Internal

Communica/ons

Quota/ons

Fromthebook

MaximizingInternalCommunica7on

StrategiestoTurnHeads,WinHearts,EngageEmployeesandGetResults

21

Employeesare

drowning

ininforma7onbut

thirs7ngforclarityand

purpose.

Plentyofmessagesaregoingout–the

problemismostofthemaren’tge=ng

throughtothepeoplewhodothework.

Employeeswantaclearunderstanding

ofwheretheirorganiza7onsaregoing,

howtheyaretryingtogetthereand

whattheirroleisinhelpingtheir

organiza7onssucceed.

Internalcommunica7onisn’tabouttelling

employeeswhattothink;it’saboutcrea7ng

andenablingauthen7c,ongoingdialogues

withandbetweenthem.–PaulBarton,ABC

Onanygivenday,youcouldbe

calledupontoserveasa

managementconsultant,editor,

writer,eventorganizer,execu/ve

speechwriter,PowerPointguru,

photographer,graphicdesigner,

intranetcontentmanager,or

podcastinterviewer.Youwear

manyhats,butfirefighterseems

tobetheoneyouwearthemost

asyougofromex/nguishingone

burningissueaIeranother.

“Anoldmodel

withnew

technologyis

s7llanold

model.”

-PaulBarton,ABC

TOPDOWN

COMMUNICATION

VIATHEINTRANET

Employees need to know you care

before they care what you know

Well-establishedtools

andwell-defined

processesgivesthe

internalcommunica/on

func/onasolid

founda/onuponwhich

tobuildgreat

communica/on

programs.

“Effec/veinternalcommunica/onisapowerfulforcethatnotonlyhelpsorganiza/onstobemoresuccessful,butalsohelpsenrichemployees’livesinmeaningfulways.”

-PaulBarton,ABC

We are engaged in an!honorable profession that!

helps organizations and the people who work for them. !

!

This is a noble pursuit!!

FORGINGENGAGEMENT:Byle=ng

employeesinontheWHY,youwill

begintoengagethemmoreac/velyin

theWHAT.

Authentic brands

are built from the

inside out,

and effective

internal

communication is

crucial to

branding

success.

Twomonologues

don’tmakeadialogue.

Employeescome

forinforma7on…

…butthey

stayforthe

conversa7on.

Theorganiza7onalvoice

usedtodeliverinternal

communica7onoWenisa

directreflec7onofthe

rela7onshipanorganiza7on’s

leadershiphaswithits

employees.

Inacrisis,employeecommunica7onis

oWenthethinthreadthatholdseveryone

andeverythingtogether.

Employeesshouldlearnof

importantinforma7on

affec7ngthemandtheir

organiza7onfroman

internalsourceratherthan

anexternalsource.

Whenyouaretryingtomaximize

internalcommunica7on,focuson

OUTCOMESnotoutputs.

Thebesttoneforstrategiccommunica/onisthe

VoiceoftheBrand,whichisprimarilywhatthe

companyisbutalsowhattheorganiza/onis

strivingtobe.

Theopportuni7esforemployeecommunicators

haveneverbeengreater,

andthepossibili7es

haveneverbeenmoreexci7ng.

So,howcan

yougetyourhandsonthis

book?

Templates, Tools and Proven Practices

MaximizingInternal CommunicationStrategies to TurnHeads, Win Hearts, Engage Employees and Get Results

Paul Barton, ABC

ThisbookisavailableatAmazon.com

andfromPaulBartonABC.com