Analisis Efisiensi Pemasaran Cabai Merah di Kabupaten Batubara
PENDEKATAN EFISIENSI PEMASARAN
description
Transcript of PENDEKATAN EFISIENSI PEMASARAN
PENDEKATAN EFISIENSI PEMASARAN
Untuk mengukur market performance (penampilan pasar)
Zainal Abidin, S.Pi, MP, M.BA
PERTEMUAN ke-4.Lanjutan Bab 2. Beberapa
pendekatan untuk menganalisis permasalahan
dalam pemasaran
I. Marketing Margin
Contoh Menghitung Marketing Margin, etc:
=(7297/11841.667)*100
Marketing Margin merupakan Marketing Cost + ProfitSehingga, Jika marketing Margin = 38,376; Marketing cost Share = 6,178; maka Profit share = 38,376 – 6,178= 32,198
Marketing Cost Share = (marketing cost /retail price) x 100
The Effect of Marketing Cost on Selling Price
Margin Price
II. Marketing Efficiency Analysis1. The Sherpherd’s formular for marketing efficiency is given as:
2. The Sherpherd’-Futrel method for marketing efficiency is given as:
The influence of socio-economic factors on catfish marketing income
• The multiple regression model employed to examine the influence of socio-economic factors on catfish marketing income was implicitly defined as:
Marketing Income (MKI) = f (GEN + AGE + MAS +EDU + EXP + ACC + COM + HOS)
Where:GEN = marketers’ gender (Dummy: male=1; female=0)AGE = marketers ’age in yearsMAS = marketers’ marital status (Dummy: married=1; otherwise=0)EDU = marketers’ education (years of schooling obtained).EXP = marketers’ experience (years already spent in the business)ACC = access to credit (Dummy: accessed credit=1; otherwise=0)COM = cost of maketing in Naira (N) (note: $1= N145)HOS = household size (number of persons in the household).
A case study:
Vertical Cooperation and marketing efficiency in the aquacultureproducts marketing chain: a
national perspective from Vietnam