Proposal pemasaran

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Marketing Shoes With Modern Style Nama kelompok : Sinta Marcu Diana Eka Novita Sari Tiya Mandarani

Transcript of Proposal pemasaran

Page 1: Proposal pemasaran

Marketing Shoes With Modern Style

Nama kelompok :

Sinta Marcu Diana

Eka Novita Sari

Tiya Mandarani

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Background

All people in the world need clothes, food, education and etc. Including also with shoes, because shoes represent requirement for many people.

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Vision becoming effort sell shoes with modern style for

profitable.

• Product Inovation• Selling a product with quality of good• Pricing to sell as according to quality

Mision

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SWOT ANALYSIS

A. Strength Raw material or the goods easy to get Style or design can be adapted with trend which there.

B. Weakness Consumer enthusiasm more to external product compared

to domestic product. Consumer do not want to buy under developed goods

which have era.

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C. Opportunity

Selling product by online. Opening shop at home or shopping centre.

Mistake of delivery of product ordered by consumer. Delivery of too old goods.

D. Treath

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This is of product

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Distribution / Business Promotion:

Distributor channel to reseller. Distributor channel product to domestic shoes shop

Giving to be discounted 5% if consumer buy two shoes. Giving discount to all reseller.

Conducting sale pass in social media Offering direct product to friends Searching strategic place to sell product

Strategies Price Product:

Strategies Place of Business :

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Capital : Rp. 50.000.000.

Buying 400 Product : Rp. 48.000.000.

Expent tranportation : Rp. 500.000.

Rp. 48.500.000.

Cash : Rp. 1.500.000.

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Profit Selling Shoes

Selling 400 product : Rp. 54.000.000.

Dirty Profit : Rp. 54.000.000.

Buying 400 Product : Rp. 48.500.000.

Pure Profit : Rp. 5.500.000