

How Can They Improve?

More personal touch to their updates Perhaps ask the fan base where next they

would like to see a performance, or at what event

‘Continue the Social Push IRL’

Actively updates on their performances Often releases venue versions of their

songs for the online community to enjoy Often has their music remixed with other

existing artists, such as Celldweller Participated in the Linkin Park ‘The

Catalyst’ cover contest

Links to Celldweller and Catalyst

http://www.youtube.com/watch?v=PimkAa65vFQ

http://www.youtube.com/watch?v=L6cVcbkx8l8

‘Post Consistently’

As said previously, updates venue performances constantly and provides dates of appearance

Posts venue versions of previously done songs

‘Post Consistently’ cont.

Needs a bit more engagement from the band in my opinion

Low on updates since October last year

Venue Examples