L Brooks Presentation Comm 2F00 M6.2
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Transcript of L Brooks Presentation Comm 2F00 M6.2
JACOB MOON
JACOBMOON.COM
Presentation M6.2 by Linda Brooks, Comm2F00,
Brock University, February 22, 2014
Jacob Moon
Social media is significant to Jacob Moon’s success as a musician. This presentation looks at his background and music genre, followed by his approach to marketing via social media. Next is a list of his social media connections , and leading to five slides that look at how Jacob follows important social media tips.
Jacob Moon
Singer, Songwriter, Guitarist Extraordinaire
Jacob Moon
Jacob Moon is a solo Canadian folk singer/songwriter and guitarist based in Hamilton, Ontario. Jacob has an extensive repertoire of songs, with seven albums to his credit (Wikipedia, 2014).
JACOBMOON.COM
Revelation by Jacob Moon
Jacob Moon
Folk/Pop/Gospel genre
Go to Soundcloud.com to hear Jacob sing Under African Skies (Simon, P., 1986)
https://soundcloud.com/linbrookslbs/sets/under-african-skies
Background
Jacob is a fantastic singer, songwriter and guitarist
Developed his talent through churches, music festivals, gigs, and on to a career as a full-time musician
Works a Boss RC300 loop to become a one man band! BOSS LOOP Canada- Jacob Moon 'Everything That Goes Around' - YouTube
Believes in and active in social justice
Jacob Moon’s Approach
Jacob mixes his own music with covers from other famous artists and groups, such as Rush and Marillion
He writes and chooses music that means something to himself , his faith and his values, as well as to his fan base
He has a grassroots approach to marketing and promotion which has rewarded him with a following that is passionate and loyal
Sold over 25,000 copies of his CDs
Jacob Moon
Latest video on Jacob's website Jacob Moon at Hugh's Room, Toronto,
performing in the 12th annual Lightfoot celebration, THE WAY WE FEEL. Ribbon of Darkness by Gordon Lightfoot. Sun.Jan.19,2014
Online and Social Media Presence
Reverbnation.com Music.cbc.ca Twitter Facebook SoundCloud Jacobmoon.com YouTube MySpace Wikipedia Kapipal.com Forallmoonkind.com
Online communities
Jacob Moon Fan Site captures updates, comments, and tour information
http://www.forallmoonkind.com/blog/
Crowdsharing: Jacob raised the money he needed to record his latest CD, Fascination
http://www.kapipal.com/fascination
Social Media Tip #1 Find your audience
Jacob Moon has found his audience in social media by non-stop promotion to followers and use of mainstream music sites like Reverbnation.com
He has also been invited to link his information on other well-known musicians’ sites which spreads his name even further http://marillion.com/shop/albums/fascination.htm
Social Media Tip #2
Post meaningful, sharable content
Jacob Moon posts family pictures and news, videos of recent concerts, and upcoming tour information
He advertises house concerts whenever he can which is a part of his grassroots marketing and entertainment plan
Social Media Tip #3
Engage your current fans
Jacob offers online purchases, tour information, promotions, and house concerts as well as gigs for not-for-profit organizations
He chooses music that they love!
Social Media Tip #4
Continue the social push in real life (IRL).
Jacob Moon and fans put up posters at local churches and venues, such as The Registry Theatre, in Kitchener. http://www.registrytheatre.com/
He is able to take advantage of many local festivals and international tours by attaching his advertising to the production’s advertising
Connections in real life
Social Media Tip #5
Post consistently
Jacob is constantly tweeting and sending out emails. He does a good job at keeping his ‘face’ out there to draw on his fan base and promote new gigs and new venues.
He doesn’t hesitate to offer 2:1 ticket deals to promote shows.
He also promotes other musicians who support him in concert.
Conclusion
Jacob Moon uses social media to successfully promote his story and his song. He has definitely found his audience and taken advantage of many different ways to build the connections.
References
Contributors. (2014, February 19). Jacob Moon. Retrieved from Wikipedia.org: http://en.wikipedia.org/wiki/Jacob_Moon
Eckerling, D. http://bit.ly/leaB54r Marillion. (2014, February 19). Marillion official website.
Retrieved from http://marillion.com/: http://marillion.com/Moon, J. (2014, February 19). Jacob Moon home page.
Retrieved from www.jacobmoon.com: http://www.jacobmoon.com/
The band Rush. (2014, February 19). The band Rush. Retrieved from www.rush.com: http://www.rush.com/
Simon, P. (1986). Under African skies [Recorded by Jacob Moon]. On Landing 2: The 10th anniversary concert [CD]. America: Legacy Recordings.